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Tag: AVP

  • Measat Satellite Systems elevates G Selvaraj as CCO & J Rao becomes AVP of network engineering & operations

    Measat Satellite Systems elevates G Selvaraj as CCO & J Rao becomes AVP of network engineering & operations

    Mumbai: Measat Satellite Systems on Friday has elevated Ganendra Selvaraj and Jeevan Rao to new roles. Selvaraj has been named the chief commercial officer (CCO) and Rao has been appointed as the associate vice president (AVP) of network engineering & operations.

    Selvaraj first joined Measat in 2004 and holds a Bachelor of Science in Aerospace Engineering from the University of Kansas. With close to 20 years of experience in the telecommunications industry, Ganendra has performed a broad spectrum of technical & commercial roles within Measat leading up to this appointment.

    In his new role, Selvaraj will oversee Measat’s sales, customer engineering, business development and corporate communications functions. As a member of Measat’s executive committee, he will focus on building the Measat customer base and expanding its commercial activities in support of the Measat Group’s long-term strategy.

    Rao has been with Measat since 2008 and holds a Bachelor of Engineering in Electrical Engineering (Mechatronics) from University Technology Malaysia & Master of Science in Communications and Network Engineering from University Putra Malaysia.

    With close to 25 years of experience in satellite communications, broadcast and telecommunications industry, he brings experience in both space and ground segments; video broadcasting and DTH; VSAT and cellular backhaul networks.

    In his new role, Rao will oversee Measat’s service delivery, network management centre, remote site support, system development and information technology departments.

  • Hero Vired bolsters leadership team with two key appointments

    Hero Vired bolsters leadership team with two key appointments

    Mumbai: Hero Vired, a homegrown ed-tech company for higher education aspirants and professionals has announced the appointment of Geetika Goel as head of technology and Dr Ankur Sodhi as associate vice president for career services and corporate relations. According to the statement, both leaders will spearhead their respective teams to prepare for the company’s next phase of growth and expansion.

    Goel is a seasoned IT professional with over 20 years of experience building large technology-focused organisations in diverse domains. She commands an in-depth understanding of technology with an ability to recruit, mentor, and grow other tech professionals.

    “Geetika will report directly to the CEO and serve as a technological and business specialist, making decisions that will affect the company’s present and future operations. She will integrate business objectives and strategy into technology vision and requirements, manage a world-class team of engineers, encourage them, and instill a strong engineering culture inside the firm,” said the company. “In addition, she will investigate, compare, select, and deploy technology solutions to meet current and future industry needs.”

    Commenting on her new assignment, Goel said, “I am very excited about working with the leadership teams to create and deliver exceptional outcomes for learners. At the same time, I see a great opportunity to transform Hero Vired into a LearnTech organisation.”

    With over 18 years of experience as an educationist, public speaker and strategic planner, Sodhi has played a vital role in improving the systems at various organisations. In his previous role at upGrad as associate director, career services and corporate relations, Sodhi was actively involved in the learners’ journey and ensured their successful transition from students to professionals.

    “In this role, Sodhi will be responsible for end-to-end student placement preparation and career counselling,” said the statement.

    “Our experts at Hero Vired aim to upskill learners and provide them with better outcomes when they join the workforce or take their careers to the next level,” stated Hero Vired founder and CEO Akshay Munjal. “We are delighted to bring on board Geetika and Dr Ankur to lead two of the most crucial teams for Hero Vired, as we increase our focus on technology and learning outcomes in the coming year.”

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  • Nykaa onboards Shilpa Jain as AVP, consumer & market insights

    Nykaa onboards Shilpa Jain as AVP, consumer & market insights

    Mumbai: Omnichannel beauty retailer Nykaa has brought on board Shilpa Jain as associate vice president (AVP), consumer & market insights.

    In her new role, Jain will be responsible for driving consumer & market insights, providing relevant insight-based solutions to address specific branding and marketing issues for the brand.
    Jain comes with over 13 years of experience in the consumer insights industry. She has previously worked with Google as the consumer & marketing specialist for around two years. Her past stints also include companies like Coca-Cola and UK-based Kantar.

    Jain is an MBA graduate from MICA Ahmedabad and has a bachelor’s degree in economics from Shri Ram College of Commerce.

  • Carat India ropes in Avilash Chakraborty as associate VP, strategy

    Carat India ropes in Avilash Chakraborty as associate VP, strategy

    MUMBAI: Carat, the flagship media agency from the house of dentsu India, has appointed Avilash Chakraborty as associate vice president (AVP), strategy. In his new role, Chakraborty will report to Anita Kotwani, CEO, Carat India and will lead the communication strategy for the agency, nationally.

    Chakraborty will also help drive the ‘Designing for People’ (DFP) framework inspired by Design Thinking from the house of Carat and work closely with the office leads on the agency’s existing and new business development initiatives.

    Armed with more than 13 years of experience, Chakraborty has worked with some of India’s leading advertising and media companies including JWT, Y&R and Cheil. He has led various strategy functions in Mindshare – North & East. Chakraborty has worked across areas in Innovation & Content Strategy, Integrated Media Strategy, Communications Strategy and Strategic Partnerships. He has also been part of The Walt Disney Company where he established and led multi-platform Strategic Partnerships for the iconic National Geographic brand in India.  

    Welcoming Chakraborty to the team, Anita Kotwani said, “Avilash brings with him a wealth of experience across creative, media and content. As we drive growth for Carat India, we needed to bring in talent that can truly transform the agency offering, and drive integrated communication planning. Avilash, with his strong strategic bent of mind and diverse experience, will work with the newly formed central strategy function at Carat and lead communication planning for the agency. I am truly excited to have him as part of the Carat family.“ 

    Commenting on his new role, Chakraborty added, “Touted to be the world’s first media agency, Carat is a powerhouse when it comes to some of the best-in-class strategic frameworks, brand planning products, and proprietary audience insight tools that exist in the market today. Moreover, the tight-knit integrated ecosystem of dentsu India across Media, Digital, Performance, OOH, Marketing Effectiveness and Creative agencies, make it perfectly poised to cater to the ever dynamic and agile marketing needs of clients. I am looking forward to being a part of Carat’s growth story under Anita’s leadership in India and partnering with clients in placing their brands at the helm of culture, consumer, and context.”

  • Mayank Dayal joins SPN’s sports side

    Mayank Dayal joins SPN’s sports side

    MUMBAI: Mayank Dayal has joined Sony Pictures Networks India as associate vice president, where he is responsible for handling the sports cluster’s marketing and communications strategies as well as overall branding and imagery. He also handles the annual marketing plans, creating a calendar of campaigns and events, setting the marketing budget and analysing the market and competitors. Dayal replaces Murtuza Madraswala who quit the organisation in April this year.

    Previously, Dayal was working with Viacom18 as director, marketing of kids’ cluster. He joined the organisation on December 2012 and worked for more than nine years and held several positions. Before handling kids cluster, he was director marketing – Comedy Central and Vh1. Prior to that he was senior manager marketing for more than four years and before that, he worked with the organisation as manager – marketing.

    Dayal started his career with Linterland Rural as an executive trainee and also worked with Star India for more than seven years. Before joining Viacom18, he was working with Star India as an assistant manager. In the past, he has also worked with Bharat Petroleum and served the organisation for four months as a trainee in marketing.

    Also reads:

    Viacom18 celebrations: Mukesh Ambani sets the roadmap for next 10 years

    Sony Pictures Networks India (SPN) to telecast the India Tour of Ireland 2018 live and exclusive on SONY SIX and SONY TEN 3 channels

     

  • Karthik Srinivasan joins Ogilvy as Social@Ogilvy national lead

    Karthik Srinivasan joins Ogilvy as Social@Ogilvy national lead

    MUMBAI: Ogilvy India today announced the appointment of Karthik Srinivasan as Social@Ogilvy national lead.

    Srinivasan, who was previously Flipkart AVP corporate communications, comes with over 14 years of experience, both as a client as well as an agency professional. He has led PR, digital and social media agency mandates for brands like Intel, Lenovo, ARM, Cisco, Cricinfo, General Motors, BlackBerry, LinkedIn and Infosys, among others.

    Besides being a regular in major social media and digital events in the country, Srinivasan is also a prolific blogger, with two blogs – one on communications, branding and PR, and the other on music reviews.
    Ogilvy, as a brand, is all about bright, path-breaking ideas says Karthik Srinivasan

    Ogilvy India chief digital officer Kunal Jeswani said, “Social@Ogilvy is already India’s largest social media agency practice. Our ability to connect strong social skills with creative and content capabilities has driven dramatic growth for us over the past five years. The social landscape is constantly evolving and Karthik has the right skills to help us shape the future of Social@Ogilvy. His experience in handling large social media mandates will also help us offer truly seamless social solutions to our clients.”

    Social@Ogilvy is Ogilvy’s cross-discipline specialist social media offering which has highly skilled social media leaders collaborating with the agency’s digital, public relations and creative practices to create seamless and effective social media solutions for client businesses.

    Social@Ogilvy asia-pacific director added, “Karthik’s appointment further strengthens our market-leading position for social media in the asia-pacific region. The strength of our team is directly derived from our ability to attract leaders of Karthik’s calibre. His knowledge and experience will immediately bring great value to our clients in India and across the region.”
    Srinivasan, on his new role at Ogilvy commented, “Ogilvy, as a brand, is all about bright, path-breaking ideas. And social media, as a function, has moved its focus away from run-rate platform management to creative ideas that work at the intersection of multiple client functions – marketing, corporate reputation, customer relationship, supply chain and human resources, among others. With the kind and nature of clients Ogilvy has in India, I see tremendous potential in the use of social media to make a tangible difference to their businesses.”

  • Nutrela Soya Food launches new TVC ‘Roz Kuch Naya, Roz kuch Soya’

    Mumbai: Nutrela Soya Food has launched its television commercial. The product is being promoted through a tagline which is in sync with the brands positioning- “Roz Kuch Naya, Roz kuch Soya.”

    The objective of the TVC is to highlight the versatility of Nutrela Soya Food and therefore to make it as an integral part of a households day-to-day meal.

    The campaign will be spread across eight weeks with a TVC breaking first during the ongoing IPL season and then followed with other channels that include Hindi GEC, regional GEC and lifestyle channels.

    The company has also scheduled for a product sampling across women‘s magazine along with recipe ads/booklet to explain the usefulness of soya.

    The new 30 second Nutrela Soya Food TVC has been depicted from the backdrop of a leisure trip where a couple enjoying their meal and is later joined by one of their couple friends. The TVC is thereby trying to acknowledge the creativity and versatility of the home-maker, by acknowledging her as food designer.

    The TVC has been conceptualised by Soho Square Mumbai and produced by Apocalypso. Meawhile, Madison Media is the media agency on the account.

    Soho Square Mumbai ECD and creative heads Satish deSa, Anuraag Khandelwal said, “We set out to get soya out of the blind spot, and into the limelight. To get the world to acknowledge it for what it really is – versatile and creative. We went about doing this by first acknowledging the house-bound wife for what she really is – versatile and creative. ‘Food designer‘ status, we believe, is one of the acknowledgments she truly deserves.”

    The concept of the TVC is giving credit and gratification for house wives, as she is the only person who doesn‘t get either monetary or emotional gratification as against the working men or women. Hence, the company decided to acknowledge the creativity of the home maker by providing her a product (Nutrela Soya Food) that can be integrated well with every dish and thus enables her to make “Roz Kuch Naya”.

    RSIL AVP – marketing – consumer brands division Sandipan Ghosh added, “Home makers or Super Moms constantly aspire to bring in variety in food which is healthy and tasty and cuts across different consumption occasion for their kids, spouse and family in everyday life. We wanted to bring Nutrela Soya to the party as it is an extremely versatile ingredient. Thus, the effort is on increasing consumption by creating awareness on everything that can be done with soya.”