ITV

Tag: AWL Agri Business Ltd.

  • Fortune serves up flavour with Bhojan Bahini

    Fortune serves up flavour with Bhojan Bahini

    MUMBAI: Talk about a power play in the kitchen! Fortune, India’s leading edible oil brand from AWL Agri Business Ltd., has bowled Bengal over with its new regional campaign, Bhojan Bahini (Food Force,) a cinematic tribute to the state’s eternal love affair with food.

    Premiering on 28 October, the campaign brings together two of Bengal’s biggest icons, cricket legend Sourav Ganguly and actor Abir Chatterjee, in a deliciously entertaining film that blends humour, drama and nostalgia. Playing the witty “Food Police”, the duo set out on a flavourful mission to uncover the secret behind the perfect Bengali meal. The answer? Fortune’s unbeatable No.1 jodi, Mustard Oil and Soyabean Oil.

    Packed with the sizzling sounds of luchis and the mouth-watering aroma of kosha mangsho, Bhojan Bahini celebrates authenticity in every drop. The film’s core message, “choose quality over compromise,” reminds viewers that the essence of great taste lies in trusted ingredients, and for Bengal, that means Fortune.

    Commenting on the campaign, AWL Agri Business Ltd. joint president sales & marketing Mukesh Mishra said, “With Bhojan Bahini, we’re celebrating Bengal’s unbreakable bond with food. Sourav and Abir perfectly embody the state’s love for authenticity and quality.”

    Vibrant, witty and packed with flavour, the campaign goes beyond entertainment to strike an emotional chord, reminding Bengali homes that tradition and taste truly go hand in hand. With Bhojan Bahini, Fortune once again proves why it remains the undisputed leader on Bengal’s dining tables.

  • Fortune’s funny fight against bad cholesterol

    Fortune’s funny fight against bad cholesterol

    MUMBAI: When bad cholesterol comes knocking, Fortune says not today. In a refreshingly witty spin on health messaging, Fortune rice bran health oil has launched a tongue-in-cheek campaign titled Swipe Away Bad Cholesterol, marking World Heart Day with laughter and learning in equal measure.

    The TV commercial opens in a plush housing complex where two men in bright yellow padded suits, personifying ‘bad cholesterol,’ attempt to visit a resident after his weekend binge. Their banter is abruptly cut short by the lady of the house, who refuses to let them in, armed with her secret weapon: Fortune rice bran health oil.

    Backed by science, the ad highlights rice bran oil’s natural oryzanol and unsaturated fats, known to support healthy cholesterol balance. The film cleverly turns an everyday indulgence into a light-hearted reminder of smarter cooking choices.

    “Food is love, and how we cook reflects what we care for,” said AWL Agri Business Ltd. joint president – sales and marketing Mukesh Mishra “With over 25 per cent of adult Indians having high cholesterol, small choices like switching your cooking oil can make a big difference.”

    Extending the campaign beyond screens, Fortune staged quirky on-ground activations in Mumbai, featuring actors dressed as “cholesterol men” playfully engaging with passers-by at Juhu Beach, Bandra Station, and Andheri Metro. The antics drew laughter, and curiosity, before the Fortune mascot arrived to “scare off” the cholesterol culprits.

    Through humour and heart, Fortune strengthens its image as more than a kitchen staple, it’s a trusted ally for healthier living in millions of homes.

     

  • Fortune and Blinkit’s Eid film food and festive bonds

    Fortune and Blinkit’s Eid film food and festive bonds

    MUMBAI: Fortune Foods, the edible oil and food brand of AWL Agri Business Ltd, has partnered with Blinkit, the quick commerce platform, to release a heartwarming advertising film celebrating the spirit of Ramadan and Eid. The campaign emphasises the ease of purchasing Fortune products via Blinkit, ensuring a seamless shopping experience during the festive season.

    Set in Hyderabad, the film portrays the joy of Eid celebrations and the importance of sharing food. Ibrahim visits Taufiq Chacha, renowned for his biryani, only to find his memory failing. Taufiq Chacha has forgotten to prepare his signature dish. Ibrahim swiftly orders Fortune Biryani Special Basmati rice through Blinkit and begins cooking. As the family gathers, Taufiq Chacha recalls the essence of Eid biryani sharing it before partaking. Ibrahim and the family promptly order disposable containers from Blinkit, pack the biryani, and prepare to distribute it among friends and family. The campaign concludes with Blinkit’s message Iss Eid, khushiyaan baante! (This Eid, share happiness!).

    AWL Agri Business Ltd head & media and digital marketing Jignesh Shah commented, “Our collaboration with Blinkit shows our commitment to providing consumers with easy access to Fortune’s premium range of products. This film not only reflects the superior quality of our offerings, but also showcases how technology is reshaping grocery shopping, making it faster and more reliable. It perfectly captures the role food plays in uniting people during festive occasions. Biryani, so intrinsic to Eid celebrations, takes center stage, highlighting the spirit of sharing that defines the festival.”

    Customers can now receive Fortune products via instant delivery, ensuring they can enjoy their favourite meals without delay. Orders can be placed effortlessly through the Blinkit app.

    The advertising film is now available across digital and social media platforms, with plans for further expansion across other mediums. Fortune Foods and Blinkit invite consumers to experience the convenience of rapid, reliable grocery shopping.