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Tag: automaker company

  • Ford India MD Anurag Mehrotra to step down by month-end

    Ford India MD Anurag Mehrotra to step down by month-end

    Mumbai: American auto major Ford has announced a change at the helm of affairs in India, weeks after declaring the stoppage of local manufacturing in the country. The company informed that Ford India president and managing director Anurag Mehrotra has put in his papers and will step down from his post by the end of September.

    Balasundaram Radhakrishnan (Bala), currently Ford India Pvt Ltd (FIPL) director – manufacturing, will take charge as transformation officer, stated the company.

    Bala has more than three decades of automotive experience and comprehensive knowledge and understanding of the Ford Production System. Under his leadership, the company’s Chennai plant witnessed 40 engine and 10 vehicle launches.

    “Bala will oversee and drive the transformation efforts associated with the restructuring,” said the FIPL spokesperson, adding that the company was committed to supporting customers and partners in India.

    After almost three decades of its operations in the Indian market, Ford Motor Company on 9 September announced shutting down passenger vehicle manufacturing operations at its two plants in the country. Moving forward, Ford India will focus on the sale of imported vehicles only.

  • Nissan’s latest campaign with Kapil Dev promotes Covid awareness

    New Delhi: As the country gradually unlocks, Nissan India has launched an integrated general awareness and safety campaign with cricketer Kapil Dev that aims to educate & empower India against COVID-19 through Cricket.

    The campaign draws parallels between preparing for a match and preparing to fight COVID-19, to amplify the message of safety by urging Indians to come together as the country faces one of its toughest matches yet on health and safety. The seven-video series campaign is available on all digital-led platforms, with a new video going live every third day.

    Sharing his thoughts on the collaboration, the cricketer said, ”I am pleased to be a part of an impactful campaign that impels each one of us to do our bit to win over COVID-19 as a nation. As part of Team India, I have won many battles on the field but this battle with COVID-19 has been the toughest. It is a plea from us to the people of India on what we can all do to move to safety to make India win over COVID-19.”

    Nissan Motor India MD Rakesh Srivastava said, “The auto industry has led from the front in making strong contributions towards combating the challenges of COVID-19. As the challenge continues, Nissan India has chosen cricket as a medium of choice to amplify the message on safety through precautions to win the battle over COVID-19 that we’re fighting as a nation. Towards this, who better than one of the most admirable icons in Indian cricket history that brought home the 1983 World Cup to lead to spread the message.”