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Tag: Avnish Anand

  • Khyaal and CaratLane partner to introduce Innovative Digital Gold Investment for seniors

    Khyaal and CaratLane partner to introduce Innovative Digital Gold Investment for seniors

    Mumbai: Khyaal, India’s number one app for senior citizens announces a strategic partnership with CaratLane, to introduce Khyaal Digi-Gold—a secure, hassle-free digital gold investment solution tailored for seniors. Launching on the auspicious occasion of Akshaya Tritiya, this partnership is set to revolutionise the way senior citizens approach gold investment. It offers a secure, hassle-free digital alternative that addresses the traditional challenges associated with physical gold such as making charges, purity concerns, storage costs, and theft risks.

    As part of this partnership, Khyaal’s app will feature a dedicated section where users can effortlessly buy and sell gold by weight or its monetary value. Additionally, the app will provide access to real-time gold prices and a history of gold performance, enabling users to make informed investment decisions. This digital format allows for transactions to be made 24/7 directly from the Khyaal app, with the option to easily convert their digital gold holdings into Indian Rupees and transfer to their bank accounts. Seniors can also effortlessly convert their digital investments into physical jewellery, choosing from CaratLane’s extensive collection of over 8,000 unique designs available both online and at more than 270 retail outlets nationwide. This flexibility and the tangible benefits of Khyaal Digi-Gold make it a highly appealing choice for seniors who value both security and convenience. Moreover, this partnership comes with the CaratLane seal of trust, which guarantees the purity and security of the investment.

    Commenting on the partnership, Khyaal founder & CEO Hemanshu Jain said, “Gold has always been a trusted investment avenue for seniors and continues to be the preferred option. Our partnership with CaratLane furthers our ongoing commitment to enhance the lives of our seniors by offering greater access, security, and independence. The aim is to ensure that seniors can invest in gold through a simple and seamless platform that streamlines the gold investment process, making it accessible and hassle-free.”

    Expressing enthusiasm about the partnership, CaratLane chief executive officer Avnish Anand said, “The whole point of building the Digital gold business is to provide a simpler cost-effective solution to consumers who buy and gift gold for future jewellery purchases. This strategic partnership with Khyaal is a crucial step in making that happen. We feel that we can combine our capabilities and provide a wonderful experience and great value to Khyaal’s customers.”

    Khyaal Digi-Gold offers a structured and transparent approach to buying 24-carat gold, ensuring compliance with all applicable laws and regulations. This method allows customers the flexibility to invest in gold in denominations as low as Rs 10. CaratLane, on behalf of Khyaal users, secures physical gold which is then stored in BVC’s high-security vaults, providing peace of mind for seniors by eliminating the logistical challenges of storing and securing physical gold.

    Khyaal was established to address the broad spectrum of challenges faced by seniors in modern times, including loneliness, digital literacy, susceptibility to online frauds, misinformation, and difficulty in accessing suitable assistance. Designed to empower seniors to reclaim control over their lives, the Khyaal app comprehensively tackles these issues. With a digital-first approach, it leverages technology to provide seamless access to essential services across India, enabling seniors to navigate their daily lives with greater independence and security. Since its launch in 2020, Khyaal has successfully engaged with over one million seniors and has raised a total of $5.4 million, significantly boosting its ability to serve India’s senior population.

  • CaratLane Postcards: World’s first tech embedding video messages in jewelry

    CaratLane Postcards: World’s first tech embedding video messages in jewelry

    Mumbai: CaratLane, India’s leading omni-channel jewellery brand, has unveiled a new groundbreaking feature called Postcards, which leverages an innovative machine-learning technology, taking the brand’s promise of #KhulKeKaroExpress to the next level. It’s the world’s first-ever such service that lets users record heartfelt video messages and embed them into any CaratLane ring, which can be scanned by the recipient and relived forever.

    This jewellry-based tech innovation, conceived by co-founder and former MD of CaratLane, Mithun Sacheti, has transformed the entire gifting experience by adding a new, everlasting layer of expression.

    Talking about the launch, CaratLane co-founder & CTO Gurukeerthi Gurunathan said: “Enabling our users to express their emotions is our brand’s purpose. Over the last two years, our commitment to bringing Postcards to life has been through a tedious journey of constant trials, testing, and pushing the limits of technology. But the true beauty of Postcards doesn’t lie in the complex technology that powers this service. It lies in the seamlessness with which the user can attach their emotions to a ring, making it even more priceless.”

    CaratLane co-founder & CEO Avnish Anand added, “Most of our designs are chosen for gifting, and over the years, we’ve seen that a vast majority of those users take the effort of writing a special gift message. While a gift message or card is personal, it’s also very transient- most people we spoke to ended up misplacing or losing the card in a few months. On the other hand, when it comes to conveying true emotions, a video is far more impactful. We wanted to address this inherent need for making the gifting experience deeply personalised through a service that would let users save these memories eternally. And that paved the way for Postcards.”

    Launched just a week back, the service has already got everyone on social media talking about it. Over 400 plus people joined CaratLane’s rather bold teaser on Instagram by showing off their ring finger to the world. The brand also teamed up with Yashraj Mukhate to create a catchy song that summed up the Postcards experience and had everyone grooving to its tunes. The big launch culminated in the release of three heartwarming films conceptualised by BBH India. Each film carries a wonderfully warm story that’s bound to tug on the heartstrings of everyone watching.

    BBH India chief creative officer Parikshit Bhattaccharya stated, “Postcards is a great example of brand experience. It uses technology to add more heart to the experience. And it comes straight out of the brand’s line Khul Ke Karo Express. The three stories in the films hint at the emotional reservoir that this experience can unlock for people while gifting a ring with CaratLane. This innovation needed memorable communication and I feel the teams at CaratLane, BBH and Colour Palette Films have delivered it in spades. Toh Khul Ke Karo Express with Postcards from CaratLane.”

    CaratLane’s Postcards has phenomenally added a new dimension to gifting and self-expression, seamlessly blending emotions, and personalisation. Whether as a gift for others or a personal indulgence, it presents an exclusive and heartfelt way to express emotions in intimate relationships.

    Details about the innovation here – https://www.caratlane.com/postcards?utm_source=YouTube&utm_medium=Pagepost&utm_campaign=Jan2024_Postcards

  • CaratLane elevates Avnish Anand as new CEO

    CaratLane elevates Avnish Anand as new CEO

    Mumbai: CaratLane has elevated Avnish Anand, currently chief operating officer of CaratLane, as its new chief executive officer (CEO) with immediate effect. Anand, an alumnus of ISI Kolkata and IIM Lucknow, was employee No.1 at CaratLane and an integral part of the founding team. He has played a stellar role in building CaratLane into what it is today.

    Gurukeerthi Gurunathan, another veteran of CaratLane and the person who has built the technology infrastructure that powers CaratLane’s omni channel business and digital experiences, will continue to play an important role as the chief technology officer of CaratLane. Gurunathan is a seasoned technology leader who holds a master’s degree from IIM Bangalore and has worked with some marquee Fortune 500 companies including a stint in Silicon Valley.

    Titan, on 19 August 2023, announced the acquisition of the full stake held by the founder Mithun Sacheti and his family members subject to the completion of customary regulatory approvals.

    Commenting on the announcement, Titan managing director C K Venkataraman said, “We are delighted to appoint Avnish as CaratLane’s new Chief Executive Officer. Avnish comes with exceptional strategic and people leadership capabilities and has been instrumental in making CaratLane the true omni channel brand. As CaratLane and CaratLaners look to the future with great excitement and confidence, I am sure Avnish will provide the right leadership that will enable the creation of the highest standards of excellence in everything we do and reach for the stars through those standards.”

    Anand on his appointment as the CEO of CaratLane said, “Being a part of the founding team here at CaratLane, I’ve seen the brand’s evolution up close and it’s been such a remarkable journey. Mithun has been a pillar of support and a sounding board for all my ideas these past years, so of course it’s sad to see him go. But I’m really excited for this new chapter as we have a great opportunity to build a bigger and more remarkable business in front of us.  It’s definitely a moment of pride for all of us and we look forward to working more closely with the Titan leadership on this exciting journey.”