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  • IFA Berlin unveils new innovation awards to spotlight tech breakthroughs

    IFA Berlin unveils new innovation awards to spotlight tech breakthroughs

    BERLIN:  IFA Berlin, the world’s leading home and consumer technology event, has launched a new global awards programme: the IFA Innovation Awards.  These awards, set to debut at IFA 2025 in Berlin, aim to celebrate exceptional innovation, design, and market impact within the industry.

    Clarion Events managing director James McGough, stated that the awards will “recognise the Best of IFA, rewarding the incredible progress being made in home and consumer technology.”  He added that the initiative would help identify brands “truly shaping how we live, work and play,” particularly those implementing AI and designing sustainable and accessible solutions. 

    Geekspin editor in chief and jury member Helena Stone highlighted that the IFA Innovation Awards represent “the natural evolution of IFA’s century-long commitment to showcasing the technologies that transform how we live, work, and connect.”  She believes these awards will “spotlight the innovations that define the future of consumer technology” as IFA enters its second century. 

    The new awards follow IFA’s hundredth anniversary in 2024, which attracted over 215,000 visitors from 138 countries and more than 1,800 exhibitors. 

    The comprehensive programme will recognise innovations across various sectors, including smart home and IoT, sustainable technology, health and wellness tech, gaming and entertainment, mobile communication, audio-visual excellence, kitchen and home appliances, and emerging technologies. Winners will receive either the official IFA “Best of category” or “Innovation Award” certification, along with full licensing rights to use the awards logo. Additional benefits include an exclusive showcase at IFA 2026’s Innovation Gallery, prominent placement across IFA’s global media channels, and coverage in official IFA publications and social media. 

    Helena Stone affirmed that the IFA Innovation Awards are poised to “become the gold standard for consumer technology recognition in Europe and beyond,” with an international jury of experts ensuring the winners represent “truly groundbreaking achievements.” 

    The awards are open to manufacturers, designers, engineers, start-ups, and technology companies worldwide. Eligible products must be innovative consumer technology or home appliance solutions commercially launched between 1 February 2025 and 30 April 2026, and must be available in European markets.  Applications are now open, with an independent panel of global technology experts, industry analysts, and innovation specialists overseeing the evaluation process.

  • Abby Awards 2025: Round 1 shortlist unveiled, Leo Burnett and Enormous Brands lead the creative charge

    Abby Awards 2025: Round 1 shortlist unveiled, Leo Burnett and Enormous Brands lead the creative charge

    MUMBAI: The AdClub has revealed the Round 1 shortlist for the Abby Awards 2025, powered by One Show, with industry heavyweights Leo Burnett, Enormous Brands, FCB, VML, McCann, Famous Innovations, and Havas leading the charge in the creative categories.

    A star-studded lineup of creative powerhouses and brands has made the cut, including Good Morning Films, Tribes Communications, Atom Network, Cheil, Schbang, Mudra Max, Y&H, Grey Group, Hogarth Studios, Vanilla Films, Mindshare, BBH, and Tilt Brand Solutions.

     The client roster shines just as bright, with AIS, Jaguar, P&G Whisper, Manifest, The Times of India, Axis Bank, Coca-Cola, Finolex, Reliance General Insurance, Durex, Flipkart, Lays, and Dream11 all vying for glory.

    Digital dynamos like Schbang, BC Web Wise, Digitas, and Interactive Avenues have carved out their space, while design virtuosos Open Design, Hyphen Brands, and Tree Design have made their mark. 

    Video craft maestros—Good Morning Films, Vanilla Films, Bang Bang, Kitchen Video, and Superfly Films—add a cinematic edge to the shortlist.

    The broadcast and publishing giants aren’t left behind, with Bennett Coleman, ABP, Jagran Prakashan, Viacom, Star India, The Hindu Group, and Zee Entertainment staking their claim for the trophy. 

    Start-up agencies like Y&H, tgthr, Brave, and Believe Trinity have also entered the spotlight, proving that fresh talent can compete with the best.

    Awards governing council chairman Ajay Kakar expressed his delight: “The shortlist for the Abby Awards 2025—across both creative and media categories—is now out. It’s heartening to see the breadth and diversity of agencies, clients, brands, publishers, and broadcasters who have made it through the first round of rigorous jury evaluation. This wide representation is a reflection of the vibrancy and depth of talent in our industry. With the second and third rounds of judging ahead, we now look forward to seeing the best rise to the top. All roads lead to the awards nights between 21 and 23 May.”

    The round 2 and round 3 judging are already underway, with the final winners set to be crowned at the much-anticipated Goafest 2025.

  • Tribes Communication wins big laurels at Dragons of Asia 2024

    Tribes Communication wins big laurels at Dragons of Asia 2024

    Mumbai: At the 24th Dragons of Asia 2024 Awards on 18 October in Kuala Lumpur, Tribes Communication, a marketing communications agency, was named India’s top agency and ranked second in Asia. This recognition was based on Tribes’ collaboration with partners, winning the Blue Dragon for best campaign in India and Gold Dragons for best brand loyalty campaign and best marketing discipline campaign.

    Tribes and its partners won eight awards, including two Silver Dragons for best product launch and best use of media, and three black dragons for best brand loyalty campaign, best innovative idea, and best small budget campaign.

    The Dragons of Asia Awards are renowned for recognising the best marketing communications work across the APAC region, with a focus on creativity that drives tangible business results. Tribes Communication’s triumph, reflects its dedication to producing groundbreaking campaigns across diverse sectors.

    Tribes Communication MD & CEO Gour Gupta said, “We are extremely happy to have been bestowed with this double honor at the Dragons of Asia 2024. This is a special moment for us as it is a celebration of our incredible campaigns that have earned accolades across different categories. It is a testament to the power of collaboration with our partners and clients and the hard work of our teams and has enabled us to deliver winning campaigns consistently.”

    The Dragons of Asia director, Mike Da Silva said, “This year’s international Judging Panels, representing 22 Countries, reported that the 24th Dragons of Asia Programme generated a quality of entries never seen before. Along with winning multiple awards – including the prestigious Blue Dragon for the best campaign in India, as well as Gold, Silver, and Black Dragon recommendations – Tribes ranked number one in India and second in Asia, making them standout agency of the year.”

  • 42nd MADDYS 2024 witnesses record entries and exciting announcements

    42nd MADDYS 2024 witnesses record entries and exciting announcements

    Mumbai: The Advertising Club of Madras is delighted to announce the closure of entries for MADDYS 2024, with a record-breaking total of 1015 submissions! This year has seen unprecedented participation, far exceeding our previous best of 791 entries set in 2019. We extend our heartfelt gratitude to the entire advertising community for their overwhelming support and enthusiasm.  

    Celebrating creativity across India  

    We are proud to share that this year’s entries have come from all corners of India, including  Tamil Nadu, Kerala, Karnataka, West Bengal, Maharashtra, Uttar Pradesh, Haryana, Gujarat,  Telangana, and New Delhi. This wide representation underscores the national significance  and esteemed reputation of the 42nd MADDYS Awards.  

    Diverse and esteemed jury  

    Our 28-member jury panel is composed of a diverse group of industry experts, including creative visionaries, marketing leaders, media specialists, and entrepreneurs from both national and international markets. Their expertise and varied perspectives ensure a rigorous and objective judging process, celebrating the very best in advertising.  

    Exciting announcements:

    1. 42nd MADDYS 2024 Gala night:  

    Mark your calendars for the MADDYS 2024 Gala Night on 28th June 2024 at the Madras  Race Club in Chennai. This event promises to be an unforgettable evening celebrating creativity, strategy, innovation, and impact in advertising.  

    2. Launch of MOGO:  

    We are excited to unveil our musical logo (MOGO), making us the first advertising club in India to introduce this innovative musical element. The MOGO, created by the talented music director, Arun Raj, will be officially used at the gala night.

  • Shah Rukh Khan is CNN-News18 Indian of the Year 2023

    Shah Rukh Khan is CNN-News18 Indian of the Year 2023

    Mumbai: The 13 edition of CNN-News18 Indian of the Year 2023 awards took place in New Delhi on Wednesday. The biggest awards platform of news television honoured Bollywood’s King Shah Rukh Khan with the prestigious Indian of the Year award.

    In his moving acceptance speech, SRK opened up about his life and career like never before. He touched upon several subjects in his almost 10-minute long speech, which included his flops before he took a break, his family’s struggles, and his successful 2023. He then said that he wanted to make a ‘brash’ statement by saying he doesn’t only feel like the Indian of the Year 2023 but the Indian of all Years.

    CNN-News18 Indian of the Year recognises exceptional contributions of remarkable individuals across seven categories — business, entertainment, sports, youth icon, rising sports star, social change, and climate warriors.

    While Shah Rukh Khan was crowned as the CNN-News18 Indian of the Year 2023, renowned filmmaker Mani Ratnam was named CNN-News18 Indian of the Year in the Entertainment category.

    Karnataka’s first transgender doctor and actor Trinetra Haldar was honoured with the Youth Icon of the Year award (Jury), while music composer and singer Anirudh Ravichander was awarded the Youth Icon (Popular) title at CNN-News18 Indian of the Year 2023.

    The Indian Space Research Organisation (ISRO) was honoured with the Indian of the Year 2023 award for outstanding achievement. The award recognised the remarkable contributions made by ISRO in pushing the boundaries of space exploration. 
    Neeraj Chopra clinched the Indian of the Year award in the Sports category in recognition of his remarkable achievements and significant contribution to Indian sports.

    Chess Grandmaster R Praggnanandhaa was named Rising Sports Star at CNN-News18 Indian of the Year 2023. In the Climate Warriors category, Arun Krishnamurthy and Saalumarada Thimmakka won the award. Arun Krishnamurthy is the founder of the Environmentalist Foundation of India (EFI), which has restored 460 waterbodies across 18 states.

    Padma Shri award recipient Saalumarada Thimmakka is a 112-year-old climate warrior from Karnataka’s Tumkur district and is known as the “Mother of Trees” for planting over 8,000 trees. 
    Ravi Kannan, a distinguished oncologist, was named the CNN-News18 Indian of the Year 2023 in the Social Change category. His commitment to people-centric and pro-poor healthcare has revolutionised cancer treatment in Assam.

    State Bank of India (SBI) chairman Dinesh Khara won the prestigious Indian of the Year 2023 award in the business category. Khara joined SBI as a probationary officer in 1984 and has risen through the ranks over the years at India’s largest public sector lender. 
    The Heroes of Uttarkashi garnered a special recognition at the awards ceremony. Union Minister Jitendra Singh presented the award to the heroes, who included National Disaster Response Force (NDRF) Director General (DG) Atul Karwal, rat miners Munna and Wakil, along with foreman Gabbar Singh Negi and his colleague Saba Ahmed. The rat hole miners garnered nationwide acclaim for their pivotal role in the successful rescue effort in the Silkyara tunnel.

    CNN-News18 Indian of the Year platform has a rich legacy of honoring exceptional individuals across various fields. A distinctive feature of this year’s event was the blend of expert judgment and public voting, where 50 per cent of the decision-making power lies with the discerning audience, and the remaining 50 per cent is entrusted to a distinguished panel of judges.

    Over the years, CNN-News18 Indian of the Year award recipients have included personalities such as Prime Minister Narendra Modi, Olympic gold medallist Neeraj Chopra, cricket star Virat Kohli, the Indian women’s cricket team, NGO Stop Acid Attacks, Chess Grandmaster Vishwanathan Anand, music legend AR Rahman, former PM Manmohan Singh, the Indian Space Research Organisation (ISRO), Nobel laureate Kailash Satyarthi, star boxer MC Mary Kom, actress Deepika Padukone and Delhi Chief Minister Arvind Kejriwal, among others.

    Shah Rukh Khan Quotes ‘Vikram Rathore’ From His Blockbuster Hit ‘Jawan:

    Shah Rukh Khan on the lessons he learned after the struggles his family underwent:

    SRK’s pitch to Mani Ratnam:

  • Renowned Manorama Newsmaker Awards will flash the winner’s name on 14 January

    Renowned Manorama Newsmaker Awards will flash the winner’s name on 14 January

    Mumbai: Manorama News Newsmaker, the esteemed award from Manorama News gets into the final week of voting, the competition is heating up with four notable figures – cine director Jude Antony Joseph, Kerala legislative assembly speaker M N Shamseer, Congress leader Mathew Kuzhalnadan MLA, and ISRO chairman S Somanath. Those interested in participating and supporting their preferred candidate, can cast their votes on the website www.manoramanews.com/newsmaker or through the ManoramaMax platform.

    Over the years, the Newsmaker has played a pivotal role in honouring individuals who have left an impactful mark on society through their exceptional contributions. The prestigious accolade has been bestowed upon luminaries such as G. Madhavan Nair, Resul Pookutty, Mohanlal, Shashi Tharoor, and many others, across domains. The event has garnered immense significance for its association with renowned personalities and for its commitment to recognising excellence in all forms.

    The annual event has been graced by eminent presenters, adding a touch of grandeur to the recognitions. From the charismatic Amitabh Bachchan and the veteran actress Shabana Azmi to dignitaries like Governor Mohammad Arif Khan and the iconic cine actor Mammooty, the stage of Newsmaker has been adorned by the presence of illustrious personalities who themselves represent excellence in their respective fields.

    One of the distinctive features of Manorama Newsmaker is its inclusivity, as the awards span across various categories, ensuring representation from all walks of life. A notable instance is the awarding of fishermen for their heroic rescue activities during the 2018 Kerala floods, showcasing the event’s commitment to acknowledging acts of courage and selflessness beyond conventional spheres.

    Yet another distinctive feature of Newsmaker is its democratic approach to recognition, as winners are determined through public voting. This ensures that accolades resonate with the sentiments of the masses, reflecting the pulse of the people.

    As the Newsmaker continues to uphold its legacy, it remains a beacon of inspiration and a testament to the enduring spirit of achievement. Beyond a mere awards ceremony, it is a celebration of human excellence, making it an annual affair that is eagerly awaited and widely celebrated.

    The Newsmaker 2023 will be announced on 14 January 2023 at 9.00 PM on Manorama News.

  • Lionsgate Play exclusively streamed the 81 Golden Globe Awards on 8 January

    Lionsgate Play exclusively streamed the 81 Golden Globe Awards on 8 January

    Mumbai: The awaited night in cinematic television reigned supreme! The 81 Golden Globe Awards are here. Showcasing entertainment brilliance, the star-studded event celebrated awards, heartfelt speeches, glamor, and fashion trends, bringing all your favourite Hollywood stars under the same roof! Be it Cillian Murphy and Christopher Nolan’s first ever Golden Globe win or the unexpected but extremely welcome Suits reunion, the Awards were a perfect start to the year. This cultural celebration where the red-carpet met the alchemy of storytelling streamed LIVE today on Lionsgate Play on 8 January 2024. In case you missed it, the 81 Golden Globe Awards are available to watch, exclusively on the platform. Here’s taking a quick look at the best moments from the 81 Golden Globes.

    The Taylena Reunion of our dreams  

    Mothers have mothered and how! The most celebrated Hollywood duo aka Taylor Swift and Selena Gomez, gave their fans yet another ‘awww’ worthy moment as they posed for some adorable selfies. What’s more, the two were seen engaging in a serious gossip session, which had us all wondering what ‘tea’ was being spilled. Rumor has it that a certain Jenner stopped Sel from posing with Willy Wonka aka Timothee Chalamet. We’d love to know how that unfolded.  

    Unmatched Oppenheimer Dominance

    With his chiselled jawline and iconically rare smile, Robert J Oppenheimer aka Cillian Murphy came in and stole the show as Oppenheimer swept the scene with 5 wins in various categories. From Murphy’s and Christopher Nolan’s first ever Golden Globe Win as Best Performance by a Male Actor in a Motion Picture and Best Director of a Motion Picture to Best Motion Picture, the film dominated the Awards night. Ruling theatres in 2023 by garnering more than 1 BILLION in revenue, the actor-director duo reigned supreme, proving that they are here to stay!

    Michelle Yeoh’s not-so-subtle warning  

    She’s a Crazy Rich Asian and knows how to get away with it! After winning Best Actor Female in a Motion Picture during the 2023 Golden Globe Awards for ‘Everything Everywhere All At Once’, Michelle Yeoh was forced to wrap up her speech by an impatient pianist, leading to her viral ‘shut up’ moment. However, this time around, when the actor came to present the award she gave a not-so-subtle nod stating ‘I threatened to beat up the piano player if they played me off my acceptance speech. You will be happy to know that I am very chill this year’, leaving the audience in hoots.

    Barbie took the Cinematic Box Office cake and a few other slices too!

    After painting the town pink, Barbie not only got nominated in a brand new category, but won it too. To celebrate theatre and movie-goers, the Golden Globes introduced the ‘Cinematic and Box Office Achievement’ category. With films like John Wick: Chapter 4, Mission Impossible: Dead Reckoning Part 1 and Oppenheimer fighting to take the gold home, Barbie still landed on top, proving that womanhood rules. Besides its triumphant win in the category, the Margot Robbie starrer also took home best Original Song in a Motion Picture for Billie Eilish’s ‘What Was I Made For?’

    A Well ‘Suited’ Reunion

    Butch and Sundance are back, baby! A surprise reunion saw the main cast of Suits reunite on-screen (albeit just to present an award). Despite missing a few key members of the cast, Patrik Adams, Gabrial Macht, Gina Torres and Sarah Rafferty reunited to present the award for Best Television Series, giving fans the same excitement and happiness they did for 9 years. With their witty banter still intact, they showed viewers and fans that they haven’t skipped a beat after all these years.

    Lionsgate Play exclusively streamed the 81st Golden Globe Awards on 8 January 2023 at 6:30 AM

  • Ogilvy named Network of the Year at London International Awards for third year

    Ogilvy named Network of the Year at London International Awards for third year

    Mumbai: At the 2023 London International Awards, Ogilvy proudly earned Network of the Year honors for the third consecutive year. This achievement reflects the strength of Ogilvy’s global creative network with over 30 offices contributing a total of 140 statues including 3 Grand, 27 Gold, 55 Silver, and 55 Bronze, along with 30 Finalists. Notably, Ogilvy was also named Regional Network of the Year for North America and Asia.

    In total, Ogilvy was recognised with statues in 24 of the 27 categories including a collective 19 in Health & Wellness and Health & Wellness Craft, nine in Transformative Business Impact, five for Creativity in B2B, three for Package Design, two for Creativity in the Metaverse, and four for Creativity in PR. In addition, the Global Radio & Audio Company of the Year was awarded for work created for Halls, a joint effort between DAVID Madrid and Deseif that won four statues in the Radio & Audio category; DAVID and Deseif were also awarded the Regional Radio & Audio Company of the Year for Europe. See the winning work here.

    The network’s performance was led by three Grand wins. “Cost of Beauty” for Dove – a borderless collaboration between the UK, Toronto, and New York offices – took home Grands in both the Health & Wellness and Use of Social Media & Influencers categories. DAVID Bogota won a Gold in the Transformative Business Impact category for “Corona Extra Lime.”

    Ogilvy’s global chief creative officer Liz Taylor said: “We are filled with immense pride to be capping off the year by receiving the prestigious title of Network of the Year at the LIAs. It is a great honor for us, especially because our ideas were acknowledged in almost every category. Our teams from all corners of the world have worked tirelessly to create remarkable campaigns that proved the power of Borderless Creativity to drive business results and impact the world. Congratulations to all our people across the network who contributed to this collective effort, and a special thanks to our clients for their support, trust, and partnership.”

    LIA president Barbara Levy reflecting on the ‘Of the Year’ winners said: “Firstly, I would like to congratulate WPP attaining enough points to be named LIA’s first Holding Company of the Year, and also congratulate Ogilvy for being Global Network of the Year. It’s no surprise as Ogilvy offices worldwide have a formidable creative reputation. Ogilvy has shown this by taking the coveted Global Network of the Year title three years in a row.”

    The LIA honors cap off an impressive year for Ogilvy. The creative network ranked as the #1 network on both WARC’s Creative 100 and Effective 100 lists and took home the Network of the Year honors at the 2023 Clio Awards and The One Show, while Effie Worldwide ranked Ogilvy as the Most Effective Agency Network. Additionally, Ogilvy was named Global Network of the Year for 2023 by both Adweek and Campaign Magazine.

  • ZEE5 bags multiple awards at The OTTplay Awards 2023

    ZEE5 bags multiple awards at The OTTplay Awards 2023

    Mumbai: ZEE5, India and Bharat’s largest home-grown video streaming platform, the OTT arm of ZEEL, bagged seven awards across categories at the OTTplay – One Nation, One OTT Awards 2023. ZEE5’s diverse range of titles including Ayali, Sirf Ek Banda Kaafi Hai, Haddi, Chhatriwali, Tarla, shined at the event with seven accolades.

    Winning Categories:

    1.   Best Series – ‘Ayali’

    Emerging as a powerful reflection on patriarchal dynamics in India, ZEE5’s very own original ‘Ayali’ won the ‘Best Series’ title

    2.   Best Film on True Events – ‘Sirf Ek Banda Kaafi Hai’

    The gripping courtroom drama inspired by a five-year-long standalone fight of lawyer Adv. PC Solanki, ‘Sirf Ek Banda Kaafi Hai’ won the ‘Best Film on True Events’ title

    3.   Best Actor Male Film (Editor’s Choice) – Nawazuddin Siddiqui for his role in ‘Haddi’

    One of this era’s most versatile actors, Nawazuddin Siddiqui was bestowed the ‘Best Actor (Male) – Film’ (Editor’s choice) title for his performance in crime thriller ‘Haddi’

    4.   Best Actor Female Film (Popular Choice) – Rakul Preet Singh for her role in ‘Chhatriwali’

    Reigning the hearts of cinema lovers, Rakul Preet Singh received the ‘Best Actor (Female) – Film’ (Popular Choice) title for her captivating performance in ZEE5’s original social comedy ‘Chhatriwali’

    5.   Best Supporting Actor Male – Sharib Hashmi for his role in ‘Tarla’

    With his remarkable performance adding depth and authenticity to the film, Sharib Hashmi won the ‘Best Supporting Actor (Male)’ title for his role in ‘Tarla’

    6.   OTT Performer of the Year (Female) – Aditi Rao Hydari for her role in ‘Taj: Divided By Blood’

    Mesmerizing the audience with her elegance and captivating performance, Aditi Rao Hydari bagged the ‘OTT Performer of the Year (Female)’ award for her role in ZEE5’ original period drama ‘Taj: Divided By Blood’

    7.   Versatile Performer (Male) – Abhilash Thapliyal (Blurr)

    Proving his exceptional range and dedication to his craft, Mr. Abhilash Thapliyal bagged the ‘Versatile Performer (Male)’ title

    Hosted by OTTplay in partnership with Hindustan Times, the OTTPlay – One Nation, One OTT Award celebrates some of the most captivating OTT films, series, filmmakers and actors across all Indian languages that graced our screens in the past year. Being India’s first pan-nation OTT awards, OTTplay Awards is an ode to content that resonates with audiences nationwide. The event’s second edition took place on Sunday, 29 October 2023, at the Taj Lands End Hotel in Mumbai, which was attended by some of the most well-known names from the entertainment industry.

  • CavinKare partners with Ability Foundation for CavinKare Ability Awards

    CavinKare partners with Ability Foundation for CavinKare Ability Awards

    Mumbai: CavinKare, the FMCG conglomerate, is back with the 21st edition of the CavinKare Ability Awards, in collaboration with the Ability Foundation.

    The awards will honour the unwavering spirits of individuals with disabilities. The awards are presented to persons with disabilities to recognise their accomplishments in various sectors, in keeping with the organisation’s mission to provide basic necessities to people from all socioeconomic backgrounds.

    Nominations for the awards are open till 20 November 2022. Any citizen of India with a disability (as defined by the Rights of Persons with Disabilities Act, 2016) who has performed an incredible job in his or her chosen field is eligible to apply. An individual can be nominated for only one category. The nominations go through a short-listing, interviewing, and site-visiting process before a panel of eminent jury members selects the recipients.

    The awards fall under two categories, namely, the CavinKare Ability Award for Eminence and the CavinKare Ability Mastery Awards, which are given to specially chosen achievers from all around the nation.

    The CavinKare Ability Award for Eminence is presented to one individual with a disability who has shown a commitment to others that goes beyond individual success. The award includes a memento, a citation, and a cash reward of 2 lakh rupees. The CavinKare Ability Mastery Awards are presented to three individuals who have not let their disabilities stand in the way of achieving brilliance in their chosen fields. This category of awards is presented to those people with disabilities who have demonstrated proficiency in the field of their choice, set high standards for themselves, and also realised their personal goals. The award includes a memento, a citation, and a cash reward of one lakh rupees for each recipient.

    Since its establishment in 2003, the CavinKare Ability Awards have recognised 85 achievers with disabilities who have broken through conventional barriers to pursue their dreams.

    The CavinKare Ability Awards are a highly sought-after acknowledgment for the disability sector nationwide because they highlight the extraordinary feats of individuals and accentuate their outstanding achievements.