Tag: Atul Sanghvi

CERA’s latest campaign ‘Kuch Pal Ghar Ke Naam’ to release in 5 languages

MUMBAI: CERA, India’s premium home solutions provider and one of India’s most trusted brands in sanitary ware, faucets and tiles, CERA which has been known for its innovative futuristic products tries to touch the emotions of oneness in its new campaign ‘Kuch Pal Ghar Ke Naam’ which captures the essence of Happy Home moments. The 10-seconder ad campaign features a small family enjoying every bit of their moments in their home which has CERA products for happy yet comfort lifestyle.

CERA executive director Atul Sanghvi said, "The objective of this campaign was to break away from the clutter of product+celebrity ads and connect emotionally with our customers, bringing their beloved home and its inmates to the forefront. Also, since Cera offers almost all product categories—sanitaryware, faucets, tiles, wellness, kitchen sinks, water heaters, mirrors—that go into making one’s once-in-a-life time home, it is appropriate to bring the home as centre of one’s life. This campaign delivers on the objective that CERA offers tiles, faucets and Sanitaryware, beautifully.”

The campaign will run for 6 weeks in 5 different languages i.e. Hindi, Gujarati, Kannada, Marathi and Punjabi, on news channels with and major GEC (Impact Properties) programs. The total spend on the campaign will be Rs 10 crore.

September 27, 2019
CERA launches innovative water-saving urinal

MUMBAI: CERA, India’s premium home solutions provider and one of India’s most trusted brands in sanitaryware, faucets and tiles, has launched futuristic and innovative water saving urinal – CERA CORE.

The core of the design idea of this urinal stems from the water scarcity which looms over many cities in India. CERA’s designers conceived the concept of a three-in-one product, viz, urinal with integrated washbasin and a sensor tap. The water used for washing the hand is channelised for surface cleaning and flushing of urinal. On an average 2 litres of water is used by a person per use—including flushing and washing. Compared to this, CERA CORE urinal uses just 400 millilitre of water, thus saving 1,600 millilitre per use.

Installation of this urinal in public washrooms will result in substantial saving of water—close to 6 lakh litres of water per annum, in a washroom visited by 1,000 persons per day, not to speak of other consequential savings like energy

CERA executive director and CEO Atul Sanghvi said, “CERA believes that there is a need for greater innovation in tackling water scarcity across the country. The concerns of most cities becoming water-scarce in the next few years should propel not just the conservationist in us but also the innovator. We believe CERA CORE urinal uses very simple innovation to solve an everyday water issue. CERA promises to take water scarcity very seriously and will aim for a greater range of sustainable products across its portfolios.”

August 2, 2019
CERA hands over full-service charge to Publicis India

MUMBAI: Publicis India has won a multi-agency pitch to handle the full-service responsibilities of CERA, the home solutions provider based out of Ahmedabad. It will be taken care of by its Delhi office.

Publicis India will be responsible for preparing a pan India communication objective for the brand and play a vital role in building CERA into a dependable and popular household name in India for complete home solutions.

CERA executive director Atul Sanghvi says, “CERA has exponential growth plans for coming years with product and brand extensions. We felt the need to bring in freshness into our brand communication and with that in view, we narrowed down on Publicis looking at their international stature, past work and people strength.”

Publicis Worldwide India managing director Srija Chatterjee mentions, “We’re excited to see our strategic insight and ideas resonate positively with brands. This has led us to win some high-profile accounts in the recent past including a cluster of channels under ZEEL, Linen Club, etc. CERA is a leading home solutions player in India and we’re keen to partner them and play a significant role in making it a future-ready player of tomorrow.”

Publicis India executive director Ravpreet Ganesh adds, “CERA is a leading name in home solutions and we’re happy they chose us to accomplish their communication objective in India. Despite it being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now.”

CERA is known to offer a wide spectrum of experiences through an extensive range of products like Sanitaryware including green products, faucets, tiles, wellness, kitchen sink, mirrors and more.

November 16, 2017