ITV

Tag: Avinash Pandey

  • ABP Network launches metaverse election centre for verdict 2024

    ABP Network launches metaverse election centre for verdict 2024

    Mumbai: As the nation awaits the verdict of the highly anticipated Lok Sabha elections 2024, ABP Network is thrilled to announce the launch of its cutting-edge election centre on Metaverse 2.0. The platform will transform the way citizens engage with the electoral process, offering a rich, immersive experience that goes beyond traditional coverage.

    From result analyses to interactive games, and a data centre to real-time tracking of votes on the counting day, the election mandate 2024 on ABP Metaverse, accessible on https://abpverse.com/, has it all.

    Here’s a sneak peek into what it offers:

    Virtual walkthrough of Central Vista: Step into the new Parliament of India with our detailed virtual walkthrough. Explore the majestic halls and chambers of this iconic landmark, where the 18th Lok Sabha will function from the very beginning of its term.

    Live election coverage: Stay updated with continuous live updates of the results on the counting day and beyond.

    How to vote initiative: An informative guide to educate and increase awareness among first-time voters on the voting process.

    Election data centre: Dive into our extensive Election Data Centre, where you can check data from previous elections and find schedules and important information about key candidates.

    ABP elections shorts: In a hurry? Get briefed on the top election news in under 60 seconds with our ABP Elections Shorts. Stay informed with concise and impactful updates.

    Election results and exit poll coverage: Find real-time seat share, counting details, and major updates directly from our Election Centre.

    Real-time avatar interaction: Interact with other avatars in our dynamic Metaverse arena. Discuss, debate, and share your thoughts on the election with fellow citizens in a vibrant virtual space.

    Interactive games and quizzes: Engage in fun and educational activities with our interactive games and quizzes. Test your knowledge and win exciting prizes as you learn more about the electoral process.

    ABP data wall: Access a wide array of election infographics on our ABP Data Wall. These insightful data visualisations will help you understand the dynamics of the election like never before.

    On the launch of the election centre metaverse, ABP Network CEO  Avinash Pandey said: “Elections and ABP Network have always been synonymous due to the trust that the viewers have shown over years. The launch of the Election Centre Metaverse 2.0 is another milestone in the journey to stay ahead of the curve using the latest tech and go limitless.”

    The election centre on ABP Metaverse 2.0 aims to serve as a one-stop destination for all information related to the polls. From debates and podcasts to ‘Predict & Win’ games, in-depth analyses of past election results, candidate profiles, and constituency analyses, we’ve got you covered.

    ABP Network is a leading name in innovative digital experiences, and its Election Centre Metaverse launched in 2023 has already received accolades. The ABP Election Centre on Metaverse 2.0 is not only a comprehensive election information hub, but also an experience designed to bring the excitement and importance of the elections to your device screen. Be a part of this historic journey by visiting the ‘Election Centre’ here – https://abpverse.com/

  • IAA hosts Voice of Change session on gender sensitisation at Goafest 2024

    IAA hosts Voice of Change session on gender sensitisation at Goafest 2024

    Mumbai: The India chapter of the International Advertising Association (IAA), with UNICEF as the knowledge partner, is set to host a knowledge session on Gender Sensitisation in Advertising and Media on 30th May at 10:15 a.m. at the Goafest 2024 in Westin Mumbai Powai Lake. The theme is “Gender-Sensitive Marketing: Navigating the New Consumer Landscape.” Industry leaders will discuss the importance of dismantling stereotypes and promoting diverse & inclusive gender depiction in advertising and media.

    The knowledge session at Goafest, India’s biggest advertising festival, co-hosted by the Advertising Agencies Association of India and The Advertising Club, aligns with the theme “The Age of Adaptability.” It addresses the intersection of evolving consumer mindsets with the need for a gender-positive approach in advertising communications. Industry veterans, Rajdeepak Das (CCO, Publicis Groupe SA), Chandni Shah (COO, FCB Kinnect), Ram Madhvani (Ad and film director/producer), Darshana Shah (Head of Marketing & Customer Experience, Aditya Birla Capital), and Kailashnath Adhikari (Business Head, Sri Adhikari Brothers Group) will share their insights on this critical issue in a panel discussion moderated by Kranti Gada (managing committee member, IAA India Chapter & founder of Neown.in).  

    For more information/ registration:  www.goafest.com

    Speaking about the initiative, IAA India Chapter president Avinash Pandey commented, “As a leading industry body, the IAA is committed to champion the cause of diverse and inclusive gender portrayal in advertising & communication. The IAA: Voice of Change movement creates awareness and empowers stakeholders across the industry on inclusive gender representation in media. At this knowledge session, we are honoured to collaborate with Goafest 2024, where visionary personalities will unite to drive this crucial initiative at an industry level.”

    IAA Women Empowerment Committee chairperson Nina Elavia Jaipuria said, “There is a collective cultural shift towards a more gender-equitable and inclusive society. As creators of narratives with the ability to shape and influence societal perceptions, the industry must recognize their roles in breaking biases and challenging stereotypes. The IAA Voice of Change knowledge session at Goafest 2024 will empower content creators towards a more progressive and inclusive gender portrayal in content across the spectrum”

    IAA Women Empowerment Committee immediate past president IAA India Chapter & co-chair Megha Tata, said “IAA VOC has been a gratifying journey ever since it started around 4 years ago. It has grown to become a movement and to see all the key stakeholders of our industry actively participating in this dialogue makes me very hopeful of the real impact this can make in our social fabric.”

    Voice of Change, an IAA initiative focused on Diversity, Inclusion and Equity with UNICEF as the knowledge partner, started as a behaviour change communication initiative aimed at addressing the skewed portrayal of gender in advertising and communication. Through the years it has become the definitive forum to inform and sensitize the Indian advertising and media industry on equitable and inclusive gender depiction spanning the entire creative spectrum, from a 30 sec TVC to a 3-hour movie and everything in between. IAA is committed to sensitizing creative minds and industry forces to drive significant change through nationwide summits, conferences, and workshops with leading communication agencies and brand custodians.

  • IAA fights voter apathy

    IAA fights voter apathy

    Mumbai: The International Advertising Association (IAA) India Chapter has created a campaign to fight possible voter apathy, and urge people to go out and vote for what is important to them.

    IAA India Chapter president Avinash Pandey said, ” As the general elections enter the critical last phase, the IAA has created a special campaign to motivate people in urban centres to go out and exercise their franchise. The campaign is completely apolitical and only takes the side of the Indian voter. “
     

  • Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan & Tista Sen named jury chairs for Abby Awards 2024 by One Show

    Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan & Tista Sen named jury chairs for Abby Awards 2024 by One Show

    Mumbai: DDB Mudra Group chief creative officer Rahul Mathew, ABP Network CEO Avinash Pandey, Malvika Mehra, Sudha Natarajan, director response in Times of India Group and Tista Sen join as jury chairs for brand activation and promotion category, broadcaster category, Young Maverick Abby category, publisher category and Green Abby category respectively, at The Abby Awards 2024 powered by One Show.

    DDB Mudra Group chief creative officer Rahul Mathew has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the brand activation and promotion category.

    Under Rahul’s leadership, the DDB Mudra Group became the first Indian agency to be crowned APAC agency of the year at Spikes Asia. The work from the agency has won four Grand Prix at Spikes Asia in the last three years.

    In 2019, DDB Mudra became the first agency in the world to win the D&AD Impact Prize Fund. According to the 2021 Campaign Brief Asia ranking, DDB Mudra Group was ranked #3 in India. The WARC 2021 ranking of DDB Mudra was that of the #1 Effective Agency in India as well as Asia.

    Rahul has had the privilege to judge in numerous shows across the world, he was also the Jury President for Press & Outdoor at D&AD ‘22.

    Rahul believes that creativity isn’t a department, it’s an attitude.

    ABP Network CEO Avinash Pandey has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Broadcaster category.

    ABP Network is India’s leading television and digital network with four TV channels running 24×7 on cable and satellite, serving in 8 languages on Digital, touching a total audience of over 265 million.

    Avinash has over 28 years of experience in media, news, advertising and digital.

    Avinash is also the president of News Broadcasters & Digital Association (NBDA), President of International Advertising Association (India Chapter) and serving Director of Digital News Publishers Association (DNPA).

    He is the founding director of ABP Studios, which has produced award-winning films and TV series.

    Avinash is a Delhi University Graduate and Post Graduate in History and an AMP from Harvard Business School.

    Avinash has received numerous awards including CEO of the Year Award twice from ENBA.

    Malvika Mehra has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Young Maverick Abby category.

    In a career spanning three decades, Malvika has donned many hats across advertising and marketing. Leading the brand mandate as chief creative officer at Grey and Dentsu, successfully partnering clients and building famous brands like Bingo! at Ogilvy and running her own independent venture, Tomorrow Creative Lab, Malvika has moved on to being an independent consultant and brand partner to CEOs & founders.

    Currently, Dinshaw’s Dairy foods creative head, marketing Malvika was formerly Good Glamm Group’s Good Brands chief creative officer.

    Malvika has been invited three times as juror by the prestigious Cannes Lions across the print, film and design categories. She has been part of other eminent global juries for advertising and design including Clio, Spikes Asia, Dubai Lynx, Kyoorius apart from Abby awards. Along the way, her work has picked up more than a 100 awards at shows like Cannes Lions, D&AD, The One Show, Adfest Asia Pacific, Spikes Asia, Kyoorius, The Abbys and The Effies.

    Some of Malvika’s famous brand campaigns have been the launch of ITC Foods’ Bingo!, and her insightful work across Titan, Hutch, Vodafone, State Bank of India, Gillette, Reliance Telecom, Dell, Fiat, Honda, Duracell and the Indian Army.

    The impact of her work and leadership has earned her a place among India’s ‘50 Most Influential People in Media, Marketing and Advertising’ (Economic Times – Brand Equity Agency Reckoner 2019), and the ‘Top 20 Creative Directors in India’ (ET, Brand Equity Agency Reckoner) twice in the past.

    Times of India Group director response Sudha Natarajan has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Publisher category.

    Sudha has had 25 years of learning experience, with 13 of them being in leadership positions, in marketing, advertising, and media organizations.

    Sudha has been the director looking after a diversified revenue portfolio, including the Digital offerings for Bennett, Coleman & Co., the largest and most diversified media company in India,

    Sudha has served as the CEO of a large international agency network, Lintas Initiative Media (2nd largest, in India).

    Sudha was voted as ‘Woman Icon’ of the marketing & advertising industry, she was ranked the 14th most influential marketing & advertising person by Economic Times. Sudha has served on various juries like Festival of Media, Asia and Cannes. Sudha is also a board member on several group companies.

    Tista Sen has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Green Abby category.

    Tista Sen started her career with Whitelight Production, India’s leading ad film production company. After assisting on over 60 commercials she joined Lowe Lintas as a writer and worked on brands like Johnson & Johnson, Cadbury’s and Unilever.

    Tista joined J Walter Thomson and for over 22 years she was involved with some of the largest brands in India and some of the most memorable and well-loved ad campaigns for Unilever, ITC, Godrej, GSK, Aditya Birla, Sony, SBI Mutual Funds

    Tista has been ranked among the 20 most creative people in Asia and worked on campaigns that have won numerous metals at Cannes, Clio, Ad-Fest, One Show, D&AD, Clio, Spikes Asia including the Grand Prix and Gold for her work on Lost Daughters in 2022.

    Over the years, Tista has been on the jury of several global advertising festivals including Cannes, D&AD, Clio, LIA, Gerety Awards, Spikes and The New York Festival. In 2015 Tista had the pleasure of being the only Asian on the inaugural Glass Jury at Cannes that honours gender diversity in communication.

    Tista is co-founder of The Collective, an agency-agnostic platform that is a voice for young women in the industry when it comes to discrimination and gender inequality. Passionate about story-telling and the power of the written word, Tista is the only Indian to be published in the Modern Love Column of the New York Times.

    Tista recently founded Ladyfinger, an agency that talks to women specifically on issues they can relate too and has worked with brands to adopt an insightful communication model.

    The Abby Awards will be held on the 29, 30, and 31 May during Goafest 2024.

    For more details on The Abby Awards, visit https://abbyawards.com/

  • ABP News launches ‘Jeetna Aapka Zaroori Hai’ campaign

    ABP News launches ‘Jeetna Aapka Zaroori Hai’ campaign

    Mumbai: As India’s monumental democratic exercise unfolds with the voting process for the eighteenth Lok Sabha Elections currently in progress, ABP News has launched a compelling campaign ‘Jeetna Aapka Zaroori Hai’ aimed at reinforcing the significance of the nation’s voters in shaping the course of democracy – the power of the people.

    ABP News’ ‘Jeetna Aapka Zaroori Hai’ (It is essential for you to win), the impactful campaign serves as an impassioned appeal from India’s most trusted channel, ABP News, urging all citizens to exercise their constitutional right and ensure their voice and choice resonate in this pivotal election. At its core, the campaign emphasizes that the true triumph in an election lies not with any political party, but with the voters themselves, who wield the power to chart the nation’s future.

    Reflecting the essence of the ‘Jeetna Aapka Zaroori Hai’ campaign, ABP Network CEO Avinash Pandey stated: “Democracy thrives on the power of the people, by the people and for the people. Elections serve as a grand celebration of this fundamental principle, where each vote holds the potential to shape India’s destiny. Through our ‘Jeetna Aapka Zaroori Hai’ initiative, ABP News is steadfastly committed to reminding every Indian that their vote, their choice, constitutes the true victory to be achieved in this election above all else. We are rallying the nation to exercise their invaluable franchise and amplify their voices through the ballot.”

    The stirring campaign’s multimedia outreach encompasses a diverse array of evocative TV and digital films depicting various aspects of the Indian electorate – showcasing individuals from diverse backgrounds and enthusiastic first-time voters alike.

    As the nation’s foremost broadcaster with the distinctive pledge of ‘Aapko Rakhe Aage’ (Keeping You Ahead), ABP News has curated an unparalleled programming line-up covering ‘Kaun Banega Pradhanmantri 2024’ and ‘Lok Sabha Elections 2024’ featuring over special shows to ensure that every Indian is equipped with the necessary information to make an informed choice. From dynamic poll analytics and fact-checking to expert insights and ground reports from every corner of the country, ABP News’ elections coverage is empowering India to engage in the electoral process effectively.

    Join the national movement and ensure your choice counts #JeetnaAapkaZarooriHai with #ElectionON on ABP News.

  • IAA & ISA to host Retrospect and Prospects in Mumbai

    IAA & ISA to host Retrospect and Prospects in Mumbai

    Mumbai: The India Chapter of the International Advertising Association (IAA) together with The Indian Society of Advertisers (ISA) is hosting the Retrospect & Prospects interaction with Manish Anandani, managing director – India, Kenvue (erstwhile Johnson & Johnson) on the 24 April in Mumbai.

    Manish

    Manish Anandani, Managing Director – India, Kenvue (erstwhile Johnson & Johnson Consumer Health)

    Avinash Pandey, president of IAA India Chapter and CEO of ABP Network said –”Retrospect & Prospects, is the definitive annual industry review, offering a 360-degree perspective on the past year while illuminating the road ahead. As the steward of this esteemed program, I am thrilled to convene the industry’s top minds to explore the evolving landscape. The insights shared here have played a pivotal role in shaping strategic agendas. This year, under the guidance of Manish Anandani, Managing Director-India, Kenvue, the event promises a stimulating exploration of the industry’s past, present, and future, providing unparalleled opportunities for marketing leaders to gain a competitive edge and position their organisations for success in the years ahead.”

    Avinash Pandey, President, IAA India Chapter & CEO, ABP Network

    Adds Sunil Kataria, chairman of the India Society of Advertisers & CEO of Raymond’s Lifestyle Business, “The ISA as the unique voice and apex body of advertisers pan India over 70 years, has member education as one of the key areas of its services to members. Apart from periodically conducting our own seminars workshops and knowledge series programs, we bring to the table of our members a variety of webinars on topics in marketing and media matters of contemporary interests from the World Federation of Advertisers (WFA) of which the ISA is a founder member. We constantly look for opportunities to partner with fraternity organizations to engage with our members.  Working with the IAA is one such avenue that we have looked at.  It is also a matter of pride that the speaker Manish Anandani, Managing Director, India, Kenvue (erstwhile Johnson & Johnson Consumer Health) is from the leadership of an advertiser member company. I am confident this collaborative event and congregation of IAA and ISA members in a common venue would add further value to the excellent partnering that they have in the industry.”

    Sunil Kataria, Chairman, The India Society of Advertisers (ISA) & CEO of Raymond’s Lifestyle Business

  • Janak Sarda, Kranti Gada, Soumen Santara honoured at IAA World Congress Penang

    Janak Sarda, Kranti Gada, Soumen Santara honoured at IAA World Congress Penang

    Mumbai: The IAA World Congress in Penang Malaysia got off to a rousing start with sustainability as the theme of the first day.

    Three members of the IAA India Chapter were honoured with special awards at the opening gala dinner.

    Janak Sarda was conferred the Global Champion award as a recognition of his contribution to the IAA global activities.

    Kranti Gada won the Young Leaders Award for the best contribution to the Young Professional movement among all the chapters of the IAA.

    Soumen Santara won the best Executive Director Award for the efficient role he has played in coordinating the many activities of the India Chapter.

    IAA India Chapter president Avinash Pandey said, “It is a proud day for India when so many of our colleagues are recognised as among the best in the IAA global environment. It is because of them that we are able to contribute so positively to the Marcom industry.”

  • IAA Olive Crown jury announced

    IAA Olive Crown jury announced

    Mumbai: The India Chapter of the International Advertising Association (IAA) and the Asian Federation of Advertising Associations (AFAA) announced the jury for their Olive Crown Awards.

    Jury members are:

    Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India)

    K.V. Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective)

    Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India)

    Tista Sen  (Creative Brand Consultant)

    Carlton D’Silva (Co-Founder, Musemakers & House of Awe)

    Mukund Olety (Chief Creative Office, VML)

    Anupama RamaswamyK V Sridhar Prateek Bhardwaj named CCO & Head of Creative (India), Lowe LintasTista Sen exits Ladyfinger | Advertising | Campaign IndiaCarlton D'SilvaMukund Olety

    IAA president Avinash Pandey said, “this is an excellent jury line-up that is truly representative of the creative depth in our industry. The awards presentation date has been fixed for April 5th. 2024”

    Avinash Pandey

    Olive crown Awards committee chairman Janak Sarda added, ” I am happy to see a mix of old and new names amongst our jury members. Sridhar, Tista and Carlton have helped this meaningful cause many times. Good to have Anupama, Prateek and Mukund on board as well. “

    Janak Sarda
    The last date for accepting entries is 15 February. There is no entry fee charged. Link to submit entries: https://ocawards.awardor.com/

    The Olive Crown Awards are in their 14th edition and have been hailed as a truly meaningful initiative from the marcom industry.

  • IAA to open doors to the Meta office for its YP members

    IAA to open doors to the Meta office for its YP members

    Mumbai: The Indian Chapter of the International Advertising Association (IAA), has announced its next event for its Young Professionals (YP).

    On 16 February, IAA’s Young Professionals will get a chance to visit the Meta office and interact with professionals from the social media giant.

    During this three-hour-long event, Meta professionals will discuss trends that they see in advertising in 2024, the best practices for advertisers using it, and also possible career options with them. Post the presentations, the Meta team will engage with the attendees during high tea.

    IAA India Chapter president Avinash Pandey said, “The IAA Young Professionals membership is a fantastic platform for young professionals to connect, learn, and thrive in this ever-evolving world. Through this event with Meta, we aim to help educate them on how the social media giant functions, how it can be used to build  brands, and also most importantly what it offers for those looking for roles within the company.”  

    Event registration for YP Talks 2.O with META