ITV

Tag: Avanish Agarwal

  • Snow World Entertainment names Avanish Agarwal as brand head – Game Palacio pan India

    Snow World Entertainment names Avanish Agarwal as brand head – Game Palacio pan India

    Mumbai: Snow World Entertainment has appointed Avanish Agarwal as its brand head for Game Palacio pan India. In this role, he will drive the growth and expansion of the gaming business. The company has established a strong presence with three operational restaurants and 14 luxury gaming and bar concepts across India.

    Avanish brings a proven track record in the food and beverage sector, with expertise in operations, marketing, and brand strategy. His innovative ideas and problem-solving skills have consistently delivered strong results throughout his career.

    Snow World Entertainment COO Paramjit Singh Gupta stated, “We are thrilled to welcome Avanish to Snow World Entertainment. We admire Avanish’s ability to bring fresh and bold ideas to the table. His passion for games, experiential events and marketing makes him the perfect fit for our vision of creating unforgettable gaming experiences”.

    Agarwal said,  “I am thrilled to be joining Snow World Entertainment and to have the opportunity to contribute to the growth and success of these iconic brands.” It excites me to work with the incredible professionals at Snow World Entertainment to enhance brand recognition and the game industry. My primary objectives will be to establish a solid brand position in the market, spur expansion, and develop innovative marketing strategies to support the gaming sector and encourage growth. I’m excited to join this journey and contribute to the company’s success.”

    Avanish’s most recent position was at Zoreko, where he oversaw the marketing department, completely rebranded the company, and advanced it in the FEC area. Before Zoreko, he oversaw the marketing department at Nisa Experience-EKAA and KMC. He played a key role in Ekaa, one of Nisa Experience’s restaurants, being included in Asia’s 50 best restaurants. He had previously directed growth and strategy from a business-to-business (B2B) standpoint at Eazydiner and Dineout.

  • Zoreko launches their latest brand anthem

    Zoreko launches their latest brand anthem

    Mumbai: When newest gaming centre Zoreko stumbled upon up-and-coming rap star Shubham Tripathi, little did they know that their vibes would be a perfect match and the ensuing authenticity would lead to Shubham being signed on to create and launch their latest brand anthem. Interestingly, Shubham is a real-life ‘Gully Boy’ and was a delivery executive at a national food delivery app. Tripathi and Zoreko’s match is worthy of all the internet praise it is getting.

    “This collaboration with real-life Gully Boy Shubham Tripathi is a stroke of luck for Zoreko – collaborating with someone who understands the energy and brings the right mood and aesthetic is rare, and our brand anthem strikes the right chord for us and our audiences. Zoreko is a premier gaming arena that aims to provide an unparalleled experience for all. This anthem is a testament to that fact.” said Zoreko consulting CMO Avanish Agarwal.

    From making videos online to collaborating with Zoreko on this brand anthem, Tripathi is living his dream – rapping, recognition, and rizz. His arc and astronomical rise are testaments to how he has made a margarita from the lemons life has thrown at him.

    Shubham Tripathi expressed his excitement about the collaboration, stating, “My journey from delivering food to becoming a part of the Zoreko family has been nothing short of a dream come true. This opportunity allows me to showcase my passion for music and inspire others who may be chasing their dreams.”

    Recently, Zoreko unveiled its flagship centre in Elan Town centre in Gurugram. With this new space and brand new anthem, Zoreko looks forward to revolutionising the gaming scene with its unparalleled array of games for all. It is the ultimate gaming destination for enthusiasts of all ages, accommodating diverse interests and preferences.

  • Zoreko has found success through a variety of effective marketing channels: Avanish Agarwal

    Zoreko has found success through a variety of effective marketing channels: Avanish Agarwal

    Mumbai: With state-of-the-art technologies, immersive VR setups, and a thriving community, Zoreko Original Gamers offers a unique experience within India’s burgeoning gaming landscape.

    Beyond its technological offerings, they foster a community where gaming enthusiasts can unite, organising competitions and gaining exclusive early access to new games.

    Indiantelevision.com caught up with Zoreko Original Gamers consulting CMO Avanish Agarwal, where he shared many additional insights of this platform.

    Edited excerpts

    On describing the demographic of Zoreko’s audience

     Zoreko’s audience is diverse, typically spanning from ages 15 to 35. While predominantly male, there is a growing segment of female gamers. Their interests include arcade gaming, bowling, virtual reality (VR) experiences, and social gaming. This tech-savvy demographic is active on social media and highly engaged in online gaming communities. Zoreko’s audience is concentrated in urban and semi-urban areas, with a significant presence in metro cities.

    On retaining hardcore gamers and e-sports enthusiasts

    Zoreko aims to attract and retain hardcore gamers and sports enthusiasts through a multifaceted approach. This approach includes providing state-of-the-art facilities like high-performance gaming rigs, which we are planning to launch soon, VR setups, and dedicated arenas to ensure an exceptional gaming environment. Regular tournaments with attractive prize pools are also planned, starting from the very first Women’s Bowling Tournament. We are also planning to launch exclusive membership programs that offer perks such as discounted rates, early game access, and access to exclusive events, enhancing member benefits and loyalty. Additionally, Zoreko prioritises community building through active social media engagement, forums, and in-person meetups, fostering a strong and supportive gaming community.

    On some cutting-edge technologies you offer that are not commonly found in other gaming centres

    Zoreko distinguishes itself by offering cutting-edge technologies rarely found in other gaming centres. This includes advanced VR systems that provide immersive experiences and haptic feedback technology using suits and controllers to enhance realism for interactive environments. High-fidelity simulators cater to racing and other simulations with realistic experiences, while AI-powered game analytics offer detailed insights to help players improve their gaming skills and strategies. These technologies collectively elevate the gaming experience at Zoreko, setting it apart as a hub for innovation and next-level entertainment in the gaming industry. Also what sets us apart is the in-house development of the games that are flagship to Zoreko only!

    On the kind of partnerships you have formed with game developers and other stakeholders in the gaming industry

    Zoreko has cultivated strategic partnerships across various sectors within the gaming industry. This includes collaborations with prominent game developers to provide exclusive game previews, beta testing opportunities, and co-branded events to enhance the gaming experience. Partnerships with brands to enable Zoreko to host major tournaments and events, fostering a competitive environment for gaming enthusiasts. Additionally, working with tech companies facilitates the integration of cutting-edge hardware and software technologies into Zoreko’s gaming centres, ensuring access to the latest technologies. Moreover, Zoreko collaborates with educational institutions to offer internships, workshops, and courses designed to educate and inspire the next generation of game developers and tech enthusiasts and we have also associated with education institutes and offer periodic internships.

    On some marketing channels that have been most effective for Zoreko

    Zoreko has found success through a variety of effective marketing channels. Social media platforms such as Instagram and Google are vital channels for engaging with a youthful and dynamic audience through compelling content. Collaborations with influential gaming personalities and streamers have proven impactful in promoting the brand to their dedicated fan bases. Online advertising across gaming websites, forums, and targeted social media ads helps Zoreko reach potential customers effectively. Hosting local and regional gaming events serves not only to build brand awareness but also to foster a sense of community among gaming enthusiasts. Marketing campaigns keep Zoreko’s audience informed about upcoming events, promotions, and new offerings, ensuring continued engagement and customer retention. We are also creating cutting edge content along with CGI creators to help us drive the engagement.

    On some of the biggest challenges you face in marketing Zoreko

    Marketing Zoreko presents several formidable challenges that we actively navigate. Keeping pace with rapid technological advancements in the gaming industry is crucial, as well as ensuring we integrate the latest innovations into our offerings. The competitive landscape poses another challenge, requiring us to differentiate ourselves effectively amid numerous established and emerging competitors. Customer retention is also essential, given the high expectations of our demanding and ever-changing customer base. Additionally, fostering and maintaining robust brand awareness across new and existing markets remains a constant focus, ensuring Zoreko remains a recognised leader in the gaming community.

    On planning to expand your presence across India or internationally

    Zoreko’s strategy for expanding its presence involves several key initiatives. We plan to utilise a franchise model to swiftly establish our brand in diverse regions across India and eventually  internationally as well. Collaborating with local partners will enable us to navigate new markets efficiently by leveraging their expertise and networks. Thorough market research guides our expansion efforts, identifying high-potential areas where our gaming centres can thrive. We prioritise offering customised services that cater to the specific demands of each region while upholding our core brand values of innovation and quality. Looking beyond borders, Zoreko aims to enter emerging gaming markets globally, starting with neighbouring countries and progressively expanding to other continents. Our commitment to revolutionizing the gaming experience drives us forward as we strive to create memorable and immersive gaming environments for enthusiasts worldwide.

  • Zoreko unveils itself as SMAAASH Fun Gateway Arena Pvt Ltd’s new avatar

    Zoreko unveils itself as SMAAASH Fun Gateway Arena Pvt Ltd’s new avatar

    Mumbai: Changing the face of the gaming industry, the first-ever pioneering force proudly announces a mighty leap forward with its brand transitioning from ‘SMAAASH Fun Gateway Arena Private Ltd’ to ‘Zoreko – Original Gamers’. This transition marks the dynamic evolution and expansion of the brand, solidifying its unending commitment to innovation, quality, and customer satisfaction.

    This transitional venture represents a strategic shift towards a more spirited and engaging brand experience. Zoreko consulting CMO Avanish Agarwal said about the new transition, “This rebranding effort is a strategic move towards aligning the brand more closely with its target audience and its core offerings. The name we have chosen, Zoreko – Original Gamers, conveys our company’s commitment and emphasis on giving our patrons an authentic and immersive gaming experience. We feel that all gamers should be able to have access to a world-class, cutting-edge gaming experience.”  

    New Brand Identity

    Zoreko – Original Gamer’s new core values are redefining its presence in the gaming and entertainment sector in the minds of the consumers. By adding ‘Original Gamers’ into the name of the company, Zoreko is signifying its commitment to catering to the needs and wants of hardcore gamers, which can help attract this lucrative target audience, and at the same time, bring to mind, its gaming legacy. It stands out from its competitors by positioning itself as a specialized gaming arena, and a one-stop spot for gaming and F&B, separating itself from generalized family entertainment centers.

    Expansion plans

    Zoreko – Original Gamers is set to open its flagship outlet at Elan in the first week of June. In addition, there will be two additional centres opening this year at Mohali and Patiala. This geographical expansion marks their entry into a new market where there is a high demand for specialised gaming centres.  The company is also investing in cutting-edge technologies that provide the best, immersive, experience for India’s passionate gaming community. With these new technologies, virtual reality experiences, and arcade facilities, Zoreko – Original Gamers aims to further solidify itself as a premier destination for gaming enthusiasts, and become a one-stop spot for high-tech games, fortified with a bold menu.

    Future plans

    Zoreko – Original Gamers looks forward to capitalizing on India’s expanding VR and AR experiences, aiming to be at the forefront of this growing USD 3 Billion sector.  It also plans on hosting competitive events like e-sports tournaments, as well as collaborating with game developers and publishers to offer exclusive gaming experiences and early access to new releases. Additionally, they plan to offer comprehensive gaming-related merchandise and accessories.

    Zoreko – Original Gamers also plans to focus its expansion in the digital world, by building a community for gaming enthusiasts to foster engagement and loyalty. Zoreko – Original Gamers is committed to continuous innovation and adapting to emerging trends, technologies, and preferences of their target audience of experienced gamers. All of this will ensure that the company will remain at the top of its game, and top of its consumer’s mind. 

  • “Smaaash has played a pivotal role in popularising VR entertainment in India” : Avanish Agarwal

    “Smaaash has played a pivotal role in popularising VR entertainment in India” : Avanish Agarwal

    Mumbai: SMAAASH, where sports, virtual reality, music, and dining converge to create an immersive social experience unlike any other. Established in 2012 by the visionary Shripal Morakhia, SMAAASH has become synonymous with cutting-edge gaming and entertainment in India.

    From state-of-the-art sports simulation technology to thrilling virtual reality experiences like Walk the Plank and Finger Coaster, SMAAASH captivates guests of all ages with its innovative attractions.

    With 32 centers spanning 16 cities, including its acclaimed launch at the Mall of America, SMAAASH is a powerhouse of entertainment both at home and abroad. Whether you’re a family, a group of friends, or a child at heart, SMAAASH invites you to indulge in a plethora of activities that promise excitement and fun for everyone.

    Indiantelevision caught up with  SMAAASH CMO Avanish Agarwal  to talk about the core concepts behind SMAAASH, its unique offerings, its contribution to the growth of virtual reality entertainment in India

    On SMAASH launching, is it a pure Indian thought process or an International concept

    Smaaash was launched in 2012, blending Indian creativity with international standards, making it a unique fusion of both. Our core concept revolves around combining sports, entertainment, and innovative technology to create memorable experiences. We are the pioneers in twilight bowling, there are other places at the time that offered just simple bowling and we took it to the next level.

    On the core concept behind SMAAASH, and On the differentiating itself from other entertainment centres

    Smaaash stands out by offering a mix of virtual reality, augmented reality, and interactive technology, enhancing traditional gaming experiences. This differentiation provides customers with immersive and engaging entertainment options not found elsewhere. Also, all the VR games that we have are developed in-house from concept to execution.

    On SMAAASH utilising virtual reality technology to create immersive gaming experiences, specific examples of popular VR games offered

    We leverage virtual reality extensively to offer cutting-edge gaming experiences. Popular VR games like ‘Finger Coaster’ and ‘Vertigo’ exemplify how we immerse players in thrilling virtual environments, enhancing their gaming encounters.

    On SMAAASH contributed to the growth and popularity of virtual reality entertainment in India

    Smaaash has played a pivotal role in popularising virtual reality entertainment in India by introducing innovative VR attractions and consistently upgrading our offerings to match global standards

    On SMAAASH balance offering high-quality, cutting-edge entertainment with keeping prices reasonable for its customers

    We strive to strike a balance between offering high-quality entertainment and maintaining affordable prices for our customers, ensuring accessibility without compromising on the experience.

    On the significance of SMAAASH’s in-house research and production capabilities in the development of their games and experiences

    Our in-house research and production capabilities allow us to constantly innovate and develop unique games and experiences tailored to the preferences of our diverse customer base.

    On SMAAASH caters to different age groups and interests within its diverse range of offerings

    Smaaash caters to various age groups and interests through a wide range of offerings, including arcade games, sports simulations, VR experiences, and family-friendly attractions.

    On the standout features and attractions at SMAAASH, particularly those related to sports simulation technology

    Our sports simulation technology, including cricket, football, and racing simulators, provides an authentic and thrilling experience for sports enthusiasts, enhancing their visit to Smaaash.

    On the efforts that SMAAASH has made to ensure safety and comfort for visitors while using advanced gaming technologies like virtual reality

    We prioritize the safety and comfort of our visitors by implementing stringent safety protocols and guidelines, particularly concerning the usage of advanced gaming technologies like virtual reality

    On SMAAASH incorporating elements of music and dining into the overall experience and sets its approach apart from traditional entertainment venues

    Smaaash integrates elements of music and dining into the overall experience by offering themed restaurants, live music events, and interactive dining options, creating a vibrant and dynamic atmosphere

    On the future planning or expansions in the works for SMAAASH that visitors can look forward to

    We are continuously exploring opportunities for expansion and innovation, with plans to introduce new attractions, enhance existing offerings, and expand our presence to new locations both domestically and internationally.

    On feedback or testimonials that you have received from visitors that underscore the uniqueness and special qualities of SMAAASH

    We receive positive feedback and testimonials from visitors highlighting the unique and special qualities of Smaaash, particularly praising our immersive experiences, innovative attractions, and vibrant ambience. We are also a part of people’s celebrations and have celebrated more than 10,000 social events since the inception