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Tag: awards

  • Kyoorius Designyatra successfully concludes its ninth edition

    Kyoorius Designyatra successfully concludes its ninth edition

    MUMBAI: Held over a period of three days (11 – 13 September), the ninth edition of Kyoorius Designyatra concluded on a thought-provoking and inspiring note. Over the three days, the conference was a hive of creativity that sparked new ideas amongst the best creative minds from across the globe. The 1520 delegates from 18 countries contributed to a diverse, eclectic atmosphere in Goa.

     

    Kyoorius founder CEO Rajesh Kejriwal said, “It’s exciting to see almost nine months of planning come to fruition. This year we brought together a group of divergent thinkers to encourage cross-pollination between people from different countries and disciplines. No matter your background or professional experience, each delegate left Designyatra thoroughly inspired. At Kyoorius, we hope that delegates will go back looking at their work with fresh eyes and take more chances to step out of their comfort zone.”

     

    The day kickstarted with Moving Brands CEO Mat Heinl speaking on creativity in a moving world and the need for brands to . Todd Rovak talked about Fahrenheit 212’s ideology of combining money and magic to create transformational growth and innovation for their clients. Hakuhodo’s Morihiko Hasebe emphasised that agencies need to evolve and explore possibilities beyond advertising. Chermayeff & Geismar & Haviv co-founder Ivan Chermayeff, offered the audience insights into some of his iconic, timeless identities, many of which are still in use; he ended his talk advising young designers to make things which are simple, memorable and appropriate. Holly Hall highlighted D&AD’s educational programmes, funded by its widely celebrated and extremely selective awards programme and the importance of giving back to the international creative community. For Ajaz Ahmed of AKQA, more than technology, imagination is the most powerful thing in the world. Liam Paton and Nathan Prince of Silent Studios wowed audiences, merging motion and sound to create immersive experiences for a number of brands.

     

     Interactions at Kyoorius Designyatra were not limited to the stage but also occurred during smaller, intimate breakout sessions, allowing for more in-depth knowledge sharing in an informal environment. Over the three days, hands-on sessions were conducted by professional experts, including one on law and intellectual property for designers by Kushagra Shah, a participative workshop on creative ways to ideate by Hyper Island’s Maria Eriksson. Students and young designers also had the opportunity to show their portfolios and gain insights from the who’s who of the industry.

     

     The Kyoorius Designyatra was also pledged to be a carbon neutral event, partnering with Greening Advertising and Media Entertainment to calculate and offset its carbon footprint.

  • AdFest 2014: India brings home 26 metals

    AdFest 2014: India brings home 26 metals

    MUMBAI:  At  the Adfest 2014 held at Pattaya in Thailand from 6-8 March, Indian agencies won a total of 26 metals, eight less than last year.

     

    This year, McCann Erikson led the charge with 11 medals, of which three are Gold, five are Silver and three are Bronze.

     

    JWT India and Grey Worldwide followed winning four metals each. Next are TBWAIndia and Creativeland Asia with two metals each and BBDO India, Taproot India and Linen-A Lintas Group with one each.

     

    The most-award winning campaign by McCann was Audiobook – the William Shakespeare/Mark Twain/Oscar Wilde campaign, which received two Golds in the Print Craft Lotus category for Art direction and Best use of illustration; and for Point of Sale: small scale sub category in the Design Lotus category. The campaign also picked up Silvers in Point of Purchase – Display sub category in Outdoor; Poster sub category under Design Lotus and Best Use of Computer Generated Imagery under Print Craft Lotus. In addition to this, it also took home bronze awards in the Press Lotus category under Best of Communication Media & Publications sub category, and Best of Travel, Entertainment & Communication Media sub category in the Outdoor Lotus category.

     

    Apart from this, McCann won a Silver each for its AIDS Awareness campaign under Media Lotus and Big Babol campaign in Best of food sub category under Outdoor. And, it won a Bronze for Rain catching Adshel campaign for Catchtherain.org in the Outdoor category.

     

    Nike’s Parallel Journey’s campaign helped JWT India stuck Gold under Best of sports, fashion cosmetics and luxury goods sub head in Film Lotus. The campaign also got two Silvers in the Film Craft Lotus category. The Health Capital campaign for Rotract Club of Mumbai Shivaji Park in the Direct Lotus category got the agency its single Bronze.

     

    Grey Worldwide picked up a Gold and a Bronze for Duracell Positive & Negative: Dock/Monkey campaign in the Press Lotus and Outdoor Lotus categories, respectively. For another Duracell campaign called Ageless Wonder: Music/Man/Woman the agency was awarded Silver in the Press and Print Craft categories.

     

    Creativeland Asia’s campaign for Frooti helped the agency grab Gold in the Original music score sub category and Bronze for direction under Film Craft Lotus.

     

    TBWAIndia won two Bronze medals for its Adidas Wall cricket campaign under External/street signs and street furniture and Guerrilla marketing sub categories in Outdoor Lotus.

     

    Taproot India’s Times of India’s farmer suicide campaign secured finalists berth in many categories but was only able to win Silver in the Outdoor Lotus category.

     

    BBDO was awarded Bronze for a public awareness campaign Stick It Art under Best use of ambient: small scale sub category in the Media Lotus category.

     

    Lastly, Linen-A Lintas Group was the only Indian agency to get a bronze in the Radio category.

  • Award Nominees for 2nd Edition of IAA Leadership Awards Announced

    Award Nominees for 2nd Edition of IAA Leadership Awards Announced

    MUMBAI: The International Advertising Association’s (IAA) India chapter today revealed nominations for the first 12 categories of the much-awaited second edition of the IAA Leadership Awards. Taking into account the outstanding marketing and related initiatives that have been undertaken in the year gone by, the nominees have been shortlisted from the fields of Marketing of various products and services categories.

    The IAA Leadership Awards is a unique initiative which celebrates leaders in the fields of Marketing, Advertising and Media. The 2nd edition of the IAA Awards will witness honoring 21 individuals in as many categories who will be handpicked through a 2-stage selection process.

    The following are the list of nominees revealed today who will compete to win the 2nd Edition of the IAA Leadership Awards:

    Speaking on the nominees, Srinivasan Swamy, President IAA India and VP-Development, IAA Asia Pacific, and Chairman, R K SWAMY BBDO said, “Following the success of the first edition of the IAA Leadership Awards, we continue to honour and recognize the contributions of individuals across various verticals who have made a positive difference for the brands they represent. The nominees can be happy with the fact that they are the chosen few from the field of Marketing, shortlisted via a scientific thought process and detailed research. By celebrating their achievements, we hope to motivate them to raise the bar year-on-year.”

    The annual Awards this year is scheduled to take place on 1st March 2014 at Grand Hyatt Mumbai. Honourable Union Minister of State for Information and Broadcasting, Sri Manish Tewari will grace the occasion as the Chief Guest. The who’s who of the marketing, advertising and media industry are expected to be present at the awards night.

  • AMtouriserIN BAGtheAwards in Realtime on socialmedia

    AMtouriserIN BAGtheAwards in Realtime on socialmedia

    MUMBAI: Sunday, January 26, at a time when millions of Indians were glued to their TV sets for one the most awaited Bollywood Award Ceremonies, the social media world was going abuzz with an award ceremony of its own.

    Capturing the hearts of youthful, vibrant and super active followers and influencers in the Twitter world, American Tourister was hosting an award ceremony like never before. With every matching award in real time on television there was a category or an award being announced in the social media world with the hash tag #BAGtheAwards and @AMtouristerIN

    Reaching out directly to its consumers, the American Tourister handle created one of the biggest mass engagements in real – time. A burst of contests that matched the exact pattern as the awards, winner announcements, timely and innovative creatives with its products made the social experience lively and engaging. What followed was beyond expectations:-

           

    •Within the first 30 minutes of both the awards going live, influencers began tweeting a fun contest on twitter #BAGtheAwards

    •Contests that asked users to nominate their friends for Best Actor, Best Singer, Best
    Director, Life Time Achievement award amongst others went viral in a matter of minutes

    •Within the first 60 minutes, we #BAGtheAwards was trending at #1

    •American Tourister made it to Trendsmap India in no time

    •In less than 4 hours we were ranked as the 6th most trending topic across India

    •Our innovative movie posters combined with movie trivia got a phenomenal response

    •We had our own Mr. Bagchhan, towering over others on stage in real time

    •Icing on the cake: Consumers started trending #BAGtheAwards along with Bollywood actors and the awards, creating a seamless synergy of interests

    •Direct one-on-one tweets with the audiences won more than just a round of applause

    •#CreativitykaBaap, #Hatsoff, #ClassicallyWild were just some of our recognitions

    •In 4 hours, American Tourister acquired

    •240 Followers, 2.1 mentions per minute, for the brand

    •More than 3000+ Brand Mentions

    •Was viewed by 7.5 Lakh unique users

    •8.5 Million Timeline impressions delivered in Twitter nd more….
             

    Celebrating the success, Anushree Tainwala, Director Marketing, Samsonite South Asia Pvt Ltd said: “#Bagtheawards campaign is one of the best examples of smart and effective integration of a Brand with an event. It ensured we reached out to our core audience. It was heartening to see the participation in the activity with so much enthusiasm. The big learning for us was, creativity, coupled with intelligent use of Social Networks can be an effective substitute for huge media spends and sponsorships”

    Driving the creativity, Ankit Mishra, Chief- Brand Strategy, Eccentric Engine said “An activity like #Bagtheawards shows our intent, of establishing American Tourister as one of the smartest Brands on Digital in India. Our strategy is to leverage the power of Real Time Marketing. This kind of creativity will help us cut through the clutter and redefine the Vanity Metrics currently being used to assess the impact of a Social media activity”

    In 2014, American Tourister aims to direct a large amount of its brand building efforts in the social media space. The campaigns will not only reach out to its young, youthful set of customers but also aim to set benchmarks for innovation and real time social media activities.

     

  • Cannes Lions announces major changes in Cyber Lions category

    Cannes Lions announces major changes in Cyber Lions category

    MUMBAI: The Cannes Lions International Festival of Creativity has announced significant changes that will be made to the Cyber Lions category ahead of the 2014 awards, in line with current digital trends.

     

    Three new sub categories; Social, Branded Technology and Branded Games, have been introduced to better reflect the industry and in turn spark a renaissance of the Cyber Lions category.

     

    Social will reward focused executions with social thinking at the core of the work. The jury will consider levels of engagement, social reach and the creative use of social networks and activity to successful commercial effect. Branded Technology will honour executions that utilise or harness technology in order to enhance or complement the brand, and Branded Games will recognise creative executions that have been specifically produced for a client in order to enhance overall brand experience.

     

    Commenting on the changes, Lions Festivals CEO Philip Thomas said, “The Cyber Lions have seen many changes since their launch back in 1998. More recently, with the ever-changing digital landscape and the introduction of the Mobile Lions category in 2012, it has become increasingly important to revise the structure and purpose of the category. We thank the many industry leaders who have helped shape the new-look Cyber Lions, and adapt them to the ever-changing world of creative communications.”

     

    Speaking about the changes to Cyber Lions, industry professionals say:

     

    Studio Heiss founder Flo Heiss who was in 2013 Cyber Lions Jury said: “At a time when the nature of digital marketing and advertising is changing by the day, the minute, the second, Cyber Lions are not playing catch-up, but leading the charge in modern awards categories.”

     

    Iris creative director Clarence Chiew said: “It’s clear, comprehensive and definitely sets the Cyber Lions apart not only for Cannes, but against other award shows.”

     

     “Both the breadth and specificity of the new Cyber Lions are equally impressive, and feel like a true reflection of the range of great creative work being done around the world,” sais CAA Marketing co-chief creative officer and co-head Jae Goodman.

     

    AKQA chief creative officer Rei Inamoto said: “Cannes Lions is introducing a newly revamped Cyber Lions category and it shows how vibrant Cyber is in our industry. I’m convinced that this is where the next big thing will come from.”

     

    Further endorsements have been captured in a video that pulls together some of the current industry leaders’ thoughts on the direction of Cyber Lions. The video is now online and available to view at http://youtu.be/S7K2h8pceK8.  

     

    Entries for the 61st Cannes Lions Awards open on 23 January 2014. 

  • JWT wins the Grand Midas at Midas Awards 2013

    JWT wins the Grand Midas at Midas Awards 2013

    MUMBAI: JWT India has won the coveted Grand Midas award for its work, ‘Death Track’ for Aditya Birla Insurance at the Midas Awards.  JWT also picked up the Gold Midas for its campaign, ‘Even Gods Can Feel Insecure’ with Yuvraj Singh for Birla Sun Life Wealth with Protection Solutions.

    “A public service message from a brand which is relevant and compelling and today won us rich laurels worldwide. Immensely proud that JWT has partnered our client for such a worthy cause”, said JWT Mumbai NCD Tista Sen.

    The work for ‘Death Track’ was entered under the public service category for Birla Sun Life Insurance, the life insurance arm of the Aditya Birla Financial Services Group where it won the Grand Midas.

    JWT India’s work on ‘Even Gods Can Feel Insecure’ campaign with cricketer Yuvraj Singh, was one of the most talked and awarded campaigns of 2013. The integrated campaign, that traces the life of Yuvraj Singh who won a battle with cancer, tries to do justice to this remarkable bounce back story, which was almost scripted for an insurance company so that others can draw inspiration from it.

  • GroupM wins highest number of awards at Yahoo! Big Chair 2013

    GroupM wins highest number of awards at Yahoo! Big Chair 2013

    MUMBAI: GroupM agencies won the highest number of awards at the Yahoo! Big Chair Awards 2013.

    While GroupM Interaction won the gold for the best use of technology for the Heineken Inner Voice campaign, Maxus India won four awards including three silvers and one bronze. The silvers were won in the following categories: ‘Best content Marketing Award’ for the Mentos Riddle campaign, ‘Best Use of Display’ for Mathrubhumi and ‘Best Use of Mobile Advertising’ for the Tata Sky campaign. MEC Global took home one bronze for the Colgate Mahakumbh Mela activity.

    “We are extremely delighted with the awards we won at the Yahoo! Big Chair 2013. Over the last year the digital teams across the GroupM agencies have been winning an award every other day, a testament to the great work and innovations the teams are churning out for our clients. It is great to end the year with six more awards to add to our tally of 204,” said GroupM Interaction south Asia managing partner Tushar Vyas.

    Added Maxus head of digital Unny Radhakrishnan, “We are happy for the continuing recognition of our work and also that these awards span different verticals in digital as well as a wide range of brands.”

    The GroupM agencies manage the digital and integrated communications mandate for some of the country’s most iconic brands including Vodafone, Google, Star TV, Tata Sky, Nokia, Kellogg’s, Colgate, Aditya Birla Group, Castrol, United Breweries, Pepsico, Uninor, Domino’s Pizza, Britannia and Havell’s to name a few.

  • Contract Bengaluru gets a new ECD in Manoj Jacob

    Contract Bengaluru gets a new ECD in Manoj Jacob

    MUMBAI: Contract Advertising has got a new executive creative director (ECD) for its Bengaluru office. It has hired Manoj Jacob, who has worked with the company earlier as well and joins back after a gap of six years. Jacob will be reporting to Contract Advertising NCD Ashish Chakravarty and would also work in partnership with Monojit Ray who recently joined Contract as the Bengaluru head.

    Prior to joining Contract, Manoj ran his own creative consultancy firm, where he worked with clients such as Nova Specialty Surgery, Apollo Hospitals, Simply South Restaurant and Abs Fitness among others.

    “I am very happy to have Manoj on board as the ECD of our Bangalore office. He is extremely passionate about his craft, very driven, and a hands-on kind of leader. Having worked with him in the past, I won’t be surprised if he dives straight into the deep end from day 1 itself.  It is a challenging role, but I am positive he will shine,” said Chakravarty.

    Manoj comes with an experience of 17 years and has worked with O&M, McCann Erickson, Satchi & Satchi, Euro RSCG, orchard, Publicis Ambience and Bates over the course of his career. He has also handled some of leading brands across verticals such as IBM, Air Deccan, Cavin Kare, Mitsubishi Motors, Wipro Consumer Care and Weekender.

    On his coming back to Contract, Manoj said, “It’s an awesome new team, across disciplines, that is getting together at Contract Advertising and I’m very happy to be a part of it.”

    Manoj’s work has won him a lot acclaim and rewards both nationally and internationally from Cannes to New York festival to winning at AD Spot Non Profit Awards, Italy and the Bangalore Ad Club awards.

  • Reliance MediaWorks wins ‘Best Visual Effects Feature Film Studio India 2013’ award

    Reliance MediaWorks wins ‘Best Visual Effects Feature Film Studio India 2013’ award

    MUMBAI: Reliance Mediaworks has won the “Best Visual Effects Feature Film Studio India 2013″ award for Mani Ratnam’s film Kadal, at the 24FPS Awards 2013. The 24FPS International Animation Awards is recognition for animation talent from across India and beyond.

     Reliance MediaWorks had worked on the visual effects of Mani Ratnam’s film ‘Kadal’, released on 1 February.  The company provided end to end solutions for services in visual effects, digital intermediate (DI), elaborate colour grading and digital cinema mastering for the film. Kadal, revolves around the life of Christian fishermen who instill the fact how faith can lead to the triumph of humanity.

    Reliance MediaWorks CEO Venkatesh Roddam said “It has been a privilege and a challenge to work with the winning combination of Mani Ratnam and Rajiv Menon, on Kadal. The duo along with the artistic editor Srihar Prasad gave us a free hand to execute their creative vision. We are very excited on winning the 24FPS Award, and I congratulate the team. The award bears testimony of how the blend of modern technology and a great pool of human talent can contribute to dramatic storytelling”

    The team at Reliance MediaWorks delivered stunning visual effects (over 700+ shots) keeping a hawk eye focus on Mani Ratnam’s brief and his vision. 

    Adding to the same, the film’s DOP Rajiv Menon said; “We technicians work hard on every film, we also form strong bonds as we toil and try to get the colours and textures just right and when the film is released all is forgotten.  I would like to place on record my gratitude to every member of the Reliance MediaWorks team who have worked round the clock, under very difficult timelines and delivered an absolutely world class post production job on the film. Half the credit I am getting for the visuals of Kadal, I need to share with the team at Reliance MediaWorks. I thank you all once again. Keep the flag flying!”

  • MEC India wins at 2013 Effective Mobile Marketing Awards

    MEC India wins at 2013 Effective Mobile Marketing Awards

    MUMBAI:  MEC India has bagged an award for the ‘Most Effective Location-based Service/Campaign’ at the recently concluded 2013 Effective Mobile Marketing Awards ceremony held on 28 November in London.

    The agency received the award for one of its campaign designed for Colgate at Kumbh Mela. Centered around the Maha Kumbh Mela held in Allahabad, Uttar Pradesh, the campaign was aimed at connecting with audiences at the festival, that is one of the world’s largest religious gatherings witnessing over 80 million people in attendance this year.

    Speaking on the occasion, Red Fuse Communications CEO Shubha George said, “We feel honoured to be recognised on a renowned global platform like the 2013 Effective Mobile Marketing Awards. Executing and implementing the campaign was a challenging task for the team, especially for a mammoth project of the scale of the Maha Kumbh Mela. The prime objective at the Maha Mela was to attract and engage consumers in a highly competitive environment, which inspired us to think beyond traditional methods. The award encourages us to push further boundaries in the future.”

    Mobile phone was selected as the medium to connect with the large audiences at the Maha Kumbh Mela. “This was the very first time in India that a brand had used location-based voice communication to convey the desired message and generate direct response from the audience” said George.

    A total of over 700,000 pilgrims visited a specially erected Colgate stall during this whole Maha Kumbh Mela promotion.