Tag: Audience Engagement

  • NP Digital India secures content marketing mandate for Kotak Securities

    NP Digital India secures content marketing mandate for Kotak Securities

    MUMBAI: In a move that strengthens its position in the digital marketing space, NP Digital India has won the content marketing mandate for Kotak Securities, one of India’s most trusted brokerage firms. The collaboration is set to elevate Kotak Securities’ off-site content marketing efforts, ensuring wider reach and improved search visibility.

    By deploying a data-driven and strategic content marketing approach, NP Digital India will work to amplify Kotak Securities’ digital presence. The goal? Making Kotak Securities the go-to authority in capital markets by distributing optimised, high-impact content that resonates with a larger, more relevant audience.

    NP Digital India MD Rubeena Singh expressed excitement about the partnership, “We are thrilled to collaborate with Kotak Securities in strengthening their content marketing strategy. Our expertise lies in crafting performance-driven content solutions that not only improve visibility but also drive meaningful engagement. This partnership reflects our commitment to delivering impactful digital strategies that contribute to business growth.”

    As competition in the financial services sector intensifies, a robust content marketing strategy is no longer optional—it’s essential. NP Digital India will leverage its expertise in SEO-driven content marketing, audience insights, and digital storytelling to position Kotak Securities as a thought leader in capital markets.

    This win cements NP Digital India’s growing reputation as a trusted partner for brands seeking innovative, results-oriented digital marketing solutions. With a blend of creativity, data, and performance, NP Digital India continues to push the boundaries of digital marketing, redefining industry standards in India and beyond.

  • Media Mastery: Nielsen launches a crucial planning guide for 2025-26

    Media Mastery: Nielsen launches a crucial planning guide for 2025-26

    MUMBAI: Media buyers, sellers, and anyone who’s ever struggled to untangle the intricate web of audience metrics, rejoice!

    Nielsen has just dropped its 2025 Upfront/NewFront Guide, a comprehensive playbook aimed at conquering the complexities of today’s media landscape. With its blend of actionable cross-media insights and forward-looking trends, this guide ensures you don’t just survive the 2025-26 planning season—you thrive.

    Did you know you’re spending 70 hours a week with the media?

    Yes, you read that right.

    Americans clocked an average of 10 hours a day across devices like TVs, radios, and smartphones in Q1 2024. While smartphones are hogging the spotlight with a 44 per cent growth in usage over two years, TV still holds its ground, commanding half of all media time.

    How do media professionals keep up? Nielsen’s guide decodes the numbers to help media buyers and sellers sharpen their strategies and negotiate effectively during Upfronts/NewFronts.

    Top media trends for 2025

    1. TV’s converging realities:
     The battle between linear and streaming is heating up! 88 per cent of U.S. viewers tune into TV monthly, with streaming taking a juicy 41 per cent share of total TV time as of October 2024. The takeaway? You need a dual approach to capture eyeballs.

    2. Profiles get personal:
    Forget bland demographics. Today’s advanced audience data digs deeper, enabling marketers to send targeted messages that stick. As Nielsen chief data & research officer Pete Doe aptly put it, “Behind the data, there are people in front of screens. Advanced Audience data can help you reach these people with the right message.”

    3. The digital dilemma:
    Rising ad spends and fragmented platforms demand a razor-sharp understanding of digital trends. Nielsen’s chief solutions officer for digital products Akhil Parekh nailed it, “With rising ad spend and an evolving media landscape, strong competitive intelligence is now essential for staying ahead and making data driven decisions.”

    What’s in It for you? Whether you’re a media buyer looking to maximise ROI or a seller hoping to stand out, the guide’s actionable insights give you the edge. From finding harmony between linear and streaming to leveraging cutting-edge audience profiling, Nielsen’s roadmap ensures you’re not left spinning in the media whirlwind.

    The 2025 Upfront/NewFront Guide isn’t just another boring report—it’s your secret weapon to winning the ever-changing media game. Ready to stop guessing and start dominating?

    Still want more? Dive into the full guide today at nielsen.com and transform the way you approach media planning.