ITV

Tag: Aur Pyaar Hogaya

  • Star Plus sets new viewership record in week 6

    Star Plus sets new viewership record in week 6

    MUMBAI: It’s the leader in the Hindi general entertainment space in India and has been so for most part since the beginning of last decade.

     

    In week 6 of TAM TV ratings, Star Plus showed its might. The channel’s viewership during the week was the highest ever in the history of Indian television, helped by its bollywood awards show Star Guild Awards and its decision to extend all its weekday prime time fiction properties to Saturday.

     

    Star Plus fetched 728,231 GVTs, up from 626,570 GVTs in the previous week. The channel’s Star Guild Awards show scored 8,063 TVTs.

     

    Star Plus’ epic series Mahabharat too had its highest ever ratings since its launch and recorded 7,850 TVTs, up from 7,136 TVTs in the previous week.

     

    Zee TV was in the second position in week 6 with 495,313 GVTs, up from 467,656 GVTs in the previous week. All the other Hindi GECs saw a drop in viewership ratings during the week.

     

    Zee TV’s fiction property Aur Pyar Ho Haya saw a huge rise in ratings with 5,129 TVTs, up from 4,232 TVT a week earlier. The viewership ratings of its sitcom Bha se Bhade dropped to 1,492 TVTs from 1,645 a week earlier. The channel’s dance reality show – DID 4 – witnessed a rise on Saturday with 4,254 TVTs, up from 3,766 TVTs a week ago, but saw a drop on Sunday with 3,132 TVTs against 3,859 TVTs a week ago.

     

    Viacom18’s Colors was in the third position with 424,431 GVTs, down from 446,579 GVTs a week earlier as both its highly-rated properties saw a huge drop in viewership. India’s Got Talent scored 5,876 TVTs in week 6, down from 7,403 TVTs, and Comedy Nights with Kapil’s viewership fell to 7,300 TVTs from 8,878 TVTs a week earlier.

     

    Life OK scored 343,882 GVTs, down from 386,659 GVTs in the previous week.  Sab was in the fifth position with 291,599 GVTs, down from 318,766 GVTs. Sony continued to be at the bottom of the chart and recorded 251,650 GVTs, down from 298,060 GVTs. Its dance reality show Boogie Woogie Kids Championship does not seem to attract much eyeballs and scored 1,721 TVTs, witnessing a fall from 2,758 TVTs. Sahara One fetched 35,896 GVTs, down from 39,172 GVTs.

     

    In the movie genre, Zee Cinema had 185,836 GVTs in week 6, down from 198,751 GVTs; Star Gold 193,648 GVTs, down from 202,153 GVTs; Movies OK 134,400 GVTs, up from 130,648 GVTs; &pictures 83,202, down from 88,620 GVTs; Zee Anmol 79,408 GVTs, up from 65,415 GVTs and Max 206,080 GVTs, up from (192,801).

  • Zee’s new show celebrates love

    Zee’s new show celebrates love

    MUMBAI: Love means different things to different people; some find it magical, others plain volatile. But most agree it is one exhilarating ride that brings two people together.

     

    Celebrating this beautiful but complicated emotion is Zee TV’s new show Aur Pyaar Ho Gaya which comes to your drawing rooms starting 6 January – five days a week at 10pm.

    It centers on the thought that – you don_t find love, love finds you, says Ajay Bhalwankar

    The channel’s first new show of 2014, Aur Pyaar Ho Gaya, produced by Rajan Shahi of Director’s Kut Productions, will replace the ongoing Khelti Hai Zindagi Aankh Micholi.

     

    Says Hindi GECs content head Ajay Bhalwankar: “It is not about kitchen politics, it is not about any other melodramatic narratives. The story is absolutely simple and clean. It talks about the various aspects of exploring love. It centers on the thought that – you don’t find love, love finds you!”

     

    Aur Pyaar Ho Gaya traces the emotional journey of two young people with different notions about love, against the picture-perfect backdrop of the Pink City aka Jaipur.
    Bhalwankar believes the series will bust quite a few myths associated with love and marriage. “The first myth the show should break is that love stories don’t work on television. Second myth, love means running away, love means dying at the end of the film. This is a happy love story and a non-controversial love story. It is about discovering and falling in love,” he says.

     

    It is a simple and a clean love story, says Rajan Shahi

    With Aur Pyaar Ho Gaya, Shahi, who has directed shows like Saat Phere and Maayka on Zee TV, turns first-time producer for the channel. Like Yeh Rishta Kya Kehlata Hai which served as a platform for debutants Hina Khan and Karan Mehra, Shahi will introduce newcomers Kaanchi Singh (Avni) and Mishkat Varma (Raj) as the lead pair in the new series.

     

    While Avni’s parents will be played by Reena Kapoor and Rajeev Singh, Waseem Mushtaqh, Ashita Dhawan, Rajeev Verma and newbie Nikita Agarwal form the rest of the cast.

     

    Isn’t getting fresh talent on board a risk? “Yes, definitely, there is some risk involved. But I enjoy it. After Ekta Kapoor, I can proudly say that DKP is the one which has given maximum newcomers a platform like this. I like to invest in newcomers and have worked with the maximum number of newcomers. You want to get fresh talent on board for fresh stories,” says Shahi.

     

    So far, eight episodes have been canned with four episodes shot fully and ready to go on air.

     

    Asked whether the 10pm slot will work, Shahi says: “I have never asked channels for particular slots. For me, it’s my work, whether you put me in the 2 pm or 6 pm slot, I have to work. Over the years, I am not so blinded by it, but TVTs do play an important role. I know that we are judged by TVTs, but I don’t let this affect my day-to-day living.”

    Speaking of promoting the new series, Zee TV has a well-rounded strategy on the cards which includes endorsements in print, TV, DTH and cable. An interesting audience engagement program targeting couples is also underway.

     

    Not only is Shahi confident of the new show, after being in the industry for so long and experimenting with different mediums, Shahi feels television has truly arrived. “TV is now evolving and changing at a much faster speed than ever before. The change is now happening every two to three months. In terms of revenue and employment, it is growing bigger than Bollywood.”

     

    “The kind of revenue television is generating is three times more than films. The kind of employment television is generating is again three times more than films. So, TV as a canvas has grown bigger. Very thankfully, people don’t look down on TV any more. They don’t consider it a step down. It is becoming exciting with lots of new content also coming in. Indian television quality is also brilliant given the conditions and budgets we’ve worked with earlier,” Shahi signs off.