ITV

Tag: Auto

  • Uber launches UberOne to make ridesharing easier

    Uber launches UberOne to make ridesharing easier

    MUMBAI: : How many times have you been left stranded  waiting for another Uber driver to accept your request after the first has said yes and then cancelled at the last minute? 

    Almost all of us have fallen victim to this behaviour with Uber drivers at the end of a long day when we have wanted to get home after a tiring day at work or a long haul flight. 

    Well  Uber has heard travelers’ painful complaints and launched UberOne, its first membership program in India. Its intent: bring unprecedented savings and exclusive benefits to millions of riders across the country. Uber’s global membership program offers discounts and exclusive experiences for rides, helping members navigate everyday life more easily. 

    Passengers can pick up one of two membership plans: Rs  149 per month or Rs 1499 annually. Uber will also offer exciting launch period discounts on the monthly plan. With UberOne, members can access exclusive savings and benefits, making it a smart choice for riders. Members can enjoy up to 10% UberOne credits on each ride, resulting in significant savings and valuable perks. 

    As a first-of-its-kind program in the Indian ridesharing market, UberOne reflects Uber’s commitment to understanding local preferences, ensuring that its tailored offerings cater to the needs of its riders in India.
     Now here comes the clincher: preferential access to the highest-rated drivers. By prioritizing quality and reliability, members can expect an elevated experience every time they ride with Uber, ensuring their safety and convenience. Additionally, UberOne provides premium, round-the-clock customer support exclusively for members. This dedicated support team ensures quick and efficient resolutions to any issues, enhancing the overall experience for riders.

    “Mobility is essential and affordability is paramount and with the launch of Uber One, we’re excited to bring a unique membership experience to our riders in India,” says Uber India &  south Asia president Prabhjeet Singh. ” We understand the importance of value and convenience in everyday travel, and we’re committed to delivering a program that offers just that. Uber One is designed to enhance our riders’ experience and make every journey even more rewarding.”

    The membership program is available across all Uber ride options, including UberGo, Premier, XL, Reserve, Auto, Moto, Intercity, Rental, Shuttle and Package – making it accessible for a wide range of travel preferences. Uber users can sign up directly from the latest version of the Uber app, gaining immediate access to the benefits.
     

  • After two years of muted celebrations, India’s festive spirit is back once again: Disney-Star India’s Kevin Vaz

    After two years of muted celebrations, India’s festive spirit is back once again: Disney-Star India’s Kevin Vaz

    Mumbai: With the return to normalcy and restrictions having been lifted, broadcasters are upbeat about revenue growth during the festive season. Disney Star head of network entertainment channels, Kevin Vaz, is no exception. He tells Indiantelevision.com that the festive season this year is one of the best so far.

    “The sentiment of both the viewers and the advertisers is extremely positive. As a network, we have always celebrated the festive season with much fervour, and our goal this year is to up the entertainment quotient for our viewers when families sit down to watch their favourite content together. This year, we have an exciting content line-up across our Hindi and regional channels to ensure the same. With our strategically planned content pipeline, this festive season, we aim to enhance the viewing experience with more exciting content and build a deeper connection with our viewers. “

    Talking about how he sees the overall TV Adex faring during the festive season, he said that the overall market is extremely positive. “After two years of muted celebrations owing to the pandemic, India’s festive spirit is back once again. There is a great deal of optimism in the market this year and brands are eager to spend.”

    When asked about price hikes that the broadcast industry has gone for, he pointed out that local advertisers have come back after two years and high pricing categories are also reviving, which is adding to the AdEx this festive season. “Also, to ensure higher absorption capabilities, we have lined up our best festive content to entertain the viewers. There are various tentpole properties, festive events, and blockbuster movies planned, improving the overall monetisation capacities of the broadcasters. The advertisers will leverage these to reach out to their customers during the festive season, thus driving overall adex growth.”

    When asked if inflation has been a challenge to yield maximisation during the festive season, he explained that brands have not had the opportunity to engage with their target audience in the last two years and this year there is no stopping them.

    He elaborated on the strategy to work with national and local brands in India. Onam always sets the tone for the festive season. He said, “From what we have witnessed on our Malayalam channels, I can say the season is off to a great start. There is a rise in the local/retail sectors coming forward, aided by positive consumer sentiment. Similarly, Ganesh Chaturthi and Dasshera were great for Star Pravah and Star Jalsha, respectively. All of this has already paved the way for the upcoming Diwali outputs.”

    He also noted that there is more brand integration compared to last year. “Brands are increasingly looking for innovative brand solutions to engage the audience. Maruti Suzuki launched its latest car, the Grand Vitara, on Star Plus’ non-fiction show Ravivaar with Star Parivaar. Reliance Trends collaborated with us on Star Jalsha to launch the celebratory campaign, Trends Saj Parbon 2022, to usher in the spirit of Durga Puja and inclusivity. We are also seeing brands like Flipkart and Max Fashion doing vignettes to increase their festive sales.”

    In terms of spending by various categories, he said that categories like consumer durables, electronics, retail, jewellery, fashion, and lifestyle are going all out this season. “These categories provide the boost and make the difference between a festive quarter and a regular quarter. Some categories have not been able to advertise for the last two years; they are coming back with a bang.”

    When asked about how much of TV’s annual ad spend happens during the festive season, normally, he said that in the last two years, the share of TV’s annual spend during the festive season increased drastically due to other months impacted by the pandemic. “This year we are seeing similar trends to the pre-pandemic year 2019, where the share during the festive quarter was higher than other quarters marked by categories like consumer durables, electronics, retail, jewellery, fashion, and lifestyle.”

    “The festive season is a great time for categories like consumer durables, electronics, retail, jewellery, fashion, and lifestyle to advertise. While the regular categories like FMCG and e-commerce continue to advertise all year round, it is these categories that drive the festive spending.”

    He, however, added that the biggest icing on the cake is the auto industry. “Normally we would see two or three manufacturers advertising during Onam. But this year, every manufacturer was advertising. That will be the standout category this time. In fact, Maruti Suzuki launched its latest car, the Grand Vitara, on Star Plus’ non-fiction show Ravivaar with Star Parivaar.“

    Content line-up

    For Onam celebrations, Asianet had a line-up of movies and shows like Bro Daddy, Bheeshma, Twenty One, and Lalitham Sundaram. During the season, the channel brought special non-fiction formats, including cookery and celebrity chat shows.

    Asianet announced the tagline “Anudinam Valarunna Atmabandham” (a relationship that grows every day). The theme and proposition of Onam, he explains, was to help Malayalis celebrate with the best entertainment on offer – blockbusters, events, Onam themed shows etc.

    In Maharashtra, viewers witnessed Star Pravah Ganeshutsav 2022 to welcome Ganesh Chaturthi. In West Bengal, the prime attraction was Mahalaya. This was a two-hour pre-festive event paying special tribute to Devi Durga, and Vaz said that it witnessed more colour and energy.

    Star Jalsha launched a non-fiction show called Dance Dance Junior Season Three (on 6 August) in Bengal, in which the participants celebrated Durga Puja through the dance medium.

    Tamil and Telugu audiences were delighted by the grand and much loved show Bigg Boss at Star Maa on 4 September and at Star Vijay on 2 October. 

    In Hindi, Star Plus launched Rajjo on 22 August.

    For movie-loving audiences, blockbusters were aired across the Disney Star network – Vikram (Star Gold, Star Vijay, Star Maa, Star Suvarna and Asianet), Akshay Kumar starrer Samrat Prithviraj and Ranbir Kapoor’s Shamshera (Star Gold), Kaathuvaakula Rendu Kaadhal on Star Vijay, Kishmish & Belashuru on Star Jalsha.

  • Zeel’s Ashish Sehgal’s positive ad outlook for Q1’23

    Zeel’s Ashish Sehgal’s positive ad outlook for Q1’23

    Mumbai: Ouch! Speak to any senior advertising or media agency official or even a broadcast sales executive, and they all seem to be yelping in pain, courtesy the evaporation of premium ad spends by innovative and new age digital startups. Forced by investors to tidy up their operations and balance-sheets, the latter have been focusing on consolidation, rather than going berserk spending big on giddying growth through advertising and marketing.

    However, this is not causing broadcast major Zee Entertainment Enterprises Ltd (Zeel) chief growth officer of ad sales Ashish Sehgal to have any sleepless nights. A sales veteran, he’s witnessed the ups and downs that the media industry goes through periodically – needless to say, he’s seen it all.

    Sehgal believes that the silver lining of the advertising drought is that the fast moving consumer goods (FMCG) category has to an extent, come to the rescue and is cushioning some of the blows. He estimates that TV ad spends during the festive season, which is on currently, will show a growth of seven to eight per cent.

    Those used to the heady growth figures of 10-20 per cent may consider this too low, but one has to remember that this growth is coming in at a time of economic upheaval, crashing of global currencies, high fuel costs and rising inflation.

    “The way things have been while it was good, the festive season could have been better. The absence of new clients has made a difference. E-commerce has also reduced spending a bit. While inventory has been going jam-packed, the premium money has not come in the festive season. This has been made up for by the FMCGs to an extent, and TV will see an ad revenue growth during the festive season. This is a good sign as this category will continue to spend even beyond the festive season.”

    He also notes that the TV industry has gone in for a rate hike across the board, which was long overdue. TV viewership was affected in June and August. But post August, the number of eyeballs glued to TV has grown, which is why the FMCG category is spending a lot more.

    Sehgal highlights that general entertainment channels (GECs) are starting to get the reach that they were delivering earlier. Categories like beauty will count on the festive season heavily with the top five advertisers on TV coming in from FMCGs. He feels that the latter’s contribution to overall TV adex could rise by five per cent this festive season compared to the previous year.

    The scenario for 2023

    Sehgal believes that the situation can only improve going forward in Q1 ’23 with spends going up for television advertising and overall ad expenditure. “Every category may come back,” he reiterates.

    He says there are enough signals emanating from the market. Amongst them, the expected spurt in marketing spends by the automobile sector will fire more in the coming months.  “Demand was high during the festive season but supply was low due to the earlier supply issues. So they did not advertise much,” he declares. “They will spend some money in November and December to sell the remaining inventory. That may be a small burst. But now that production capacity has gone up, they will have new launches in Q1’23. That is when they will spend it.”

    “Also, for some new age categories, D2C companies like ed-tech could have digested their heady growth by then. Of course, the banking, financial services and insurance (BFSI) category – say companies like Policybazaar – will be strong in Q1’23, so some of the premium money that was missing in the festive season could come in then,” Sehgal asserts.

    Then, the funding tap for startups could once again open and start flowing by January 2023.

    “This year they have been trying to balance out their bottom line. How long will they continue to do that? They will have to look at growth as well. Hopefully, they will start triggering spends in Q1 ’23,” he says.

    According to him, with FMCG input costs going down, companies will be forced to pass on the benefits to customers through price cuts and promotions. “So they will have to advertise more to promote that,” he says. “A lot will hinge on FMCGs implementing price cuts and promotions. Right now, that has not happened, maybe due to a fear of raw material inflation returning.”

    But he says the FMCG companies would benefit immensely if they slash prices. “Consumer sentiment will bounce back. More consumption will happen. Things look good for Q1’23 as long as no adverse issues come from Europe and America.”

    Sehgal discloses that while travel and tourism ad spends have risen now, most of those are going into print and social media. “TV, too, will get some state tourism ad spend money whether it is on news media, GECs or on regional channels,” he says.

    He feels that while ad spend on OTT platforms is growing, it is seen as an add-on to TV – especially in entertainment. “Whenever there is a TV campaign, the same person likes to also advertise on OTT. OTT helps them add on to their TV reach. It is not an either-or situation,” he explains.

    For the industry’s sake and his too, here’s hoping Sehgal’s forecast does come true!

  • Wavemaker India names Vishal Jacob as chief transformation officer

    Wavemaker India names Vishal Jacob as chief transformation officer

    Mumbai: GroupM’s media agency Wavemaker India on Tuesday announced Vishal Jacob as the chief transformation officer. Vishal will take on the additional responsibility in addition to his existing role as chief digital officer.

    In this extended role, Vishal will work with office heads and business leaders to structure and create diverse skill sets within business teams to manage current and future business requirements. He will also work along with practice leads to break silos and create more cross-functional teams to deliver unified solutions to clients, one of Wavemaker’s key focus areas. Vishal will also work on strengthening existing capabilities beyond digital and incubating new ones that will make Wavemaker’s future ready for the challenges.

    Wavemaker South Asia CEO Ajay Gupte said, “The environment around us is rapidly changing, and we need to continuously upskill ourselves to lead this change so that we continue to provide unique and innovative solutions for our clients. With Vishal taking over the additional responsibility of transformation, we will be better placed to craft customised strategic initiatives, particularly related to digitalization and driving company culture.”

    Speaking on this new role, Vishal Jacob said, “Consumer behaviour and the media landscape are forever evolving. Embracing these changes through a culture of agility becomes critical for success. Driving this transformation at an organisational level is highly challenging yet very exciting, and I am looking forward to it.”

    Vishal started his digital journey with GroupM in 2005. He has led and assisted clients across industries (auto, FMCG, telco, media, and retail) in their digital transformation journey, hinging it on creating a connected ecosystem of paid, owned, and earned properties. Vishal has also authored a book called “Connecting with Yourself: Why we Think, Feel, and Act the Way We Do.” He is a certified coach from ICF with further specialisation in transactional analysis and NLP, and he continues to nurture and coach talent to prepare them for leadership roles.

  • Jagran New Media continues to grow; crosses 100 mn users mark

    Jagran New Media continues to grow; crosses 100 mn users mark

    Mumbai: Jagran New Media (JNM), a digital arm of Jagran Prakashan said that it has surpassed 100 million users in the news/information category. According to the report ‘Comscore MMX Multi-Platform: June’22,’ as JNM reported, the company registered a growth of 19 per cent in total unique visitors to 100.60 million. With 384 million total views and 485 million minutes time spent, JNM said that it has witnessed an annual growth of four per cent in total unique visitors and consolidated its position as one of India’s top ten news and information publishers, which augurs well for monetisation.

    Jagran New Media provides real-time content across genres, with news and politics being the primary drivers. Education, lifestyle, health, auto, and technology are also significant contributors to this growth, it said.

    Jagran New Media CEO Bharat Gupta said, “Content, technology, and policy are the new building blocks for any new-age media company. Our mission is to produce factual and credible content that enables and empowers the new India through knowledge, information, and POV towards better health, better education, and better growth, leading to an inclusive and progressive society. We have made significant investments in content + technology to provide an engaging and secure experience at the product end, while also protecting the digital expansion of Cookie Fadeout through the use of the DMP.” 

    “News/information category witnessed a drop in FY 2021-22. The algorithm change aimed at making the news ecosystem more expert-driven, authoritative, and trust-based, as well as the post-UP election traffic, were the two big reasons for this drop. Eight out of the top 10 news and information companies witnessed a sharp annual decline. Thanks to our audience-first strategy, wherein we have different products for different audience segments, which helped Jagran New Media witness growth. In all, we are gearing up for the next billion users by way of a scalable and sustainable business model,” he further explained.

    Jagran New Media chief revenue officer Gaurav Arora said, “We are all set for the festive season and are hopeful of an action-packed season this year. Our primary goal at Jagran is to reach out to our advertisers with innovative solutions across genres. The segmented approach has previously yielded results, and we are currently aiming high in the auto, tech, lifestyle, FMCG, and gaming categories as part of our overall revenue plan. We are introducing new products and IP’s to enable brand solutions that are out of the ordinary.”

    Jagran New Media has an array of offerings under the media and publishing category. Within the Hindi news and information category, the company’s flagship brand, Jagran.com, further consolidated its position with constant growth in terms of users, page views, and time spent. It clocked a reach of 44.61 million unique visitors, 166 million total views, and 229 million total minutes of reach.

    In the education category, JagranJosh.com said that it has 43.79 million total unique visitors, 124 million total views, and 140 million minutes of spent time and registered a growth of 98 per cent in total unique visitors, 86 per cent in total views, and 87 per cent in total minutes. JagranJosh.com also registered an annual growth of 138 per cent in total unique visitors, 167 per cent in total views, and 171 per cent in total minutes.

    In the health segment, Onlymyhealth.com maintained its leadership position in the Indian health-information category with 7.09 million total unique visitors, 11 million total views, and 13 million total minutes time spent, registering a monthly growth of 30 per cent in total unique visitors, 41 per cent in total views, and 30 per cent in total minutes, and an annual growth of 91 per cent in total unique visitors, 23 per cent in total views, and a 28 per cent increase in total minutes.

    In the women’s and lifestyle category, HerZindagi.com maintained 18.22 million total unique visitors, 28 million total views, and 31 million total minutes. JNM consolidated its video presence by clocking 67.18 million video views and witnessed a growth of 120 per cent during the month of June’22 (Source: YT analytics).

  • TV advertising stares at a stressful quarter amid low market sentiment

    TV advertising stares at a stressful quarter amid low market sentiment

    KOLKATA: Television advertising is expected to bounce back this year, courtesy a power-packed live sports line-up. While the January-March period has been exceptionally good for the industry, there has been a sudden reversal since then – IPL 2021 has been halted midway, partial lockdown has been imposed in several states, and the augury of a third wave of the Covid2019 pandemic have raised the question whether the year will pan out as initially forecast. It is for certain that this quarter will be under stress, experts said in a virtual roundtable organised by Indiantelevision.com.

    One of the major talking points at The Television Ad Room, moderated by Indiantelevision.com founder, CEO & editor-in-chief Anil Wanvari, was how the spend on IPL would be reallocated. As the cricket festival is a high-profile media event, cancelling it would result in a massive setback, Madison Media Sigma CEO Vanita Keswani acknowledged. However, it should be taken in true spirits by the advertisers and stakeholders involved due to health and safety concerns.

    Undoubtedly, monies will have to be switched around, plans for upcoming launches and campaigns will need to be recalibrated, panelists concurred. In this highly volatile situation, planners have to be more agile than ever, Keswani noted.

    Policybazaar brand marketing head Samir Sethi agreed that the suspension of the IPL will be tough for brands that planned around the league, albeit the safety angle should be considered. Now, advertisers will have to look somewhere else to make up for the loss of eyeballs. Nonetheless, it would not be possible to fully compensate for the loss due to the mammoth viewership of IPL.

    “We went in with the mindset that what if there is a cancellation. We had a Plan B early on and ensured to be nimble to switchover. Half the event is gone – which is the good news, because there’s exposure for brands to that extent,” OMD India CEO Priti Murthy said.

    Moreover, this May is a month when advertisers don’t want to go aggressive on media. Looking at the market reality, the spike in cases, lockdowns in different states, suspending IPL could be a blessing in disguise; otherwise, advertisers would not have been able to pull out easily. Hence, they can now look at more digital-led, content-led campaigns, Murthy added.

    While a pre-planned strategy can be more focused on content-led high impact digital marketing, Keswani is of the view that the roles of TV and digital are intertwined, not exchangeable. The television spend for IPL will not go totally into digital but can be fragmented and dispersed. However, a lot of the brands may not want to put the same amount of money in the quarter.

    Already, many businesses have decided to go slow and want to look at the next quarter. In addition to that, consumer sentiment is also not right in the present scenario.

    Following the outbreak of the pandemic, several brands had pulled out of advertising entirely last year, but 2021 will not repeat the trend. Although many categories will be affected, this year will see work in motion. For example, auto, luxury FMCG, consumer durables will be affected but essential FMCG, e-commerce will continue to grow.

    “Businesses have figured out a way to operate in this volatile environment. Spends are not going to be completely pulled back in any category. There will be recalibration and rethinking but things are going to keep moving,” Policybazaar’s Sethi commented.

    Yamaha Motor India Sales marketing head Vijay Kaul added that if a brand has already invested money in a regular platform, it’s also not good to hold back. In case of the IPL, it would be wise for brands that have already carried out launches not to stopper their advertising spends and lose the momentum they have gained. There will be a rejig in terms of switching to digital, he agreed, but the brands will back it up with TV too.

    For Yamaha Motor, both TV and digital are the preferred modes of advertising. But with the IPL off the table now, the kind of money that they had set aside may be reallocated to subsequent quarters. While the brand will not pull out of media, it will be cautious with its ad budget given the unpredictability of the situation. However, the two-wheeler maker may double its spends in the festive season again if the current state of affairs improves.

    While every business is differently affected, they will continue to spend depending on the nature, dynamics of business, Sethi said. But brands will try to be very careful when spending big bucks. Big-ticket launches may get delayed in the next one-two months, events like sale days may get postponed, he noted.

    Despite the momentary headwinds, TV advertising will grow this year, at a double-digit rate, experts asserted.

  • Mahindra Auto reports 10.3% decline in December sales

    Mahindra Auto reports 10.3% decline in December sales

    MUMBAI: Mahindra & Mahindra, a part of the $19.4 billion Mahindra Group, reported a 10.3 per cent drop in overall auto sales (passenger vehicles + commercial vehicles + exports) for the month of December 2020. The number of vehicles sold stood at 35,187 vehicles, down from 39,230 in December last year.

    In the utility vehicles segment, Mahindra sold 16,050 vehicles in December 2020, compared to 15,225 vehicles in December 2019, registering a growth of five per cent.

    The passenger vehicles segment (which includes SUVs, cars and vans) sold 16,182 vehicles in December 2020, a growth of three per cent over the same period last year.

    M&M CEO automotive division Veejay Nakra said, “At Mahindra, we have witnessed a growth of five per cent in utility vehicles in the month of December. Our overall sales have been affected due to the continuing supply chain challenges related to the constantly changing global environment, more specifically the supply shortage of micro-processors (semiconductors) used in electronic control units (ECUs). Demand continues to remain strong even after the festive season and as we get into the new year.”

    Exports for the month of December 2020 were at 2,210 vehicles.

  • Concept Public Relations bags the PR mandate of Epigamia

    Concept Public Relations bags the PR mandate of Epigamia

    Mumbai: Concept Public Relations India (part of the Concept Communications Group), has recently bagged the communications mandate for Epigamia after a competitive, multi-agency pitch contested by the top public relations agencies in India. The brand will be managed from the Mumbai (Head Office) of the agency. Concept will be responsible for handling media relations, strategic communications and brand advisory services for the brand.

    Commenting on the partnership, Siddarth Menon, Chief Marketing Officer, Drums Food International Pvt. Ltd. (Epigamia) said, “We are super kicked to have Concept PR partner us in our PR and Communication mandates. We look forward to leaning on their experience as we continue to increase our brand and geographic footprint”

    On winning the mandate, Ashish Jalan, Director & CEO, Concept Public Relations added, “Epigamia is India’s leading branded fresh FMCG brand and we are truly honored to have been awarded this immense responsibility. Our primary objective will be to develop a compelling communications narrative and advise the brand in navigating this new age of exponential change, new age consumers and increase its brand resonance through the various communications channels available. Concept has always been at the forefront of ideation and we are happy that Epigamia has seen this in our thinking.”

    The new client will help Concept Public Relations further augment its diverse client portfolio which spans across sectors such as Healthcare, BFSI, Auto, Lifestyle, Technology, Real Estate, Entertainment and Government. With experience in various verticals, enhanced emphasis on quality deliverables through innovative planning and execution successful campaigns, the agency envisions being one of the most reputed agencies in India in the coming years. 

  • Ad volumes for auto sector witnessed 36% growth during festive season in 2020: BARC

    Ad volumes for auto sector witnessed 36% growth during festive season in 2020: BARC

    New Delhi: Every product category has been hit in 2020 by the pandemic and lockdowns. The sales for most of these product, categories got impacted as people were restricted to their homes and were reluctant in spending money even after the lockdowns were over.

    Initially, the advertising volumes of many such categories was also hit but soon it started reviving as marketing heads realised that it is not the time to stop but to be even more aggressive if they wanted to make the best out of this year.

    Automobile is one such category that was affected. Most brands did not make a sale of a single unit in the lockdown period (excluding exports). However, once the lockdown was lifted, the brands started opening up their showrooms and retail experience centers and started inviting customers to come and sample their product.

    Initially, the response of audiences was slow but digital marketing came to the rescue as many of these brands created a virtual experience of their product and created enough content around it for the customer to research and find information that he/she was looking for.

     

     

    Slowly, the customers also started returning to the retail centers. And, if we go by the festive season reports, the sales for several of two-wheeler and four-wheeler brands have increased. These reports have induced a lot of positivity in the industry and a lot of it has also come from the massive advertising campaigns taken by the brands across national and regional channels.

    Broadcast Audience Research Council (BARC) has released a report comparing the ad volumes and share of the automobile industry for 2019 and 2020 between 1 Oct and 27 Nov (festive season).

     

     

    The report states that the ad volumes for the automobile sector have grown by 36 per cent in 2020. In 2019, the total advertising done during this period was around 9.3 million seconds which grew to 12.6 million seconds in 2020.

    Also, the ad volumes for four-wheelers have increased by two times. In 2019, there were approximately 2.39 million seconds of advertising while in 2020, there have been more than 5.86 million seconds of advertising. The ad volume share has also increased from 26 per cent to 46 per cent in the last year.

     It will be interesting to see if the industry can carry forward this momentum and continue selling the products.

  • Inkspell acknowledges frontrunners in India through Drivers of Digital Awards

    Inkspell acknowledges frontrunners in India through Drivers of Digital Awards

    Inkspell announced the much awaited results of the Drivers of Digital Awards 2016 – India Chapter (DOD Awards) on 28 September, 2016. This event was conceptualized with the idea of furtherance of the ongoing digital momentum in India. The DOD Awards also aligns itself with the Government’s visionary programmes like ‘Digital India’ and ‘Start-up India’.

    Following were the Winners in various categories in the glittering DOD awards ceremony:

    Special Awards
    Best Digital Enterprise Tech Mahindra
    Digital Entrepreneur of the Year Vineet Bajpai
    Digital Person of the Year Uday Sodhi
    Digital Startup of the Year Indus OS
    Digital Agency of the Year WATConsult
    Digital Marketing Awards
    Best Engagement in a Digital Campaign Vero Moda Campaign by WATConsult
    Best Digital Integrated Campaign Reliance #KisseKamyabiKe by Fruitbowl Digital
    Best Digital Marketing Analytics HCL Technologies
    Best Display Campaign CarTrade Campaign by Sociomantic
    Best Display Campaign World TV Premiere of Singh Is Bliing by Zee Entertainment
    Best Email Marketing Campaign Via.com by Octane – The Biggest Online Travel Sale Campaign
    Best Engagement in a Mobile Campaign Myntra Mini Game by Gameloft
    Best Mobile Marketing Campaign Sumit Sambhal Lega Interactive Masthead by Star TV
    Best Performance-driven Campaign Reliance Energy Online Reputation Management by Fruitbowl Digital
    Best Search Marketing Campaign Royal Sundaram SEO by iProspect
    Best Social Media Marketing Campaign Ariel Dads Share the Load by MediaCom
    Best Viral Marketing Campaign Trumping Donald – A TE-A-ME Intervention by ARM Digital
    Best Innovation in a Digital Campaign Himalaya MEN IPL Campaign by WATConsult
    Website Awards
    Best Website – Coupons/Deals/Cashbacks GoPaisa.com
    Best eCommerce website by a Retail Brand Titan eStore by Titan Company
    Best eCommerce website in a Specialised Category Bajaj Allianz Life Insurance
    Best Website – Educational Da Vinci Learning by ADG Online
    Best Website – Entertainment ESPNcricinfo – CRICIQ by ESPN Digital
    Best Website – Financial Services/Banking YES Bank
    Best Website – Local language Aaj Tak by India Today Group
    Best Website – News content DainikBhaskar.com by Dainik Bhaskar Digital
    Best Online Classified Website IndiaMART by IndiaMART InterMESH
    Best Website – Travel AWATAR by KSRTC
    Best Website – Personal Blog/Website ShoutMeLoud by Harsh Agrawal
    Mobile Awards
    Best Mobile App – Entertainment SonyLIV App by Prodigitz
    Best Mobile App -Financial Services/Banking Moneycontrol by E-Eighteen.com
    Best Mobile App – Healthcare/Fitness Stemetil VR by Abbott Healthcare
    Innovative Mobile App Karnataka Mobile One by IMI Mobile
    Best Mobile App – Game Asphalt Airborne by Gameloft
    Best Mobile App – News The Indian Express by IE Online
    Best Online Classified Mobile App Talentrack by Fameposter Career Services
    Best Mobile App – Travel IRCTC AIR by IRCTC
    Digital Financial Awards
    Digital Bank of the Year YES Bank
    Best Digital Payment Facilitator NextGen Telesolutions
    Best Financial Innovation Leopard Integrated Tablet POS and microATM by Evolute Systems
    Best Prepaid Card/Product DCB Prepaid Cards by DCB Bank
    Best Digital Wallet Pockets by ICICI Bank

    The objective of the Drivers of Digital Awards was to motivate the agencies and enterprises to continue doing phenomenal work for the uplift of the digital economy in the country. More than 700 Brands, Agencies, and professionals were in competition for the coveted trophy. The ceremony witnessed more than 500 plus professionals from the following industries: Digital marketing, e-Commerce & m-Commerce, Media, FMCG, BFSI, Auto, Electronics, OEMs, Technology and Conglomerates.

    About Inkspell Solutions:
    Inkspell Solutions is an avant-garde business intelligence and enterprise appraisal institution.

    It was founded with the objective of untangling the business-to-business (B2B) marketing convolutions in today’s hybrid-media age and providing simple yet effective platforms and solutions for businesses to effectively reach out to and communicate with their target market.

    Through a team of experts with exhaustive industry know-how, extensive network across sectors and the proficiency to conduct comprehensive, large-scale primary and secondary research, Inkspell helps companies formulate marketing strategies pertaining to their business needs, implement the marketing plans, and deliver market performances. It operates across old-school and the new-age media in a cohesive manner to ensure that the reach of the Digital media complements the impact of the ATL and BTL channels. It also formulates research reports for industry players to map the upcoming trends and practices in the business and keep a track of changing consumer behavior and choices.

    Inkspell holds expertise in the areas of large scale conferences and summits; roundtable meetings, seminars, and discussions; employee engagement and motivation activities; MICE events: mall activations, offsite trips, innovative OOH media programs; corporate branding and media buying; research reports and whitepapers.

    Click here to visit Drivers of Digital Awards 2016 – www.dodawards.in