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Tag: AVON India

  • Avon India celebrates women’s empowerment with the “I Am Shakti” campaign

    Avon India celebrates women’s empowerment with the “I Am Shakti” campaign

    Mumbai: As Durga Puja transitions into Diwali, Avon India unveils its “I Am Shakti” campaign—a tribute to the women who embody the divine strength of goddesses Durga and Lakshmi. This campaign celebrates the resilience, leadership, and determination of Avon representatives who, like these deities, possess qualities of strength and prosperity.

    Through “I Am Shakti,” Avon highlights the inspiring stories of women who have not only supported the brand but also transformed their own lives and communities. These women reflect the power of Durga’s courage and Lakshmi’s abundance, showcasing the impact of their journeys on others.

    Avon India GM marketing Snigdha Suman shared, “Every woman has the power to transform her life and those around her. This campaign celebrates women who inspire change and encourage others to embrace their strength. These women are not just Avon representatives; they are storytellers of their remarkable journeys. Just as Durga stands for strength and protection, and Lakshmi for prosperity, these women embody these qualities every day.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Avon India (@in.avon)

     

  • Avon India announces the launch of AVON Lingerie Wear in India

    Avon India announces the launch of AVON Lingerie Wear in India

    MUMBAI: AVON, the leading direct selling beauty brand enters the realm of fashion with the announcement of AVON Lingerie in India, available from September 2019. With 30 years of innerwear heritage, and as an established lingerie player in the Asia Pacific the region, AVON’s Indian lineup is powered with Invisilite Technology that offers soft, stretchable and seamless products for the ultimate comfort. The AVON Lingerie will have two ranges Body Illusion and Shapemakers Plus promising to deliver the Brand’s standards of superior comfort and fit for all sizes, especially for Asian body types, with fine quality fabrics from across the world.

    “Over the years AVON has become a trusted beauty brand in India. Delivering the best products to the consumers in the beauty category, we are delighted to extend our domain and launch lingerie wear in India. The range focuses on technology that makes innerwear feel like a second skin with superior comfort. This will help our brand to stand out in the Indian market and cater to the growing needs of the consumers who are looking for functionality in high fashion lingerie,” said Swati Jain, Marketing Director, AVON India

    AVON Lingerie will be focusing on international trends, in terms of exclusive design, color and silhouettes.

    The Body Illusion range is a premium brand for AVON that is high on fashion and technology offering a seamless fit for women, with 5 key innovation call-outs: Seamless, Ultra-Stretchable, Breathable, Light & Ultra-Soft. It is armed with a wide variety of silhouettes and sizes to cater to different consumer needs – bras available in sizes from 32A to 40B. The smooth and high stretch fabric makes it an ideal choice for office going women. The range is powered by Invisilite technology for freedom of movement and a buttery soft feel which is exceptionally comfortable, along with a seamless finish that practically renders the innerwear invisible even under skin-tight clothes. The Invisilite fabric fits like a second-skin that provides a sleek silhouette with any outfit.

    Avon Shapemakers Plus is the intimate apparel brand created for full-figured women who seek fashion and function, extra support or shape definition in their underwear. The sizes range across a broad spectrum, with 8 sizes from 34B and going up to 42D. The range ensures that the fabrics and materials are carefully chosen to be able to cater for these extra functions without compromising on comfort and fit. The product portfolio also includes Back Smoothing Bra with a broad back and side flaps, and Lifting Bra in Lace with a broader U-shaped back for better support.  

    According to market analysis by Technopak, the current market size of the intimate wear market is Rs 27,931 crore which is estimated to grow at a CAGR of 10% over the next decade. AVON has shown its presence in more than 50 countries and is a leading brand in the Philippines. Now, India has become the next big lingerie destination for the brand. Avon Body Illusion and Shapemakers Plus range will be available across India through AVON Beauty Representatives starting at Rs 699 and Rs 1299 respectively.

  • Avon partners Bajaj Electricals Pinkathon 2018

    Avon partners Bajaj Electricals Pinkathon 2018

    MUMBAI: Extending its support to the cause of breast cancer awareness, women’s beauty brand Avon has tied up with Bajaj Electricals Pinkathon 2018 – presented by Colors. The women-only marathon aims to highlight the same issue.

    Avon India marketing director Swati Jain said, “Last year, 500,000 women lost their lives to breast cancer and one of the main reasons was the lack of knowledge and awareness about the disease. Most women don’t know its symptoms and risks. Avon India is consistently working towards creating awareness about this disease, which is the first, most important step to fight it. This is why we have joined hands with Pinkathon that shares the same mission.”

    Avon India had launched the ‘#PayAttention’ campaign last year to not only raise awareness around the prevalence of breast cancer among Indian women but also equip them with the knowledge to conduct self-examinations.

    With the support of their six million independent Avon representatives worldwide, the global beauty brand has contributed more than $800 million to breast cancer causes, educated 180 million women about this disease, and funded breast health screenings for nearly 20 million women.

  • Avon India appoints Romulus Marian Sirbu as MD

    Avon India appoints Romulus Marian Sirbu as MD

    MUMBAI: Avon Beauty Products India has appointed Romulus Marian Sirbu as the managing director with effect from 7 July 2014.

     

    An industry veteran, Sirbu will be responsible for the strategic growth and sustainable increase of Avon’s market share in India. His extensive knowledge and global experience will help develop and implement business strategies to meet the company’s growth, market share and profitability objectives.

     

    He said,” I feel privileged to have this opportunity to join the board of Avon India. India is an important growth market and the company has been focusing immensely on further strengthening its business. I am elated to be a part of Avon once again. I’m looking forward to strategic positioning of the brand and enhance its presence across India.”

     

    This is a homecoming for Sirbu, who worked with Avon in central and eastern Europe for a period of 12 years, where he started as a representative and progressed to sales leadership and commercial roles. Eventually he became country manager for Moldova and Serbia and Montenegro. He then moved out for a brief period to gain differentiated perspective of the industry and was associated with Life Care, as its CEO, overseeing the business in Romania and Hungary.