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Tag: AVGC Sector

  • India emerges as content hub: I&B ministry hosts WAVE Summit 2025

    India emerges as content hub: I&B ministry hosts WAVE Summit 2025

    Mumbai: India is positioning itself as a global content hub, with the Ministry of Information and Broadcasting spearheading initiatives to foster innovation in the broadcasting sector. The WAVESummit, scheduled from 5-9 February 2025, will challenge content creators with 27 unique opportunities, providing a national and international platform for talent showcasing and employment generation.

    On 17 October 2024, information and broadcasting minister of state, L. Murugan inaugurated a symposium on ‘Emerging Trends and Technologies in Broadcasting,’ hosted by the Telecom Regulatory Authority of India (TRAI) during the India Mobile Congress 2024. The event witnessed key addresses by industry leaders, including TRAI chairman Anil Kumar Lahoti, ministry of I&B secretary Sanjay Jaju, and TRAI secretary Atul Kumar Chaudhary.

    Murugan emphasised that India’s broadcasting sector is undergoing a transformative phase due to technological advancements. With the rise of social media, the landscape of content creation has dramatically expanded, turning India into a major player in the global content economy. “We live in a content-driven economy, and India is emerging as a content hub,” said Murugan. He also highlighted the government’s focus on promoting content production through a streamlined single-window system to enhance the ease of doing business, particularly in the AVGC (Animation, Visual Effects, Gaming, Comics) sector.

    Further supporting content growth, the union cabinet recently approved the auctioning of FM radio channels in 234 new cities, aiming to boost local content and create more employment opportunities. Murugan reaffirmed the government’s commitment to leveraging technological advancements to strengthen the broadcasting sector’s contribution to India’s economic and cultural development.

    Jaju, in his special address, emphasised the potential of digital radio and direct-to-mobile (D2M) broadcasting. He mentioned ongoing trials conducted by Prasar Bharati in collaboration with IIT Kanpur and Saankhya Labs, aiming to deliver content directly to mobile devices using low- and high-power transmitters. Jaju also underscored the transformative potential of 5G technology, particularly when combined with immersive media such as augmented reality (AR) and virtual reality (VR), which could redefine the content consumption experience.

    The symposium also focused on discussions around strengthening the regulatory framework. Chaudhary highlighted the necessity of adapting regulations to meet emerging technological needs. He noted that today’s discussions aim to shape future policies that ensure a balanced and inclusive broadcasting ecosystem.

    Lahoti highlighted the booming growth of India’s media & entertainment sector, projected to reach Rs 3.08 trillion by 2026, driven by new media platforms and immersive technologies. He reiterated TRAI’s commitment to fostering innovation through forward-looking regulatory recommendations.

    The symposium explored the future of immersive technologies, D2M, and 5G broadcasting. The event featured over 100 national and international participants, with expert speakers from various industries, including broadcasting and telecommunications.

  • I&B Ministry open to discussion with M&E sector: Rajyavardhan Singh Rathore

    I&B Ministry open to discussion with M&E sector: Rajyavardhan Singh Rathore

    MUMBAI: The India media and entertainment (M&E) sector is undergoing rapid changes and has huge potential to take its content across the globe. However, in order to achieve this, the sector will need the support of the Information and Broadcasting (I&B) Ministry.

     

    “The country has the power to become a super power in M&E and as government, we want to interact with the different sectors in the M&E industry. We want to hear about the bottlenecks and the suggestions. We are keen to iron them out to do business,” said Minister of State Information & Broadcasting Rajyavardhan Singh Rathore.

     

    Rathore, who was talking at the just concluded FICCI Frames 2015, said that the Indian M&E sector had the ability to reach out to the world. “India is poised to be a global phenomena. We just need to come up with content that can create a foothold in any country,” said Rathore.

     

    He added that Indian content can be targeted at larger audiences and not just the Indian diaspora. “This we can learn from the US, which has been able to push across its culture across boundaries,” he said.

     

    The I&B Ministry, under the aegis of Prime Minister Narendra Modi’s government, has been working hard towards improving the media unit. “The Prime Minister has been able to popularize radio, which is now expanding. In a year or so, close to 800-900 cities will have either one or multiple FM Radio stations,” he informed.

     

    Talking about film certification, Rathore said that the Central Board of Film Certification (CBFC) has be a certification board and not censorship body. “They need to give certification based on content,” he said, adding that the Ministry has decided to have a re-look at the Cinematography Act.

     

    The Ministry is also looking at improving the Film and Television Institute of India (FTII). “Script is important for any movie and that is what is currently lacking. There is no structure. This facility needs to be improved. Film and TV industry should partner with FTII,” he said.

     

    Talking about the other initiatives, which the Ministry is undertaking, Rathore said that a National Centre of Excellence for the Animation, Visual, Gaming and Comic (AVGC) is being set up. “We want this centre to be a benchmark for all centres that come later. But to do this, the government will need the support of the industry. It is the industry, which can give life to this project. Become a partner with us,” urged Rathore.

     

    The MoS is of the view that the country’s culture can be promoted though the films. “The content that is being put out should carry our culture,” he said.

     

    Speaking on how the M&E sector could become a ‘Soft Power’ of the 21st century, Rathore said, “Currently, the M&E sector is working on individual efforts. We need to join forces and interact more to understand the strengths and move in a certain direction.”

     

    Rathore concluded by assuring the sector that the Ministry will, with open arms, help the M&E sector grow. “We need to develop a degree of trust to grow,” he concluded.