ITV

Tag: Australian Open

  • Multi Screen Media Network acquires exclusive broadcast rights of the ATP World Tour

    Multi Screen Media Network acquires exclusive broadcast rights of the ATP World Tour

    MUMBAI: Multi Screen Media Network has announced that it has acquired the exclusive rights to broadcast tournaments as part of the global Elite – Men’s Professional Tennis Circuit; the ATP World Tour, for the next 5 years commencing January 2016.

     

    As part of the rights package, the network will air the live telecast of ATP’s premium tier events, the ATP World Tour Masters 1000 events and the ATP World Tour 500 events alongside the prestigious season-ending Barclays ATP World Tour Finals. In addition to the live telecast, the channel will broadcast the highlights and the news service which will include player interviews around the series of tournaments.

     

    The ATP World Tour is therefore yet another addition to the network’s line-up of live tennis events which presently includes the Australian Open and the Champions Tennis League.

     

    Speaking on the new development MSM CEO NP Singh said, “Sports in India have a strong cultural significance and a way of unifying viewership across audiences.  Tennis is a high-consumption sport and the ATP reflects the best of men’s tennis globally. Our association with ATP is a strategic step in the direction of firmly establishing our commitment to tennis which is recognized as one of the most followed sports in the world.”

     

    Sony SIX and KIX business head Prasana Krishnan asserted, “The ATP World Tour will feature the world’s best tennis players on our network throughout the year. Our fans can now look forward to the world’s top ranked players in men’s professional tennis. This is a valued addition to our line-up of major tennis events on our network, making it the one-stop TV destination for tennis enthusiasts.”

     

    Commenting on the deal ATP Media CEO Mark Webster, “We are delighted that MSM has acquired the rights to the ATP World Tour Masters 1000 and 500 events along with our season finale, the Barclays ATP World Tour Finals. We are certain that MSM will provide the passion and superb production values required to showcase the finest male tennis players competing at the world’s most exciting venues.”

     

    The ATP tournaments determine player rankings as well as the seeding for the Grand Slam tournaments. The men’s tennis season concludes each year with the Barclays ATP World Tour Finals which is now considered the biggest tournament outside of the four Majors and often determines the year-end No. 1 Emirates ATP Ranking. The event is notable for some outstanding matches in the sport’s history due to its unique round-robin format.

  • Sony Six bags broadcasting rights for Australian Open

    Sony Six bags broadcasting rights for Australian Open

    MUMBAI: The sports channel from the Multi Screen Media bouquet, Sony Six, has been establishing itself as a channel in broadcasting non-cricket sports. Late last year, the channel had won the exclusive broadcasting rights to the Pakistan vs Sri Lanka cricket series.

     

    Continuing with the trend, it has now bagged the exclusive broadcast rights for the Australian Open – the Grand Slam of Asia-Pacific, in India for a duration of five years. The channel will solely telecast all matches of the tournament live from 2015 till 2019. 

     

     On the acquisition, the newly anointed MSM CEO NP Singh said, “Over the years, the Australian Open has established itself as one of the most revered competitions in the hearts of Asian sports fans. With the strong equity that the sport enjoys, we are committed to further expand the distribution of the tournament and strengthen our position in the market”.

     

    The Australian Open will be the channel’s first entry into broadcasting Tennis majors, having shown select ATP tournaments earlier. Apart from this, the channel exclusively broadcasts international sporting properties like Pepsi IPL, UEFA Euro 2016, Qualifiers for UEFA Euro 2016 and the European qualifiers for FIFA World Cup 2018, NBA, Ultimate Fighting Championship (UFC) and TNA

     

    Sony Six EVP & business head Prasana Krishnan said, “This acquisition signifies another endeavor by Sony Six into bringing diverse sports offerings for its viewers. The Australian Open is seen as the paramount opener to the Grand Slam competitions and we are proud to have this prestigious event in our bouquet of international sports content.”

     

    Tennis Australia CEO and Australian Open tournament director Craig Tiley said, “I’m delighted we are partnering with MSM in India for the Australian Open. MSM presented a compelling proposition and demonstrated a commitment to promote the event and the sport of tennis in India which continues to cement our position as the Grand Slam of the Asian-Pacific.”