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  • RED FM may campaign in more cities after ‘Best of Bengaluru’ Thappa

    MUMBAI: India’s most awarded and largest private radio network, 93.5 RED FM, is back with its iconic campaign Thappa with the tagline, ‘Thappa Ka Shor Hoga Once More’. This is a campaign where the brand celebrates the Best of Bengaluru! This year the brand has welcomed eight new categories that will create an impact under Book stores, Tattoo Parlours, Bakeries, Micro-Breweries, Best Thaali/ best meals, Fitness centers, Best Biryani and Juice Junctions. This marks the 5th year of the Thappa campaign, where RED FM celebrates and splashes around 27 cities across India.

    The nominees in Bengaluru are as follows: (Winners highlighted and pictures attached.)

    Best Thaali/ best meals:
    Nagarjuna – Known for its iconic Andhra meals, chicken biryani or kebabs of all kinds (won the Red FM ka Thappa for Best Thaali/meal)
    Rajdhani Thali Restaurant – A must visit for its Rajasthani thaalis
    The Great Indian Thaali – The pure vegetarian heaven

    Book stores:
    Blossoms (Church Street) – The charming bookstore with heaps of second-hand books
    Gangarams (Church Street) – One of the city’s favourite bookshops
    Sapna Book House (Residency Road) – India’s largest book mall (won the RED FM Ka Thappa for Best Bookstore category)

    Juice Junction:
    Cool Joint (Jayanagar) – Bengaluru’s favourite sandwich joint
    Juice Junction (St. Marks Road) – The one stop shop for fruits and juices
    Sreeraj Lassi Bar (Shivaji Nagar) – Popularly known as the oasis of all things cooling (won the RED FM Ka Thappa for Best Juice Parlour)

    Tattoo Parlour:
    Dark Arts (Koramangala) – One of the earliest tattoo parlors with a database of over 1 lakh + designs
    The Pumpkin Patch (Kalyan Nagar) – Known for its loyal customers all the way from Koramangala to Kanchipuram
    Skin Deep Tattoo Studio (Indiranagar) – The only place to offer computer generated stencils (won the Red FM ka Thappa-for best tattoo parlour category)

    Categories in progress :
    Bakery
    Thom’s Bakery (Frazer Town) – The iconic bakery for fresh breads, flaky samosas & sweets!
    V.B. Bakery (Basavanagudi) – Known as the “Khao Gully” of Basavanagudi
    Variar Bakery (Rajajinagar) – Known for its coconut biscuits, this is one of the oldest & best

    Micro Brewery:
    Biere club – Bengaluru’s first craft brewery known for their quality beer
    Toit Brewpub – A guaranteed crowd puller due to the ambience, concept & brews
    Arbour Brewing Company – Well known for its craft beer, 90s music and chilled vibes

    Best Biryani:
    Meghana Biryani – Serving authentic Andhra style food since 2006
    Nandhana Palace – Known for its authentic cuisines prepared with the age-old practices of Southern India by the traditionally schooled Cooks of Andhra
    Hyderabad Biryani House – For those of us who crave for a spicier and fiery menu!

    Best Fitness Centers:
    Gold’s Gym – Multiple ‘Best Fitness Chain’ award winner
    Cultfit: The workout station – From yoga, boxing, Zumba to even MMA, they have it all
    Talwalkars – Known as the best fitness center since 1932

    Nisha Narayanan, COO, Red FM said, “We are excited to explore more cities this year and will be covering eight different categories. It is our constant endeavor to engage and strengthen our connect with our listeners. The attitude of the people of Bengaluru, who chased big dreams in small ways and became the pride of the city is recognized by the listeners themselves, since it happens through a voting mechanism. We look forward to felicitate the talents who have been clutter-breaking in their services and won our listeners’ hearts- ‘Bajaate Raho!”

    Red FM’s campaign Thappa is a people’s choice award where the listeners from the cities vote for their favorite places and services; the most voted in the city is honoured with RED FM’s approval stamp ‘Thappa’. The Thappa campaign is a four-week long activity that brings a lot of excitement across all 27 cities. Listeners will get a chance to win the biggest fan contest of the newest trends by voting.

  • Oppo shines at Emerging Brand Award 2016

    Oppo shines at Emerging Brand Award 2016

    MUMBAI: Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

    On this achievement, Oppo India brand director Will Yang said, “From the brand aspect, we are working hard in making our brand a well-known name for its innovation and quality over the coming years. The great camera experience and high built-quality has enabled our brand to stand out in global markets, and this will continue to be one of our core focus in the coming future as well. We aim to be one of best premium mobile brands here in India and globally.”
    Based on the study of targeted consumers, Oppo had launched Selfie Expert series – F1, F1 Plus and the latest F1s in 2016. As per the data from GFK, Oppo has become the No. 2 brand in India’s offline market in September, based on sales value.

  • Oppo shines at Emerging Brand Award 2016

    Oppo shines at Emerging Brand Award 2016

    MUMBAI: Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

    On this achievement, Oppo India brand director Will Yang said, “From the brand aspect, we are working hard in making our brand a well-known name for its innovation and quality over the coming years. The great camera experience and high built-quality has enabled our brand to stand out in global markets, and this will continue to be one of our core focus in the coming future as well. We aim to be one of best premium mobile brands here in India and globally.”
    Based on the study of targeted consumers, Oppo had launched Selfie Expert series – F1, F1 Plus and the latest F1s in 2016. As per the data from GFK, Oppo has become the No. 2 brand in India’s offline market in September, based on sales value.

  • DataWind Receives award for “Tablet Brand with Maximum Consumer Pull” at Teleanalysis Device World 2016″

    DataWind Receives award for “Tablet Brand with Maximum Consumer Pull” at Teleanalysis Device World 2016″

    New Delhi, 20 March: The Indian DataWind Inc.:has been recognized for the Tablet Brand with Maximum Consumer Pull.

    The award was presented to DataWind during the Tele Analysis Device World 2016, Confluence of Indian Device Ecosystem, in New Delhi.

    The dignitaries present at the Device World 2016 included CMDs, Chairmen, CEOs,COO,and senior people from policy formulators, market researchers & industry analysts,handset vendors, operators, OTT players, telecom vendors, VAS providers, consultants/System Integrators/VAR’s,  trade associations & media amongst others.

    DataWind was recognized for making UbiSlate, the low cost, affordable internet connectivity devices accessible to people at the grass root level and in turn making a transformational impact to the Indian Tech industry. DataWind’s efforts have received global attention as the company implements its vision of connecting billions of people to the internet. The company is the only firm to offer free internet browsing for one year on all its devices

    On receiving the award, DataWind President and CEO Suneet Singh Tuli said, “We thank the organisers for the recognition which further motivates us to continue the journey to bridge the digital divide.We were named as the leader in the Tablet market for the 4th Quarter of 2015 both in the IDC and CMR Reports and now we have been named as the Tablet Brand with Maximum Consumer Pull. I am deeply honoured and humbled for this recognition.”

    He added “At DataWind we strive to make technology and connectivity most affordable just so that the true benefits of this digital age are accessible to all.”

    At the event DataWind also made a presentation on Make in India, conforming to the vision Prime Minister of India. The Award was received by Anil Gupta, Vice President, Platform Strategy from DataWind.

    Recently, DataWind was announced as the leader in the Tablet market in 4th Quarter of 2015 by both IDC and CMR Report with 20.7% and 24% market share respectively.According to CMR report, DataWind holds 58% market share in the sub-Rs 5,000 tablet segment (approximately $75) which is the largest growing segment of the overall market, having nearly doubled since 2014.

  • DataWind Receives award for “Tablet Brand with Maximum Consumer Pull” at Teleanalysis Device World 2016″

    DataWind Receives award for “Tablet Brand with Maximum Consumer Pull” at Teleanalysis Device World 2016″

    New Delhi, 20 March: The Indian DataWind Inc.:has been recognized for the Tablet Brand with Maximum Consumer Pull.

    The award was presented to DataWind during the Tele Analysis Device World 2016, Confluence of Indian Device Ecosystem, in New Delhi.

    The dignitaries present at the Device World 2016 included CMDs, Chairmen, CEOs,COO,and senior people from policy formulators, market researchers & industry analysts,handset vendors, operators, OTT players, telecom vendors, VAS providers, consultants/System Integrators/VAR’s,  trade associations & media amongst others.

    DataWind was recognized for making UbiSlate, the low cost, affordable internet connectivity devices accessible to people at the grass root level and in turn making a transformational impact to the Indian Tech industry. DataWind’s efforts have received global attention as the company implements its vision of connecting billions of people to the internet. The company is the only firm to offer free internet browsing for one year on all its devices

    On receiving the award, DataWind President and CEO Suneet Singh Tuli said, “We thank the organisers for the recognition which further motivates us to continue the journey to bridge the digital divide.We were named as the leader in the Tablet market for the 4th Quarter of 2015 both in the IDC and CMR Reports and now we have been named as the Tablet Brand with Maximum Consumer Pull. I am deeply honoured and humbled for this recognition.”

    He added “At DataWind we strive to make technology and connectivity most affordable just so that the true benefits of this digital age are accessible to all.”

    At the event DataWind also made a presentation on Make in India, conforming to the vision Prime Minister of India. The Award was received by Anil Gupta, Vice President, Platform Strategy from DataWind.

    Recently, DataWind was announced as the leader in the Tablet market in 4th Quarter of 2015 by both IDC and CMR Report with 20.7% and 24% market share respectively.According to CMR report, DataWind holds 58% market share in the sub-Rs 5,000 tablet segment (approximately $75) which is the largest growing segment of the overall market, having nearly doubled since 2014.

  • ZETC to air 6th Bollywood Business Awards 2015

    ZETC to air 6th Bollywood Business Awards 2015

    MUMBAI: The podium is set for the most applauded award show of the year; the 6 edition of ZETC Bollywood Business Award is back with the ultimate accolade in film making. Identifying and gratifying the scions of Indian film industry like Salman Khan, Kareena Kapoor, Sanjay Leela Bhansali and Kabir Khan who have made headlines for their brilliant performances in the year gone by, will be competing for this honoured award title. The award show is slated to air on 16 January at 9 pm.

     

     The ZETC Awards foundation is based on parameters that comprise of various category innovation in the- best marketed film of the year, most profitable film/director/producer, box-office surprise of the year, highest single day collection of the year etc. ZETC Awards is the only award show in the country which identifies and judges’ winners purely based on their box office and commercial success, with no jury involved.

     

     On this occasion, ZETC bollywood and Zing business head Vishnu Shankar said, “This is our sixth year and we are elated to celebrate the success of distinct personalities of Indian Cinema who are driven by a commitment towards passion and excellence. ZETC Awards, yet again aims to bring –in together a complete star-studded evening for our Indian viewers”.

     

     Commenting on his long-lasting association with the award, ZETC Bollywood Business Awards 2014 host Komal Nahta said, “We take pride in being the only award show that maps down the true winners of the Bollywood industry, purely based on their box-office performances. 2015 has been a fairly good year for the Bollywood Industry on the whole, with hits like Bajrangi Bhaiajaan, Prem Ratan Dhan Payo and the latest released Bajirao Mastani. It gives me a complete high to be a part of such a talented fraternity filled with such talented and brilliant film makers.”

     

     With the objective of reaching out to the diverse Bollywood fan following, the viewer engagement plan has been designed keeping the digitally active audience in mind. In order to increase dialogue with our global fan base, in 2016 the awards committee will focus on taking the concept closer to the viewer more creatively. Raising curiosity level days before the award show, various social media platforms will be abuzz with Facebook contests, posts, tweets and e-mailers to keep the fans updated about the awards night.

  • DataWind receives Amity Leadership Award for Business Excellence

    DataWind receives Amity Leadership Award for Business Excellence

    New Delhi, 16 January: DataWind Innovations which specializes in affordable internet access has been awarded with “Amity Leadership Award for Business Excellence by leveraging IT in Designing Innovative Mobile for Education” in Noida.

    The award was presented by Amity School of Engineering and Technology Founder President Dr Ashok K Chauhan during the 6th International Conference on Cloud System and Big Data Engineering Confluence 2016 in Amity University Campus, Noida.

    The award recognized DataWind’s revolutionary and innovative approach to bridge the digital divide for the forgotten billions with its launch offree internet access on low-cost smartphones and tablets.

    Amity University had organized Confluence 2016 in association with EMC Corporation where IET (Institution of Engineering and Technology, UK), IETE (The Institution of Electronics and Telecommunication Engineers), ACM (Association for Computing Machinery, USA) and CSI (Computer Society of India, India). The academic partners of the Confluence were University of Massachusetts, USA; Memorial University, Newfoundland, Canada; Purdue University, USA; University of Cape Town, South Africa; Cloud Lab University of Melbourne, Australia.

    It was stated that DataWind’s products break the affordability barrier and deliver internet access across traditional mobile networks as the company executes a vision to empower the next three billion internet users. The DataWind Pocket Surfer smartphones and tablets incorporate the most powerful technology thatallows fastest internet access on the remotest locations of India’s mobile networks.

    DataWind CEO Suneet Singh Tuli said “It’s a great honor to receive the Leadership Award from one of the most renowned education institution in India today. Our Pocket surfer Smartphones are the most economical and technology advance devices which comes bundled with free internet browsing for one year on Telenor and Reliance networks.”

    Tuli added that in order to help close the gap of the existing ‘digital divide’ in classroom education we have recently launched new Ubiclass Application which shows our commitment towards education on bringing the socio- economic and educational benefits of the Internet to emerging markets around the world.

  • Facebook launches Agency Ambassadors Program in APAC

    Facebook launches Agency Ambassadors Program in APAC

    MUMBAI: With the ever-evolving nature of the digital landscape and millions of pieces of online content being created every minute, it’s never been more important for marketers to understand how to cut through the clutter to reach their audience.

     

    In a bid to keep its agency partners up to speed on its products and services as well as support the development of local agency talent, Facebook’s initiative saw top creative and media minds from agencies across Asia-Pacific took part in the very first Agency Ambassador program for the region.

     

    Facebook launched the Agency Ambassador Program in Asia-Pacific as a hands-on education session. During the three-day session in Singapore, Facebook’s teams worked closely with agency representatives from India, Japan, Korea and Southeast Asia on how to apply best practices to campaigns and client briefs so the knowledge sticks.

     

    Joining it for the Agency Ambassador sessions in Singapore were representatives from Amnet, Carat, CyberAgent, Dentsu, iProspect, OMD, PHD, Hakuhodo, Havas Media, IPG, Madison, Resolution Media, Septeni, Starcom Mediavest and ZenithOptimedia.

     

    What they did?

    A little bit of work and a little bit of play. Day one was kicked off with a tour of the new Facebook Singapore digs and a local goodies swap, agency reps sharing snacks from their home country as a ‘getting to know you’ icebreaker. The reps were then broken into teams for a Blueprint download, each group given a hypothetical client brief they had to bring to life using Facebook marketing principals they had learnt throughout the day. The session covered everything from dissecting a brief, putting up ads wireframes to align with business objectives, creative best practice, a targeting module as well as campaign measurement and reporting.

     

    It was a full day of planning, executing and reporting, where participants soaked up knowledge not only from Facebook but also from each other.

     

    “We found agencies and clients learn more efficiently when they take concepts and apply them immediately so they stick. It’s not just about listening to someone talk—it’s about interacting with your team members and putting what you learn into action as the day goes on,” shares Facebook APAC agency development lead Matthew Drury.

     

    Day two was a mix of deep dive learning sessions from Facebook and Instagram experts like Fergus O’Hare from the Creative Shop, Amit Chaubey from Marketing Science and Swati Rai who chatted about Atlas and what it means for agencies and brands.

     

    Participants had the chance to ask questions after each session to better understand how Facebook can help them achieve the best results for their current clients as well as win new business.

     

    But it wasn’t just work—it was also a chance for agency teams from around the region to connect with each other, mingling and networking over drinks in the Facebook Singapore beer garden before heading out to dinner.

     

    What’s next?

    Facebook will continue to work closely with the agency representatives that took part in the Ambassador Program, helping them to hand select Blueprint courses relevant to their agency. The agency ambassadors will head up Facebook and Instagram product learning within their agencies so other team members are brought up to speed on the marketing products available to them.

     

    “We will continue the conversation now that everyone has gone back home. They are part of our Facebook and Instagram community so we want to keep the dialogue flowing. We will work with our ambassadors to get feedback on our products so we can tailor them to better suit their clients’ needs and ultimately collaborate to produce more stand out, award winning work,” added Facebook APAC agency development lead Edel Horgan.

  • North-East Region Ministry gets award for best web content

    North-East Region Ministry gets award for best web content

    NEW DELHI: The Development of North East Region (DoNER) Ministry has  received the Union Information Technology Ministry Award for outstanding website content on its site http://doner.gov.in. 

     

    The award titled “Web Ratna Award 2014” under the category of outstanding content was conferred here to Minister Jitendra Singh in recognition of the exemplary efforts made by the DoNER Ministry for promoting e-governance initiatives.

     

    The website http://doner.gov.in is meant to serve as a portal on Northeast, providing information about every sector pertaining to the region as well as the current status of various projects related to tourism, flora fauna, educational institutions, universities, media and communications. In addition, it also provides information regarding demographic profile of the various States of Northeast, the socio-economic parameters and the projects undertaken directly by the DoNER Ministry or through North East Council (NEC).

     

    Complimenting the DoNER Ministry’s project team headed by Joint Secretary A.M. Singh and comprising among others Ashim Kumar Jha and P.K. Pankaj, Dr Jitendra Singh said their efforts for the last few months have not only made the DoNER Ministry more visible but also succeeded in bringing to the centre-stage, the various activities and initiatives undertaken in the Northeast. Being a far flung region with several areas remaining inaccessible or incommunicable, he said, an effective website portal will help in connecting to the people, particularly the youth, living in the remotest of the remotest areas.

     

    Singh disclosed that soon the DoNER Ministry will also have its own toll-free telephone number to make it possible for anybody interested in the Northeast to call up and obtain the desired information without having to pay for the phone call. Meanwhile, he added, a nodal officer has been earmarked to exclusively receive the phone calls from citizens and members of the civil society at telephone number 011-23022304.

     

    He added that the DoNER Ministry has started its activities on fast track both within Northeast as well as outside Northeast with the objective of showcasing Northeast to the outside world and called upon his colleagues in the Ministry to carry forward this mission with a renewed vigour and encouragement that has come in the form of the award received today. 

  • Videocon d2h wins ‘The Economic Times Best Brands’ award

    Videocon d2h wins ‘The Economic Times Best Brands’ award

    MUMBAI: Videocon d2h has bagged ‘The Economic Times Best Brands’ award in recognition of its vision to be a DTH category innovator. The DTH operator strives to provide the most advanced products and services as well as to have highest brand recall of Videocon d2h in the category. It also claims to have the strongest brand equity and the most satisfied customer base.

    Videocon d2h was chosen on the basis of its sales, retail presence, media visibility and other such parameters like best in the market, brand innovation and consistent delivery of good quality of services.

    Speaking on the achievement, Videocon d2h director Saurabh Dhoot said, “It’s a matter of tremendous pride that Videocon d2h has been chosen as ET Best Brands this year. The award is a reflection of our commitment to our customers, and the values followed by Videocon d2h. The recognition further motivates us to constantly innovate and bring new products in the market.”

    Videocon d2h CEO Anil Khera CEO added, “We take this opportunity to thank our customers for reaffirming their faith in us. Videocon d2h has been preferred by consumers for its wide range of channels and services offered.  The core values of our brand: innovation, customer centric approach has been recognised by everyone.”