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Tag: AWS

  • Amagi announces UHD Playout on AWS

    Amagi announces UHD Playout on AWS

    MUMBAI: Amagi, a pioneer in cloud-based technology for TV and OTT channel creation, today announced the launch of CLOUDPORT UHD playout platform on Amazon Web Services (AWS). Using the platform, broadcasters can now playout UHD content directly from AWS cloud, leveraging its scalability, reliability and security advantages.

    The capability was first showcased during NAB 2019. Based on feedback and recommendations from broadcast industry leaders, Amagi has enhanced the product and it is now being launched for commercial deployment.

    Amagi has accomplished building UHD playout with broadcast-grade dynamic graphics, Dolby-surround and captioning support on AWS EC2 compute instances without the use of GPU processors. “Given the dynamism in UHD market in terms of evolving HDR standards and varying degrees of platform readiness across the globe, this solution provides future-proofing of UHD implementations for content owners and TV networks,” said Baskar Subramanian, co-founder, Amagi. “CLOUDPORT UHD eliminates the need for broadcasters to invest in capital infrastructure that can become redundant with the changes in the marketplace”.

    “This is a key milestone, not just for Amagi, but also for the cloud broadcast industry. We are now able to offer customers true cloud playout to suit varied requirements – SD/HD/UHD,” said Deepakjit Singh, CEO, Amagi. “The new UHD capability on CLOUDPORT provides a compelling option for linear TV networks to transition from traditional playout and delivery to a secure, scalable, and reliable cloud broadcast infrastructure. This is yet another step for us in strengthening our existing relationship and collaboration with AWS.”

    Overall, Amagi manages 200+ channels across 40+ countries. Its award-winning CLOUDPORT channel playout platform is packed with advanced features such as dynamic graphics, remote management via Web UI, automated alerts and cloud MCR capabilities. Offered on a ‘Pay-as-you-go’ model, CLOUDPORT reduces upfront CAPEX, and makes it simpler for TV networks to launch 4K UHD channels on the AWS cloud.

    Further, Amagi allows TV networks the technical and commercial flexibility to spin up/down channels, create pop-up channels, and regionalize feeds to suit viewer preferences and market dynamics.

  • Shweta Jain joins Amazon Internet Services

    Shweta Jain joins Amazon Internet Services

    MUMBAI: Former NDTV senior vice president of software solutions Shweta Jain has joined Amazon Internet Services as head of media and entertainment services for South Asia.

    Amazon Internet Services is a local legal Indian entity that acts as a reseller for Amazon Web Service (AWS) in the country.

    As head of the media and entertainment vertical at AWS India, Jain will work with media organisations helping them initiate/accelerate their cloud adoption for better efficiencies and scalability.

    Jain has joined Amazon after a stint of more than 19 years with NDTV, where she worked closely with editorial and production teams.

    “Super excited to join the AWSome India team of @Amazon Web Services, to head Media and Entertainment business across India and neighbouring countries. Joining AWS empowers my own belief in the power of cloud and the huge impact it can have on the media enterprises–big and small, traditional and contemporary,” Jain posted on her Linkedin profile.

    “After a highly rewarding stint of nearly two decades at NDTV, where I enjoyed teaming up with many remarkably talented people doing some fantastic work, I’m now moving on to my next challenge,” she added.

    Apart from her stint at NDTV, Jain was also the founder director of a digital business incubated at NDTV, managing the P&L of a B2B vertical publishing TV listings (EPG) of over 1000 channels to more than 50 platforms in India and abroad. She also founded UREQA, a content discovery and personalised recommendation app for Android.

    Also Read:

    Making the news: A look at what news broadcasters did in 2017

    NDTV to reduce workforce by up to 25%

  • IGS-powered Infosys Data Lake on Amazon Web launched

    MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services, announced the launch of the Infosys Boundaryless Data Lake offering powered by its Information Grid Solution on Amazon Web Services (AWS).The solution allows enterprises to do more with their data by making it possible for them to leverage the insights it provides to reduce time-to-market, create new revenue models, reduce latency and improve operational efficiencies through near real-time decision making.

    With the vast volume of information and data available, companies need to rethink ways to create and drive business intelligence insights without boundaries. Keeping this objective in mind, Infosys has developed its Information Grid Solution that powers the Data Lake offering on AWS. The solution enables universal access to data and has the ability to perform analytics pervasively, thereby amplifying the potential to get new business insights.

    A leading consumer packaged goods company leveraged the Information Grid Solution to re-platform its global distributor sales management application on AWS. The solution significantly reduced end-to-end data processing time, addressed performance issues with visualization and led to overall cost reduction.

    A professional tools manufacturer built its Data Lake on AWS using Infosys’ Boundaryless Data Lake offering leveraging AWS native services such as Amazon Elastic MapReduce (Amazon EMR), Amazon Simple Storage Service (Amazon S3) and Amazon Aurora. The solution helped reduce organizational complexity by transforming and correlating data from discrete sources, while optimizing manufacturing, supply chains and SKUs listing.

    “Infosys partnered with Levi Strauss & Co’s e-commerce business to build a first party data analytics solution on AWS,” said Abigail Johnson, Senior Program Manager eCommerce, Levi Strauss & Co. “The solution, built by Infosys, enables consumer insights of clickstream and e-commerce data to activate consumer revenue growth actions across marketing touch points.”

    Sandeep Dadlani, President and Head of Americas, Infosys said, “Our collaboration with AWS allows clients to fast track their data on to the cloud. The Infosys Boundaryless Data Lake offering powered by Infosys Information Grid Solution on AWS will help enterprises reduce latency, improve time to market and bring in operational efficiencies.”

    “Our enterprise customers are looking for powerful tools built on AWS that help them increase the business value they can generate from their vast amounts of data,” said Mike Clayville, Vice President, Worldwide Commercial Sales at AWS. “These enterprises can use the Boundaryless Data Lake offering from Infosys to create the necessary foundation for a range of data and analytics needs, while also taking full advantage of the breadth of services and pace of innovation that AWS provides.”

  • Amazon’s cloud service, the preferred choice by media industry, says Amit Sharma

    Amazon’s cloud service, the preferred choice by media industry, says Amit Sharma

    MUMBAI: Striving to be Earth’s most consumer-centric company, Amazon.com is a place where customers can virtually discover anything they want to buy online. To prove their consumer-centeredness, the online retail giant in 2006 launched Amazon Web Services (AWS) exposing key infrastructure services to businesses in the form of web services, more commonly known as cloud computing.

    Even as a web service, Amazon is as well received and popular as its e-tailer form with clients ranging from MNCs to online agencies and news broadcasters.

    Talking about the base strategy of the company at Broadcast India conference, Amazon Internet Services’ solution architect Amit Sharma said “Focus on content development, leave the infrastructure management to us.”

    The company’s global clientele includes; Netflix, IMDB, Discovery Communications, Samsung, NASA while Hungama, NDTV, DigiCable, India Today Group, Sony among others joined them from India.

    According to Sharma, the company has around 8000 customers in India. “AWS Cloud is a preferred choice by the media industry,” he adds.

    With the rise of the online medium, everything from music to movies and TV shows have shifted online. The old hardware storage has been replaced almost completely by internet, tapes have been replaced by servers and the companies have gone digital. With these paradigm changes happening in the online world, AWS provides a platform for better web services to the company, Sharma opines.

    The company mainly handles issues getting all the content online to provide easy access.

    “Netflix runs almost 100 per cent of its online videos on AWS. In order to transfer the entire library of Netflix to AWS, we used around 1200 servers,” Sharma reveals.

    Similarly AWS provides solutions to problems including; reducing IT cost for new applications, for user profiling, websites and website hosting, business applications, backup and recovery, disaster recovery, data archive, high performance computing, mobile services, digital marketing, game development and digital media.

    Book My Show, uses AWS to analyse users that visit the site while Hungama was looking to reduced 33 per cent monthly costs using AWS.

    The company provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that has helped a number of enterprises, government and startup customers businesses in 190 countries around the world. AWS offers over 30 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS).

    Available to customers from data center locations in the US, Brazil, Europe, Japan, Singapore and Australia, the company is planning to expand further and open a data centre in India.

    Recently, software giant Microsoft had said it will set up three data centres in India, offering commercial cloud services, to tap what it estimates is a $2 trillion opportunity. These data centres are expected to be set up by the end of 2015.