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Tag: Autumn Worldwide

  • GREY Group merges with Autumn Grey

    GREY Group merges with Autumn Grey

    MUMBAI: GREY, one of India’s leading creative agencies has merged with AutumnGrey – a digital/data companies. The company has announced a new structure and go to market strategy in India. Autumn Grey CEO Anusha Shetty, a digital-first leader & trailblazer, has been appointed as GREY Group India’s chairman & group CEO. 

    Shetty is known for her relentless passion in developing and driving client business. Under her leadership, Autumn Grey has delivered several ground-breaking and award-winning online and digital campaigns that have firmly established Autumn Grey as one of India’s premier digital agencies. Her leadership and management skills, along with her digital knowledge are second to none.

    With more than 20 years of marketing and advertising experience, and a career spanning across India and Silicon Valley, Shetty has co-founded Autumn Worldwide, a hyper-specialised digital marketing firm with offerings such as digital creative outreach, big data listening & insights, business intelligence, online reputation management, command centre management, media planning and buying and technology development.

    Prior to this, Shetty has held progressive assignments in agencies like Lowe and Euro RSCG, working on multiple brands including Intel, Titan, Unilever, Honeywell, to name just a few.

    Shetty will work closely with Nirvik Singh to ensure a seamless transition of leadership as they combine the creative strength of GREY with data-driven digital solutions from Autumn Grey, to create a future-facing agency model and framework.

    Anusha Shetty said, “Convergence as a topic is not new. But to see this in action, driving value for our clients and our end consumers, is a dream for all of us. The breakdown of communication silos is the only way to create a future agency model and I am delighted to lead this journey with Sandipan.”

    “Anusha is one of those unique talents who possess a rare combination of digital & social media knowledge along with entrepreneurial flair & business acumen. She is a natural-born leader who along with her team will bring ideal digital, creative and business solutions to clients across various industries. I think with her wealth of experience, she is the right person to take the agency to the next level. This is very much a game-changing moment for GREY India,” said GREY Group global COO and GREY AMEA chairman & CEO Nirvik Singh.

    Sandipan Bhattacharyya who has been promoted as the GREY Group India’s managing director (MD) & chief creative officer (CCO), has led the agency to win multiple lions at Cannes, India’s first D&AD Yellow Pencil in Design, a grand prix and over a dozen metals at spikes, Adfest, one show and several Effies. In addition, he has played a major creative role in all of the agency’s big business wins.

    The newly created role of the creative leader as MD signals GREY’s vision of putting creative front and centre of its growth story. As MD & CCO of GREY India, Bhattacharyya will be responsible for driving GREY’s mandate of famously effective work to the next level.

    GREY’s creative work is rooted in pop culture and under his leadership GREY has launched some of the most iconic campaigns in the last decade.

    Bhattacharyya has more than 20 years of experience in advertising, prior to GREY he has worked at BBDO India, Enterprise Nexus and Saatchi & Saatchi.

    “Sandipan is extremely talented and has been instrumental in taking GREY’s creativity to a global level. His creative direction & storytelling expertise is a conversation starter and his campaigns are found in the middle of pop culture. With a dual approach of creative and digital working in unison, GREY is in the right place to create more ground-breaking, famously effective work for its clients,” said Nirvik Singh.

    Sandipan said, “It’s the perfect blend of creativity, technology and data that’s happening at GREY and I’m lucky to be leading in these exciting times. Anusha and I are both intensely creative beings who think of ideas as a business multiplier, and we’re cooking up a hot new sauce. Watch this space or better still, give us a call”

    GREY India current CEO Yashaswini Samat will be relocating to Singapore to take up a senior integrated role for WPP/GREY. She will continue to report to Singh.

  • HP India urges support for local artisans & street vendors

    HP India urges support for local artisans & street vendors

    MUMBAI: As part of HP India’s #TuJashnBan campaign, the tech company has launched a digital video on the occasion of Diwali, Umeed ka Diya.

    The video strikes an emotional chord to emphasise the need to buy products from local artisans and street vendors during Diwali. It resonates the message – “One small step taken by all of us can bring along a big difference in someone else’s Diwali” and encourages the viewers to support street vendors.

    The three-minute video created by Autumn Worldwide shows the story of a child’s genuine concern for a street vendor, ‘Amma’ whose efforts to sell ‘diyas’ is not receiving a good response. To help ‘Amma’, the child designs, prints posters with her image, with the help of HP notebook and printer, urging people to buy ‘diyas’ from her. This leads to increased footfall which helps ‘Amma’ to sell all her ‘diyas’. The necessity of a childlike innocence to help the local street vendors is marvellously captured in this short video.

    HP India is also putting concerted efforts to promote local street vendors by creating awareness through newspaper inserts, carrying their photo with the address. In addition to this, some of the major HP world stores will be lighted up by the ‘diyas’ purchased from street vendors.

    Speaking about the film and the larger thought ‘#TuJashnBan’, HP India country marketing director Neelima Burra says, “At HP India, we believe in giving back to the society, and Diwali is just the right festival for us to come up with this inspiring campaign; where technology acts as an enabler. It is heart-warming to see how a small act of empathy can have a positive impact on someone else’s life. We all should pledge to make this Diwali a brighter one for at least one street vendor out there.”

    Autumn Worldwide vice president Sahil Trehan adds, “The Diwali season always witnesses a huge influx of campaigns to draw audience attention in varied ways. With this video, we wanted to highlight an emotional reason that can create a positive and tangible impact in people’s life. The idea about how small acts of kindness can create an impact on someone’s life. We hope this film can make a difference and people go and buy from street vendors.”

    The video released on various digital platforms of HP India has gone viral with over 2.3 million views and more than 60 thousand shares on HP India social platforms alone in just 2 days.

  • Gulzar lightens up Luminous’s Diwali

    Gulzar lightens up Luminous’s Diwali

    MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from the conventional routes.

    In a refreshing move, Luminous teamed up with renowned poet, lyricist and legend Gulzar to remind a country lost in the frenzy of bright lights and fireworks that at the end of the day the one thing that matters more than any other is the light in a person’s heart. In his own inimitable style and distinctive voice, Gulzar has brought out the message that only through the true light in our hearts, can we bring hope and happiness to the lives around us.

    About the inception of this campaign, Autumn Worldwide CEO Anusha Shetty said, “It’s not too often when a client asks to create a campaign that goes beyond products.”

    Luminous Power Technologies marketing VP Sachin Bhalla added, “Luminous as a brand has been very deeply embedded in consumer lives over the last 30 years. With these enchanting words we are happy to give the #roshnidilki a new meaning.”

    Watch the video:

    Lyrics of the poem:

    Jab roshni kam ho jaaye toh
    Ummeed jagaa dete hain
    Jab suraj doobne lagta hai
    Hum dil jalaa lete hain

    Zindagi roshni, zindagi noor bhi hai
    Magar dil jalaane ka dastoor bhi hai

    Bahot raat tak roshni karti hai
    Agar dil mein choti si ummeed rakh do
    Ujaalon se ghar bhar mehekne lagega
    Hatheli pe roshan koi cheez rakh do

    Galey lagne waalon ka dastoor bhi hai
    Zindagi roshni, zindagi noor bhi hai

  • Gulzar lightens up Luminous’s Diwali

    Gulzar lightens up Luminous’s Diwali

    MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from the conventional routes.

    In a refreshing move, Luminous teamed up with renowned poet, lyricist and legend Gulzar to remind a country lost in the frenzy of bright lights and fireworks that at the end of the day the one thing that matters more than any other is the light in a person’s heart. In his own inimitable style and distinctive voice, Gulzar has brought out the message that only through the true light in our hearts, can we bring hope and happiness to the lives around us.

    About the inception of this campaign, Autumn Worldwide CEO Anusha Shetty said, “It’s not too often when a client asks to create a campaign that goes beyond products.”

    Luminous Power Technologies marketing VP Sachin Bhalla added, “Luminous as a brand has been very deeply embedded in consumer lives over the last 30 years. With these enchanting words we are happy to give the #roshnidilki a new meaning.”

    Watch the video:

    Lyrics of the poem:

    Jab roshni kam ho jaaye toh
    Ummeed jagaa dete hain
    Jab suraj doobne lagta hai
    Hum dil jalaa lete hain

    Zindagi roshni, zindagi noor bhi hai
    Magar dil jalaane ka dastoor bhi hai

    Bahot raat tak roshni karti hai
    Agar dil mein choti si ummeed rakh do
    Ujaalon se ghar bhar mehekne lagega
    Hatheli pe roshan koi cheez rakh do

    Galey lagne waalon ka dastoor bhi hai
    Zindagi roshni, zindagi noor bhi hai