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Tag: Aviva India

  • Aviva launches savings plus life cover plan for rural and small-town India

    Aviva launches savings plus life cover plan for rural and small-town India

     MUMBAI: In a world where aspirations are rising faster than premiums, Aviva India is scripting a small-town success story with its latest insurance offering. Aviva India has launched Aviva Bharat Bal Vikas Yojana, a life insurance savings plan tailored for families in India’s rural and semi-urban markets. With premiums starting at just Rs 1,000 per month, the plan aims to provide both financial protection and a secure path to children’s dreams whether that’s a college degree, a vocational course, or a business of their own.

    Designed with flexibility and simplicity in mind, the non-linked, non-participating policy offers guaranteed maturity benefits and life cover. The entry age starts at 3 years, extending up to 50, with terms ranging from 12 to 30 years. Policyholders can pay premiums monthly, quarterly, half-yearly or annually, making it adaptable for diverse household budgets. The maturity age goes up to 80 years.

    If the life insured passes away during the term, the nominee receives the highest of:

    . The Death Sum Assured

    . The surrender value (either Guaranteed or Special Surrender Value)

    . A minimum of 105 per cent of total premiums paid

    Aviva India, chief marketing officer, Vinit Kapahi noted, “This isn’t just another insurance product, it’s a bridge to ambition for families beyond metro cities. Aviva Bharat Bal Vikas Yojana is for parents who dream big for their children but don’t want to get lost in complicated financial jargon.”

    The plan also offers guaranteed lump sum benefits upon maturity and comes with tax perks under prevailing laws making it not only emotionally reassuring but financially rewarding.

    While urban India is spoilt for choice when it comes to financial tools, Aviva Bharat Bal Vikas Yojana is a welcome step in democratising protection and savings. It reflects the insurer’s push for financial inclusion by targeting the heart of Bharat where every rupee counts and every dream matters.

  • Aviva pads up with Sachin

    MUMBAI: Insurance provider Aviva has extended its campaign with brand ambassador cricketer Sachin Tendulkar to the social media realm.

    Aviva’s brand strategy, based on the father-child relationship, highlights the importance of a father’s role as a protector in his child’s life, whether financial, physical or emotional. With an objective to help young fathers realise the importance of financial planning for their children’s secure future, Aviva India unveiled its social media strategy based on creating and feeding engaging content in the social media channels.

    The core of the contention focuses on protection drawing analogies from cricket; the next levels will cover content on financial literacy, products and parenting for young fathers. This will be supported by a robust digital advertising campaign to promote content to our target audience – young parents in the age-group of 28-44 years.

    Through the new campaign called ‘Padding up with Sachin’ and ‘Sachin Off Guard’, Aviva aims to further strengthen its association with fatherhood and protection. These are a series of webisodes on cricket tutorials and interviews on importance of protection by Tendulkar. For the first time ever, netizens will have access to tutorials on cricketing by the Little Master himself.

    With 73 per cent of audience on social networking sites consuming video/ entertainment on the site, Aviva sees an increase of three fold in its engagement scores in its social media channels like Facebook, Twitter and Youtube leading to higher awareness on Aviva’s offerings. Aviva is shortly releasing its ‘Product Center’ and a series of engaging product related videos on Facebook to further enhance the same.

    Aviva India director marketing and bancassurance Rishi Piparaiya said, “Our vision on social media is to build a community of financially aware young parents and to achieve this, we see a significant role for both entertaining content for parents as well as infotainment around financial planning and Aviva’s products as key pillars. In the ‘Padding up with Sachin’ series, each webisode starts with Sachin reminding the viewers about the importance of protection.”

    Aviva’s Brand Ambassador, Sachin Tendulkar said, “Cricket is my passion and I am delighted to partner with Aviva to launch the ‘Padding up with Sachin‘ tutorials. These webisodes which showcase my successful moves on the pitch, will give fathers a chance to view and coach their children. The links to these videos will also be available on my Facebook page as well and I invite all to view and share the same”.

    Adding further, Rishi Piparaiya, Director Marketing and Bancassurance, Aviva India, said, “In an age where the internet is about content consumption and engagement, pure play product messaging only disrupts the consumer’s natural web behaviour. This is where we believe that we have bucked the trend by using content creation, rather than content disruption, as an approach. Testimony to this is the fact that we have crossed 1 lakh likes on our Facebook page in a short span and achieved a high engagement score on Twitter.”

  • Aviva explores father and child relationship in new campaign

    Aviva explores father and child relationship in new campaign

    MUMBAI: Aviva India launched a new brand campaign exploring father and child relationship.

    The TVC was released on 7 February. This 35-second TVC, which will be playing across channels, will also be supported by a 360 degree marketing campaign involving print, outdoor and digital communication to drive the message to the target audience.

    Building further on Aviva’s association with child space, this campaign looks beyond only child education insurance by taking a holistic view of protecting the child against all odds in life from a father’s lens.

    Aviva’s new brand campaign aims to highlight a father’s most important role – that of a protector along with all the other roles that he plays.

    The TVC shows Aviva’s brand ambassador Sachin Tendulkar introducing father of a new born to his future roles as a father which includes role of a friend, a guide, and teacher. However he is told that the most important role that he must play as a father is that of a protector, by ensuring that his child is well protected against the inconsistencies of life whether or not he is around.

    Aviva Life Insurance director – marketing Gaurav Rajput said, “Taking cognizance of India’s demographics and the concerns of young parents in the nation, three years back Aviva decided to concentrate on the child insurance space. As part of the insights study that we conducted recently, we realized that while education remains one of the key concerns of parents, in the bigger picture protecting child holistically is becoming more significant. We believe that no one has explored the father and child relationship and the evolution of the same over the years and in the protection space, father clearly plays a bigger role in a child’s life. “

    He added, “While many campaigns in the past have stressed on the importance of a mother’s role in a child’s life,there are very few which have attempted to underline a father’s contribution. Through this campaign Aviva intends to celebrate fatherhood by educating fathers about their most important role and encouraging them to protect their child’s future through appropriate insurance.”