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MUMBAI: India’s media and entertainment industry has emerged from disruption into a phase of reinvention in 2025, as storytelling adapts across screens and technology redraws how...
PARIS: In a media landscape where Netflix and YouTube hoover up nearly half of all US streaming hours, knowing what audiences want isn’t just useful—it’s survival....
MUMBAI: If content is king, India’s entertainment industry is the kingdom where multiple rulers are emerging. At Content India 2025, industry stalwarts dissected the evolving media...
MUMBAI: India’s digital entertainment landscape is witnessing a blockbuster transformation, with over 500 million viewers tuning into over-the-top (OTT) platforms, making it one of the largest...
MUMBAI: Terror Films Releasing (TFR) has forged a strategic alliance with Cape May Studios’ newly launched horror channel, Panic TV, it was announced today. TFR has...
MUMBAI: Independent film distributor Indie Rights has struck a landmark content licensing agreement with Cape May Studios, the fledgling streaming venture founded by former Zee Entertainment...
MUMBAI: It was meant to amaze and Amazon MX Player’s first edition of StreamNext event did so – more than expected. It showcased the advertising video...
MUMBAI: To use a cricket analogy, television is going to go even more on the backfoot while online video shall come charging down the pitch to...
MUMBAI: Guess what’s the latest AVOD universe that Walt Disney Co’s Disney+, Hulu, and ESPN+ operate in? Well, you don’t have to guess. The numbers and...
MUMBAI: Amazon on Monday announced that it had closed the acquisition of select assets of MX Player, including the MX Player app, to merge with its...
Mumbai: The OTT sector at large has grown in India with a remarkable appetite originating from the smaller markets. On the AVOD front, the demand has...
Mumbai: Merzigo, a leading Turkey-based technology company that offers video monetisation and channel management solutions for producers, broadcasters, and distributors in the global advertising-based video on...
Mumbai: Western Europe will have 238 million Svod subscriptions by 2027. The figure has increased from 165 million by end-2021. Six US-based platforms will account for...
Mumbai: OTT (over-the-top) services have received a lot of attention in the last three years, completely transforming the way we consume information online. OTT platforms are...
Mumbai: Launched in 2020, video-on-demand streaming service Aha, which provides 100 percent Telugu content, has created its own space in the minds of audiences. Aha, which...
Mumbai, 14 July 2022. The leading independent studio for kids and family entertainment, Studio 100 Media, has closed a multi-brand deal with global media company SPI...
Mumbai: India’s largest advertising supported video on demand (AVoD) OTT platform MX Player received three awards at the recently held Dadasaheb Phalke Excellence Awards 2022 for...
Mumbai: Global independent content distributor GoQuest Media has signed a deal with Australian broadcaster SBS for the award-winning series Traitor, produced by multi-service provider Elisa Estonia...
Mumbai: The Indian subscription video-on-demand (SVOD) audience consumes content in 4.6 languages on an average, found a study by media consulting firm Ormax Media. The presence...
Mumbai: Global revenues from OTT TV episodes and movies will reach $224 billion in 2027. According to the reports, this will be up from $135 billion...
Global technology platform The Trade Desk helps marketers advertise on the ‘open internet’ i.e., outside the ecosystems of Google and Facebook. The Trade Desk can deliver...
MUMBAI: The revenues for ad-supported video-on-demand (Avod) in India for TV series and movies are expected to reach $2.4 billion by 2026. In 2022, the revenue...
Mumbai: US-based media conglomerate NBCUniversal held its first Peacock Newfronts presentation at the Highline Stages in New York City. During the presentation, the company unveiled two...
Mumbai: Over half of the online video services worldwide were subscription funded at the end of 2021, according to a study. The key findings of the...
Mumbai: With its maiden advertising-based video on demand (AVOD) project “Lock Upp” delivering a stellar performance, Balaji Telefilms’ video streaming service ALTBalaji is currently experiencing its...
Mumbai: A nearly 20 per cent increase in unique programme titles over the past three years has almost half of the American audiences (46 per cent)...
Mumbai: Streaming platform ALTBalaji recently launched its first reality show “Lock Upp” through an advertising-based video on demand (AVOD) model. The AVOD system allows viewers to...
Mumbai: After the edtech and fintech, it’s time for India to now witness the rise of media-tech, said M&E consultant and industry veteran Anuj Gandhi while...
Mumbai: Madison Digital, a unit of Madison World has won the advertising-based video on demand (AVoD) mandate for home-grown video streaming platform Zee5. The agency will handle media...
Mumbai: South Asian OTT platform Eros Now owned by Eros STX Global Corporation announced details of its amended partnership with Mzaalo, a gamified video streaming service...
KOLKATA: MX Player is bringing back an award-winning travel show for another ride – Cruising Legends: Dawn Patrol will see four biking legends quench their thirst...
NEW DELHI: WarnerMedia’s AT&T has agreed to sell Crunchyroll to Sony in a deal worth $1.175 billion. Crunchyroll is an anime direct-to-consumer service within AT&T’s WarnerMedia...
New Delhi: Mzaalo, a blockchain-based video streaming application today announced the launch of its AVOD platform. The gamified video ecosystem is designed to reward consumers for...
KOLKATA: The leading OTT platform ZEE5 continues to be a brand favourite, when it comes to reaching out to a diverse set of audiences across the...
KOLKATA: Contrary to popular belief that Indians don’t pay for content, Kantar’s ICUBE 2019 report has found that SVOD has seen a significant surge of 82...
MUMBAI: Brands cannot overlook over-the-top (OTT) platforms while planning media mix. Broadcaster-led streaming services like ZEE5, Hotstar, VOOT with their impressive number of monthly active users...
MUMBAI: OTT consumption has been on a steep upward curve in India for the last three years. Now, after the country has entered a lockdown phase,...
MUMBAI: This unprecedented crisis called COVID-19 has turned out to be a blessing in disguise for OTT platforms. With people locked indoors, the only refuge has...
MUMBAI: It’s been raining premium originals on streaming services such as ZEE5, Hotstar, Netflix, Hoichoi, Arre, ALTBalaji and MX Player. The genres have been varied, but...
MUMBAI: As more and more users are flocking to over-the-top (OTT) platforms, the contenders in the race are getting aggressive about acquiring new users. Viacom18’s digital...
MUMBAI: Digital media is set to overtake filmed entertainment in India this year in terms of revenue. While TV will retain its pole position as the...
MUMBAI: OTT subscription fatigue is a myth in India for now. While subscribing to multiple OTT services, Indian subscribers rely on content as the driving force....
MUMBAI: OTT business across the world is now in a high growth period. In the next five years, revenue from online TV episode and films will...
MACAU: Even as he said that the growth trajectory of the Indian media space will be similar to that of China, Mumbai-headquartered Viacom 18 Media group...
MUMBAI: Over-the-Top services are steadily gaining traction in APAC, but succeeding in a highly diverse and price-sensitive market will entail a thorough understanding of consumer preferences...
MUMBAI: Providing young ‘jobbers’ in India with new, engaging and emotionally-connecting original OTT content that may be closer to their life, family or work situations with...
MUMBAI – Brightcove Inc. has launched Brightcove OTT Flow, a turnkey OTT solution for media companies and content owners everywhere to rapidly deploy high-quality, direct-to-consumer, live...
MUMBAI – Brightcove Inc. has launched Brightcove OTT Flow, a turnkey OTT solution for media companies and content owners everywhere to rapidly deploy high-quality, direct-to-consumer, live...
MUMBAI: Zee Digital Convergence Limited (ZDCL), the digital arm of media & entertainment conglomerate Zee Entertainment Enterprises Limited (ZEEL) has launched a new video on demand...
MUMBAI: Zee Digital Convergence Limited (ZDCL), the digital arm of media & entertainment conglomerate Zee Entertainment Enterprises Limited (ZEEL) has launched a new video on demand...
