MUMBAI: The tennis year is about to wake up early, grab a flat white and head to Melbourne. The Australian Open 2026 begins on 18 January...
MUMBAI: Tennis fans across India and the subcontinent can mark their calendars with confidence. Sony Pictures Networks India has extended its exclusive broadcast partnership with Tennis...
MUMBAI: Are you watching the Australian Open on SonyLiv or one of the Sony Sports channels in the wee hours of the morning? Pause, wait a...
MUMBAI: It’s going for the grand slam. Chinese household appliance brand Haier has come on board as the official TV and appliance partner of one of the...
MUMBAI: The poor performance of the Men in Blue and the end of the Australian Open 2020 impacted the viewership pattern of sports channels. According to...
MUMBAI: Sports is the most preferred genre by viewers and advertisers after GECs and movie channels, and cricket most-watched sport all of them. This had become...
MUMBAI: Sony has recently upped its focus on the marketing for sports content. Along with traditional marketing, the on-ground campaigns of the Sony Pictures Sports Network...
MUMBAI: Sports has been one of the main drivers for the Sony Pictures Network India’s (SPNI’s) channels. With the new pricing regulations under NTO 2.0 becoming...
MUMBAI: Massification being the end objective, Sony Pictures Networks (SPN) is planning to go big in promoting the prominent sporting events that will take place this...
Kia Motors, the world’s 8th largest automaker, has announced the commencement of its Australian Open Ballkids Program for the first time in India. Bringing the global...
MUMBAI: Infosys, a global leader in consulting, technology and next-generation services announced a strategic three-year partnership with the Australian Open on 10 September 2018. The Australian...
MUMBAI: Direct to home (DTH) operator DishTV has taken its High Definition (HD) channels’ offering to 50 with the addition of the newly launched sports channel...
MUMBAI: Multi Screen Media Network has announced that it has acquired the exclusive rights to broadcast tournaments as part of the global Elite – Men’s Professional...
MUMBAI: The sports channel from the Multi Screen Media bouquet, Sony Six, has been establishing itself as a channel in broadcasting non-cricket sports. Late last year, the...
MUMBAI: The director of Nutrine Confecstionery, Dinesh Reddy, has plans up his sleeve for the winners of the Nutrine Naturo Sub-Junior Tennis Championships. Reddy will personally...
MELBOURNE: The first tennis Grand Slam tournament of the year The Australian Open is played in incredible heat in January. Dehydration and cramps are common. So...
MUMBAI: The first tennis Grand Slam of the year the Australian Open has announced that IBM has extended its role as the official information technology and...