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Tag: Autocar India

  • Autocar India sets Guinness World Record for longest EV journey in India

    Autocar India sets Guinness World Record for longest EV journey in India

    Mumbai: Autocar India and Mercedes-Benz India set a Guinness World Record title for the longest journey by an electric car on a single charge, covering 949 km in the Mercedes EQS 580 from Bengaluru to Navi Mumbai. This surpasses the previous record of 916.74 km set by a Ford Mustang Mach E in the UK.

    The journey took place in monsoon conditions, with heavy rain and road detours adding to the challenge. Despite these obstacles, the Mercedes EQS 580, with its 107.8kWh battery and industry-leading aerodynamic design, managed to exceed its certified range of 857 km by more than 10 per cent.

    Autocar India’s Rahul Kakar, who drove the record-setting car, shared, “I’ve hypermiled in a lot of vehicles before, both internal combustion and EVs, but this was my first time hypermiling a luxury EV. It’s by far the most challenging test I have undertaken, as in the past I never chased to break an existing record. A lot of factors made it all the more challenging like heavy rainfall, traffic, broken roads and worst of all, getting a flat tyre. With a target to achieve, it was equal hypertension as it was hypermile as the entire time I made calculations of the remaining range of the EQS with each percentage drop in the battery. In retrospect though, all the effort and stress was well worth claiming a Guinness World Record title.”

    Autocar India celebrated this achievement as part of its 25 anniversary. Editor Hormazd Sorabjee remarked, “We are delighted to celebrate our 25 anniversary with a Guinness World Record title. This record of 949.0km on a single charge in adverse conditions is easily the most challenging drive we have ever undertaken. You can never be prepared enough for what Indian roads throw at you but some incredibly disciplined driving in a car like the EQS which has the best range and an efficient aerodynamic shape, helped us overcome all obstacles to achieve this amazing distance without plugging in”

    Mercedes-Benz India’s managing director & CEO, Santosh Iyer said, “I thank all the early adopters of BEVs and every EQS customer for their trust in Mercedes-Benz, for creating a greener planet, by leading this BEV transition from the front. Congratulations to the Autocar India team for accomplishing the Guinness World Record title, driving a ‘Made in India’ EQS sedan, under real and arduous driving conditions from Bengaluru to Navi Mumbai during the monsoon.”

  • Autocar and Mahindra & Mahindra’s #WomenWithDrive edition four breaks gender stereotypes

    Autocar and Mahindra & Mahindra’s #WomenWithDrive edition four breaks gender stereotypes

    Mumbai: In line with the illustrious occasion of Women’s Day, Autocar India and Mahindra & Mahindra have partnered once again for  #WomenWithDrive — a stellar community-building initiative focusing on empowering women auto enthusiasts through a curated driving experience.

    This is the fourth edition of the event.

    It will kickstart with a flagging off from The Grand Hyatt in Mumbai. A convoy of Mahindra cars driven by women from diverse professions will head to Adventure Square in Aamby Valley City on 9 March 2024. The event promises an exciting line-up of tailored events aimed to help women experience the joy of driving.

    #WomenWithDrive serves as a continuation of Autocar India and Mahindra & Mahindra’s collaborative efforts to fight gender stereotypes in the automotive industry. The initiative prides itself on providing a platform for women from various walks of life to come together with like-minded individuals and hone their skills, building a community along the way. The event also focuses on providing a space for women in traditionally male-dominated driving scenarios, thereby helping change the pre-existing perceptions around endeavours such as off-roading, and boosting the participants’ confidence behind the wheel.

    The event – which has seen a diverse line-up of participants including doctors, lawyers, and entrepreneurs in the past — has enjoyed immense success with each edition building upon the strengths of the previous one. With previous editions offering loads of excitement for the participants, and helping them showcase their skills through experiences like convoy driving, auto-crossing, off-roading, and more, the upcoming edition of #WomenWithDrive promises to deliver a day full of thrilling experiences behind the wheel, and then some.

  • The tenth edition of Mercedes-Benz Classic Car Rally 2023 is to be held on 3 December

    The tenth edition of Mercedes-Benz Classic Car Rally 2023 is to be held on 3 December

    Mumbai: Mercedes-Benz India and Autocar India are all set to celebrate the landmark tenth anniversary of the iconic Mercedes Benz Classic Car Rally (MBCCR) on 3 December.  First organised by Autocar India in 2014, the rally has grown to become one of the world’s premier automotive events and revived and encouraged interest in vintage and classic Mercedes in India. The event will be held at the Taj Lands End, in Mumbai, and the participating cars will roll elegantly from the prestigious hotel to Worli Sea Face and back. The rally will be flagged off by Adv. Ashish Shelar – president BJP Mumbai, MLA Vandre West, chief whip Bhartiya Janata Party.

    Previous editions of the MBCCR have been lauded for bringing together the very best of classic  Mercedes in India, and this milestone year, the organizers have turned the celebrations up a notch. Over  75 Mercedes-Benz cars spread across 72 different models will be on display with nearly 50 per cent of the cars making their debuts or participating after a comprehensive restoration process.

    Among the star-studded lineup are classics such as the legendary 300SL roadster – the only one of its kind in the country – alongside every generation of the SL (including facelift variants). Expect to see a  host of debutants across the board such as the ultra-luxurious Grand Mercedes-Benz 600 ‘Grosser’. The iconic R129 SL, credited with kickstarting the Goa road trip culture with its appearance in 2001’s Dil  Chahta Hai, is also expected to be among the vehicles on show.

    “Ten years is a special landmark, and we’ve gone all out to put together a compelling show. While the  MBCCR has created a vibrant community of vintage and classic car collectors, I’m especially enthused by the number of debutants at the rally. Their participation is evidence of a movement that has gathered momentum,” said Perseus Bandrawalla, who has been curating the rally since its inception.

    As always, the MBCCR will see participation from across the country, and the participant list features some well-regarded names from the vintage and classic car collectors’ fraternity. These include publisher Viveck Goenka, industrialist Yohan Poonawala, His Himanshu Sinh of Gondal,  Pratap Sinh Gaekwad, Behram Dubash, Abbas Jasdanwala, and the Bhogilal family collection other highlights at the MBCCR 2023 will include classic generations coupes, and limousines; automotive legends such as the Pagoda California Coupe and 220SE Cabriolet, and rare delights such as Adenauer models, the 500K, and the Nürburg. 

  • Chimp&z Inc bags creative mandate of Autocar India

    Chimp&z Inc bags creative mandate of Autocar India

    Mumbai: Haymarket SAC Publishing (India), a joint venture between Haymarket and Sorabjee Automotive Communications, has appointed Chimp&z Inc from Merge Infinity Global as the creative and ideation partner for its three magazines- Autocar India, Autocar Professional, and What Car?

    The accounts were won in a comprehensive pitch. The agency will conceptualise and design the brands’ digital creative strategies and communication. The scope also entails positioning, creating guidelines and assets, conceiving digital marketing and advertising campaigns for the brand. The account will be serviced from the agency’s Mumbai office.

    The brand’s partnership with the agency is based on a shared vision of crafting creative ideas that will articulate the vision, innovation, and offerings to retain its global reach, it said on Thursday.

    Autocar India editor and Haymarket SAC Hormazd director Sorabjee, said, “The team at Chimp&z are a passionate bunch, high on energy and bubbling with creativity. It’s a pleasure working with a company that shares our values for producing the best possible content, and has a ‘can do’ spirit.”

    Chimp&z Inc CEO and co-founder Angad Manchanda, said the agency is thrilled to create unconventional digital content for Autocar India. “Lavinn (co-founder) and I are both motorheads and have been ardent fans of the work Hormazd Sorabjee and his team pulled off at Autocar India. We have aligned a dedicated team of motor enthusiasts who will be leading the brand here at Chimp&z Inc and we look forward to creating powerful pieces of work for the brands,” he said.

  • Times Network joins hands with Autocar India for TV show

    Times Network joins hands with Autocar India for TV show

    MUMBAI: The Times Network has joined hands with Autocar India magazine to launch a show called The Autocar Show.

     

    It may be recalled that The Autocar Show was until now aired on Bloomberg TV India.

     

    With India becoming the fastest growing automobile market in the world and individuals looking for the best in-class products, the show will showcase reviews by car experts on ET Now and Times Now from 11 December, 2015 onwards. 

     

    The Autocar Show will air on ET Now on Fridays at 10:30 pm with repeats on Saturday (11:30 am and 3:30 pm) and Sunday (10 am and 2 pm). On Times Now, the show will be telecast on Saturdays at 6:30 pm and Sundays at 9:30 am.

     

    Autocar India is widely quoted by the media across the globe for its detailed views. In addition to providing car reviews in the most insightful manner, the magazine gives its readers unmatched access to the automobile industry news. With the likes of Autocar India editor Hormazd Sorabjee, who has three decades of experience, and Narain Karthikeyan, India’s first F1 racer set to grace the television screens, viewers are in for a engrossing and informative ride with every episode.

     

    Times Now and ET Now president – news and editor in chief Arnab Goswami said, “We are delighted to have tied up with India’s most respected experts in the automobile circuit to launch The Autocar Show. I am sure that Hormazd and his team will make the show a one-stop destination that caters to the needs of everyone interested in the magical and enticing world of automobiles. The Autocar Show, which will air on ET Now and Times Now, will add to the world class quality, variety and relevance of our programming bouquet.”

     

    Sorabjee added, “We are thrilled to have tied up with Times Network which will give a huge boost to the popularity of The Autocar Show. It’s not just the fact that both ET Now and Times Now are undisputed leaders in their genres but the high energy and passion of the Times Network that motivates us to go that extra mile to deliver cutting edge content.”

     

    The Autocar Show will review the latest Skoda Superb before any other Indian media. It will look to heighten the enthusiasm through feature activities that have never been carried out before such as driving the Lamborghini Hurracan to Khardung la Pass, the highest motorable road in the world. In addition to such feats, the show will keep viewers informed through its segment that will shed light on the automobile market scenario.