Tag: Avinash Kaul

  • GST 2.0 reloads India’s growth story at Network18’s power-packed summit

    GST 2.0 reloads India’s growth story at Network18’s power-packed summit

    MUMBAI: Talk about tax reform with extra firepower Network18’s Reforms Reloaded 2025 lived up to its billing as India’s biggest policy stage, convening the nation’s top minds just as GST 2.0 kicked in on 22 September 2025. Policymakers, CEOs, economists, defence strategists, and global investors gathered in Delhi to decode how the new regime could reshape India’s economic trajectory and set the tone for its Vision 2030 leap.

    The day was packed with insights, optimism, and the occasional hard truth. From GST reforms to defence indigenisation, divestment to digitisation, leaders sketched out how India could convert reform rhetoric into real, lasting impact.

    Chief economic advisor V Anantha Nageswaran called GST 2.0 “a very significant landmark reform”, predicting it will provide a “very significant boost to domestic demand”. Coupled with recent tax concessions, he said, the multiplier effect would “quite definitely boost GDP numbers”, with FY26 growth expected towards the upper end of the 6.3–6.8 per cent range.

    Tourism minister Gajendra Singh Shekhawat emphasised that the reforms would touch lives across strata, “from a farmer to a millionaire in Mumbai,” with 95 per cent of goods seeing a reduction in taxes. This, he argued, would put more money into consumers’ pockets, spur MSMEs, and even boost domestic tourism.

    Consumer affairs minister Pralhad Joshi went a step further, hailing GST 2.0 as “the biggest reform since 1975”. He announced a dedicated consumer helpline to tackle complaints about GST benefits not being passed on and praised the new online input credit refund system: “Compliances have been simplified, refunds have been made online… what can be a bigger relief for businesses?”

    DIPAM secretary Arunish Chawla highlighted how reforms in capital markets were democratising investment. Despite FIIs pulling out Rs 1 lakh crore between January and August, domestic institutional investors (DIIs) poured in Rs 5 lakh crore, with two-thirds of DIIs now individual investors. “As markets stabilise, we will bring in more OFS, minority stake sales and IPOs, and exceed this year’s Rs 47,000 crore divestment target,” Chawla said, cautioning against obsession with headline figures.

    Defence secretary Rajesh Kumar Singh spotlighted the government’s push for self-reliance, announcing 25–30 billion dollars in annual capex for the next decade, with 75 per cent of that to be spent within India. The move, he argued, would not only strengthen defence capabilities but also catalyse indigenous manufacturing and innovation.

    Beyond GST, panellists debated India’s reform roadmap: asset monetisation, renewable energy, frontier tech, and reshaping globalisation in India’s favour. The mood was decidedly optimistic that GST 2.0, alongside these reforms, could power a competitive, consumption-led economy.

    Network18 (Broadcast) CEO Avinash Kaul framed the day’s significance: “At a time when global economic shifts and technological disruption are transforming industries, Reforms Reloaded sparks future-focused conversations on governance, GST, and India’s evolving role in the global economy.”

    By the end of the summit, one thing was clear: GST 2.0 isn’t just another acronym in India’s policy alphabet soup. It’s the pivot around which India’s growth story for the next decade will turn, a story that leaders at Reforms Reloaded believe could make Bharat both resilient at home and credible on the world stage.

    Because when it comes to India’s economic future, the message from the summit was loud and clear: it’s time to reform, reload, and rise.

  • ‘NSE: Enabling a Billion Dreams’ set to premiere on HistoryTV18

    ‘NSE: Enabling a Billion Dreams’ set to premiere on HistoryTV18

    Mumbai: HistoryTV18 is set to premiere an exclusive, hour-long documentary that offers an unprecedented look into the National Stock Exchange’s (NSE) remarkable journey over the past 30 years. Titled NSE: Enabling a Billion Dreams, the documentary will air on 3 November at 7:05 PM on HistoryTV18, providing viewers with a detailed exploration of the NSE’s evolution from its inception in 1992, start of operations in 1994 to becoming one of the largest and most influential stock exchanges in the world.

    India’s stock markets have undergone a significant transformation over the decades, evolving from traditional open-outcry trading floors to sophisticated electronic platforms. The establishment of the NSE marked a watershed moment in this evolution, setting new standards for transparency and efficiency in the capital markets. NSE was incorporated on November 27, 1992. It started operations for the debt segment in June 1994 and in the equity segment on Diwali day on November 3, 1994. NSE has now completed 30 years of operations.

    Since its launch, the NSE has revolutionised India’s capital markets by introducing electronic trading and fostering fairness, efficiency and transparency. Today, it NSE stands as the world’s largest stock exchange in terms of number of orders and number of trades for any exchange. On many days NSE handles more than 50% of all trades across all exchanges in the world put together. NSE is also the largest derivatives exchange by the number of contracts traded and 3rd largest globally in cash market trades. The NSE has contributed to India’s market capitalisation soaring to over Rs. 440 lakh crore (i.e. $ 5.24 trillion) from about Rs 4 lakh crore 30 years ago, growing about 110 times and, underscoring its impact on the global financial stage.

    The documentary highlights the NSE’s innovative strides in transforming India’s capital markets, showcasing how the exchange introduced electronic trading, brought transparency, and democratised market access, reshaping the nation’s economic trajectory. With over 10.5 crore investors having over 20 crore accounts registered with the Exchange, the NSE has significantly broadened investor participation, making stock markets accessible to people across the country.

    “At HistoryTV18, our mission is to bring impactful stories that resonate with our viewers,” said Network 18 and MD A+E Networks | TV 18 CEO – broadcast, Avinash Kaul. “Our documentary NSE: Enabling a Billion Dreams highlights the NSE’s role in transforming India’s financial landscape. By chronicling 30 years of the NSE’s journey, we aim to show how it democratized wealth creation, fostered innovation, and empowered millions to contribute to India’s economic growth. We hope to inspire viewers to understand how such institutions shape our country’s future.”

    The film examines technological milestones such as the introduction of NEAT (National Exchange for Automated Trading), setting up of Clearing Corporation giving settlement guarantee, the dematerialisation of shares, which eliminated physical trading barriers, reduced settlement times from weeks to just one day, and enhanced market efficiency. The NSE’s implementation of T+1 settlement cycles places India among the few markets globally to achieve such rapid transaction settlements, boosting investor confidence and market liquidity.

    Featuring insights from industry stalwarts and experts, the documentary offers exclusive perspectives from leaders across the financial and technological spectrum. Viewers will hear from NSE’s MD and CEO Ashishkumar Chauhan who was a part of the founding team at NSE. Viewers will also hear and visionaries like Uday Kotak, Raamdeo Agrawal of Motilal Oswal Financial Services, former SEBI chairman U.K. Sinha, and former NSE and RBI board member Y.H. Malegam. Other contributors include Ghazal and Varun Alagh, S. Ramadorai, Vineet Nayar, and seasoned journalists Lata Venkatesh and Shereen Bhan. The documentary is further enriched with contributions from academic experts like Dr. Tadashi Endo and market experts like Deven Choksey.

    “We are pleased to collaborate with HistoryTV18 on this documentary that encapsulates our 30-year journey,” said NSE MD & CEO Ashishkumar Chauhan. “In these 30 years, NSE has more than fulfilled its vision of creating a vibrant and growth-oriented stock market ecosystem to channelise savings of Indian households into productive capital in the most cost-effective, fair, efficient, transparent and orderly ways and help in wealth creation and job creation. By sharing our story, we hope to highlight the collective efforts that have shaped India’s financial ecosystem. It is our hope that this film will inspire future generations to engage actively with India’s financial markets, driving inclusive growth and contributing to the country’s continued prosperity.”

    NSE: Enabling a Billion Dreams premieres on 3 November at 7:05 PM on HistoryTV18. The film will also be broadcast across multiple platforms, including CNBC TV18, CNBC Awaaz, CNBC Bajar, CNN News18, and will be available for streaming on moneycontrol.com and HistoryTV18’s YouTube channel, ensuring it reaches a wide and diverse audience. Subsequently, many re-runs of the same will be done on these channels. Regional language versions will also be run on various regional channels of Network 18 Group several times.

  • News18, Federal Bank & Tata Trusts host second edition of ‘Sanjeevani: United Against Cancer’

    News18, Federal Bank & Tata Trusts host second edition of ‘Sanjeevani: United Against Cancer’

    Mumbai: The Federal Bank Hormis Memorial Foundation and News18 Network hosted a national cancer awareness convention under the second phase of the ‘Sanjeevani: United Against Cancer’ programme, with Tata Trusts as knowledge partners. Key stakeholders, industry leaders, and top bureaucrats discussed awareness and early detection of cancer.

    In India, cancer cases are estimated at nearly 15 lakh annually, making it the third-highest globally after the US and China. Sanjeevani has been working through partnerships to promote awareness and early intervention for this disease, the second leading cause of mortality worldwide.

    At the fireside chat session, actor and national ambassador of ‘Sanjeevani: United Against Cancer’ initiative, Vidya Balan said, “Like with most people, Cancer has always scared me. It’s a direction I’ve never wanted to look in until someone very dear to me was detected with the disease two years back. Then I realized that because it was detected early, he could get treatment immediately and therefore he’s in good health today. The fear around cancer is so huge that it often blinds us to the reality of the fact that regular screening and therefore early detection can make all the difference. So, when Network 18 came to me with this campaign, I felt this is something I need to do. Then I decided to use my voice to get people to get screened regularly and thereby to make a difference in their lives.”

    She added, “The fight against cancer is a journey of compassion and resilience, where every act of awareness and every gesture of support becomes a beacon of hope and healing for patients and their families. With Sanjeevani: United Against Cancer’, we showcase our commitment to continue the journey towards creating more awareness towards cancer screening and early detection. With a collaborative effort, we can rip off cancer from its roots.”

    Federal Bank CEO KVS Manian said, “India can’t be a Viksit Bharat without being a Swasthya Bharat. So, healthcare is clearly one area where the country needs a lot of investment. It’s important that more people step in, and Federal Bank is happy to be involved here. Our CSR focus is over 60% in healthcare and healthy living space. We have been very supportive of treatment-related spends, but going forward, it’s important also to create more infrastructure kind of spends which gives more sustainable benefits to the society around. Awareness is such a critical thing and it is the most difficult thing to achieve. Early detection in cancer is critical and that’s why campaigns like these are continuously required.”

    He added: “‘Sanjeevani: United Against Cancer’ is not just a campaign—it is a movement to empower individuals to take charge of their health and make them understand why timely screening is a must. While a lot of work has already been going on, we aim to continue to raise the bar for cancer care by focusing more on screening and early detection. This conclave is a point of origin for all our efforts towards patient and family care as well as pre-emptive awareness and screening for the disease. Collective effort is non-negotiable to ensure  a brighter, healthier future for all. We need to  empower one another with critical awareness and ensure every individual is informed about the steps to take. More will always be less, when it comes to cancer.”

    Tata Trusts CEO Siddharth Sharma commented, “Tata Trusts have been at the forefront of combating the growing cancer burden in the country. Our focus has been on making world-class cancer care affordable and accessible.  As knowledge partners on Sanjeevani, we strive to inform our audience with current practices and information about cancer in its various forms and dimensions.  We believe that the collective efforts of all our partners in this endeavour will motivate people to go in for early screening thereby mitigating the increasing burden of cancer in the country”.

    Network18 CEO & A+E Networks MD Avinash Kaul stated, “As India’s leading news network, we recognize our responsibility towards the health and well-being of our audience. Sanjeevani is our flagship campaign, crafted in partnership with Federal Bank and Tata Trusts. It has driven significant impact over the years through factual storytelling and a call to action for cancer screening. This convention marks a pivotal moment in our journey, reinstating our commitment to reaching every corner of the nation with a message of hope and good health. We aim to keep this vital dialogue going through various interventions, including on-ground activations, celebrity endorsements, and partnerships across national and regional platforms. Our mission is to make a meaningful contribution to nation-building by advancing this essential conversation.”

    ‘Sanjeevani: United Against Cancer’ initiative has reached over 600 million viewers through News18’s TV network and generated over 13 million social media interactions. The initiative remains committed to its mission, striving to reach even more individuals and drive lasting positive social change in cancer awareness and screenings.

  • HistoryTV18 shines with major recognitions at two Asian awards

    HistoryTV18 shines with major recognitions at two Asian awards

    Mumbai: HistoryTV18 has reinforced its status as a leader in infotainment and documentary content, receiving notable recognition at two prestigious television award platforms in 2024. At the Asian Television Awards 2024, the channel secured four nominations, highlighting the quality of its Indian productions.

    OMG! Yeh Mera India (Season 10) is nominated for best infotainment programme and best short form video series – scripted. Additionally, India Marvels & Mysteries with William Dalrymple received nominations for best direction (documentary or non-fiction) and best editing (documentary or non-fiction).

    Further confirming its creative excellence, HistoryTV18 celebrated two national nominations at the Asian Academy Creative Awards 2024. Krushna Abhishek was awarded best entertainment host – India for OMG! Yeh Mera India, marking his third consecutive win, while India Marvels & Mysteries won best documentary – history.

    These accolades underscore HistoryTV18’s commitment to local stories and innovative storytelling. By consistently delivering content that engages audiences across India and Asia, the channel has solidified its position in factual entertainment.

    TV18 CEO – broadcast Network18 and MD A+E networks Avinash Kaul said, “In today’s evolving entertainment landscape, collaborations that were once unlikely are now driving innovation, with legacy brands joining forces. This is particularly evident in factual entertainment, where HistoryTV18’s award-winning Indian Originals, like India: Marvels & Mysteries with William Dalrymple, are also licensed to Discovery Plus and feature prominently in the streaming platform’s content line-up in India. This is a testament to the strength and enduring quality of our productions.”

    While HistoryTV18 continues to captivate over 100 million loyal viewers on TV with its international shows from A+E Networks and high-quality Indian originals, the brand’s digital presence is also thriving. HistoryTV18 serves its growing social media community of 13 million with a mix of shows and one-of-a-kind, mobile-first content that resonates with audiences across platforms.

  • News18 SheShakti to celebrate women transforming India

    News18 SheShakti to celebrate women transforming India

    Mumbai: After a highly successful inaugural edition, the ‘News18 SheShakti’ summit, returns for its 2024 edition on 16 September in New Delhi, in association with Lions International. With the theme of, ‘Breaking Barriers’ the event aims to bring together women leaders from politics, art, social work, and several other fields, highlighting their remarkable contributions and leadership.

    Indian women are redefining global narratives with their extraordinary achievements, driven by passion, grit, and resilience. The ‘Breaking Barriers’ theme highlights their role in reshaping the world through stories of overcoming challenges and excelling across fields. The summit celebrates such icons, who are not only elevating India’s global stature but also inspiring the next generation of women leaders.

    The summit will feature a diverse array of influential policymakers, women leaders, and changemakers, including the vice president of India, Jagdeep Dhankhar; chief justice of India, Dr Justice D Y Chandrachud; maharani of the erstwhile princely state of Baroda, Radhikaraje Gaekwad; Teach For India CEO, Shaheen Mistri; member of Lok Sabha, Shambhavi Choudhary; member of Lok Sabha, Bansuri Swaraj; Indian Institute of Astrophysics director, Dr Annapurni Subramaniam; actor Shefali Shah; actor Rasika Dugal; pabiben.com founder, Pabiben Rabari; ISRO’s Aditya mission project director, Nigar Shaji; retired judge and senior counsel of the Supreme Court of India, Justice Indu Malhotra; former UN assistant secretary general & ambassador of India, Lakshmi M Puri; former Indian ambassador to the UN, Ruchira Kamboj; Delhi Police DCP & PRO, Suman Nalwa; two-time Paralympic champion Avani Lekhara; actor and former MP Kirron Kher; actor Sikandar Kher; singer and Padma Bhushan awardee Usha Uthup; and actor Bhumi Pednekar.

    Elaborating on the upcoming event, Network18 CEO – digital & president – corporate strategy, Puneet Singhvi said, “Building on the success of SheShakti’s first edition, we are raising the bar this year with our motto – Elevate, Empower, Inspire. This year’s lineup is truly inspiring, with women icons from across fields, age groups coming together to share their stories and celebrate their achievements. As the country’s largest news network, we are committed to showcasing remarkable journeys, fostering meaningful dialogues, and inspiring next generations to break barriers and pursue excellence.”

    Network18 (broadcast) CEO & A+E Networks I TV18 managing director Avinash Kaul added, “India is at a pivotal moment, where women are not just breaking barriers but excelling in areas once considered off-limits. At Network18, we see it as our responsibility to celebrate and spotlight the achievements of these trailblazers. By highlighting their stories, we set the stage for meaningful dialogue and inspiration, paving the way for a more inclusive and progressive society.”

    News18 SheShakti is a powerful tribute to women who have boldly broken barriers and turned their dreams into reality. It provides a space to celebrate the cultural and economic contributions of women, underscoring the importance of gender diversity and inclusion in building a stronger, more resilient India.

    Support the initiative for gender equality and empowerment by tuning in to News18.com and CNN-News18’s YouTube and Facebook page on 16 September, 11 am onwards.

  • Moneycontrol Mutual Fund Summit to explore ‘How SIPs Are Empowering Bharat’

    Moneycontrol Mutual Fund Summit to explore ‘How SIPs Are Empowering Bharat’

    Mumbai: Moneycontrol, India’s number one business and markets news platform, has announced the 2024 edition of ‘Moneycontrol Mutual Fund Summit’.  Scheduled to take place on 21 August 2024 in Mumbai, the summit will convene financial experts, industry leaders, and regulators to discuss the rapid growth of India’s mutual fund sector. This year’s theme, ‘How SIPs Are Empowering Bharat,’ highlights the growing impact of SIPs in driving financial inclusion across the nation. The summit will also host the Mutual Fund Distributor Awards to celebrate the sector’s achievements and encourage financial empowerment and inclusion across India.

    Amarjeet Singh, Whole Time Member, SEBI will deliver the keynote address, setting the stage with his perspective on regulatory frameworks and their role in shaping the future of mutual funds in India. Other prominent speakers include Viswanathan Anand, Indian Chess Grandmaster; Radhika Gupta, MD & CEO, Edelweiss Asset Management; Swarup Mohanty, VC& CEO, Mirae Asset Investment Managers, India; Kailash Kulkarni, CEO, HSBC India Asset Management; Nimesh Shah, Managing Director and Chief Executive Officer, ICICI Prudential Asset Management; Ajit Dayal, Founder and Advisor, Quantum Advisors; Lakshmi Iyer, CEO – Investment & Strategy, Kotak Alternate Asset Managers; Rajeev Thakkar, Chief Investment Officer and Director, PPFAS Mutual Fund; Roshi Jain, Senior Fund Manager, HDFC Asset Management; Dinesh Balachandran, Head of Equity, SBI Mutual Fund, Ashish Gupta, CIO, AXIS Mutual Fund, Suresh Sadagopan, SEBI RIA, MD & Principal Officer, Ladder7 Wealth Planners; Misbah Baxamusa, CEO, NJ Wealth; Sanjay Chawla, CIO – Equity, Baroda BNP Paribas Mutual Fund and Akhil Chaturvedi, Chief Business Officer, Motilal Oswal AMC.

    Speakers and panellists will discuss strategies for integrating new and first-time investors into the market, emphasising the importance of educating them about the risks and potential returns. Key topics will include setting realistic return expectations, navigating investors through volatile markets, and strengthening internal mechanisms to prevent fraud and make asset management companies more robust.

    Speaking about the upcoming summit, Puneet Singhvi, CEO – Digital and President – Corporate Strategy, Network18 said, “The Indian mutual fund industry is reaching new heights, and with this platform, we aim to both acknowledge and fuel that progress. As India’s leading finance news platform, Moneycontrol is bringing together the country’s top financial experts to explore the influence of SIPs and the opportunities and challenges they present. We believe this gathering of industry giants will be instrumental in shaping the future of the sector.”

    Avinash Kaul, CEO – Network18 (Broadcast) & Managing Director A+E Networks I TV18 added, “The growing Indian mutual fund industry holds immense potential, and to fully realise it, we need timely discussions and collaborations. At Network18, we are committed to driving the industry forward through meaningful conversations. The Moneycontrol Mutual Fund Summit is more than just a platform for knowledge sharing; it’s a catalyst for transformative dialogue, bringing together the brightest minds in finance to explore the future of mutual fund investments in India.”

  • “In a country of 1.3 billion people you can expect lakhs of stories”: Network 18’s Avinash Kaul

    “In a country of 1.3 billion people you can expect lakhs of stories”: Network 18’s Avinash Kaul

    Mumbai: History TV18 has launched the much-awaited Season 10 of “OMG! Yeh Mera India.” on 6 February 2024. This show, known for its immersive storytelling, has marked a significant milestone as it celebrated a decade of inspiring narratives.

    Each episode offers a fascinating glimpse into the number of facets of Indian society, blending entertainment with education to offer a comprehensive portrayal of the nation’s essence.

    To commence the celebration of its tenth season, History TV18 decided to do things this time uniquely as it held its event at a luxury yacht along with the host Krushna Abhishek and others.

    It is no surprise that factual entertainment in India hasn’t been on the rise due to a myriad of reasons like less spending on this genre as compared globally and budget constraints. This genre stands quite unique due to the extensive research that goes into its shows and episodes.  

    Indiantelevision on the sidelines of this event, caught up with Network 18 (broadcast) CEO & A+E Network MD Avinash Kaul, where he spoke on various aspects of this show from its evolution, research, it’s longevity and many more…

    Edited excerpts

    On the main motive of creating this show

    It’s a show that was started eight years back, and now it’s in its tenth season. The whole idea was that when you look at general entertainment channels, a lot of things are covered like singing, dancing, a bit of comedy, some bit of magic, but not everybody looks at everything else that Indians do. The factual part. The factual part could mean that you could have, for example, we have featured a person who uses fire to cut hair. We also have featured a person who made an airplane on his terrace.

    Now where would you put all of these stories? It doesn’t fit into a regular talent show, it’s a passion that a person is doing for their entire life. They believe that it is creating history in their own way like a person who had the largest family in India, that was in the first season of OMG. When there was a school where there were no fees, accepting all the rubbish that you can collect that pays for the piece. In this season, we are showing a village, which is known as a ‘Hockey Village’ of India where more than 40 people who have played professional hockey have come from that village. Every house has a person who’s been on the hockey team.

    Now these stories, where else will you pick it up? Because no mass entertainment channel is picking up. News channels are too busy covering politics, crime and everything right now. So there was a space for creating everyday Indians, when they create history, chronicling all of those and immortalizing those stories. That is why this show started. Now the show is in its tenth season, which means that it has been so popular that we had to do it more than once a year. And that’s what is continuing now and hopefully will continue in the future.

    On the kind of research and production efforts went into each episode

    It’s extremely detailed, the research is all here through. The team here works in very detail, trying to capture the authenticity of the story and different length and breadth of the country wherever it is coming from. So there’s a year-long thing, and then the production teams come over and then go into every state wherever the person is shooting the story. There’s a lot of rigor in doing all of this.

    On the show contributing to the channel’s programming and overall content strategy

    As an overall content strategy, it’s the most vital part because it is everyday Indians creating history. So it’s very vital and part of the original programming that we do in India, it’s the biggest winner that we have. It’s the longest standing factual entertainment show in the country.

    On the reaction of audience since the show’s inception

    It is fabulous, because we’ve got sponsored interest, the reason we are in our tenth season is because viewers have given a whole lot of love. On digital, it is across billions of impressions. So that tells you how viral it is. Each and every story is viral. We have now covered 400 stories and are extremely well.

    On factual entertainment failing to rise in India due to lack of original Indian content

    That’s the irony because India and even the OTT platforms are still binging on crime and those kinds of genres. In a mature market when the audience grows, then obviously these things play. So I’m hoping that now more and more documentaries, more and more factual entertainment will also come on OTTs. Because of the channel’s business, there hasn’t been much acceptance of what history has or in large measure some parts, bits and pieces or competition but not really that much. I’m hoping now in the next wave of content, it will be factual entertainment content on OTT as well.

    On the longevity of the show

    See stories are unlimited. There are 400 stories only that we have done so far. In a country of 1.3 billion people you can expect thousands of stories or lakhs of stories. So it’s only as much as we want to do we can cover on. So we hope that it continues for many, many years.

  • Sadak Suraksha Abhiyan 2024: “Samvedna ka Safar” – A journey towards safer roads

    Sadak Suraksha Abhiyan 2024: “Samvedna ka Safar” – A journey towards safer roads

    Mumbai: The ministry of road transport and highways (MoRTH), under the leadership of minister Nitin Gadkari, is championing the Sadak Suraksha Abhiyan 2024. This pivotal public awareness initiative, dedicated to promoting road safety, will host its second edition four-hour telethon on  3 February 2024, in Mumbai. In partnership with the SaveLIFE Foundation (SLF), a leading non-profit organization in India dedicated to improving road safety and emergency medical care in India since 2008, this Telethon will spotlight the critical importance of road safety, centring on ‘Empathy’ as its core theme.

    According to the “Road Accidents in India 2022 Report” by MoRTH, the country witnessed an average of 461 fatalities in 1,263 road crashes per day, marking an alarming 11.9 per cent increase in road crash fatalities from the previous year. Furthermore, there was a significant 15.3 per cent increase in injuries from road crashes.

    In response to these concerning statistics, this second edition of Sadak Suraksha Abhiyan will address road safety challenges through an empathetic lens, focusing on behavioural modification among Indian commuters to enhance empathy and safety on the roads.

    The initiative is built on four foundational pillars:

    ·      Respect: Advocating for life preservation and active participation in life-saving measures.

    ·      Patience: Highlighting the necessity of adhering to speed limits and driving rules.

    ·      Safety: Encouraging the adoption of advanced technologies and initiatives for safer public roads.

    ·      Collaboration: Emphasizing the need for cooperation among all stakeholders, including the public.

    SaveLIFE Foundation founder and CEO Piyush Tewari commented, “Road crashes are a major public health concern in India. It is crucial to communicate the safety message to the masses, inspiring empathy and respect for life. The Sadak Suraksha Abhiyan is a pioneering effort in this direction, and SaveLIFE Foundation is proud to support it.”

    The ministry of road transport and highways is committed to enhancing road infrastructure, improving road safety education, and promoting responsible driving to make roads safer for everyone. This initiative focuses on raising awareness about responsible two-wheeler driving, helmet usage, and the Good Samaritan Law, with special emphasis on two-wheeler users, who accounted for 44.5 per cent of total road fatalities in 2022.

    ”A collaborative effort from all stakeholders is imperative to bring about positive change on the roads. As we witness the unfolding of Sadak Suraksha Abhiyan 2024 and raise awareness about empathy, responsible driving, and road safety, let us also pledge to be more patient, respectful, and safe on the roads,” said Avinash Kaul, chief executive officer – Network 18 (Broadcast) and managing director A+E Networks.

    ”Road safety is not just about adhering to rules but also about cultivating compassion and transforming attitudes. The Sadak Suraksha Abhiyan 2024 is taking a commendable step in this direction by emphasizing empathy as its central theme. We applaud the efforts of this ambitious initiative and extend our relentless support to this noble cause,” said Puneet Singhvi, CEO (Digital) & president of corporate strategy-Network 18.

    The 4-hour Telethon will feature eminent personalities, including Shri Nitin Gadkari and Bollywood legend Shri Amitabh Bachchan. Leading actors Pankaj Tripathi and R Madhavan are also an integral part of the campaign along with celebrated singer and composer Shri Shankar Mahadevan; Chairperson of the Central Board of Film Certification, Shri Prasoon Joshi; and Author and Philanthropist, Smt. Sudha Murty. The event will also see the launch of the Sadak Suraksha Anthem by Shankar Mahadevan, with lyrics by Shri Prasoon Joshi.

    The event will be live-streamed across all digital platforms of CNN News18, enabling audiences to engage with and promote safer, more responsible road behaviour. Watch LIVE on:

  • Harpic, News18 Network, Sesame Workshop India Trust’s ‘Swoosh Germs Away Kit’ debuts at Davos

    Harpic, News18 Network, Sesame Workshop India Trust’s ‘Swoosh Germs Away Kit’ debuts at Davos

    Mumbai : The first-of-its-kind innovative Swoosh Germs Away! kit by Harpic India, designed in collaboration with News18 Network and Sesame Workshop India Trust has made its debut at the World Economic Forum 2024 in Davos. The kit, unveiled in September 2023 in India by the honorable president of India Droupadi Murmu, is part of Mission Swachhta aur Paani, a pan-India campaign that champions inclusive sanitation practices and advocates for appropriate toilet behavior throughout the nation.

    Hardeep Singh Puri, union minister for housing & urban affairs and minister for petroleum and natural gas, at Davos lauded the unique kit for its innovation and transformative power. He said, “I am very happy to witness projects centered around children, focusing on their well-being, education about the importance of sanitation, and the rational use of water. The display of such initiatives at Davos is truly commendable. Congratulations on showcasing these impactful projects.”  

    Reckitt  director, external affairs & partnerships, South Asia Ravi Bhatnagar said, “At Reckitt, we are consistently striving to build an environment that enables better lives and nurtures the young generation towards a promising future. We are deeply honored to witness the ‘Swoosh Germs Away!’ kit being recognized globally at the World Economic Forum in Davos. This pivotal milestone in our ongoing mission to promote sanitation for better health puts focus back on the importance of education and the role children play as young ambassadors who understand the importance of cleanliness and hygiene. We are grateful for the support that we have received and will continue to stand at the forefront of fostering a healthier future.”

    The kit based on the ‘Sanitation Hygiene Education Framework’ gained attention at the World Economic Forum in Davos with Workshop India Trust managing director Sonali Khan Sesame highlighting its unique interactive features that enable sustained behavioral adoption and practice by children to the world leaders. Khan said, “We’re excited about the global response to our innovative kit, confirming its potential as a transformative tool. In a world dealing with hygiene issues, our kit is a promising model for replication. Crafted to inspire children globally, it’s a crucial step in emphasising the importance of sanitation for optimal health. At the World Economic Forum 2024, we highlighted concerns and called for collective global action on sanitation. Our kit aims to provide concrete learning experiences, blending multi-sensorial assets and play-based methods to empower children with practical life skills.”  

    The kit is a major stride in promoting hygiene education and cultivating positive toilet habits among students. Aligned with the National Education Policy and National Curriculum Framework, it includes 3D pop-up books, jigsaw puzzles, and an activity booklet featuring Sesame’s engaging characters—Elmo, Chamki, Neela Jaadugar, and KK Kitanu. With these fun characters, learning becomes faster and more enjoyable. To date, the program has actively involved more than 200,000 children and aspires to extend its impact to 1.7 million children in the state of Odisha.

    Mission Swachhta aur Paani, a collaborative initiative by Harpic and News18, is a nationwide campaign dedicated to fostering sustainable sanitation practices and ensuring access to clean water. Now into its third season, the campaign’s core objective is to galvanize the nation towards the universal provision of clean and safe toilets, transforming it into a widespread movement. Aligned with the Swachh Bharat Mission and the United Nations’ Sustainable Development Goals, this initiative is committed to generating awareness and catalyzing actionable measures that leave no individual behind in the pursuit of these goals.

    A + E Networks, TV18 , CEO Network18 (broadcast) and managing director Avinash Kaul expressed, “In the esteemed global aggregation at Davos, we are proud that our initiative positioned India as a trailblazer, spearheading micro-initiatives worldwide to address the critical challenges of hygiene and sanitation. The introduction of our ‘Sanitation Hygiene Education Framework’ on this prestigious platform serves as a call to action, urging and inspiring leaders to launch initiatives that educate children about the profound connection between sanitation and overall well-being. Through this framework, our goal is to spark a global movement, nurturing a generation of informed and empowered individuals who grasp the pivotal role of sanitation in shaping a healthier future.”

    Kaul further stated, “Our endeavor, ‘Mission Swachhta aur Paani’, in collaboration with Reckitt, underscores our dedication to fostering a value-driven partnership. I am thankful to Reckitt India for owning this cause and look forward to further building this collaboration that embodies the spirit of driving initiatives that prioritize cleanliness and water, contributing to the collective endeavor for a healthier and more sustainable world.”

    What makes this curriculum unique is its focus on inculcating toilet etiquette in kids at an early age. Through interaction with the innovative Germ Locator kit, children are exposed to the seeds of knowledge and responsibility.  

    With about 2.2 million lives lost annually in India due to diarrhoea, a significant 1.87 million of whom are children under the age of five, the imperative to tackle this pressing public health crisis is undeniable. The kit curriculum offers a ray of hope, aimed at instilling essential sanitation and hygiene practices among children. This initiative holds the potential to make a decisive contribution towards mitigating such devastating occurrences. 

  • The Advertising Club elects Rana Barua as president

    The Advertising Club elects Rana Barua as president

    Mumbai: The advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal, i.e., F.Y. 2023-2024, at its 69th Annual General Meeting. Havas India Group CEO Rana Barua has been elected to lead the body.

    Partha Sinha will continue as a member of the managing committee as the immediate past president for the ensuing year.

    Speaking about the appointment, The Advertising Club president Rana Barua said, “It’s an honour to serve as the President at The Ad Club, a nearly 70-year-old venerable institution, whose legacy is deeply rooted in its unwavering commitment to excellence and is a beacon of inspiration for our industry. Our mission extends beyond accolades; it’s about actively shaping belonging and how we engage and influence the larger fraternity and the newer generation. Our new management team, a mosaic of diverse leaders across sectors, embark on a journey of limitless possibilities and opportunities. Together, we commit meaningful initiatives that will enable us to attract fresh talent into the industry, championing women empowerment, nurturing future leaders, advancing diversity, equity, and inclusion, and fostering progressive alliances and conversations.”

    The below members were elected unopposed. The Office Bearers of The Advertising Club for 2023-2024 are –

    •    Rana Barua – president
    •    Dheeraj Sinha – vice president
    •    Dr Bhaskar Das – secretary
    •    Shashi Sinha – jt. secretary
    •    Mitrajit Bhattacharya – treasurer

    Managing Committee Members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives:

    •    Avinash Kaul
    •    Malcolm Raphael
    •    Prasanth Kumar
    •    Punitha Arumugam
    •    Shubhranshu Singh
    •    Sonia Huria
    •    Subramanyeswar Samayam

    In addition, given below is the list of co-opted industry professionals:

    •    Ajay Kakar
    •    Pradeep Dwivedi
    •    Vikram Sakhuja

    The below list of leaders are special invitees and bring immense value to The Advertising Club through their expertise and deep understanding of the respective industry segments:

    •    Ajay Chandwani
    •    Alok Lall
    •    Anusha Shetty
    •    Lulu Raghavan
    •    Mansha Tandon
    •    Nisha Narayanan
    •    Raj Nayak
    •    Satyanarayan Raghavan
    •    Vikas Khanchandani