Tag: Avi Himatsinghani

  • Rewind to launch Hits & Hits Movies on Hong Kong’s Now TV

    Rewind to launch Hits & Hits Movies on Hong Kong’s Now TV

    MUMBAI: Come 14 February, Entertainment network Rewind Networks’ Hits and Hits Movies will hit Hong Kong’s pay TV platform Now TV.  Now TV subscribers will enjoy Hits on channel 513 and Hits Movies on channel 119 as part of the western signature pack.

    Hits brings a collection of classic Hollywood television series – from nostalgic dramas and comedies such as the Six Million Dollar Man, Agatha Christie’s Poirot and Marple, Frasier, and Gilligan’s Island to procedural favourites like Law & Order: Special Victims Unit, Homicide: Life on the Street and CSI: Crime Scene Investigations.

    Hits Movies, in high definition, will showcase blockbuster films spanning from the 1960s to the early 2000s, including action hits like Top Gun, timeless westerns such as High Noon and Once Upon a Time in the west, and special programming for international women’s day featuring films with strong female leads like Lara Croft: Tomb Raider and Aeon Flux.

    Rewind Networks CEO Avi Himatsinghani said: “We are excited to partner with Now TV to bring Hits and Hits Movies to Hong Kong. at Rewind Networks, we believe in the power of timeless entertainment. This launch marks a significant milestone as we connect audiences with the shows and movies they love.”

  • Rewind Networks’ HITS NOW to launch on Dialog Television in Sri Lanka

    Rewind Networks’ HITS NOW to launch on Dialog Television in Sri Lanka

    Mumbai: Starting 11 January 2024, the captivating HITS NOW channel will debut in Sri Lanka on Dialog Television, Sri Lanka’s television experience, bringing quality curated entertainment to viewers across the country. The channel will be made available on Channel 113 as part of Dialog Television’s comprehensive TV packs.

    HITS NOW will be available alongside sister channels HITS and HITS MOVIES. This newest addition to Dialog Television’s lineup, along with Rewind Networks’ longstanding partnership, reaffirms both parties’ shared commitment to providing high-quality entertainment and enhancing the value of offerings to viewers in Sri Lanka.

    As a special introductory offer, Dialog Television will provide the HITS NOW channel free of charge to all customers from January 11 to 31 January.

    “We are so proud to debut HITS NOW in Sri Lanka with Dialog Television,” said Rewind Networks CEO Avi Himatsinghani. “Dialog Television has been a great partner that has carried our HITS and HITS MOVIES channels since 2019. This collaboration is not only an expansion of our strong partnership, but also a strategic step towards enhancing our presence in the region–Sri Lanka marks the 5th territory in Asia where HITS NOW is available. Our goal is to make HITS NOW a go-to entertainment destination for households in Sri Lanka by continuing to bring in the best of entertainment on our channels.”

    “Bringing high quality and diverse content to our viewers has always been an utmost priority for us,” said Lasantha Theverapperuma, Group Chief Operating Officer of Dialog Axiata PLC. “Adding HITS NOW to our channel lineup means our viewers across the country can now enjoy an exciting array of content and beloved franchises coming to express from the U.S. The launch of HITS NOW on Dialog Television is testimony of our continued commitment to bring the very best of global content to our viewers.”

    The HITS NOW channel will feature well-known franchises and top-rated reality, variety, drama, game and entertainment news shows from the U.S. The 75th Primetime Emmy Awards, America’s Got Talent: Fantasy Team, and Special Forces: World’s Toughest Test are just some of the exciting titles airing on the channel from January 2024. HITS NOW will also be airing the prestigious 66t Annual GRAMMY Awards live, presented by The Recording Academy®, starting at 9 am (GMT+8) on 5th February with an encore performance at 8 pm (GMT+8) on the same night.

    The HITS NOW lineup will feature the ultimate in breathtaking entertainment with exhilarating, branded reality and talent shows like American Idol 2024, Survivor, America’s Got Talent: Fantasy Team, Shark Tank, Hell’s Kitchen, and Britain’s Got Talent, all express from the US. It will also debut brand new reality series like Special Forces: World’s Toughest Test, The Traitor and Race To Survive: Alaska; stunning drama series like the successful Fire Country, Sullivan’s Crossing, So Help Me Todd as well as Alert: Missing Persons Unit. Game show junkies can play along with Password, Barmageddon, Supermarket Sweep, Celebrity Wheel of Fortune, and Celebrity Family Feud. Those craving light-hearted fare can kick back with heartwarming comedies Lopez vs Lopez, Young Rock, The Goldbergs and Ghosts. The network has got viewers covered for everything Hollywood with the long-running news show Entertainment Tonight, and true crime aficionados can follow real-life cases with Fear Thy Neighbor, Fear Thy Roommate, Snapped: Killer Couples and Murder for Hire.

    HITS NOW, celebrated for its award-winning and branded programmes, has garnered a strong following since its launch across multiple territories in Asia in February 2023. Together with HITS and HITS MOVIES, the three channels from Rewind Networks deliver quality curated content to over 13 countries and 24 million households across Asia.

  • Rewind Networks’ HITS NOW to premiere in Malaysia via Unifi TV

    Rewind Networks’ HITS NOW to premiere in Malaysia via Unifi TV

    Mumbai: Rewind announced partnership with Unifi in Malaysia. Starting 1 January, the much-anticipated channel HITS NOW will debut on Unifi TV and will be made available on Channel 452 as part of its comprehensive TV packs.

    This collaboration shared commitment to provide high-value entertainment to Malaysian viewers and to enrich the Malaysian TV landscape. HITS NOW, celebrated for its award-winning and branded programmes and cutting-edge content has already garnered a strong following since its launch in February 2023. Its introduction to Unifi TV extends its reach, offering subscribers nationwide an unparalleled viewing experience. All Unifi TV Pack subscribers will be able to enjoy a 1-month free preview from 1 to 31 January 2024.

    The partnership serves as the latest addition to Unifi TV’s existing offerings, making the platform the first to launch HITS NOW in Malaysia. HITS NOW will be included in Unifi TV’s Ultimate Max, Ultimate Plus, Ultimate and Family Packs starting February 2024. The channel is accessible via the Unifi TV Box and Unifi TV app, which can be downloaded on mobile devices and smart TVs.

    HITS NOW is the latest initiative in Rewind Networks’ ongoing strategy to redefine entertainment in the Asian market. The network has established a formidable presence with its acclaimed channels, HITS and HITS MOVIES, which present a curated selection of iconic TV shows and movies. These channels have captivated audiences in 13 countries, reaching over 24 million households. As the newest member of the Rewind Networks family, HITS NOW is set to uphold this legacy, delivering meticulously selected, high-quality series tailored for the discerning Asian viewer.

    “We are thrilled to unveil HITS NOW to Unifi TV’s customers,” said Rewind Networks CEO Avi Himatsinghani. “At Rewind, our mission is to meticulously pinpoint and fill crucial gaps in consumer entertainment needs, bringing together an exceptional array of entertainment from globally renowned storytellers, studios, and franchises. HITS NOW is set to feature a really diverse programming mix, from Emmy-winning drama series and popular reality shows to innovative game shows. We’re confident that it will resonate strongly with Malaysia’s discerning viewers, becoming not just a channel but a go-to entertainment destination and a staple in their daily viewing experience.”

    The HITS NOW lineup will feature the ultimate in breathtaking entertainment with exhilarating, branded reality and talent shows like American Idol 2024, Survivor, America’s Got Talent: Fantasy Team, Shark Tank, Hell’s Kitchen, Britain’s Got Talent all express from the US.  It will also debut brand new reality series like Special Forces: World’s Toughest Test, The Traitor and Race To Survive: Alaska; stunning dramatic series like the successful Fire Country, Sullivan’s Crossing and So Help Me, Todd as well as Alert: Missing Persons Unit. Game show junkies can play along with Password, Barmageddon, Supermarket Sweep, Celebrity Wheel of Fortune, and Celebrity Family Feud. Those craving light-hearted fare can kick back with heartwarming comedies Lopez vs Lopez, Young Rock, The Goldbergs and Ghosts. The network has got viewers covered for everything Hollywood with the long running news show – Entertainment Tonight, and true crime aficionados can follow real life cases with Fear Thy Neighbor, Fear Thy Roommate, Killer Couples and Murder for Hire.

    HITS NOW will broadcast the prestigious The 75 Primetime Emmy Awards Live starting at 8am (GMT+8) on 16 January with an encore performance at 8pm (GMT+8) that same night.

  • Cignal to launch Rewind Networks’ HITS NOW in the Philippines

    Cignal to launch Rewind Networks’ HITS NOW in the Philippines

    Mumbai: Rewind has launched HITS NOW on Cignal, the leading pay TV operator in the Philippines. The channel will be available on the Cignal platform starting 1 October, marking a pivotal step in the partnership journey for both companies. HITS NOW will be available on Channel 122 as part of Cignal’s postpaid and prepaid packs.

    This partnership represents a merging of mutual interest and a dedication to delivering unparalleled entertainment to Filipino audiences with HITS NOW, which has quickly proven to be a favorite among viewers for its diverse programming and innovative content and will now be accessible to Cignal subscribers across the country.

    HITS NOW is the latest effort in Rewind Networks’ mission to bring the most sought-after entertainment experience to the Asian market. The company has an impressive track record of success with its beloved HITS and HITS MOVIES channels, which showcase the greatest hit shows and movies of all time, available in 13 countries and to more than 24 million households. As a new addition to Rewind Networks’ portfolio, HITS NOW will continue its reputation of offering quality and captivating series, handpicked for Asian audiences.

    “We are so pleased to bring HITS NOW to our viewers on Cignal. HITS NOW offers a chance for our viewers to watch powerful, entertaining, and innovative shows that are creating waves in the US and around the world,” said Cignal TV and MediaQuest president and CEO Jane Basas.

    “At Cignal, we pride ourselves on delivering premium channels and content that generate buzz, increase audience engagement, and ultimately provide the best experience for our viewers.”, she added.

    “We are delighted to introduce our really exciting, people-pleaser channel, HITS NOW, to viewers on Cignal,” said Rewind Networks CEO Avi Himatsinghani. “At Rewind Networks, we are laser focused on identifying significant consumer need gaps and curating the best-in-class entertainment from some of the world’s best storytellers, studios and franchises that viewers love. From Emmy award winning talent and reality shows to newly created game shows, HITS NOW will cater to today’s savvy audience in the Philippines and we sincerely believe it will become their favourite playlist and default entertainment channel.”

    The HITS NOW lineup, Express from the US, will feature the ultimate in breathtaking entertainment with edge-of-your-seat, branded reality and talent shows like American Idol, Survivor, Special Forces: World’s Toughest Test, The Traitors, America’s Got Talent, Shark Tank and Hell’s Kitchen; stunning dramatic series like the successful Fire Country, Sullivan’s Crossing and So Help Me, Todd as well as Alert: Missing Persons Unit. Game show junkies can play along with Password, Celebrity Wheel of Fortune, and Celebrity Family Feud. Those craving for some light-hearted fare can kick back with heartwarming comedies Lopez vs Lopez and Ghosts. The network has got viewers covered for everything Hollywood with the long running news show – Entertainment Tonight and true crime aficionados can scare themselves with Fear Thy Neighbor and Murder for Hire.

  • Rewind Networks, LYD launch Hits on South Korea’s LGU+ TV

    Rewind Networks, LYD launch Hits on South Korea’s LGU+ TV

    Mumbai: Rewind Networks and LYD on Thursday announced the launch of Hits on South Korea’s LGU+ IPTV platform on 16 November. Hits will be aired on Channel 147 in high definition as part of LGU+ TV’s premium package, said the statement.

    “Rewind Networks is excited to expand our HITS franchise in South Korea, where viewers love high-quality content, great storytelling, and iconic characters,” said Rewind Networks chief executive officer Avi Himatsinghani. “We are confident that LGU+ subscribers will love our curated selection of the greatest television drama and comedy series from the 1960s to the early 2000s.”

    The launch of Hits on LGU+ marks the second deal for the partnership between Rewind Networks and LYD in South Korea and brings the networks’ total reach in Asia to 24 million homes across 15 countries.

    “LYD is thrilled to notch up the game for Rewind Networks with LGU+ partnership that honors its second deal for them in the market,” said LYD founder Joon Lee. “This launch emphasizes our conviction and commitment towards our partners to consistently work towards their best interest and maximize their distribution in Korea.”

    LGU+ subscribers can catch up on iconic shows like “Little House on the Prairie, Murder,” “She Wrote,” “Law & Order,” “SVU,” “I Dream of Jeannie,” “The Lucy Show,” “MacGyver,” “Pride & Prejudice,” “Love Boat” to name few. Furthermore, from November onwards, the viewers can look forward to more TV shows premiering on the channel like the British sitcom “Are you Being Served?” American supernatural drama “Buffy, the Vampire Slayer,” and one of the most-watched mini-series of all time – “The Winds of War.”

  • Hits and Hits Movies to debut in China in October

    Hits and Hits Movies to debut in China in October

    Mumbai: Rewind Networks has announced the launch of Hits and Hits Movies on Macau Cable TV, starting 1 October. 

    The channels will be available in HD format and with traditional Chinese subtitles on Macau Cable TV’s basic bundle on channel 46 and channel 40 for Hits and Hits Movies respectively, said the company in a statement.

    “We are thrilled to continue to provide our customers with the greatest watching experience possible with the debut of Hits and Hits Movies on Macau Cable TV,” said Macau Cable TV chief commercial officer John Chiang. “We are sure that the channels’ portfolio of blockbuster films and all-time-favorite hit television shows from past decades will be an excellent complement to our current offering.”

    “With rising demand for high-quality content and Rewind Networks’ channels offering meticulously crafted playlists that highlight the finest television shows and films ever created, the partnership benefits both companies,” added Rewind Networks CEO Avi Himatsinghani.

    Hits and Hits Movies feature recognisable titles from Hollywood and international majors such as NBCUniversal, Warner Bros, Sony Pictures, The Walt Disney Company, MGM Studios, ViacomCBS/Paramount/Miramax, Lionsgate, Fremantle, BBC, and ITV Studios.

  • Hits debuts on Jio

    Hits debuts on Jio

    NEW DELHI: Hits, one of Asia's top English networks bringing the best of Hollywood and UK TV shows, will now be available to Jio users. It will be introduced as a value-added linear service on JioTV for mobile users as well as JioTV+ for JioFiber users.

    Jio users can immerse themselves in their all-time favourite shows in HD quality and reconnect with well-told stories and iconic characters. Blockbuster TV series like Mind Your Language, Diff’rent Strokes, Small Wonder, Sherlock Holmes, Knight Rider, Baywatch, M*A*S*H, Murder, She Wrote and many more are part of the programming line-up.

    Rewind Network CEO Avi Himatsinghani said, “We are really happy and excited to be associated with Jio to launch Hits and bring a hand-picked selection of the superhit Hollywood and other favourite UK TV shows of all time to their subscribers. I am certain that these shows will stir up happy memories and will be thoroughly enjoyed today as good stories transcend time. Hits has been topping the charts in other Asian markets and we are confident that the service will be equally loved and well received by the 400 million-strong Jio family.”

    Hits features a carefully curated selection of top TV dramas and sitcoms from Hollywood and UK majors such as The Walt Disney Company, ITV Studios, ViacomCBS, NBCUniversal, Fremantle and Sony Pictures, and will progressively introduce more titles from other studios. 

  • REWIND NETWORKS’ HITS MOVIES LAUNCHES ON MYANMAR’S CANAL+

    REWIND NETWORKS’ HITS MOVIES LAUNCHES ON MYANMAR’S CANAL+

    Singapore/Yangon – Rewind Networks today announced the launch of HITS MOVIES in Myanmar through a carriage deal with CANAL+. The channel is available on Channel 1004 in HD. HITS MOVIES joins sister channel HITS, which has been on CANAL+ (Channel 34) since January 2018.  

    The launch marks HITS MOVIES first foray into Myanmar– bringing the channel to its sixth market after Singapore, Malaysia, Indonesia, The Philippines and Sri Lanka bringing the total to more than 7 million homes. The Myanmar launch comes shortly after HITS MOVIES launched on Malaysia platform Astro in January 2020, signaling a growing demand for the channel among leading pay-TV operators in the region.

    “The launch of HITS MOVIES in yet another key market is a testament to the growing demand in the region for services that embody Rewind Networks’ proposition of curating the best content,” said Mr Avi Himatsinghani, CEO of Rewind Networks. “We are confident that our viewers in Myanmar will enjoy HITS MOVIES, which will resonate strongly them as it has with viewers across the region.”

    Mr. Erwan Luherne, CEO of Canal+ Myanmar Project said “HITS MOVIES launch on CANAL+ is yet another example of our commitment to bringing the best content to our audiences in Myanmar. Viewers will enjoy HITS MOVIES’ blockbuster line-up of top-rated Hollywood movies from the ‘60s to the ‘90s, just as they have enjoyed its sister channel HITS.”

    HITS MOVIES celebrates the best blockbuster films ever made from the ‘60s to the ‘90s. The channel’s slate includes hot favorites like The Sound of Music, Sister Act, Magnificent Seven, Freaky Friday (1976), Mary Poppins, Teen Wolf, Conan The Barbarian, Halloween and Three Men and a Baby. The channel features a carefully curated selection of hit films from Hollywood majors such as The Walt Disney Company, 20th Century Fox, MGM Studios, Paramount Pictures, Warner Bros and Sony Pictures and will be progressively introducing more titles from other leading studios.

  • Rewind Ignites groundbreaking performance driven marketing partnership program

    Rewind Ignites groundbreaking performance driven marketing partnership program

    MUMBAI: Rewind Networks has embarked on a first of its kind initiative by thanking and rewarding its viewers for watching HITS. Asia’s leading e-retailer, Zalora has signed up as a launch partner for this new marketing initiative that combines HITS’ eight million household reach across Southeast Asia, Hong Kong and Taiwan with the power of digital analytics. Under the newly minted “HITS Rewards U” program, HITS’ viewers receive an exclusive ZALORA discount promotion code.

    “We’re excited to work with ZALORA as our premiere partner for HITS Rewards U! Never in my last 20 years in the industry have I seen a TV network thank and reward viewers for watching their channel and we’re happy to be the first to do so,” said Mr. Avi Himatsinghani, CEO of Rewind Networks. “With this new initiative, HITS fans will not only benefit from our marketing partnerships, but will be primed to look forward to them in the future. It also gives people another reason to feel good about their pay-TV subscription.”

    Tito Costa, Director and Chief Marketing Officer at ZALORA added “We believe in the quality of shows aired on HITS TV which is a must for any TV partnership. Our partnership with Rewind Networks allows us to reach a wide audience and offer viewers a more compelling reason to stay tuned and watch their favorite shows on HITS TV.”

    At the same time, Rewind Networks has hired Sabrina Mimouni as Manager – Revenue & Partnerships. Prior to joining Rewind, Sabrina served as Regional Distribution Manager with Euronews where she helped aggressively grow the channel’s reach across the region. Originally hailing from France, Ms. Mimouni will be based in Singapore and tasked with growing ad sales and partnerships for HITS. Sabrina will report to Avi Himatsinghani and work closely with Sandie Lee, VP & Channel Head as well as Carolyn So, Manager
    – Marketing & Digital Media.

    The network has already established successful pan-regional marketing partnerships with leading global brands like Subaru and The Walt Disney Studios and will be growing its portfolio with innovative media solutions across categories.

    Avi Himatsinghani commented, “Sabrina comes from a strong background in sales and building great business partnerships. I’m very pleased to have her on board as we embark on this next HITS chapter!”

    Sabrina Mimouni remarked, “I’m excited for this new challenge and am looking forward to forging new partnerships for the company. I already watch hours of HITS every week and it’s only natural that I now work for the channel!”

  • Rewind Ignites groundbreaking performance driven marketing partnership program

    Rewind Ignites groundbreaking performance driven marketing partnership program

    MUMBAI: Rewind Networks has embarked on a first of its kind initiative by thanking and rewarding its viewers for watching HITS. Asia’s leading e-retailer, Zalora has signed up as a launch partner for this new marketing initiative that combines HITS’ eight million household reach across Southeast Asia, Hong Kong and Taiwan with the power of digital analytics. Under the newly minted “HITS Rewards U” program, HITS’ viewers receive an exclusive ZALORA discount promotion code.

    “We’re excited to work with ZALORA as our premiere partner for HITS Rewards U! Never in my last 20 years in the industry have I seen a TV network thank and reward viewers for watching their channel and we’re happy to be the first to do so,” said Mr. Avi Himatsinghani, CEO of Rewind Networks. “With this new initiative, HITS fans will not only benefit from our marketing partnerships, but will be primed to look forward to them in the future. It also gives people another reason to feel good about their pay-TV subscription.”

    Tito Costa, Director and Chief Marketing Officer at ZALORA added “We believe in the quality of shows aired on HITS TV which is a must for any TV partnership. Our partnership with Rewind Networks allows us to reach a wide audience and offer viewers a more compelling reason to stay tuned and watch their favorite shows on HITS TV.”

    At the same time, Rewind Networks has hired Sabrina Mimouni as Manager – Revenue & Partnerships. Prior to joining Rewind, Sabrina served as Regional Distribution Manager with Euronews where she helped aggressively grow the channel’s reach across the region. Originally hailing from France, Ms. Mimouni will be based in Singapore and tasked with growing ad sales and partnerships for HITS. Sabrina will report to Avi Himatsinghani and work closely with Sandie Lee, VP & Channel Head as well as Carolyn So, Manager
    – Marketing & Digital Media.

    The network has already established successful pan-regional marketing partnerships with leading global brands like Subaru and The Walt Disney Studios and will be growing its portfolio with innovative media solutions across categories.

    Avi Himatsinghani commented, “Sabrina comes from a strong background in sales and building great business partnerships. I’m very pleased to have her on board as we embark on this next HITS chapter!”

    Sabrina Mimouni remarked, “I’m excited for this new challenge and am looking forward to forging new partnerships for the company. I already watch hours of HITS every week and it’s only natural that I now work for the channel!”