MUMBAI: Miditech has won two awards in the 31st All India Radio & TV Advertising practitioners’ Association (Rapa) Awards 2005. The first one is for Sony’s Deal Ya No Deal, which won in the game show category in Hindi and the second for Pogo’s Music Art Dance (M.A.D) in the children’s serial category.
Deal Ya No Deal, which is in its third season is a show that tests a contestant’s ability to make the right choices and survive in a game of luck, risk and tension, given a choice of 22 cash boxes, which might have anything up to Rs 10 million. Rajeev Khandelwal now hosts the show, which was earlier being hosted by R Madhavan and then Mandira Bedi.
International versions of Deal Ya No Deal have enjoyed high viewership worldwide including Argentina, Australia, Austria, Belgium, Chile, Croatia, France, Germany, Hungary, Italy, Israel, Mexico, the Middle East, the Netherlands, Russia, Turkey and Thailand.
M.A.D. is a unique, refreshingly original and exciting series for pre-adolescent children. Each week, with the help of a couple of mini M.A.D. kids, our hosts, explore a theme through music, art and dance. Whether it be using familiar items to create innovative and engaging things, trying stunts like using their whole bodies as paintbrushes, creating musical acrobatics and rhythmic dancing or looking through the viewers gallery, we always take our audience with us, encouraging kids to re-evaluate the things they see and hear every day.
The Rapa is one of India’s oldest associations of media professionals. It came into existence over 31 years ago and has contributed significantly towards promoting audio visual works of excellence. Every year the awards function recognises and honours outstanding radio and television productions and the people who create them.
