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Tag: Atul Sinha

  • Moneyview & CaratLane partner to offer digital gold

    Moneyview & CaratLane partner to offer digital gold

    Mumbai: Moneyview, a financial services platform, is enhancing its offerings by introducing digital gold in partnership with CaratLane, an omni-channel jewellery brand. This collaboration aims to simplify gold investments by providing a user-friendly platform for consumers to buy, sell, and store gold digitally. Moneyview’s customers will have access to high-quality 24K gold, ensuring purity and transparency.

    Gold has long been a key investment for Indians, but traditional gold investments come with high entry barriers and storage challenges. Digital gold enables fractional ownership, making it accessible to a broader audience. With a low entry ticket size, it reduces the financial burden of traditional gold investments, presenting a more appealing savings option. Moneyview and CaratLane are poised to transform the digital gold investment landscape in India, offering a reliable way to invest in this enduring asset.

    Speaking about the partnership, Moneyview CBO Sushma Abburi said, “As we evolve in our multi-product journey, our mission is to provide access to different savings and investment options for our customers for them to manage and grow their finances efficiently. Our partnership with CaratLane allows us to offer a trusted and accessible gold investment option that resonates with India’s evolving digital consumers. Our partnership has come at the right time considering the festive season in India begins, a period known for increased gold investments. We are excited to provide an effortless digital gold experience, ensuring that our customers have more choices when it comes to securing their financial future. This partnership strengthens our position as a leading platform providing safe and secure investment options in one app.”

    CaratLane COO Atul Sinha commented, “The whole point of building the digital gold business is to provide a simpler, cost effective solution to consumers who buy and gift gold for future jewellery purchases.  Today most of such customers buy gold coins. This partnership can give those digital gold buyers an option to redeem that gold for beautiful jewellery. We feel that we can combine our capabilities and provide a wonderful experience and great value to Moneyview’s customers.”

    This partnership enhances Moneyview’s SuperApp by integrating the flexibility of digital gold investments while reinforcing its commitment to providing Indians with a range of cutting-edge financial solutions under one roof.

  • CaratLane unveils festive edit and 22kt gold designs

    CaratLane unveils festive edit and 22kt gold designs

    Mumbai: CaratLane, an omnichannel jewellery brand, has launched its festive edit for Diwali, featuring a variety of jewellery designs for different styles. This curation includes pieces made from diamonds and gemstones, aligning with the brand’s philosophy – #KhulKeKaroExpress.

    The designs celebrate individuality, encouraging women to express themselves through their jewellery choices. The range blends contemporary style with festive charm, making it easier for customers to find pieces that suit their preferences.

    This year, CaratLane also aims to leverage growing consumer interest in gold jewellery following a customs duty drop in July. The introduction of ‘Everyday 22KT’ gold, designed for the modern woman, reflects CaratLane’s commitment to offering versatile and expressive pieces.

    CaratLane CCO Atul Sinha shared, “At CaratLane, jewellery is not just adornment—it’s a means of self-expression. With Festive Edit, we’re offering a diverse selection of designs that allow every woman to showcase her true personality and style, whether through diamonds, gemstones, or our newly introduced ‘Everyday 22KT’ Gold. This modern take on 22KT gold is perfect for today’s women who want to blend tradition with modern style.”

    To bring this concept to life, CaratLane has launched a Diwali film that simply, yet beautifully highlights how women use jewellery as a powerful tool for self-expression. The film’s message, “Suni sabki, par kari apne mann ki”, perfectly captures the spirit of the curation—inspiring women to be unapologetically themselves and being unfazed by societal expectations.

    “To differentiate CaratLane during the festive season, we loved the idea of highlighting the purpose of its jewellery as a medium of self-expression. Each stunning piece of jewellery becomes a reminder to express yourself authentically, rise above any criticism or negativity, and do only what feels right to you. Continuing from the successful “Wear Your Wins” initiative a couple of months ago, we hope this narrative resonates with women,” said BBH India CCO Parikshit Bhattaccharya.

    To make the season even more exciting, CaratLane is offering 100 per cent off on making charges on 4000-plus stunning diamond designs, making it the perfect time to turn festive wishes into reality.

  • Celebrate #EveryDayLove with CaratLane

    Celebrate #EveryDayLove with CaratLane

    MUMBAI: Traditionally, Valentine’s Day is centred around mushy romantic love between couples. However, this Valentine’s Day, CaratLane, India’s leading omni-channel jeweller has set out to change course and recognise #EveryDayLove – the kind that may not sweep us off our feet, but makes our lives a little brighter every day through the most subtle gestures.

    CaratLane senior vice-president – marketing Atul Sinha said, “Celebrating Valentine’s Day has gained a lot of popularity in India, but most people think of it as a celebration of love between couples. The truth is, that in our lives, there are several people who show us love through their everyday acts of love and kindness. This Valentine’s Day we wanted to encourage people to recognise and celebrate the love that they see in their everyday relationships. We have launched a range of jewellery collections that include motifs like lovebirds, bows, hearts, initials and personalized trinkets to celebrate the love in different relationships.”

    To celebrate #EveryDayLove, CaratLane has also come up with two heartfelt videos that strike a chord with everyone who want to thank or appreciate the special people in their life. Conceptualised and produced by ‘Famous Innovations’, these videos showcase new-age relationships with a fresh approach to Valentine’s day. They celebrate the beauty of love in everyday life and elevate these moments with CaratLane.

    “Valentine’s Day has always been seen as couple’s day. But of course, love isn’t just limited to couples or to one day. And as a brand which stands for every day jewellery, we decided to talk about the love that we see and experience every day. The love that touches our lives in small, but very significant ways. These films spin the idea of “love” on its head, and thereby show the gifting of jewellery in a new light. We’re telling people that on Valentine’s you can gift something to your mom, sister, brother, dad, roommate or anyone who is close to your heart,” said Famous Innovations founder and CCO Raj Kamble.

  • Celebrate #EveryDayLove with CaratLane

    Celebrate #EveryDayLove with CaratLane

    MUMBAI: Traditionally, Valentine’s Day is centred around mushy romantic love between couples. However, this Valentine’s Day, CaratLane, India’s leading omni-channel jeweller has set out to change course and recognise #EveryDayLove – the kind that may not sweep us off our feet, but makes our lives a little brighter every day through the most subtle gestures.

    CaratLane senior vice-president – marketing Atul Sinha said, “Celebrating Valentine’s Day has gained a lot of popularity in India, but most people think of it as a celebration of love between couples. The truth is, that in our lives, there are several people who show us love through their everyday acts of love and kindness. This Valentine’s Day we wanted to encourage people to recognise and celebrate the love that they see in their everyday relationships. We have launched a range of jewellery collections that include motifs like lovebirds, bows, hearts, initials and personalized trinkets to celebrate the love in different relationships.”

    To celebrate #EveryDayLove, CaratLane has also come up with two heartfelt videos that strike a chord with everyone who want to thank or appreciate the special people in their life. Conceptualised and produced by ‘Famous Innovations’, these videos showcase new-age relationships with a fresh approach to Valentine’s day. They celebrate the beauty of love in everyday life and elevate these moments with CaratLane.

    “Valentine’s Day has always been seen as couple’s day. But of course, love isn’t just limited to couples or to one day. And as a brand which stands for every day jewellery, we decided to talk about the love that we see and experience every day. The love that touches our lives in small, but very significant ways. These films spin the idea of “love” on its head, and thereby show the gifting of jewellery in a new light. We’re telling people that on Valentine’s you can gift something to your mom, sister, brother, dad, roommate or anyone who is close to your heart,” said Famous Innovations founder and CCO Raj Kamble.