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MUMBAI: Jessica Holscott is no stranger to high-stakes financial strategy. From helming finance at Warner Media to steering the ship at Spotter, she has danced with...
MUMBAI: The Super Bowl isn’t just a football game; it’s a national viewing party. Year after year, the event attracts record-breaking TV audiences, and in 2024,...
Mumbai: The ministry of information and broadcasting (MIB) has formed a Joint Working Group to formulate a mandate for exploring data capturing capabilities in Set Top...
Mumbai: BARC India’s chief of measurement science and business analytics Dr Derrick Gray has been appointed as vice president of the Market Research Society of India (MRSI). Earlier this...
KOLKATA: In the light of the recent developments, BARC board has proposed that its technical committee (Tech Comm) review and augment the current standards of measuring...
MUMBAI: There is a strong interplay between radio and OTT audio streaming resulting in what can be called a “Battle for the Ear”, according a study. ...
MUMBAI: Kantar, the world’s leading data, insights and consulting company, has partnered with VTIONTM to roll out ‘OTT Audience Measurement’, India’s first, real-time audience measurement solution...
MUMBAI: In week 43 of BARC India ratings, Sony SAB has emerged as the top player in the urban market. The channel has moved up to...
MUMBAI: Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has suggested to the Indian regulator Telecom Regulatory Authority of India (TRAI)...
MUMBAI: Civolution, a Netherlands-based provider of technology and solutions for identifying, managing and monetising content has announced that the Broadcast Audience Research Council (BARC) has contracted it...
