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Tag: Avian Media

  • Maruti plans 360 degree integrated campaign for new Baleno

    Maruti plans 360 degree integrated campaign for new Baleno

    BENGALURU: Recently, Maruti Suzuki launched a new premium segment hatchback Baleno to be manufactured exclusively in India for sale across 100 countries, including Japan. Now with the Indian festival season just around the corner, the company has planned an integrated 360 degree campaign.

     

    The car comes with new features that include Apple CarPlay, a first for an Indian car, and is going to be available at an introductory special price during the Diwali season.

     

    The campaign includes television, print, outdoor, in-store, internet and BTL activities. The campaign creatives are by Hakuhodo Percept, while digital creatives are by internet marketing agency Grapes Digital and public relations are by Avian Media.

     

    “Hakuhodo will be integrating creatives across all mediums, including creatives by other agencies,” revealed a source at Maruti. “Within a day or two you will see TVCs play across your screens.”

     

    Maruti plans to sell the five petrol and four diesel variants of the Baleno through its recently launched chain of premium exclusive automobile retail outlets Nexa.

     

    Maruti regional manager (new channel) South unveiled the Belenao as well as the first preview of the TVC to be aired in Bengaluru yesterday.

  • Avian Media further strengthens leadership team in Mumbai

    Avian Media further strengthens leadership team in Mumbai

    MUMBAI: With an aim to further strengthen its consumer practice in Mumbai, Avian Media has appointed Shalmana Tendulkar as Group Business Director, Consumer practice.

     

    Shalmana brings wealth of knowledge and domain experience of over 17 years. Having worked as an independent consultant and with agencies, Shalmana has in-depth knowledge of the media and broadcast industry having consulted general entertainment channels (GEC), news channels, radio channels, as well as niche channels in the action, movie, music and kids genre. Shalmana has also led publicity of feature films and managed celebrity brands.

     

    Over the years, Shalmana has also worked on consumer brands, having handled campaigns for large FMCG companies like HUL, Kellogg’s and Colgate. Adding to her dynamic portfolio, Shalmana has a number of special events like the tours of Def Leppard, Ricky Martin and Elton John to her credit.

     

    Nitin Mantri, CEO, Avian Media, said: “We are very pleased to have Shalmana join our growing Mumbai office. With her vast experience and expertise, we hope to boost the capability of our already successful consumer practice. Over the years, while working with some of the leading consumer brands, we have built the right talent and expertise to deliver successful PR campaigns for our clients. Under Shalmana’s tutelage, we will continue to accelerate this growth and deliver impactful campaigns for our clients.”

     

    Commenting on the appointment, Shalmana Tendulkar, said, “I am really excited to be a part of Avian Media and its talented team that has a proven track record of delivering successful PR campaigns and servicing standards. Avian Media is currently well positioned to write a new chapter in the growth story and I look forward to contribute to the augmentation of the firm by expanding the Consumer practice offerings.”

     

    In her role as the Group Business Director of the consumer practice at Mumbai office of Avian Media, Shalmana will bring in a renewed focus and direction to the existing client campaigns, harnessing the in-house talent and growing client base in the vertical.

  • Avian Media launches new financial vertical

    Avian Media launches new financial vertical

    MUMBAI: Avian Media, a specialist communications consultancy, has launched a specialised financial communications practice.

    Dedicated to supporting the investor relations and public relations needs of financial services companies, the company has appointed Mehul Mehta as the group business director to head the vertical.

    On the new vertical, Avian Media, CEO and business partner Nitin Mantri said, ‘The setting up of a dedicated financial communications practice is a logical and strategic next step for us. The new initiative leverages Avian Media‘s expertise and experience, including deep and varied industry knowledge, to offer clients innovative and result-oriented strategic communications campaigns. We are delighted to welcome Mehul on board to spearhead this exciting new vertical. His extensive experience in the IR and BFSI sector coupled with our experience in corporate PR, ideally positions this practice for growth and success.”

    A chartered accountant by qualification, Mehul has over 16 years of professional experience. He started his career as an equity research analyst with KenSource Information Services, after which he set up a company to deal with perception mapping for the Investor Community. Before joining Avian Media, Mehul was the Director at a research agency focusing on ‘Investor behaviour’.

    Commenting on his appointment, Mehta, said, “I look forward to developing and growing Avian Media’s financial services offering.The BFSI company’s need fresh thinking and strategic counselling while communicating with different set of stakeholders. Building on from Avian Media’s extensive expertise across various sectors, through this new offering, we hope to bring clients, deep insights and result-oriented financial communications campaigns.”