MUMBAI: Parag Milk Foods has flexed some serious in-house muscle by elevating Nitin Kanodia as business head of Avvatar, its homegrown sports and active nutrition brand. The move signals the dairy major’s commitment to backing internal talent as it doubles down on India’s protein boom.
A chartered accountant by training, Kanodia switched lanes from finance to marketing with impressive flair. Over the past few years, he has played a pivotal role in transforming Avvatar from a niche product into a heavyweight challenger to global protein brands, without compromising on desi pride or performance.
Reflecting on his appointment, Kanodia shared, “It has been an incredible journey — from decoding balance sheets to decoding the minds of modern consumers. Avvatar is not just a product; it’s a mission to bridge India’s protein gap with clean, effective, and trusted nutrition. I look forward to scaling this brand, strengthening consumer trust, and innovating across product formats.”
Parag Milk Foods executive director Akshali Shah added, “At Parag, we believe individual growth drives organisational success. Our culture values performance, empowers potential, and encourages cross-functional evolution. Nitin’s progression from finance to marketing to leading Avvatar exemplifies this. We remain committed to balancing external talent with nurturing internal leaders, building a future-ready organization driven by entrepreneurship, agility, and accountability.”
With a rising appetite for clean-label, high-protein products, Avvatar is well-placed to ride the next wave of India’s wellness movement. Under Kanodia, expect the brand to go full throttle and muscling into more shelves, gyms, and breakfast routines nationwide.