ITV

Tag: average time spent

  • Live Times hits 500 million views news hub surges

    Live Times hits 500 million views news hub surges

    MUMBAI: Live Times, has achieved 500 million views in just 200 days, demonstrating significant audience trust and demand for fact-based journalism. This milestone underscores the channel’s growing influence and its commitment to delivering accurate and authentic news.

    In the Delhi market, Live Times has secured a Gross Rating Point (GRP) of 2.3 and an Average Time Spent (ATS) of 16 minutes in Week six, highlighting its increasing audience engagement. The channel maintains an average time spent of over 12 minutes across viewer segments, exceeding 16 minutes in some, indicating deep and meaningful audience interaction.

    This achievement reflects Live Times’ emergence as a credible source of news and information in India. The channel remains dedicated to delivering truthful content and supporting core democratic values.

    Live Times founder Dilip Kumar Singh expressed, “Feeling more humbled, with such a large number of viewers placing their trust with Live Times. These numbers are huge encouragement to Our mission of delivering truth. This achievement belongs to our viewers alone. At Live Times, we stand committed to provide authentic and impactful news and information that continues to empowers citizens.”

    Live Times is accessible across multiple platforms, including Tata Play (Channel 539), DishTV (Channel 665), Airtel Digital TV (Channel 385), Jio TV (Channel 3069), and Sikka Cable TV (Channel 319).

  • Live Times founder Dilip Kumar Singh and his news story

    Live Times founder Dilip Kumar Singh and his news story

    MUMBAI: This is a news channel that seems to be getting Indian viewers’ attention. At least if one goes by BARC numbers for average time spent  (ATS) among the 15+ demographic.

    A press release issued by Live Times, says the global multicast news hub, managed to get an ATS of around 10 minutes  across India and Hindi speaking markets in the past four weeks.The ATS for urban areas like Mumbai was at a remarkable 21 minutes while for Delhi it was  over eight minutes in week 51.  

    “The exceptional ATS numbers are a testament to the trust and loyalty of our viewers, who turn to us for news that not only respects their intelligence but also prioritises the truth. This accomplishment strongly affirms Live Times’ commitment to providing news that people can rely on. Our audience seeks more than just headlines; they desire information that empowers, educates, and inspires,” says Live Times founder & CEO Dilip Kumar Singh. 

    According to him, Live Times’ success is rooted in its unique value proposition—delivering real-time, authentic and accurate news and information that connects deeply with audiences across demographics. With a steadfast commitment to uncovering the truth and addressing public issues that matter, Live Times has become a beacon of reliable news for millions, adds Singh. 

    He points out that at Live Times, it’s all about the interest of viewers. Flagship shows like Live Pradesh, Delhi Ke Dil Mein Kya Hai, and Live Express bring the news closer to home, diving into the stories that shape the audience’s day and impact their future. “Whether it’s breaking headlines, in-depth analyses, or uncovering the stories behind the scenes, Live Times delivers journalism that connects and empowers.” he says. 

    Singh believes that “for advertisers, Live Times offers a golden opportunity to connect with an engaged, diverse audience. By aligning with a platform rooted in integrity and trust, brands can ensure their message resonates deeply and authentically.”

    Are  advertisers listening?