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Tag: AU Small Finance Bank

  • Sanjay Agarwal’s family office acquires stake in Jaipur Lit Fest producer – Teamwork Arts

    Sanjay Agarwal’s family office acquires stake in Jaipur Lit Fest producer – Teamwork Arts

    Mumbai: The family office of Sanjay Agarwal, founder, AU Small Finance Bank, has joined hands with Teamwork Arts, producer of the world’s largest literary gathering, the renowned Jaipur Literature Festival – the ‘Greatest Literary Show on Earth’.

    Teamwork Arts produces 33 annual festivals across 72 cities in 21 countries including Australia, Canada, Egypt, France, Germany, Hong Kong, Italy, Israel, Korea, Singapore, South Africa, Spain, UK, USA.

    Teamwork Arts co-founder Sanjoy K Roy and his colleagues bring together a seasoned team excelling in creativity and in curating g immersive experiences that intersect knowledge, literature and the arts and innovation, Sanjay Agarwal and his family office bring their financial heft and understanding to help grow the existing Teamwork Arts brands and create new opportunities and platforms for excellence in the arts. Collectively, the two organisations have joined hands to envisage and create value for the arts in India and abroad.

    This year, Teamwork Arts brings to the city of Jaipur the grand literary extravaganza, the Samsung Galaxy Tab S9 Series Jaipur Literature Festival, which will see over 550 writers, speakers, and performers, representing 16 Indian and 8 international languages. The Indian languages include Assamese, Awadhi, Bengali, Hindi, Kannada, Kashmiri, Kurukh, Malayalam, Odia, Punjabi, Rajasthani, Sanskrit, Tamil, Toda, Urdu, and the Banjara language – Lamani (Lambada). In its 2023 edition, the iconic Festival reached out to 250 million people.

    Sanjay Agarwal, a Jaipur native and visionary banker, understands the power of ideas. Taking tradition forward, Sanjay Agarwal’s family office, known for fostering art, culture, and sports, is proud to preserve the legacy of Jaipur Literature Festival, and other literary festivals and their cultural significance. Marking a significant association between banking and culture, he sees a deeper and meaningful connection by being an integral part of Teamwork Arts. This bears upon itself the responsibility to craft a platform for ‘Freedom of Expression’, where knowledge, innovation, and creativity thrive. His commitment to Jaipur’s cultural ecosystem is reflected in initiatives like ‘AU Jaipur Marathon’, ‘AU Jairangam’ and ‘Ibaadat’ programmes etc.

    AU Small Finance Bank founder, MD & CEO Sanjay Agarwal said, “My association with Sanjoy K. Roy and Teamwork Arts will be instrumental in various experiential and intellectual events hosted across the world. We look forward to weaving new chapters into the rich tapestry of literary events, creating a space where ideas flourish, voices resonate, and the cultural spirit of the nation finds global relevance sonance. It is a profound and joint responsibility to not only preserve the cultural legacy but also elevate it to new heights. I am both honoured and thrilled to embark on this incredible journey with Teamwork Arts, the Samsung Galaxy Tab S9 Series Jaipur Literature Festival being the maiden event.”

    Speaking at the occasion, Jyoti Agarwal said, “Both Sanjay and I believe in the power of culture to bind and propel societies and consider it our duty to support initiatives in this space. The Jaipur Literature Festival has been an iconic initiative and is especially dear to us given its Jaipur roots. We have long admired the great work being done by Teamwork Arts and feel humbled and honoured to be part of its even more purposeful, future journey. Sanjay and I see an immense potential in Teamwork Arts to help build a better society, fuelled by culture, art, dialogue, and a never-satisfying hunger for knowledge.”

    Supporting the vision, Teamwork Arts MD Sanjoy K Roy said, “We are delighted to join hands with the Sanjay Agarwal Family Office and see this as a way to continue to create value for the arts and to take forward the responsibility of creating diverse platforms for artistic expression where knowledge, innovation, and creativity come hand in hand.”

    The Jaipur Literature Festival brings together some of the world’s best intellectual minds on a singular platform where ideas, ideologies, viewpoints, and worldviews are discussed, debated, and challenged. Dubbed as the world’s ‘greatest’ literary gathering, the Jaipur Literature Festival takes India to the world and brings the world to India.

  • AU Small Finance Bank presents ‘Badlaav Humse Hai-Season 2’ powered by Network 18

    AU Small Finance Bank presents ‘Badlaav Humse Hai-Season 2’ powered by Network 18

    Mumbai: In a commendable effort to honour those driving positive change in society, AU Small Finance Bank and Network18 have launched the second season of ‘Badlaav Humse Hai’, an initiative dedicated to showcasing the remarkable humanitarian efforts of India’s lesser-known change makers who are an inspiration to countless individuals.

    Introduced by AU Small Finance Bank (AU SFB) in 2021, the 2 season of ‘Badlaav Humse Hai’, aims to recognise and applaud the endeavours of these unnoticed heroes who have significantly impacted the lives of communities across various regions in India. Noted actor and former Miss India, Gul Panag will be the celebrity champion for change for this initiative and the voice of the campaign.

    In a developing nation like India, where numerous areas, such as employment, education, and healthcare, require ongoing improvements, many change makers have assumed crucial roles in driving these changes. These unsung heroes have been instrumental in catalysing transformative and inspirational shifts. With unwavering determination and a relentless pursuit of positive change for the greater good, these change makers exemplify social responsibility through their actions and turn their ideas into reality. Given the rapid pace of societal evolution today, there is an increasing need for more individuals who challenge conventional norms and devise solutions to address social and environmental challenges.  

    Network18 and AU Small Finance Bank have dedicated several decades to their respective fields in pursuit of societal improvement. AU SFB holds the distinction of being India’s largest Small Finance Bank. For 28 years, the financial institution has been empowering numerous changemakers and bolstering their endeavours through financial inclusion and corporate social responsibility (CSR) initiatives in semi-urban and rural regions of India. Similarly, Network18 has taken the lead in driving purpose-driven campaigns aimed at fostering social change and amplifying positive efforts in domains like healthcare, sanitation, education, and the well-being of women and children.

    AU Small Finance Bank founder, MD & CEO Sanjay Agarwal said, “Launching ‘Badlaav Humse Hai’ Season 2 isn’t just a continuation—it’s a testament to the transformative power of collective change. The success of the first season fuelled our commitment to recognize unsung heroes driving social good in our society. Being a first-generation entrepreneur, I firmly believe in the potential of everyone to become successful entrepreneurs, as long as they possess the drive. This belief in inclusivity forms the essence of the ‘Badlaav Humse Hai’ changemaker campaign. At AU SFB, our guiding principle is the commitment to service. We are dedicated to making a positive impact where it is most needed. Through robust processes and financial expertise, we’ve established a sustainable platform that effectively serves customers from all walks of life, ensuring profitability.”

    Network18 CEO – digital & president, corporate strategy Puneet Singhvi remarked, “Network18 is committed to championing purpose-driven initiatives, and we continue on this path with the second season of our ‘Badlaav Humse Hai’ campaign, shining a spotlight on the stories of changemakers across India and felicitating their zeal towards embracing meaningful causes. We extend our gratitude to AU Small Finance Bank for their continual support in this endeavour. Our mutual aspiration is to motivate the people of our nation to take inspiration from these changemakers and recognize the substantial impact that small steps can have in bringing about significant change.”

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  • AU Small Finance Bank & Kiara Advani ask “Soch Badlo aur Bank Bhi”

    AU Small Finance Bank & Kiara Advani ask “Soch Badlo aur Bank Bhi”

    Mumbai: AU Small Finance Bank (AU SFB), India’s largest SFB and a name synonymous with innovative banking solutions and customer-centricity expands its brand campaign, Badlaav Humse Hai, under a tactical theme of “Soch Badlo aur Bank Bhi”.

    The campaign encompasses thought-provoking messaging across three distinct product themes – savings accounts, current accounts, and video banking for complete banking, each designed to empower customers with choice, and convenience offered through technology-led solutions. L&K Saatchi & Saatchi is the creative agency of the campaign.

    Leading Bollywood female actor Kiara Advani’s continued brand association with AU Small Finance Bank adds a touch of warmth and youthfulness to the campaign. Her versatile persona embodies the bank’s commitment to understanding and catering to the diverse needs of its customers. The campaign features her as a solution provider towards banking-related matters, celebrating the ever-increasing empowered financial decision-making by women in India.

    In a world where traditional banking norms often confine customers, AU Small Finance Bank champions banking that adapts to individuals and businesses while staying within the regulatory guidelines. The campaign’s overarching message is clear: It’s time to rethink on your existing banking solutions and embrace Badlaav that cater to evolving needs.

    Speaking about this new campaign, AU Small Finance Bank executive director Uttam Tibrewal said, “Extending from our previous brand campaign ‘Badlaav Humse Hai’, which garnered immense appreciation and amplified AU SFB brand presence, we are delighted to launch this latest brand campaign. AU has always believed in capturing customers imagination and challenging the status quo to deliver what they actually desire. This new brand campaign reflects that ideology and is tailored to resonate with the evolving aspirations of our customers. Recognizing the paradigm shift in role of women in financial decision making, we are elated to continue with Ms. Kiara Advani personifying our brand ethos. Our vision transcends beyond conventional banking—we are here to give complete banking through financial journeys that are convenient, accessible, modern, and attuned to the customers requirements.

    Our message is to empower every individual with banking like never before. The Soch Badlo, aur Bank Bhi campaign celebrates that change that redefines banking.”

    L&K Saatchi & Saatchi & Publicis Worldwide India CEO Paritosh Srivastava added “AU Small Finance Bank has had an incredible journey over the last six years and gained the trust of millions. It’s the largest SFB in the country. Our philosophy of being the agent of change in the banking industry is at the heart of our success. This campaign builds on the philosophy of ‘Badlav Humse Hai’ and highlights the superior quality of AU Bank’s products which are designed keeping the consumer pain points in mind. It also urges consumers to question their banking choice. AU SFB is already a respected bank. Now, we have to build a powerful brand that will resonate with millions of Indians and transform their banking experience.”

    The campaign is strategically crafted to resonate with diverse audiences across the country highlighting the monthly interest payment with competitive interest rates of up to 7.25 per cent per annum on savings account, complete business banking solutions starting with a feature-loaded current account and state of-the-art AU 0101 Digital Banking platform with 24×7 video banking to provide branch-like experience.

    The campaign will broadcast on TV, print, radio, OOH, and digital platforms, targeting a wide audience, and consolidating AU SFB’s position as the first preference of customers.

  • iProspect India wins digital mandate for AU Small Finance Bank

    iProspect India wins digital mandate for AU Small Finance Bank

    New Delhi: iProspect, the digital-first end-to-end media agency from the house of dentsu India, has won the digital mandate for AU Small Finance Bank, a Scheduled Commercial Bank and Fortune India 500 Company.

     

    As per the mandate, the agency will handle the entire gamut of digital duties for AU Bank including performance and branding campaigns. iProspect India will utilise its proprietary tools and solutions to help the brand achieve its digital marketing objectives via innovative digital campaigns.

     

    Commenting on the win, iProspect India, CEO Rubeena Singh said, “We are delighted that our in-depth domain experience of the BFSI sector won us the mandate. We are excited to partner with AU Bank and work towards driving business growth and achieving their brand KPIs. We look forward to delivering our best services to the brand through the intersection of Brand, Tech, Media and Communication.”

     

    Speaking on the partnership, AU Small Finance Bank executive director, Uttam Tibrewal said, “Over the last few years there has undoubtedly been a fast-track shift towards digital adoption among customers. As a tech-led Bank focused on offering customer-centric solutions, we are continuously working to optimise our customer engagement through digital media. The partnership with iProspect India is an important step in that direction which will strengthen our data-driven approach to digital marketing and media planning.”