MUMBAI: Rasna Private Limited has roped in Aurobindo Mohanty as vice president marketing. The appointment is expected to provide a further impetus to Rasna’s position in the market owing to Mohanty’s comprehensive experience and expertise in the field.
Prior to joining Rasna, Mohanty was Mudra Chennai vice president and branch head.
In his current capacity he will oversee the entire marketing, activity of brand Rasna. His association with Rasna began at Mudra, where besides Rasna he worked on other brands like Vimal, Hercules cycles, Sify, Fa Deos and soaps.
Besides Mudra, Mohanty has also worked with JWT and Bates. Commenting on the appointment, Rasna Private Ltd. chairman Piruz Khambatta said, “We are thrilled to have Aurobindo Mohanty join Rasna. His all-encompassing experience; established relationships; and deep knowledge of the FMCG industry and consumer insights will allow us to rapidly scale our deliverables and achieve an increased customer satisfaction.”
Mohanty said, “My association with Rasna goes a long way back to my working at Mudra. I admire the brand for its consistent dominance in the Indian soft drink – dilutable category market for decades now. It empathises with its customers, which is reflected in its customised and thoughtful offerings. This sensitivity towards its discerning consumers sets Rasna as a class apart from its contemporaries. I am looking forward to be able to play a significant role in bringing the brand Rasna to its next level of success.”