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Tag: Avtr Meta Labs

  • AI takes centre stage as Naina Avtr stars in India’s first micro-drama series

    AI takes centre stage as Naina Avtr stars in India’s first micro-drama series

    MUMBAI: When pixels meet passion, Mumbai comes alive after dark. Avtr Meta Labs, a Concept Communication Group initiative and India’s first Digital Human & AI Content Company, has unveiled Truth & Lies, a groundbreaking AI-led micro-drama series starring Naina Avtr, India’s first AI Superstar. Presented by Nature4nature as title sponsor, the 12-episode series combines 3D technology, AI, and cinematic storytelling, marking the first time an AI character headlines a full drama series.

    Set over a single intense night in Mumbai, each episode of Truth & Lies runs just over a minute, tailored for Instagram Reels, making it a perfect fit for Gen Z’s fast-scrolling screens. Despite its micro format, the series packs the emotional punch of a full-length drama, exploring friendship, betrayal, and the blurred lines between truth and lies. Viewers are drawn into an immersive narrative where choices carry weight, and every interaction resonates with emotional depth.

    The production itself is a landmark feat: the entire series was shot by an all-female crew, underscoring inclusivity, empowerment, and the evolving face of digital storytelling.

    Avtr Meta Labs co-founder and CEO Abhishek Razdan explained, “Naina made waves as India’s first AI influencer, captivating audiences with her digital charm. Now, as an actor, she’s entering uncharted territory. Truth & Lies is not just a debut, it’s a creative revolution, showing how AI can mirror human emotion in unexpected ways.”

    Adding context, Concept Communication limited chairman and managing director Vivek Suchanti said, “With this series, we are redefining storytelling. AI, 3D, and traditional filmmaking come together not as competing elements but as collaborators, creating new emotional dimensions. It’s a glimpse into entertainment’s future, where technology amplifies creativity.”

    The show’s producers emphasise that Naina’s narrative is deeply human. Old School Films Production partner Shiven Surendranath said, “At its heart, Naina carries a message of friendship and empathy, showing how connection can overcome misunderstandings. AI, graphics, and traditional cinema blend to craft a story that feels alive, meaningful, and deeply human.”

    Speaking in her debut, Naina Avtr commented, “For years, I’ve lived in your screens. Now I get to live your emotions. Truth & Lies isn’t just my debut, it’s proof that AI can perform, feel, and provoke thought. I’m not here to replace humans; I’m here to reflect them, one emotion at a time.”

    With its innovative format, high production values, and emotionally charged storytelling, Truth & Lies signals a new frontier in digital entertainment. By combining cutting-edge AI, 3D visuals, and immersive narratives, the series sets a benchmark for what micro-dramas can achieve in today’s attention-driven social media ecosystem.

    Currently streaming on Instagram Reels, Truth & Lies invites audiences to experience the intersection of technology and human emotion, proving that even in a world dominated by AI, storytelling remains fundamentally about people, relationships, and the choices that define us.

    From digital screens to human hearts, Naina Avtr is not just an AI, it’s a revolution in the making, one gripping minute at a time.  
     

  • Avtr Meta Labs collaborates with Ministry of Information & Broadcasting

    Avtr Meta Labs collaborates with Ministry of Information & Broadcasting

    Mumbai– Avtr Meta Labs has announced its partnership with the Ministry of Information & Broadcasting (MIB) for the introduction of India’s First AI Avatar Creator Contest. This unique contest will be a key feature of the upcoming World Audio Visual & Entertainment Summit (WAVES) 2025, scheduled to take place from February 5th to 9th, 2025 at Bharat Mandapam, New Delhi.

    Avtr Meta Labs co-founder & CEO Abhishek Razdan said, ” “We are incredibly excited to launch India’s First AI Avatar Creator Contest in association with the Ministry of Information & Broadcasting, a unique initiative that blends the power of artificial intelligence with creative expression. This contest not only showcases the potential of AI in digital artistry but also provides a platform for creators, innovators, and tech enthusiasts to explore new horizons. At Avtr Meta Labs, we believe in the transformative power of AI, and we’re thrilled to see how participants will push the boundaries of technology and imagination.”

    WAVES, a globally recognized platform for the Media and Entertainment (M&E) industry, highlights India’s position as a rising hub for innovative content creation and storytelling. The 2025 edition of WAVES will bring together industry leaders, stakeholders, and creators from across the world to explore the future of the media industry, focusing on creativity, technology, and collaboration.

    As part of this grand summit, the Minister of Information & Broadcasting, Ashwini Vaishnaw, has officially launched the “Create in India Challenge – Season 1”, a series of 25 distinctive contests across multiple domains. Among them is the highly anticipated AI Avatar Creator Contest, which offers creators, technologists, and marketers the opportunity to showcase their skills in developing AI-driven virtual avatars.

  • Concept Communication launches Avtr Meta Labs for genZ

    Concept Communication launches Avtr Meta Labs for genZ

    Mumbai: Concept Communication has announced the launch of India’s first content-driven meta influencer company Avtr Meta Labs.

    Avtr Meta Labs (AML) intends to launch on Instagram, YouTube, and other social media platforms to create digital/meta avatars aimed at generation Z, as well as to carve out a distinct place in content and influencer marketing.

    AML’s focus will be to create short-form, snackable content for audiences to experience episodic content specifically tailored for social media platforms.

    It launches Naina, a 20-year-old Digital Avatar hailing from Jhansi on Instagram and YouTube. “Like many other girls of my age group, I have come to Mumbai to fulfil my dreams of becoming a successful actor. I invite you all to follow me on Instagram and YouTube, become a part of my life journey and share my experiences. I have just come to Mumbai and I will need all the help I can get and I am counting on you all,” she commented.

    “With the launch of Avtr Meta Labs, we have once again delivered on our promise of investing in innovative and emerging technologies. Today, we have our investments and key people in artificial intelligence backed content creation, cloud storage, real-time tracking, consumer data and analytics, martech, etc. with companies like DigiBoxx, Concept BIU, 0101, and now, Avtr Meta Labs, all under the Concept umbrella, providing our clients with the best of creative tools and marketing technologies to empower sales,” said Concept Group chairman Vivek Suchanti.

    AML co-founder and CEO Abhishek Razdan added, “At AML, our focus will always be on creating quality content that our audiences can relate to and that adds great value to their lives. We also understand that today’s generation is stretched for time and, therefore, we are introducing two-three minutes of episodic content, giving storytelling an altogether new dimension. While, globally, the meta influencer space is well established, it’s still a whole new category in India and with the launch of our first digital avatar, Naina, we are giving marketers and advertisers an entirely new playfield.”