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Tag: Atul Sharma

  • Volkswagen drives into a new PR lane with Ruder Finn India

    Volkswagen drives into a new PR lane with Ruder Finn India

    MUMBAI:   Volkswagen India is switching gears on the communications front, awarding its press communication mandate to Ruder Finn India, one of the world’s heavyweight integrated communications and creative agencies.

    Effective 1 May, Ruder Finn will roll out a full-throttle strategy covering corporate storytelling, media relations, strategic counsel, and brand campaigns — all aimed at turbocharging Volkswagen’s innovation narrative and sharpening its profile in the fiercely competitive Indian market.

    Volkswagen India lead – marketing communications and press Gagan Mangal said the company is revving up its brand positioning for a fast-evolving automotive and media landscape. “We are excited to onboard Ruder Finn as our communications partner. Their strategic thinking, integrated approach, and deep brand storytelling expertise made them the right fit for the road ahead,” he said.

    Ruder Finn India CEO and head, Middle East Atul Sharma added: “Winning this mandate reflects our growing strength in integrated communications and corporate positioning. Volkswagen is an iconic brand that has defined the global and Indian automobile industry — we are thrilled to partner with them at such a pivotal moment. Our goal is to create compelling storytelling that mirrors Volkswagen’s legacy and future ambitions.”

    As part of the mandate, Ruder Finn will embed itself closely with Volkswagen’s internal communications team, ensuring consistent, insight-led messaging across earned and owned channels.

  • Ruder Finn India appoints Shivaram Lakshminarayan as the chief operations officer

    Ruder Finn India appoints Shivaram Lakshminarayan as the chief operations officer

    Mumbai: Ruder Finn India, the Integrated Communications Consultancy, announced the appointment of Shivaram Lakshminarayan as the chief operations officer, reinforcing its commitment to strategic growth and operational excellence. Based out of the Bangalore office, Shivaram will play a pivotal role in driving business growth and operational excellence for the organization. This dynamic role involves leading client solutions, spearheading new business development, collaborating closely with the practices, and optimizing operational efficiencies.

    Commenting on the appointment, Ruder Finn India CEO and head of Middle East Atul Sharma, said, “Shiv brings with him extensive experience across technology and corporate communications. With this appointment, we have further solidified our India leadership team to provide effective solutions for our clients and expand our operations in the country. Having witnessed Shiv’s energy and expertise in action before, I am thrilled to have him on board. Together, we’re set to amplify our success story in India and bring forth some exciting new chapters.”

    With a wealth of industry experience spanning over 21 years, Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, employee communications, investor relations, issues and crisis management, as well as policy and government relations. In his previous assignment, he successfully built and managed teams nationwide, collaborating with global leadership, and growing practices, while streamlining SOPs and SLAs for clients and teams.

    Reflecting on his new role as the chief operations officer, at Ruder Finn India, Shivaram Lakshminarayan added, “As I step into the shoes of chief operations officer at Ruder Finn India, I’m genuinely excited about being part of this dynamic team. I’ve seen Ruder Finn India growing at a phenomenal pace in the last five years and today, I’m very excited to get an opportunity to be a part of this amazing growth story. In this role, I look forward to taking Ruder Finn India to newer heights with the talented teams here, leveraging their expertise and experience to come up with great solutions for our clients.”

  • Publicis co. Zenith hires three, strengthens organisational structure

    MUMBAI: Zenith, part of Publicis Media India, has strengthened its organisational structure and announced three senior-level hires.

    Atul Sharma has joined Zenith as Senior Vice President in New Delhi and will be the business head for SBU that includes Nestle, Truecaller, Yatra, Hotels.com and others. A marketing post-graduate, he has more than 16 years of work experience across multiple marketing and media functions such as marketing services, market planning, consumer research, sales, events, public relations strategic media planning, buying and implementation. Consumer insights are his strong point. He has led businesses for Snapdeal, Freecharge, Gaana.com, Cricbuzz.com, ITC Retail, Del Monte and Lenskart among others.

    Love Guglani has come on board as the Senior Vice President for Zenith, based again in New Delhi, to lead the other SBU for Cargill, LVMH, Jabong, Micromax, Hennes & Mauritz (H&M), Aviva amongst others. He again, has more than 16 years of work experience in media across strategy, planning, buying and implementation. Love has a diverse background and has led businesses such as LG, Tata DoCoMo, HCL, Samsung and Intel Microprocessors.

    Another senior hire is Swati Jha. She has joined Zenith as the Senior Vice President to head the agency’s West India operations and will be based in Mumbai. She is a MICA alumnus with over 14 years of media agency experience.

    Swati Jha has led large FMCG businesses such as Mondelez (earlier Cadbury), Marico, Kellogg’s, Godrej and Zydus Cadilla in senior leadership roles. In previous roles, she has spearheaded award-winning work on brands such as Saffola, Parachute, Bournvita not just in the Indian market but also in some of the prestigious global platforms and juries such as Festival Of Media Asia Pacific (FOMA.)

    Tanmay Mohanty, Group CEO, Zenith India, said, “Our best in class data, tools, insights and strategy have led to a high pitch win rate and great performance on existing businesses. We are pleased to announce these three senior-level hires for Zenith who will help us upscale our operations, in line with our accelerated growth and momentum. I look forward to our new appointees bringing in fresh vigour, enthusiasm and passion to the organisation and embracing Zenith’s unique and highly differentiated offering.”

  • highlight Sony Entertainment – Crime Patrol

    highlight Sony Entertainment – Crime Patrol

    UTTAR PRADESH : Aruna Sampath, a political figure in Uttar Pradesh is shot dead while traveling to Lucknow. How was it that she was killed inside a bus shot at yet no one heard any sound any scream? A maze of rivalry revenge and bloodbath was unraveled as the investigations progressed. Power is poison it is said. Power corrupts it is said. Yet the powerful or those with the penchant for power play the game and fall a prey to the game. An entire web of criminal intent; an ambitious woman with a penchant for power Aruna Sampath, and a daughter in law not willing to be subjugated. A chain of criminal conspiracies, a series of crimes. Love turning into despise, despise not willing to subside, a child at the heart of the rivalry, and two men, two loyal men supposedly betraying. A daughter in law Vibha no longer staying with the family.

    Two ex-confidantes Atul Sharma and Aditya Shrivastava no longer in good books of the family. Why did two confidantes turn against Aruna Sampath and how did they gang up with a disgruntled daughter in law? Did the three get together and carry out the killing?

  • MediaVest Worldwide hires Atul Sharma as GM

    MediaVest Worldwide hires Atul Sharma as GM

    MUMBAI: MediaVest Worldwide, a Starcom MediaVest Group agency, has appointed Atul Sharma as GM-Delhi.

    Sharma has joined from Madison Media where he worked on clients like Coca Cola.

    Sharma will oversee the Dabur business and will report to SMG executive director Sulina Menon.

    Menon said, “We are happy to have Atul on board for Dabur. With his extensive FMCG experience and the research background we are looking at him to drive strategy led solutions to the Dabur brands.”

    Sharma said, “SMG is a future ready organization and I am excited to work with the new age tools like Tardiis and optimize plans across TV and Web in one go”.

    Sharma comes in with more than 11 years of experience in strategy, procurement and implementation. He started his career with NDTV in research and marketing. He has worked on audience segmentation models, business development and marketing plans. Sharma had also worked with Initiative Media and MPG, working on clients like LG, Nestle, ITC , Maruti and Reckitt Benkiser.