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Tag: Aurelia

  • Ananya Panday adds festive sparkle as Aurelia’s new style ambassador

    Ananya Panday adds festive sparkle as Aurelia’s new style ambassador

    MUMBAI: Fashion just found its festive beat, and Ananya Panday is leading the dance. Women’s ethnic wear brand Aurelia has named the movie star as its new brand ambassador, launching the high-energy campaign ‘Hameshatrending’ just in time for the wedding and festive season.

    Known for her easy, fun, and versatile style, Ananya is the perfect fit for Aurelia’s ethos of keeping women confident, relevant, and yes always trending. The new festive collection plays up rich hues, intricate embellishments, and fluid silhouettes, offering everything from shararas and kurta sets to fusion co-ords. Whether it’s an intimate mehendi or a grand Diwali soiree, Aurelia promises to keep women stylish without missing a beat.

    Timed to light up the busiest fashion calendar of the year, the campaign drops with a film and striking visuals across platforms, amplifying Aurelia’s presence in festive fashion conversations. Backed by Aditya Birla Fashion and Retail Ltd.’s TCNS division, CEO Anant Daga calls the partnership “a celebration of vibrancy, elegance, and confidence.” With Ananya Panday as the new face, Aurelia is betting that its festive sparkle will shine brighter than ever in wardrobes across India.

  • Aurelia onboards Alia Bhatt as new brand ambassador

    Mumbai : Women’s apparel company TCNS Clothing Co Ltd has signed Bollywood actress Alia Bhatt as the face for its ethnic-wear brand, Aurelia.

    The brand hopes the synergy between Aurelia and Alia will appeal to the quintessential Indian woman and further enhance the deep-rooted connection.

    TCNS Clothing managing director Anant Kumar Daga said, “Aurelia has always promoted effortless style – encouraging women to choose their own representation of beauty. Associating with Alia Bhatt was a strategic decision to communicate the same ethos. Alia is a  youth icon who loves her effortless style. The brand’s youthful image appeals to young and modern women who do not believe in superficial barriers and Alia is someone who portrays the same through her onscreen as well as off-screen presence seamlessly.”

    The brand is available both online and offline through exclusive brand outlets and large format stores in 150 cities across India, Srilanka, Nepal and Mauritius.

    Commenting on the brand association, Alia Bhatt said, “I am proud to partner with Aurelia, one of the most loved ethnic wear brands by women across age groups and professions for its effortless design and styles. The brand, while staying in the realm of tradition, is re-defining ethnic wear, and I look forward to our association.”

  • ‘Be your own Beautiful’ with Aurelia

    ‘Be your own Beautiful’ with Aurelia

    MUMBAI: Celebrating the power of women to transform the world, Aurelia, a contemporary ethnic wear brand by TCNS rolled out a campaign ‘Be your own Beautiful’ featuring Disha Patani. The campaign encourages women to embrace themselves without caring much about the pressure to look a certain way.

    The brand has unveiled a digital film on social media that encourages women to confront societal jibes that attempt to stereotype women into pre-defined standards and further urges them to be comfortable in their own true self.

    Disha Patani, the brand ambassador of Aurelia said, “'Be your own beautiful' is something I truly believe in because it shows that you are beautiful just the way you are and nothing else matters.”

    TCNS Clothing Co Ltd MD Anant Daga said, “Through the campaign ‘Be your own Beautiful’ Aurelia aims to encourage women to embrace their beautiful self. It is about feeling comfortable and confident in your own skin without heeding to any pre-set standards. Giving an ode to the women of today, we have launched a video featuring Disha Patani where she talks about breaking these clichés. The campaign is a true reflection of the society and we strongly believe that it will resonate with the women of today who do not believe in superficial barriers.”

  • Aurelia rolls out its first ever TVC starring Disha Patani

    Aurelia rolls out its first ever TVC starring Disha Patani

    MUMBAI: Aurelia announces the launch of its brand new TVC, starring Disha Patani. This launch marks Aurelia’s first TV advertising, in the past ten years. Conceptualized by Grey Worldwide, the television commercial embraces the different flavours of the festive season. Targeting women looking for great design, fit and quality this festive season, the TVC showcases how Aurelia’s newly launched collection is designed to transform every woman into the celeb of every celebration. 

    The campaign developed by Grey India showcases Disha in multiple avatars, which are fun and relatable. These avatars represent various aspects of celebrations such as making check lists, decorating the house, gifting, dancing etc.  The TVC depicts the belief that the newly launched collection by Aurelia i.e. ‘Celebwear starring Disha’ offers a unique array of colours and designs and no matter which outfit one opts, the spotlight will always be theirs.

    Talking about the TVC, Aarti Ahuja, Head-Marketing & Communications, TCNS Clothing Co. Ltd. said, “We are extremely thrilled and excited with the launch of our first ever TVC where Disha is showcasing multiple festive avatars. It marks the dawn of another era after signing Disha Patani as the brand ambassador last year. Looking forward to this association, we are happy to announce Aurelia’s new festive collection that will make you the Celeb of every celebration.”

    Highlighting the creative thought process behind the TVC, Grey Worldwide said, “The complete 360-degree marketing campaign, including print, outdoor, digital and in-store visual merchandising is being carried out to launch Aurelia’s debut on TV. It is truly one of the most special works the brand has done this year and should be proud of.”

    Aurelia recently launched its Festive Collection 2019 offering a complete wardrobe solution for every woman. The collection features casual wear, office wear, dresses and festive sets.

  • Aurelia extends association with Disha Patani as its Brand Ambassador

    Aurelia extends association with Disha Patani as its Brand Ambassador

    MUMBAI: Disha Patani has extended her association with TCNS Clothing Co. Limited, the leading women’s branded apparel company in India, as the brand ambassador for its brand Aurelia. Disha will be associated with Aurelia for yet another year and would be featuring in the upcoming collections.

    Aurelia, by TCNS, is a contemporary ethnic wear brand targeted at women looking for great design, fit and quality for their casual and work wear.  The brand is synonymous with ethnic designs that effortlessly fit into a classic modern woman’s wardrobe.  It caters to the modern Indian woman who seeks a branded ethnic experience with an expansive range of styles, colours, fabrics, silhouettes, prints, patterns and embroidery.    

    Talking about the extended association with Disha, Mr. Anant Daga, Managing Director at TCNS said, “Extending our association with Disha is a strategic move, inspired by the popularity garnered last year. With contemporary ethnic wear becoming the go-to style for most youth, who better than Disha, a youth icon in India, could represent the brand. We look forward to another successful year with her and continue bringing to consumers, only the best, through Aurelia and Disha.”      

    Last year, Aurelia witnessed tremendous growth and recognition in the retail market via successful campaigns featuring Disha. Being a perfect blend of modernity and Indian-ness, Disha brings in a great connect with the brand Aurelia.

    Commenting on being re-appointed as the brand ambassador for Aurelia, Disha Patani said, “It has been truly wonderful being the face of Aurelia; I am grateful for all the love and affection that has come my way and I look forward to our continued association. As the brand offers a wide range of well-crafted kurtas & ethnic dresses for countless occasions, it is my ideal fit for all ethnic wear requirements.”

    Disha will be soon seen in a TV commercial for Aurelia adorning the MF’19 collection, which embodies heritage as well as modernity for everyday wear. It also offers beautiful options for the festive season and has a lot of celeb wear pieces, which will ensure you visit the nearest Aurelia store.