Tag: Authored Note

  • Guest column: CEO of the Year Rajiv Bakshi shares his learnings

    Guest column: CEO of the Year Rajiv Bakshi shares his learnings

    MUMBAI: Over the past few years, young executives and management students have reached out asking for advice on how to plan a successful and rewarding career. I am no certified expert, and I am still striving, grasping and improving each day; but I think I should share some learnings from my career. Hopefully, they come in good use in your journey.

    Starting off as a young management trainee in 1999 to being awarded the CEO of the Year has been a fulfilling ride, packed with opportunities, surprises, failures and joy. In the first of the series (this is me being blatantly hopeful), seven notes for early stage professionals:

    1.    Do the small things perfectly, and primed for the big day: We are all excited and eager to lead the top initiatives of the company, often not realising that we are not yet prepared for it. The best use of your time would be to execute your daily tasks, however small and insignificant, with perfection. It will build the right attitude and character, and will lead you to scale high performance benchmarks. When you take over the big project, you should be 110 per cent ready.

    2.    Relax, you are not so important: Too much time is spent worrying about the reaction, perception or consequence of actions. In doing so, authenticity is sacrificed and opportunities are passed over. Every action will lead to a reaction. Chill and give your honest best to every task. Be consistent with your approach. Don’t self-judge, enough people will be doing it for you.

    3.    Break the Rules: Rules are often expectation benchmarks basis the past experience. In a dramatic and disruptive environment, how far can you go if just you adhere to the done and dusted rules. Remember, break the rules, not the law or trust. Take bold risks.

    4.    Only thing finite is time, use it well! You will not be 25 again. Most of the events may never get repeated. There is no undo button in life. The 1 per cent achievers have used time well. Plan your year, month, week and day as well as you can.

    5.    Be proud to be different: Let that be the biggest risk you take! We are all distinct. Our life paths have been unique. Our circumstances are contrasted. However, our goals and aspirations are quite similar. To realise them, don’t try to merge with the crowd. It reminds of something I read many years back, “we all want to go to heaven, but none of us want to die.” If you want to stand out in a group, you will have to do better than wear neon yellow. Let the real you shine up in the room. Be authentic and be proud of it. The world is craving for diversity. You will be helping their cause.

    6.    Life is a continuous trade off: Be ready to sacrifice! I learnt this from my HBS professor Sunil Gupta. Trade off. It’s a core ingredient in defining corporate and brand strategy. Wanting it all is a sure route for stress and anxiety. I am not suggesting that you have to ignore the important tasks, people and goals, except that you will have to learn to prioritise. Train your mind to be able to make those tough decisions, be it in personal or professional lives, especially when they come in conflict. What is more critical for your overall well-being and aspirations is a personal choice. Make that choice, and stand firmly by it.

    7.    It’s the companion,and neither the journey nor the destination that you enjoy most: When you commence a long journey – colleagues, friends and family will be your biggest asset. Value them and their contribution. Surround yourself with a group of well-wishers, critics, coaches and role models. Riding alone is quite a boring affair. There is no joy is reaching a destination alone. Even scaling the Everest is a group expedition.

    (The author is chief operations officer – revenue at Zee Entertainment Enterprises Ltd. The views expressed here are his own and Indiantelevision.com may not subscribe to them.)

  • Guest column: Looking back and beyond

    Guest column: Looking back and beyond

    Mumbai: Looking back, none of us had remotely fathomed the enduring chaos that 2020 would unfold. More than the startling impact of the global pandemic, I believe it was the abruptness of the situation, subsequent lockdowns and the looming uncertainty that caught us off guard. However, though in the face of adversity, the undying human spirit coupled with technology helped us adapt quickly to the disruptive reality. An overwhelming year as this introduced us to the humane side of technology that kept us connected and fastened us to some semblance of stability. 

    Undeniably, the impact on businesses was harder. For media and entertainment, the complete halt on shoots and production was a major roadblock, but I feel the hurdles prompted content creators to realign their programming choices, adapt to changing trends and be more accepting of risks. The skyrocketing success of the most iconic shows from the past made headlines, generated viewership growth and reinstated the power of content that engages and inspires. Not only did this lead to a surge in family viewing in 2020 but was key to the 20 per cent increase in daytime viewership including a spike in average time spent on television (as per a BARC –Nielsen Report).

    This reassuring response spilled over to niche categories like Infotainment and English movies as well with the latter surging by 95 per cent in non-prime time viewership. To cater to the new set of viewers on Sony BBC Earth and Sony Pix, we introduced afternoon slots and expanded our offerings that opened to positive feedback. Our marketing and programming innovations were driven by this sole intent of being a consumer-first brand and be visible at all touchpoints.

    Talking of touchpoints, social media topped that list with a growth of over 87 per cent as per industry estimates (as per Hammerkopf Consumer Snapshot Survey). With more than four hours being spent on the platforms daily post lockdown, social media engagement led brands to explore avenues that would connect across demographics and geographies. Launching AR Filters on Instagram and Facebook and hosting FB Live Workshops for Sony BBC Earth and Sony PIX were reflective of this paradigm shift.

    Another pioneering transition was in education, with the surge in digital learning, it opened brands to the benefits of constant engagement and showcasing of more content. Driven by the purpose of offering a holistic experience to young minds and reach more students, we ensured an online presence for our existing school contact programme. This was achieved via a microsite that hosted e-bulletins, recorded videos, live interactions and more. With more than 3.6L pageviews and increasing by the day, this has emerged as an effective delivery mechanism for us, and I believe it is here to stay.

    As regards online engagement, Sony Pix hosted an online gaming tournament with around two thousand gamers that fetched more than one million-plus views.

    In culmination, from a business standpoint, I feel understanding of audience behaviour, adaptability and innovation were my biggest takeaways of 2020. Despite the challenges, Sony Pix managed to chart growth in consumer viewership and reach.

    On a personal level, I hope we remember 2020 not just as a year of impediments but as one that gave us a chance to pause, reflect and rejig our way of life. Forward to 2021, I wish for all to start over with more empathy and awareness towards self and the world at large as we inch towards a year of hope.

    (The author is Sony Pictures Networks India English cluster business head Tushar Shah. Indiantelevision.com may not subscribe to his views)