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Tag: Avlesh Singh

  • WebEngage and InfoAxon to accelerate Reliance General Insurance’s sigital transformation journey

    WebEngage and InfoAxon to accelerate Reliance General Insurance’s sigital transformation journey

    Mumbai: WebEngage and InfoAxon has announced their partnership with Reliance General Insurance (RGI), in a bid to transform and elevate its customer engagement strategies with a focus on delivering a seamless omnichannel experience for customers, agents, and partners.

    This unique partnership aims to support Reliance General Insurance with a spate of cutting edge digital tools that will significantly augment and strengthen their proposition of providing hyper personalised and unique customer experiences that are assured to delight. As their business needs evolve alongside those of today’s digital savvy customers, this partnership will enable RGI to consistently cater to these demands, thereby solidifying their leadership position in the industry.

    “At Reliance General Insurance, we understand the importance of embracing digital innovation to stay ahead in today’s fast-paced world. Our collaboration with WebEngage and InfoAxon signifies our commitment to delivering cutting-edge solutions that enhance customer engagement and drive business growth. Together, we are shaping the future of insurance.” said Reliance General Insurance chief distribution officer Prabhdeep Batra.

    WebEngage, CEO & co-founder Avlesh Singh said, “In WebEngage’s 10+ year journey, we have amassed a significant amount of experience in the BFSI sector. During this time, we have borne witness to the complex transitions that legacy institutions like RGI have undergone as a result of digitalisation. Aided by our rigorous data-backed approach, today, WebEngage has cultivated a robust knowledge base around the nuances and specificities of customer needs and concerns, and their evolution over time. This partnership with RGI stands as a testament to our domain expertise and we feel humbled to have been entrusted with this opportunity. We look forward to a fulfilling and exciting journey with them.”

    InfoAxon director & co-founder Vineet Dahiya remarked “For years, InfoAxon has partnered with large insurers and intermediaries to help them deliver frictionless digital insurance and has seen first-hand, the challenges and enormous costs associated with digital transformation initiatives. By expanding on our learnings and years of development, we have created a Digital Insurance Stack that accelerates insurance product launches with configurable buying journeys, maximises digital distribution opportunities, and rapidly delivers engaging omnichannel experiences. What sets us apart is our in-depth understanding of the insurance domain, strong technology expertise, and our experience in solving the tough challenges faced by global insurers and intermediaries on their journeys to become digital businesses. I am sure, RGI will benefit immensely through this association to realise its vision of becoming a leading digital insurer in the country.’

     

  • WebEngage deepens data science and AI capabilities with an Aquihire

    WebEngage deepens data science and AI capabilities with an Aquihire

    Mumbai: WebEngage, a full stack Retention Operating System, today announced a significant bolstering of its data science and AI practice with the acqui-hiring of the talented Data Scientists from Propellor.ai. This strategic move is aimed at leveraging the billions of data points in the WebEngage CDP to enable clients with comprehensive best in class verticalized analytics and AI driven solutions as Predictive Segmentation, Recommendations and persona building.

    WebEngage is intensifying its focus on demonstrating deeper value delivery and ROI from the engagement via a data-enabled Retention Consulting practice. Despite billions of data points and powerful engagement capabilities, the adoption of the platform has room to grow substantially. Unlike acquisition-first advertising platforms like Google and Facebook which have matured over the last couple of decades, the retention and user engagement space is still relatively new and talent supply in the ecosystem is in nascent stages.

    “Unlike productivity SaaS, WebEngage is uniquely placed to make a 20-40% impact on a customer’s revenue and profit metrics. Marketers across the world use ~ 20% of their retention tech stacks, limiting the ROI and impact they draw from it. We saw a clear need to deepen our advisory interventions to help move the needle for them. The exceptional team of Data Scientists will now supercharge how we leverage our customers’ data to deliver value. We’re calling this skin-in-the-game consulting because we only win if our customers win,” said WebEngage co-founder & CEO Avlesh Singh.

    Abhijat Shukla, the 20 year veteran Data professional and the founder of Propellor says, “I’m excited to find such a vast playground to deploy all the skills and lessons with me and my team on delivering deep insights in easily consumable ways that can enable effective decision making. Data-hungry customers are in for a treat.”

    Blume Ventures managing director Karthik Reddy, an investor with WebEngage says, “WebEngage has a tradition of accelerating product sophistication, driven by their customers’ needs. As an investor, we are proud to see this enhanced approach to a data and advisory practice. This can be orbit-shifting in terms of utilization of data for even better retention for the client’s customers. Propellor now means an even more impactful WebEngage inside more global consumer marketing teams.”

  • BajajCapital & WebEngage enter partnership to transform customer engagement

    BajajCapital & WebEngage enter partnership to transform customer engagement

    Mumbai: BajajCapital, one of wealth management companies and WebEngage, a full-stack retention operating system entered into a strategic partnership, in a bid to transform its approach to customer engagement. This collaboration marks BajajCapital’s commitment to prioritizing meaningful and positive customer experiences at scale within the BFSI industry. This strategic alliance aims to bring about substantial improvements and innovation in how the company interacts with its customers, emphasizsing a more customer-centric approach.

    In recent years, the BFSI sector has been subject to steep transformations driven by regulatory and technological evolutions. Digitalization has been instrumental in the rise of online transactions, mobile banking, and much more, giving rise to not just new age financial institutions, but a new breed of customers – challenging the very framework of traditional institutions. Within this new world order, elevated customer experience becomes an imperative.

    BajajCapital chief digital & marketing officer said Aabhinna Suresh Khare said, in adopting WebEngage’s cutting edge marketing automation solutions, BajajCapital recognizes this transformation, and the need for seamless customer experiences, enhanced efficiency and simplicity in its communications across platforms, while also optimizing on frequency of messages. Sharing his enthusiasm about this collaboration.This collaboration with WebEngage underscores BajajCapital’s client-centric approach that aims to aid them with the necessary resilience to navigate today’s intricate business landscape”.  

    Our Digital Transformation journey, spanning four years, has navigated the evolving digital landscape, adapting and innovating to meet the ever-changing demands of the financial services industry. This transformative period has witnessed BajajCapital simplifying the intersection of physical and digital realms, creating a seamless “phygital” experience for its clients. At this juncture, our collaboration marks the next logical step in this journey of further simplifying client experiences; it is not just a convergence of technologies, but a representation of thoughtful integration of insights and experiences aimed at delivering personalised and genuine value to our customers.” Khare added further.

    WebEngage co-founder & CEO Avlesh Singh, said, “In recent years, the BFSI sector has been in the throes of a digital transformation that has resulted in a pivotal shift among legacy institutions to cater to the evolving needs of existing and prospective customers. Under such conditions, understanding the customer’s needs whilst maintaining their trust becomes paramount. With BajajCapital at the cusp of the next phase of their digital transformation journey, we are excited to partner with them as enablers. Our goal is to collaboratively curate and implement compelling data-backed customer engagement strategies, streamline complex processes, and deliver enhanced, personalized campaigns”

    Propelled by a commitment to innovation and tailored services, BajajCapital and WebEngage are setting the stage for a future where financial engagement will evolve from being transactional, to an environment where clients can expect meaningful personalized engagement that supports the pursuit of their financial goals. 

  • WebEngage elevates Ankur Gattani to chief growth officer

    WebEngage elevates Ankur Gattani to chief growth officer

    Mumbai: WebEngage, a full stack retention operating system, today announced the elevation of Ankur Gattani to chief growth officer. Gattani, who has been heading the marketing function for the B2B SaaS leader, will now also take charge of customer growth and success functions in this newly constituted role, to help the company with readiness for its next growth phase.

    WebEngage co-founder & CEO Avlesh Singh said, “As we gear up to enter our next phase of growth, consolidation of leadership will help us leverage emerging opportunities across the spectrum. Ankur’s insights on customer needs, his experience and his unique approach have made an invaluable contribution to streamlining WebEngage’s marketing efforts. We are proud to have him take charge of our Customer Success function as well. Ankur will additionally be instrumental in building our account management and growth consulting practices, while also overlooking Onboarding and Customer Support. I am confident that in the coming months, he will become a guiding light and a force to be reckoned with for our team as well as our customers.”

    India Quotient founding partner Anand Lunia an early investor in WebEngage, said, “Having known Ankur from his previous entrepreneurial pursuits, I was confident that it was just a matter of time that he would become a core member of the WebEngage juggernaut.”

    WebEngage chief growth officer Ankur Gattani said, “It’s always Day 01 of learning new things here at WebEngage and I am super excited to embark on this new charter. As we enter this new era of growth for WebEngage, my focus will remain to continuously improve customer experience and drive growth for our customers.”

    An IIT Bombay and IIM Calcutta graduate, Ankur joined WebEngage in 2021 to streamline the marketing function of the organisation. Under his leadership, while the business has grown immeasurably, WebEngage’s marketing practice has also strengthened multifold. He has also institutionalised several initiatives of the Marketing function such as its flagship education initiative EngageMint, and State of Retention Marketing Podcasts. He has taken charge of the entire growth marketing function at WebEngage to sharpen its positioning as a thought leader in retention marketing and a champion for building enduring businesses. 

  • WebEngage partners with Adani to streamline customer engagement

    WebEngage partners with Adani to streamline customer engagement

    Mumbai: The leading full stack retention operating system WebEngage has announced its partnership with Adani Group to streamline its data-driven consumer engagement efforts.

    As a part of this partnership, Adani Group will use WebEngage’s retention operating system to engage with over four hundred million of its customers on multiple levels across the company’s product and service offerings. “WebEngage will power Adani Group’s digital transformation journey across all its six consumer-facing businesses in close collaboration with Adani Digital Labs including Adani Airports, Adani Gas, Adani Electricity, Adani Wilmar, Adani Realty & Adani Capital,” said the statement.

    Adani Group is known for keeping customers at the centre while designing solutions that further drive customer empathy, self-service and world-class customer experience. Aligned to this, WebEngage will work closely with Adani Digital Labs to help the group companies organise customer data, develop analytical dashboards and drive 1:1 personalised engagement to deliver the intended customer experience across the web and mobile properties – aka the SuperApp.

    WebEngage is on a mission to help consumer businesses engage and retain customers better while also helping them scale through a robust customer data and analytics platform, a personalisation engine, and an omnichannel campaign orchestration system.

    With this appointment, WebEngage has strengthened its position of delivering world-class retention solutions to the enterprise segment which has earlier been dominated by players mandating heavy cost and implementation time requirements. WebEngage’s full-stack Retention Operating System is used and recommended by over four hundered marketers across the globe.

    On this partnership, WebEngage founder and CEO Avlesh Singh commented, “We are truly excited about the possibilities, given the scale of the Adani Group. This engagement is a testament to WebEngage’s proven prowess in serving enterprise customers with the scale, security and ease of adoption/time to value.”