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Tag: Axis Bank

  • Patanjali most advertised brand on television in week 33

    Patanjali most advertised brand on television in week 33

    BENGALURU: Baba Ramdev’s Patanajali Ayurved Limited has generally been among the top 10 television advertisers according to Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals during the first 33 weeks of 2017. It’s brand of products were the most advertised brands on television in week 33 (Saturday, 12 August 2017 to Friday, 18 August 2017) of 2013 as per Top 10 Brands *Across Genre: All India (U+R) : 2+ Individuals. The Patanjali range of products were present on television 13,626  times (insertions) in week 33 of 2017.

    It must be noted that FMCG giant Hindustan Unilever Limited (HUL) is by far the biggest advertiser on television in India– period. Its television ad insertions far exceed ad insertions by any other company. Four of its brands were present in BARC’s weekly list of top 10 most advertised brands in week 33 with combined ad insertions of 37,846.

    HUL’s beauty care brand Dove’s Dove Cream Bathing Bar was the second most advertised brand on television in week 33 with 10,324 insertions, followed by GlaxoSmithKline’s malted milk drink brand Horlicks with 10,248 insertions at third place. HUL’s toiletry and personal care brand Lux’s Lux Toilet Soap was the fourth most advertised brand in week 33 with 9,569 insertions followed by another HUL brand – toothpaste brand Closeup Ever Fresh with 9,431 insertions at fifth place.

    Bharti Airtel has been pushing its Airtel Postpoid Promise a lot over the few weeks on television. This Airtel product had the second highest insertions in the previous week (week 32) – 11,364 insertions. In week 33, Airtel Postpoid Promise was the sixth most advertised product with 9,187 followed by a product from banking and financial services  – the Axis Bank Credit/Debit Card with 8,993 ad insertions at seventh place.

    HUL’s detergent brand Surf Excel Easy Wash was the eight most advertised brand in on television week 33 of 2017 with 8,522 insertions  followed by television DTH brand Videocon D2h with 8,146 insertions. Reckitt Benckiser’s toilet cleaner brand Harpic 10X completed the list of top 10 brands on television with 8,092 insertions.

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  • Sumanto Chattopadhyay named chairman & CCO of Soho Square

    MUMBAI: Sumanto Chattopadhyay will take over as the chairman and CCO at Soho Square from 1 August 2017 with the goal of shaping its culture and reputation, and leading it through the next phase of growth in India.

    Part of Ogilvy since 1993, Chattopadhyay has helped build brands like Dove, Pond’s and Star Plus, successfully relaunched UTI Bank as Axis Bank and helped launch brands like Pro Kabaddi, Maharashtra Tourism and The Economist in India. He also contributed to the growth of the Mumbai, Kolkata and Colombo offices of Ogilvy.

    Chattopadhyay has won international and national advertising awards at Cannes, the Clios, the One Show, the London Festival, the Abbies and Kyoorius. Some of his awards include the 2017 campaign for Star Plus that swept the Kyoorius Awards, the 2016 AME award for Diu Tourism campaign and the 2015 Cannes Health Lion for the filaria eradication campaign he developed for the Government of India.

    Chattopadhyay has an MBA from McGill University, Canada, and an MS in Applied Mathematics from Clemson University, South Carolina, USA.

    Ogilvy South Asia executive chairman and creative director Piyush Pandey in a statement said, “Sumanto is one of our most talented, seasoned creative resources with rich experience across categories. More importantly, he is a fantastic creative leader and, over the years, I’ve seen some great talent emerge under his leadership. Soho Square has picked up tremendous momentum. Sumanto will help build on its success and propel it forward.”

    Over the last decade, Soho Square has grown in size and stature to be ranked among the best agencies in India. Part of WPP in India, the company has been consciously built as an independent agency that now has offices in Mumbai, Delhi, Bangalore and Kolkata, and its client list includes Tata Motors, Himalaya Herbals, Bisleri, Yes Bank, Cipla, Franklin Templeton, Piaggio, Lava and Voltas, amongst others.

  • EarlySalary.com appoints Vimal Saboo as chief business officer

    EarlySalary.com appoints Vimal Saboo as chief business officer

    MUMBAI: EarlySalary.com, a mobile app that gives instant cash has announced the appointment of Vimal Saboo as the company’s Chief Business Officer (CBO). This is a strategic hire as part of the company’s growth plans post the launch in February this year.

    Vimal Saboo is a Chartered Accountant and comes with an experience of 18 years in banking & credit domain. At EarlySalary.com, he will focus in building Credit Risk Profiling System and spearhead Credit Risk, Underwriting & Operations. EarlySalary today boasts of 10 minutes underwriting and is planning to build Real-Time Credit Approval Engines and Loan Approval Systems. His exposure to such business in the past will be a big boost to the business.

    Commenting on the appointment, EarlySalary.com co-founder and CEO Akshay Mehrotra said, “We are thrilled to have Vimal Saboo join the leadership team and look forward to his strategic contribution to our continued transformation of becoming a leading FinTech player in India. He brings with him a legacy of outstanding experience in the finance business that will be instrumental in the growth of our business.”

    “FinTech is on the edge of disrupting the Banking Ecosystem, I am very glad to be part of EarlySalary and believe that Technology will disrupt the way lending business is done in India with the help of usage of various analytical technology e.g. Artificial Intelligence, neural network, etc. In India, these technologies are at a nascent stage but use of such technologies is increasing rampantly. One such distinguished example has been set by EarlySalary.com, by solving the cumbersome process of getting loans from banks. I am excited to join the team and look forward to working with them to help realize the company’s mission of becoming a leading FinTech company in India”, added Saboo.

    Prior to joining EarlySalary.com, Saboo was associated with Edelweiss group as the senior vice president, Axis Bank as the vice president and head-analytics, ICICI Bank as the chief manager, and L&T-John Deere Ltd. With Axis Bank, he was liable for entire credit decisioning, formulating policies relating to credit card sourcing, authorization center and analytics function for the cards team. While at ICICI Bank, he was exposed to all functions of credit card operations.

  • EarlySalary.com appoints Vimal Saboo as chief business officer

    EarlySalary.com appoints Vimal Saboo as chief business officer

    MUMBAI: EarlySalary.com, a mobile app that gives instant cash has announced the appointment of Vimal Saboo as the company’s Chief Business Officer (CBO). This is a strategic hire as part of the company’s growth plans post the launch in February this year.

    Vimal Saboo is a Chartered Accountant and comes with an experience of 18 years in banking & credit domain. At EarlySalary.com, he will focus in building Credit Risk Profiling System and spearhead Credit Risk, Underwriting & Operations. EarlySalary today boasts of 10 minutes underwriting and is planning to build Real-Time Credit Approval Engines and Loan Approval Systems. His exposure to such business in the past will be a big boost to the business.

    Commenting on the appointment, EarlySalary.com co-founder and CEO Akshay Mehrotra said, “We are thrilled to have Vimal Saboo join the leadership team and look forward to his strategic contribution to our continued transformation of becoming a leading FinTech player in India. He brings with him a legacy of outstanding experience in the finance business that will be instrumental in the growth of our business.”

    “FinTech is on the edge of disrupting the Banking Ecosystem, I am very glad to be part of EarlySalary and believe that Technology will disrupt the way lending business is done in India with the help of usage of various analytical technology e.g. Artificial Intelligence, neural network, etc. In India, these technologies are at a nascent stage but use of such technologies is increasing rampantly. One such distinguished example has been set by EarlySalary.com, by solving the cumbersome process of getting loans from banks. I am excited to join the team and look forward to working with them to help realize the company’s mission of becoming a leading FinTech company in India”, added Saboo.

    Prior to joining EarlySalary.com, Saboo was associated with Edelweiss group as the senior vice president, Axis Bank as the vice president and head-analytics, ICICI Bank as the chief manager, and L&T-John Deere Ltd. With Axis Bank, he was liable for entire credit decisioning, formulating policies relating to credit card sourcing, authorization center and analytics function for the cards team. While at ICICI Bank, he was exposed to all functions of credit card operations.

  • Performics India appoints Suhael Choudhury as west – SVP

    Performics India appoints Suhael Choudhury as west – SVP

    MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West.  She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix.  Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds. 

    Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael  Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.” 

    Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

    Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai.  The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

  • Performics India appoints Suhael Choudhury as west – SVP

    Performics India appoints Suhael Choudhury as west – SVP

    MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West.  She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix.  Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds. 

    Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael  Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.” 

    Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

    Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai.  The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

  • LeEco extends cash back offer for the second flash sale on Flipkart

    LeEco extends cash back offer for the second flash sale on Flipkart

    MUMBAI LeEco which made a remarkable entry to the Indian market with the ground breaking flash sale record of having sold out 70,000 Le1s units in just 2 seconds, is all set to make yet another record on February 9th, the company’s next flash sale date. Overwhelmed with consumers’ response to the flagship value device- Le 1s, Le Eco has today announced that it will extend the cash back offer exclusively for the Axis Bank Credit and Debit cardholders onto its next flash sale as well. Consumers can avail a cash back of 10% on purchase of Le 1s, using their Axis Credit and Debit Cards. The decision was taken after the company received an overwhelming registrations of 6,05,000 on Flipkart for the 1st flash sale of Le 1s. The customers who had registered earlier (for the 1st flash sale) need not register again as the same has been taken as a rollover and can directly participate in the 2nd flash sale.

    LeEco’s Le 1s Superphone is a unique combination of premium design and features seamlessly integrated with the Le Ecosystem. Sporting a full HD (1920 x 1080 pixels) display, beautifully encased in an aviation grade aluminium unibody design, the Le 1s exudes a stunning combination of ruggedness and beauty. This 5.5-inch multi-touch device has a 13-megapixel rear camera and 5-megapixel front camera enabling the user to capture all the beautiful moments in life. Powered by 2.2 GHz Octa-core MediaTek Helio X10 (ARM Cortex-A53, 64-bit) processor and 3GB of RAM, the Le 1s allows you to work and play at the same time. The Le 1s runs on Android 5.0 with eUI for an optimal user experience. The device also features world’s first mirror-surfaced fingerprint sensor, to help protect your privacy and data as well as allowing convenient and fast device unlocking.

    The second flash sale is on 9 February at 12 noon and registration are open exclusively on Flipkart.

  • LeEco extends cash back offer for the second flash sale on Flipkart

    LeEco extends cash back offer for the second flash sale on Flipkart

    MUMBAI LeEco which made a remarkable entry to the Indian market with the ground breaking flash sale record of having sold out 70,000 Le1s units in just 2 seconds, is all set to make yet another record on February 9th, the company’s next flash sale date. Overwhelmed with consumers’ response to the flagship value device- Le 1s, Le Eco has today announced that it will extend the cash back offer exclusively for the Axis Bank Credit and Debit cardholders onto its next flash sale as well. Consumers can avail a cash back of 10% on purchase of Le 1s, using their Axis Credit and Debit Cards. The decision was taken after the company received an overwhelming registrations of 6,05,000 on Flipkart for the 1st flash sale of Le 1s. The customers who had registered earlier (for the 1st flash sale) need not register again as the same has been taken as a rollover and can directly participate in the 2nd flash sale.

    LeEco’s Le 1s Superphone is a unique combination of premium design and features seamlessly integrated with the Le Ecosystem. Sporting a full HD (1920 x 1080 pixels) display, beautifully encased in an aviation grade aluminium unibody design, the Le 1s exudes a stunning combination of ruggedness and beauty. This 5.5-inch multi-touch device has a 13-megapixel rear camera and 5-megapixel front camera enabling the user to capture all the beautiful moments in life. Powered by 2.2 GHz Octa-core MediaTek Helio X10 (ARM Cortex-A53, 64-bit) processor and 3GB of RAM, the Le 1s allows you to work and play at the same time. The Le 1s runs on Android 5.0 with eUI for an optimal user experience. The device also features world’s first mirror-surfaced fingerprint sensor, to help protect your privacy and data as well as allowing convenient and fast device unlocking.

    The second flash sale is on 9 February at 12 noon and registration are open exclusively on Flipkart.

  • Lowe Lintas Mumbai unveils campaign for Axis Bank

    Lowe Lintas Mumbai unveils campaign for Axis Bank

    MUMBAI Axis Bank has launched its new campaign on “holistic business banking solutions”.

     

    The film, conceptualized and executed by Lowe Lintas Mumbai, revolves around the idea of holistic business banking solutions for businessmen who are ‘always-on’. The TVC shows businessmen as never disconnected from their business, irrespective of where they are and what they are doing. The mobility solutions offered by Axis Bank enable businesses to offer seamless payment solutions; thereby enhancing the overall operational efficiencies of the company. 

     

    Speaking on the launch of the campaign,  Axis Bank  group executive – retail banking, Rajiv Anand said, “Digital is no longer an option or an alternative. It is a way of life these days. At Axis, we have invested extensively in expanding our digital suite of products and services for every consumer strata. And who better to appreciate the efficiencies of Digital than a businessman who rarely has the luxury of free time. With our range of mobile business banking solutions the “Always-on” businessman can transact seamlessly and effortlessly thus helping him progress.”

     

    Lowe Lintas  CCO Arun Iyer said, “We had to introduce the offering in a manner which is compelling while staying true to the brand idea of ‘Progress without Pause’. “Banking on the go” while relevant, sounds like a benefit which I have seen and heard before. To create an impact we needed to set it up in a context which is fresh and relevant, which is why, when we were working on the campaign we observed and recollected that even if a businessman is away from the business, his mind is not. So just like the businessmen who are always-on, ‘a business banking solution that is always-on’ is how we pitched it.”

     

    Lowe Lintas executive director Shantanu Sapre said, “If you see today, business dynamics have changed drastically. A businessman can ill-afford to switch off from his business whatever be the occasion or location. Hence it’s becomes more important for banks to keep up with the pace and demands of these businessmen. Axis Bank already had its offering in place with a suite of business banking solutions. That’s why the idea of “An always-on bank for the always-on businessmen” fit perfectly for us to communicate the same.”

  • Lowe Lintas Mumbai unveils campaign for Axis Bank

    Lowe Lintas Mumbai unveils campaign for Axis Bank

    MUMBAI Axis Bank has launched its new campaign on “holistic business banking solutions”.

     

    The film, conceptualized and executed by Lowe Lintas Mumbai, revolves around the idea of holistic business banking solutions for businessmen who are ‘always-on’. The TVC shows businessmen as never disconnected from their business, irrespective of where they are and what they are doing. The mobility solutions offered by Axis Bank enable businesses to offer seamless payment solutions; thereby enhancing the overall operational efficiencies of the company. 

     

    Speaking on the launch of the campaign,  Axis Bank  group executive – retail banking, Rajiv Anand said, “Digital is no longer an option or an alternative. It is a way of life these days. At Axis, we have invested extensively in expanding our digital suite of products and services for every consumer strata. And who better to appreciate the efficiencies of Digital than a businessman who rarely has the luxury of free time. With our range of mobile business banking solutions the “Always-on” businessman can transact seamlessly and effortlessly thus helping him progress.”

     

    Lowe Lintas  CCO Arun Iyer said, “We had to introduce the offering in a manner which is compelling while staying true to the brand idea of ‘Progress without Pause’. “Banking on the go” while relevant, sounds like a benefit which I have seen and heard before. To create an impact we needed to set it up in a context which is fresh and relevant, which is why, when we were working on the campaign we observed and recollected that even if a businessman is away from the business, his mind is not. So just like the businessmen who are always-on, ‘a business banking solution that is always-on’ is how we pitched it.”

     

    Lowe Lintas executive director Shantanu Sapre said, “If you see today, business dynamics have changed drastically. A businessman can ill-afford to switch off from his business whatever be the occasion or location. Hence it’s becomes more important for banks to keep up with the pace and demands of these businessmen. Axis Bank already had its offering in place with a suite of business banking solutions. That’s why the idea of “An always-on bank for the always-on businessmen” fit perfectly for us to communicate the same.”