Mumbai: Zee Cinema and &pictures have bagged multiple awards at the Promax India Awards 2021 for their campaigns across prominent categories.
Zee Cinema bagged a gold in ‘Best Social Media Campaign For A Programme’ along with a silver in ‘Best Holiday/Festive Promo’ for their innovative, insight-driven campaign – ‘2020 Ka The End.’ The campaign was an initiative to spread positivity in a cinematic way by launching an interactive campaign to knock out the most hated metaphorical villain 2020 and encourage people to wish for a hopeful tomorrow. The channel won a silver in ‘Use of Celebrity/ Influencer/Talent Using Social Media’ for delivering a socially relevant message that the channel interweaved together with actor Taapsee Pannu for the world TV premiere of her film, “Thappad.”
&pictures was awarded for their unique design and engaging social media campaign. It won a gold medal for the ‘Best Logo Design across multiple media’ and a silver for ‘Best Social Media Campaign for a channel or brand’ launched under the recent unprecedented brand refresh campaign ‘On Nahi Full On.’ The campaign was a strategic initiative to build a strong resonance with the consumers and reinforce the brand’s perception of being a fun and energetic destination. The engaging campaign struck the right chord with their target audience.
“These campaigns spoke highly of the individual brand ideologies of the channels which trickle down to bringing an unmatched experience for audiences,” said a spokesperson from Zee Entertainment Enterprises Ltd. “With top-notch family entertainers, across channels, Zee Hindi movie cluster has impeccably worked towards crafting communication that builds a deeper connection and speaks directly to its audiences.”
Mumbai: The Disney Kids Network in India won 12 awards at the recently concluded Promax 21 held on 24 September.
The media network secured eight gold and four silver across various categories including for the interactive DIY show, “Disney Imagine That.”
“This is truly an honour for us. A unique property like Disney Imagine That needed an innovative creative approach that effectively communicated the promise of the show,” said Disney Kids Network spokesperson. “Our talented in-house team embraced this proposition to create a distinctive promotional campaign that has been well received by our viewers and partners. These awards are an acknowledgement of their efforts and a testimony that we are indeed creating meaningful and impactful messaging through our creatives.”
Mumbai: The winners of the first edition of the PR and Communication Aces 2021 were announced here on Friday.
The coveted awards aim to highlight some of the rising stars of the industry, and celebrate their fantastic achievements. The awards recognise the best communication professionals under the age of 35.
The initiative by Indiantelevision.com group was co-powered by Kaizzen, and Public Relations Professionals of India (PRPOI) were the community partners. The winners were announced virtually on Friday.
The winners were selected by an esteemed jury consisting of noted public relations professionals and experts from across various brands and agencies. These included : Hill+Knowlton Strategies CEO Abhishek Gulyani, Talentedge CEO Abhinav Upadhyay, PRSI national president Dr Ajit Pathak, Communicate India founder and CEO Akshaara Lalwani, Tata Motors, general manager corporate communications, Ashmita Pillay, Indiantelevision.com group founder, CEO and editor-in-chief Anil Wanvari, Wadhwani Foundation executive vice president –global marketing, Atul Raja, HUL, head-communications, sustainability, nutrition and special projects, Deepa Dey, Perfect Relations founding partner and group chairman, Diilip Cherian, OnePlus, India, head of corporate communications Ishita Grover, Godrej group head-corporate affairs, Ishteyaque Amjad, Dainik Bhaskar group, chief marketing officer, Kaacon Sethi, Blue Dart chief marketing officer, Ketan Kulkarni, ZEE head corporate brand and communications, Parag Darade, Sequoia vice president and head communications PayalBanerjee, Axis Bank, head-corporate communications, Piyali Reddy, Visa, head corporate communications, India and South Asia, Prasanna Kotian, Jio, vice president, corporate communications, Rohit Dubey, Amazon Prime Video, head communications, Sonia Huria, Nucleus, managing partner, Tarunjeet Rattan, Weber Shandwick, chief executive officer, Valerie Pinto, Spotify, head of communications, India, Vasundhara Mudgil, and India Today group, chief marketing officer, Vivek Malhotra.
Here are the winners of the first edition of PR and Communication Aces Awards :
Mumbai: Dentsu Webchutney continued its winning spree on day four of the Cannes Lions International Festival of Creativity 2021, winning two Silver Lions and two Bronze Lions, taking its total metal tally to seven.
Cheil India picked up its first Silver Lion on day four, FCB Interface a Bronze, and Ogilvy India won a Bronze Lion rounding off day four with 21 Lions for India.
Here’s the detailed list of the wins on days three and four of the fest:
Dentsu Webchutney
The 8-bit journo for Vice Media
The 8-bit Journo campaign continued its winning spree by adding Bronze Lion under the Mobile Lions category on day four. Created by Dentsu Webchutney for Vice Media, it also took home a Silver in the Digital Craft (real-time contextual content) category on the previous day. The campaign had earlier won two Silver Lions and one Bronze Lion, taking its total winning tally to a cool five Lions. It won a Silver Lion in Creative Strategy (media/entertainment), another Silver Lion in Direct (market disruption), and a Bronze Lion in Direct (media/entertainment) categories.
The campaign was a one-of-its-kind, unique initiative to inform the Jammu & Kashmir public of what transpired in the world when they were under a 100+ day internet and telecom blackout after the scrapping of Article 370 in August 2019.
‘The World’s Most Reported Trailer’ for Trigger Happy Entertainment
In the Entertainment category, it bagged the silver for ‘The World’s Most Reported Trailer’ for Trigger Happy Entertainment to promote the Bollywood movie Thappad. The win was in the audience engagement/distribution strategy sub-category. The campaign aimed to sensitise the public around domestic violence, which was the core theme of the film. It made smart use of the built-in ‘report’ feature on YouTube app and websites and prompted the viewers to report the second trailer of the film, which included the scene from the movie wherein the male lead slaps his wife, played by Taapsee Pannu during a party. Having been reported over 400,000 times, the trailer was ultimately taken down by YouTube within 26 hours, proving the success of the campaign.
‘The Better Half Recipes’ campaign for Swiggy Instamart
Dentsu Webchutney continued its winning spree at the ongoing Cannes Lions Festival of Creativity by picking a Bronze Lion for Swiggy Instamart’s ‘The Better Half Recipes’ campaign under the Creative eCommerce (cultural insight) category.
The e-comm brand launched an innovative cookbook to bring more gender equality into the kitchen. It did this by splitting the recipes into two halves to give both partners an equal responsibility to cook the meal. Each partner had to follow only their side of the instructions to see their meal to completion, together. The ingredients from the cookbook could be ordered directly with a simple QR scan and the order was delivered by Swiggy Instamart. The food delivery platform asked the users to send a picture of them and their better halves in the kitchen, to get their hands on the cookbook. A barrage of entries poured in to claim a copy of #TheBetterHalfCookBook, making the campaign a triumph.
Cheil India
‘Now, Words Aren’t Just Heard’ campaign for Samsung
The agency picked up its first Cannes Lions 2021 metal in the form of a Silver Lion for its ‘Now, Words Aren’t Just Heard’ campaign for Samsung on day four.
The campaign was designed for Samsung Good Vibes smartphone communication, which has two interfaces: one regular, and the other for the deafblind. It translates voice and text messages into Morse Code vibrations, and vice versa, helping the deafblind community. Supported by a robust digital campaign and nationwide training workshops, the campaign is bringing inclusivity to over 500,000 people who have been disregarded by modern social media technologies.
FCB Interface
‘The Punishing Signal’ campaign for Mumbai Police
The no-honking campaign for the Mumbai police by FCB Interface continued its winning run, adding one more Bronze Lion to its metal tally. ‘The Punishing Signal’ campaign picked the Lion in Brand & Activation (not-for-profit/charity/ government) category.
One of the most successful campaigns at Cannes Lions this year, the campaign, thus far, has won seven metals, including one Gold, three Silver, and two Bronze Lions under Health & Wellness, Outdoor, PR, and Brand & Activation Lions.
Ogilvy India
#NotJustACadburyAd for Mondelez
Ogilvy Mumbai’s work titled #NotJustACadburyAd campaign won a Bronze Lion under Creative Data (data-driven targeting) category. The Creative Data Lions category celebrates the intersection of creativity and data. Created for Mondelez’s ‘Cadbury Celebration’ on Diwali last year, the campaign managed to advertise not just the brand, but thousands of small businesses across India.
New Delhi: US television network NBC has announced that it will drop its broadcast of the Golden Globes ceremony in 2022. The decision comes after the Hollywood backlash over the lack of diversity and the ethics of the Hollywood Foreign Press Association (HFPA), whose members vote on the annual awards for film and television.
It is for the first time since 1996 that NBC has decided not to broadcast the awards.
Actor Tom Cruise joined a revolt led by a host of streaming platforms and top studios, and urged others to join the call for action. The Mission Impossible star also returned the three awards he won for his roles in the movies Jerry Maguire, Magnolia and Bornon the Fourth of July to register his protest, Variety magazine reported on Tuesday.
The Hollywood Foreign Press Association (HFPA) has been facing severe allegations of corruption and impropriety, and lack of diversity. The members have also been accused of making sexist and racist remarks
Streaming giants Netflix, Amazon Studios, WarnerMedia and several top PR companies have earlier said they would no longer work with the HFPA unless it made far-reaching changes.
WarnerMedia, which includes cable channel HBO and movie studio Warner Brothers, had even written to HFPA expressing concerns over “racially insensitive, sexist and homophobic questions” at press conferences and events during the nominations and awards process.
In wake of the criticism, the HFPA had agreed to make some changes over the next year, which were initially welcomed by NBC. But later, the network said it would wait to see if the reforms worked.
“Change of this magnitude takes time and work, and we feel strongly that the HFPA needs time to do it right. As such, NBC will not air the 2022 Golden Globes. Assuming the organisation executes on its plan, we are hopeful we will be in a position to air the show in January 2023,” NBC said in a statement, Reuters reported on Tuesday.
Soon after the announcement, the HFPA said it is implementing “transformational change” on priority and also reiterated that by August 2021, it would approve a new code of conduct and provide diversity and sexual harassment training among other steps.
The annual Golden Globes ceremony has become one of the biggest Hollywood awards shows in the run-up to the Oscars. But it has been under close scrutiny following an investigation published in February by the Los Angeles Times that showed the group of 87 journalists had no Black members. The association has faced further criticism for this year’s slate of nominations, which did not include several Black-led Oscar contenders such as Da 5 Bloods, Ma Rainey’s Black Bottom and Judas and the Black Messiah in the nominees for the group’s top award.
New Delhi: Colors Bangla is all set to telecast the fourth edition of the Joy Filmfare Awards Bangla 2020 on the channel at 6 pm on 9 May. The event will also be simulcasted live on Filmfare’s Facebook page.
The star-studded awards ceremony was held at The Westin, Kolkata on 3 March, and was filled with glitz and panache as popular names from the Bengali film industry walked the red carpet. A host of celebrities including Anirban Bhattacharya, Aparajita Adhya, Kharaj Mukherjee, Madhumita Sarcar, and Ash King attended the event.
“We are proud to have hosted an award ceremony that matches up to the sheer grandeur of the Bengali Film Industry that continues to make waves every passing year,” said Worldwide Media CEO Deepak Lamba, highlighting that Bengali movies have made their mark in the world of cinema through cults films and classics which have been recognised globally. “From Ray’s masterpieces to some amazing contemporary narratives by the current generation of filmmakers and artists, this film industry has proven its credibility year after year. And it’s a great feeling to bring back the coveted black lady to honour such brilliant performances and work produced by this talented bunch,” he added.
Apart from several celebrity performances, the telecast will include exclusive video-on-demand engaging content including the red-carpet action and behind-the-stage fun performance rehearsals.
Speaking on the long-term association with Filmfare, Colors Bangla business head Sagnik Ghosh said, “Colors Bangla enjoys the reputation of being home to the best of entertainment, visual extravaganza and as a channel, we continue to entertain our audiences through various programs. Filmfare Awards Bangla 2020 has the iconic pedigree of Filmfare and we are proud to be associated with it as the Broadcast partner of choice. This year has been hit badly by Covid and we are happy to bring in some fun and enjoyment for the audiences.”
Joy Personal Care was the title sponsor of the fourth edition of Joy Filmfare Awards Bangla 2020. The event was powered by Shyam Steel TMT REBAR, in association with Berger Silk BreatheEasy and Vimal Elaichi. Facebook and Instagram were the global digital partners and Colors Bangla was the exclusive telecast partner.
SHANGHAI: Indiantelevision.com (ITV) recently concluded the fourth edition of its annual property News Television Summit & Awards (NT Awards). It successfully partnered with TVU Networks to broadcast the two-day long summit and awards ceremony. NT Awards and Summit has been a part of ITV’s annual calendar since 2007.
The two-day summit saw eminent industry leaders talking about subjects that matter to the broadcast news industry – regulations, controversies, content, programming, ratings, technology and others.
NT Awards felicitated the best in the broadcast news industry across multiple categories such as – Programming Awards, Personality Awards, Promo Design and Packaging Awards, Sales and Marketing Awards, and Special Awards. Over 750 entries were rigorously screened by a 37-member jury including senior members of the industry.
NT Awards and Summit has been a part of ITV’s annual calendar since 2007.
Given the current restrictions on social gatherings, the summit and award show were moved online, and TVU Networks, a market and technology leader in cloud and IP based live video solutions, deployed a suite of TVU remote production solutions – TVU Producer, TVU Partyline and TVU Anywhere – to help with the three-day event which included live presentation, guest interaction and broadcast to viewing audiences on major social media channels.
TVU Networks helped ITV in providing a low latency, professional HD quality broadcast experience for all panel participants along with an uninterrupted award ceremony held on 6 November 2020 across social channels. Indiantelevision.com used the previously mentioned TVU remote production solutions – TVU Producer, TVU Partyline and TVU Anywhere.
The guest speakers used the TVU Anywhere mobile app or TVU Partyline browser link to participate in the session using just their smartphone or laptop. The speakers joined by scanning or typing in a user code or by logging into the TVU cloud account through TVU Partyline, ensuring reliable transmission quality and clear video and audio interaction between participants.
“We thank the organisers for their trust in TVU. It is a great honor to participate in this event,” TVU Networks VP sales – south Asia, Middle East, Africa Sushant Rai. “With this event, TVU has made TVU Partyline™, TVU Producer and TVU Anywhere visible to the news television industry in India. TVU's products and technologies will bring immense possibilities to India's future broadcast industry as demonstrated by our efforts with the NT Summit & Awards.”
MUMBAI: Streaming platform MX Player has won big at the 2020 Asian Academy Creative Awards. Its original web series Queen, starring Ramya Krishnan, bagged the best original program by OTT, while Times of Music brought home the trophy for best music/dance program.
An overjoyed MX Player chief content officer Gautam Talwar said, “We are thrilled to be recognised on a global platform like the Asian Academy Creative Awards. Our aim has always been to deliver the best entertainment experiences to audiences, and I’d like to thank the teams of both these projects, who have helped us achieve this honour.”
MX Player is a diverse platform that integrates all forms of entertainment on one platform including video playback, streaming video, music and gaming. It currently operates on an ad supported model and hosts a wide library of over 2,00,000 hours of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music.
The Asian Academy Creative Awards honour excellence in craft and technical discipline across multiple platforms including television, digital, mobile, streaming and any other emerging technologies.
Given the circumstances surrounding the outbreak of COVID-19 (coronavirus) and the future being uncertain in terms of timings, we have no choice but to postpone the Promax India Conference and Awards Show in Mumbai.
For more than 17 years, we have the honour to be your association for the community of entertainment marketers and creatives in India. Representing your professional and career development needs remain the benchmark of our organisation, but we take your health and well-being just as seriously.
While we await the green-light from the authorities, we are exploring alternative dates and related details so that we can bring you the event later in the year. We will release more information in the weeks to come.
We have at members' request further pushed back the Promax India Awards judging, to allow a little extra time needed for submitting entries for those working from home during the lockdown.
MUMBAI: The highly coveted ABBY Awards that recognises and rewards creative excellence is poised to set new benchmarks on scale and innovation with the upcoming 2018 edition. The apex industry award has for the first time announced the formation of a master jury.
It boasts of 15 illustrious, award winning creative giants who have consented to be the filter for the creative standards of the creative ABBYs.
The master jury is entrusted with the task of screening all the entries received, across all the categories and verticals, to identify those worthy of being short listed. It will then deliberate on which of the short lists is worthy of winning an ABBY. This jury will help ensure that the ABBYs 2018 will be the most sought-after creative awards in the industry.
ABBY 2018 chair of the awards governing council Ajay Kakar says, “We want the ABBYs to be the gold standard, recognising creative excellence for brands. It is a fact that an award is as good or reputed as the jury that judges it. So recognising this, we created a master jury for 2018. Adjudged by such a versatile and visionary jury means that only the most creative campaigns will emerge victorious, making the winning of an ABBY a career defining moment.”
The 2018 edition will also see the number of categories and sub categories being rationalised, to ensure relevance and effectiveness. Ajay Kakar elaborated, “We recognise that digital is not a medium, but a technology that supports communication. Keeping this and such realities at the core, as against the past years, the categories and verticals have been brought down from 15 categories and eight verticals i.e. 120, to eight categories and eight verticals i.e. 64.
Another highlight will be the reinstatement of the Agency of the Year award. This year will see the announcement of the creative agency of the year, design specialist agency of the year, digital specialist agency of the year, direct specialist agency of the year, PR specialist agency of the year, branded content and entertainment specialist agency of the year and media agency of the year.
