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Tag: Aviva Life Insurance

  • Aviva India launches ‘Hello, Life. Hello Aviva’ campaign

    Aviva India launches ‘Hello, Life. Hello Aviva’ campaign

    MUMBAI: Aviva Life Insurance has launched a new brand campaign Hello, Life. Hello, Aviva. The campaign reaches out to everyone with a clear message to welcome life with all its surprises, detours, challenges. The campaign emanates from Aviva India’s new brand purpose, i.e., “With you today, for a better tomorrow” and emphasizes the fact that Aviva enables customers to be prepared for a better, brighter and more prosperous future. And this further reassures customers that as a trusted partner, Aviva is proud to stand with them in their time of need.
    According to the FY18 annual report by Insurance Regulatory and Development Authority (IRDA), at 3.69 per cent, the insurance penetration in India continues to be one of the lowest globally. Aviva India’s new campaign, Hello, Life.Hello Aviva engages with millennials to help them understand the purpose of life insurance cover and, thus to help them start their financial journey. The campaign is aimed at inspiring people to have a good financial plan in order to make every kind of dream a reality, whether it is a child’s education or marriage, one’s own retirement or aged parents’ security, or even growing one’s own business and more.

    Aviva Life Insurance chief customer marketing digital and IT Officer Anjali Malhotra said: “Aviva India has always brought a fresh perspective towards life insurance. We believe that the idea of life insurance must resonate with positivity and confidence to help customers face life and its surprises with good, sound financial plans. Hello, Life. Hello, Aviva is our endeavor to trigger this important, but oft-ignored thought among millennials. This campaign will help them recognize the significance of starting their financial journey at whatever stage of life they may be at, as they say, Hello to Life and to Aviva.”

    The 360-degree campaign has been conceptualized and created in partnership with Creativeland Asia, the on-record creative agency for Aviva India. So far, the campaign has witnessed on Aviva’s owned social media channels, i.e., Facebook, YouTube, Twitter, and Instagram along with OOH and radio, etc.

  • Aviva India partners with Creativeland Asia for brand strategy

    Aviva India partners with Creativeland Asia for brand strategy

    Mumbai: Aviva Life Insurance, India’s most trusted private insurance company, has signed up Creativeland Asia as its integrated creative agency. The mandate for Creativeland Asia’s NCR office will include brand strategy, creative and digital communication. Creativeland Asia got on board following a multi-agency pitch.

    Aviva Life Insurance chief customer, marketing, digital and IT officer, Anjali Malhotra said, “We are pleased to appoint Creativeland Asia as our creative partners. As we embark upon a new journey with a refreshed brand purpose, Creativeland will help us translate this into multichannel communication that will help us achieve business and brand goals that we have set for ourselves. Their experience and capabilities to execute large ticket integrated campaigns should go a long way in helping us strengthen the brand trust that we have always enjoyed.”

    Commenting on the development, Creativeland founder and creative chairman Sajan Raj Kurup said, “Creativeland is delighted to partner Aviva India, one of the most trusted and customer centric private insurance companies in the country. What excites me are the possibilities an integrated relationship in a growing category like this brings with it. We look forward to working in tandem with the team at Aviva in solving business problems with creativity.”

    Creativeland Asia has an integrated philosophy of creativity across its services. The company is a conglomerate of firms that offers creative marketing and communications solutions through various divisions like Creativeland Pictures, Creativeland Digital Technologies and Ventureland Asia.

  • Aviva India appoints Ali Onder Lulu as chief distribution officer

    Aviva India appoints Ali Onder Lulu as chief distribution officer

    MUMBAI: Aviva Life Insurance has announced the appointment of Ali Onder Lulu to the position of chief distribution officer for the brand’s India business based out of the company’s Gurgaon HQ. In his role, Lulu will oversee the company’s multiple customer touchpoints through its varied distribution challenges both for individual and corporate customers. He will lead the company’s strategic organic growth plans.

    Aviva India MD and CEO Trevor Bull said, “Ali has wide-ranging industry experience across many areas of the business but particularly sales and customer care. He has been associated with the Aviva International family for over 10 years and therefore already lives by the core values that are key to how we operate as a company. We will benefit from the new perspectives he can bring as well as his overall deep knowledge and expertise as we look to increase further the value we provide to all our stakeholders. I am delighted that through his appointment we have further strengthened the company’s leadership team to accelerate our growth aspirations.”

    Lulu said, “India continues to be a conducive market for the growth of the life insurance business. The industry has witnessed the need to explore new avenues to connect and engage with customers.  Innovative experiential tools, product excellence and increased value on product purchase will propel industry growth. I believe, there is a huge growth potential in India, a view shared by our shareholders and we invest further energies to realise and accelerate our enhanced goals. I am thankful to the management for this opportunity and demonstrating faith in me to take the magnanimous responsibility.  I am excited to be associated with the organization and look forward to some good work ahead.”

    Lulu is an industry veteran with an experience of over 22 years. He has executed leadership roles for more than 15 years and has adept knowledge in product development, customer management, bancassurance, group business, business development and distribution retail, (agency & direct). In the past, he has been associated with the Insurance Group of Sabanci Conglomerate. Under his aegis, AkEmeklilik, a pension and life company was introduced in 2003. Further, he played an instrumental role in establishing AvivaSA Life and Pension company in 2007.

  • Aviva Life Insurance introduces Aviva Income Suraksha for defence sector

    Aviva Life Insurance introduces Aviva Income Suraksha for defence sector

    MUMBAI: Aviva Life Insurance, one of India’s leading life insurance company, today announced the launch of “Aviva Income Suraksha”, a non-participating traditional retirement plan especially designed for the Defence Forces. The plan offers our soldiers the ability to plan their financial preparedness post retirement with utmost ease. It is aimed at providing an additional financial aid with a regular monthly income stream for all our customers.

    Aviva Life Insurance introduced its Defence Channel last year. The success in this segment of the market encouraged the brand to go deeper, with a tailor-made proposition for the defence forces. Aviva Income Suraksha – is a customized proposition introduced by Aviva for the defence channel to offer a customized financial plan specifically focused towards the “jawans” that protect our countries borders.

    Commenting on the launch, Ms. Anjali Malhotra, Chief Customer, Marketing, Digital & IT Officer says, At Aviva Life insurance, the customer is at the center of all our product development process. With Aviva Income Suraksha, we aim to secure the financial future of the defence personnel, who are the protectors of our nation. The endeavor is to secure the lives of those who work tirelessly to protect us. The plan has been customized to their specific needs and will enable them to carry out proper financial planning for their growing needs through different life stages. “

    “The defence personnel usually retire at a very young age between 38 to 42 years, thus lowering their primary income. With Aviva Income Suraksha, we propose a solution to support them with a financial plan to meet most of their life goals like child education, saving for children’s marriage post early retirement, whilst they find alternate source of employment post defence service. Moreover, the premiums can be paid on monthly modes making it easier for them to save in small installments.” Ms. Malhotra further added

    With the single-minded focus of delivering a comprehensive and differentiated proposition, Aviva Life Insurance introduced Aviva Income Suraksha in line with the brand’s vision of creating tailor-made products addressing to specific needs of customers. While the plan has been developed mainly for the Suraksha (defence) channel, Aviva Income Surkasha will be equally useful for all other customer

  • Vivek Khanna becomes Group CEO at India Today

    Vivek Khanna becomes Group CEO at India Today

    NEW DELHI: Vivek Khanna, former chief executive officer of Hindustan Media Ventures, has come on board the India Today Group as its Group CEO. He will report to vice chairperson Kalli Purie, who recently announced the growth of the group by launching seven mobile channels.

    The news was announced to the employees by group chairman and editor-in-chief Aroon Purie in an internal communication this morning: “I am excited about Vivek joining us. With his background plus track record and our bench strength, I am confident he will bring structure, process discipline and marketing muscle to our creative genius so we can scale new heights. In all of you, I know I have the best team in the industry which makes me so proud. Now with the new leadership in place, I look forward to a year of exponential growth.”

    Purie added that “Apart from his strategic thinking and marketing expertise, I have selected Vivek because he is a ‘people’ person. He has an inclusive style of leadership, works hard and with passion, is goal oriented, pays attention to details, and builds teams. He believes that the right person in the right job is the only formula for good decisions, growth, and organisational success. Like me, Vivek leads from the trenches. He is known for personally going out to close partnerships and service clients.”

    Vivek comes with 26 years of solid experience in strategy, sales, and marketing. An alumnus of IIM Ahmedabad, Vivek began his career with Hindustan Unilever and Aviva Life Insurance. He moved to HT Media in 2008. Since 2013, he has been the CEO of Hindustan Media Ventures.

    Aroon Purie said Vivek’s most impressive accomplishments include the turnaround of HT products and brands. Last year, Hindustan Media Ventures was ranked amongst the top five fastest growing listed companies in India. He grew the advertising revenue of Hindustan by 14 per cent between 2013 and 2016; this was 4-10 per cent faster than competition.

    Operating EBITDA grew at more than 30 per cent per annum in this period. Circulation of the newspaper increased by over 30 per cent. The top line increased from Rs 6 billion to Rs 10 billion and the company’s market cap doubled to over Rs 20 billion.

    Also Read:

    India Today launches 7 mobile-specific niche channels

    India Today’s Purie says new vice chairperson Kalli has ability to straddle edit and biz functions

  • Vivek Dhyani new group creative director Havas – Gurgaon

    Vivek Dhyani new group creative director Havas – Gurgaon

    MUMBAI: * Vivek Dhyani has joined Havas (formerly, Havas Worldwide) in Gurgaon as the group creative director from August Communications, where he was, till recently, one of the founder-directors.

    Dhyani, who started off as a scriptwriter with the All-India Radio, Najibabad, has spent over 19 years in the advertising industry with Saatchi & Saatchi, Capital Advertising, Grey Worldwide, McCann-Erickson and August Communications. He has worked on brands such as Hyundai Santro, Panasonic, Maruti Suzuki WagonR, Maruti Suzuki Corporate, Escotel Mobile Communications, LG, LML Motorcycles, Samsung, Aviva Life Insurance, Wrigley’s, Incredible India, Nescafe, Coca-Cola, Perfetti Van Melle, General Motors, Dabur and MetLife, among others.

    Says Havas India CCO Nima Namchu: “I bumped into Vivek during my stintn with Capital Advertising and later at McCann. He is the kind of writer who always leans towards writing copy with bite. Just to give you a taste of what you can expect from him – he came up with “Baaki sab gaye tel lene,” when he was asked to write a poster on fuel economy for Maruti Suzuki.”

    At Havas, Dhyani will partner senior creative director Anuranjan Dogra and will be handling some of the agency’s main brands. Navin Theeng, ECD Havas India, Gurgaon feels Dhyani is “a potent addition to the creative team that we have at Havas. A much-loved and respected creative in the Delhi advertising circle, I’m sure his humour and unique way of looking at things will give our work a new dimension.

  • Vivek Dhyani new group creative director Havas – Gurgaon

    Vivek Dhyani new group creative director Havas – Gurgaon

    MUMBAI: * Vivek Dhyani has joined Havas (formerly, Havas Worldwide) in Gurgaon as the group creative director from August Communications, where he was, till recently, one of the founder-directors.

    Dhyani, who started off as a scriptwriter with the All-India Radio, Najibabad, has spent over 19 years in the advertising industry with Saatchi & Saatchi, Capital Advertising, Grey Worldwide, McCann-Erickson and August Communications. He has worked on brands such as Hyundai Santro, Panasonic, Maruti Suzuki WagonR, Maruti Suzuki Corporate, Escotel Mobile Communications, LG, LML Motorcycles, Samsung, Aviva Life Insurance, Wrigley’s, Incredible India, Nescafe, Coca-Cola, Perfetti Van Melle, General Motors, Dabur and MetLife, among others.

    Says Havas India CCO Nima Namchu: “I bumped into Vivek during my stintn with Capital Advertising and later at McCann. He is the kind of writer who always leans towards writing copy with bite. Just to give you a taste of what you can expect from him – he came up with “Baaki sab gaye tel lene,” when he was asked to write a poster on fuel economy for Maruti Suzuki.”

    At Havas, Dhyani will partner senior creative director Anuranjan Dogra and will be handling some of the agency’s main brands. Navin Theeng, ECD Havas India, Gurgaon feels Dhyani is “a potent addition to the creative team that we have at Havas. A much-loved and respected creative in the Delhi advertising circle, I’m sure his humour and unique way of looking at things will give our work a new dimension.