ITV

Tag: Avika Gor

  • Colors marks 17 years of drama, disruption and daring storytelling

    Colors marks 17 years of drama, disruption and daring storytelling

    MUMBAI: It’s been 17 years since Colors burst onto Indian TV screens in 2008, and let’s just say prime time never looked the same again. Armed with gutsy fiction and unapologetic reality shows, the Viacom18-owned Hindi GEC rewrote the rulebook on what mainstream television could look and feel like.

    From Balika Vadhu’s searing take on child marriage to Shakti’s gender-bending narrative and the never-out-of-style chaos of Bigg Boss, Colors has consistently stirred hearts, headlines, and high TRPs. Whether it’s the spine-chilling stunts of Khatron Ke Khiladi or the culinary chaos of Laughter Chefs, the channel has played it anything but safe.

    At its core, COLORS has championed the underdog. Over the years, characters like Anandi, Bondita, Mannat, and Mangal have become household names, not just for their gripping arcs but for sparking social conversations and pushing boundaries on what a female lead could (and should) do on screen.

    On the channel’s 17th Anniversary, JioStar spokesperson Alok Jain said, “As COLORS turns 17, we celebrate a legacy of storytelling that has redefined Hindi entertainment and sparked conversations across the country. Television remains a trusted companion, and COLORS continues to thrive by telling stories that reflect the many shades of Indian life and characters who feel like family. Societal realities have always been at our core, encouraging audiences to feel deeply and engage meaningfully. From powerful family sagas and mythological epics to societal dramas, romances, reality shows, and culinary comedies, our content mirrors the rich diversity and evolving heartbeat of India. With fresh originals like Manpasand Ki Shaadi, celebrating family, choice, and tradition; Dhaakad Beera, spotlighting courage and sibling love, and Pati Patni Aur Panga – Jodiyon Ka Reality Check, bringing a fun twist to modern relationships — we continue to grow with our audiences. Our promise is to keep telling stories with heart, humour, and honesty. Thank you for making us a part of your homes, your hearts, and your everyday moments — you make COLORS what it is.”

    Talking about her journey with Colors, Avika Gor shares, “COLORS didn’t just give me a role — it gave me an identity. Anandi became a household name, and through her, I found a place in the hearts of millions. Before Balika Vadhu, I had faced the camera, but it was Colors that gave me the recognition that changed my life. From Beti Anandi to Bahu Roli in Sasural Simar Ka and now returning with Pati Patni Aur Panga alongside my fiancé Milind Chandwani — it feels like coming home. Colors has seen my journey, nurtured it, and celebrated it. What makes the channel so special is its courage to tell bold stories and keep evolving. This isn’t just a comeback, it’s a beautiful continuation of a story I’m proud to share.”

    Having hosted ‘Bigg Boss’ for 15 years, Salman Khan says, “My journey with COLORS and Bigg Boss isn’t just the longest-running collaboration of my career, it’s one of the most personal. When I first came on board for Bigg Boss in 2010, little did I know that I was signing up for a 15-year relationship with the show and an entire nation. Together, we’ve nurtured a tradition that the audience waits for with bated breath every year. Through format changes, digital shifts, new themes, and the ever-changing energy of the unpredictable house, this ride with Colors has been special. Congratulations to the entire team at the channel for uniting India in entertainment for 17 years!”

    Speaking about Colors’ 17-year milestone, Sudha Chandran says, “In these 17 years, COLORS hasn’t just entertained — it has transformed Indian television. For me, it reshaped my image and redefined what an antagonist could be. From the iconic Naagin to emotionally rich dramas like Doree, Colors has always dared to tell bold, unconventional stories. It gave me characters that weren’t just vamps, but powerful, poetic, and deeply human. Every role pushed me to grow as an actor and dig deeper emotionally. I’m proud to be part of a legacy that continues to set new standards with every story it tells.”

    Essaying the role of Mangal in Colors’ ‘Mangal Lakshmi’, Deepika Singh says, “I’m truly proud that Mangal Lakshmi is now part of Colors’ 17-year legacy. The channel gave me the freedom to portray what so many women experience, not with pain alone, but with empathy and hope. Mangal stands as a role model, radiating strength and optimism in a world that deeply needs it. Seeing her story resonate with women across regions is incredibly rewarding, and that kind of connection is only possible when a platform truly believes in the power of stories to inspire change. I am sure Colors will continue to uplift voices, break new ground, and bring characters to life that make every woman feel seen and understood.”

    Seventeen years on, Colors remains just as defiant, just as dramatic, and just as dedicated to stories that stir the soul and sometimes, the pot.

  • Vedix ropes in Avika Gor for new digital campaign

    Vedix ropes in Avika Gor for new digital campaign

    Mumbai: Ayurvedic beauty brand Vedix has brought on board “Balika Vadhu” actor Avika Gor to launch a digital campaign for its haircare range. 

    The actor explains in the campaign film how her hectic schedule and long hours coupled with non-stop shooting schedules, ultimately impacted her hair growth. This led to a lot of hair fall problems for her because of the use of harmful chemicals. She then goes on to share how Vedix-designed customised hair care regime and ayurvedic solutions helped her get past those problems.

    “For the first time, I understood my dosha profile and the imbalances which were a result of using different hair products laden with chemicals. Since the time I have started to use Vedix hair oil, I just knew it was something special as it suited my hair & scalp perfectly,” said Gor.

    The campaign will be promoted across the customised Ayurvedic beauty & wellness brand’s social media platforms, Facebook, Instagram, Youtube, and over-the-top (OTT) platforms starting Monday.

    “With Vedix, we are bringing, trueness of 5,000 years old Ayurveda in a contemporary form,” stated Vedix business head Jatin Gujrati. “Ayurveda teaches us to customise as per individual needs. We have successfully helped lakhs of customers to break the constant trial and error cycle by providing them high efficacy products that work.”

    “Work stress, long working hours leave all of us with almost no time to care for our hair and skin. Vedix was born to help our upwardly mobile customers to arrest their hair and skin concerns without worrying about side effects which are often caused with the repeated use of chemical base cosmetics,” Gujrati further said.

    Vedix recently launched Gandusha/Kavala oil pulling oil oral detox and an all-new men’s skincare range further deepening its focus across three major categories – hair, face, and oral market segment.

  • ‘Sasural Simar Ka’ goes regional; premieres 18 August on COLORS Odia

    ‘Sasural Simar Ka’ goes regional; premieres 18 August on COLORS Odia

    Mumbai: COLORS is bringing the iconic show “Sasural Simar Ka” to its regional GEC, COLORS Odia, repackaged as “Sasu Gharai Chalijibi” for the Odia audience. The show which entertained the audience for seven years, will premiere on the channel from 18 August airing every day at 6:30 p.m.

    Sasu Gharai Chalijibi is a family drama that revolves around the lives of two sisters from Puri, Simar (played by Dipika Kakar) and Roli (Avika Gor), who are respectively married to Prem and Siddhant, the sons of the Pattnaik family. The plot revolves around them becoming the perfect daughters-in-law by overcoming various difficulties that arise in front of the family.

    Commenting on the development, COLORS Odia programming head, Srija Shahin Sidhartha said, “At COLORS Odia we try to bring the best of network shows in local language for our audiences. ‘Sasural Simar Ka’ is a show that captured the hearts of people. We are excited to bring the most favourite show and we hope the story can give the Oriya viewers more entertainment in coming days.”

  • Kannada film starring Esha Deol enters Oscars race in mainstream awards

    Kannada film starring Esha Deol enters Oscars race in mainstream awards

    NEW DELHI: Though the Marathi film Court by Chaitnya Tamhane has been selected as the official entry for the Best Foreign language film category race in the Academy Awards, south Indian director Kishan Srikkanth’s film Care of Foothpath 2 (Kill them Young) in Kannada starring Esha Deol has made a ‘lateral’ entry.

     

    Srikkanth is known as the boy who features in the Guinness book of records for being the youngest director of a feature film at the age of nine years.

     

    The movie is an action film, based on the story of four slum teenagers who are believed to be criminals. Srikkanth spent two years researching juvenile crime for the movie. 

     

    Explaining the ‘lateral’ entry, Srikkanth says that he wants the film to compete in that category so that he can seek awards for technicians and actors, like Best Film, Best Director, Best Actor in a leading role, Best Adaptive Screenplay etc. under the guidelines of Academy Awards.

     

    The film also fulfils intricate technical specifications with regard to the quality of sound, picture, and such other parameters, which they adhered to while shooting the movie. The Academy loves films, which have unique scripts and different and follow high creative standards.

     

    Srikkanth said, “We are thankful to Esha. We approached her for the challenging role of an advocate, who specialises in juvenile crime. She absolutely loved the concept and came onboard. She was so supportive. The film is a sequel to my 2006 film, which deals with juvenile delinquency. We got in touch with the Academy a year and half ago who explained to us that besides our creative script, the strict standards and technical specifications.”

     

    “The film has to be released in the US with all publicity in the mainstream media and get it reviewed and rated. We would be releasing the film in October in Los Angeles, and have earmarked a budget for the same,” he added.

     

    Besides Deol, the film also stars well known TV artiste Avika Gor. Srikkanth hopes that with his film, the flood gates will open for Indian made films in the mainstream category for the Academy Awards.