MUMBAI: Premier Badminton League (PBL) has assigned its digital mandate to Columbus India, the digital agency from Dentsu Aegis Network.
Managed by Sportzlive, it is India’s highest prize money tournament in the world of badminton leagues. The league goes live this season from 23 December 2017 till 14 Jan 2018.
Sportzlive founder Prasad Mangipudi says, “This relationship will help Sportzlive & PBL to get media engagement services from Columbus’ unique ‘Media Engagement Framework’, enabling the event to reach millions of digital audiences in India & abroad.”
Sportzlive managing director Atul Pande adds, “Digital is going to be a focus area of our marketing spends as our viewers are majorly online enabling us to build a larger sporting community across all sporting events managed by SportzLive.”
Columbus India CEO Anurag Gupta mentions, “Columbus’ unique digital media services framework will allow real-time reporting on not just engagement but also on the buzz to help Sportzlive communicate with its audience in real time, this will be our second sports media engagement account after successfully working with Sportzlive for #CueSlam earlier this year.”
"I always have my mother beside me and I think almost everything you learn in life has a little bit of your mother in it. Every aspect of life has her undertones."
"My mother is an inspiration to me and has always been. Her self-discipline, her high standards, her self-motivation are values that I really look up to and I have tried to inculcate these values in myself."
"The only memory that I have of my mother is of her dying in the hospital. I was very young when she passed away. She was in a lot of pain and we really couldn‘t do much for her. She used to write very good poetry depicting her pain. I still have those handwritten copies of her poetry. Today, all the writing skills and abilities that I have is all thanks to her. The way she expressed her pain in poetry… she is my inspiration."
"My mother has been my only inspiration and she still works harder than anybody else. She has been very loving, caring and has brought me up to be the independent woman which I am today. She hails from a small city Hardoi in UP and was a graduate even in those times but she is modern in the way she thinks. I was a laid back, lazy person but she encouraged me and pushed me to work harder and whatever I am today, its because of her."
"According to me, my mother is the world‘s best cook. I fondly remember the day my mother was experimenting while preparing a cake for me. We were so engrossed in talking to each other that the cake was on fire! She has always been there for me. She was the one who packed my bags when I was going to Oxford. I talk to her everyday on the phone. My mother is an integral part of my life."
"I always feel that the journey I am enjoying in life has been entirely because of her sacrifices, prayers and belief in God. God is rewarding her by keeping us healthy and happy. While a doctor does cut the umbilical cord between mother and child, in real life, the cord only gets stronger and stronger as we grow. My mom and I share the same bond and she is the heart of my body. We share a great bond like friends. We care, we respect, we love, we fight, we pray, we share."
"Every day I spend with my mother is special. I would not say I cherish Mother‘s Day specially, because for me, I love my mother each and every day and she is an integral part of my life. One of the most vivid memories from childhood with Mum is when she threw my entire collection of marbles out the window, quite literally. I used to love playing with marbles as a kid and I had a huge collection. I would start playing, and in the process create a racket with the marbles, in the morning. One day my Mum lost it. That was when she entered my room and just threw the entire bag away!"
"A mother is often the first example of unconditional love that a child experiences. For many mighty girls, their relationship with their mothers is a very special one, and my mom is a role model for me. She has been extremely influential and supportive throughout. I share a wonderful relationship with her… more like a friend than a daughter. I always call her ‘from Shakespeare to samosas‘, as she has done her master’s in English literature and has also sold samosas. She is a fantastic lady and I owe my success to her. My mother is a diligent and determined woman who has guided me with the right direction. More importantly, she has taught me to appreciate this life as a precious gift."
"Ever since my childhood, I have been greatly influenced by my mother. Right from childhood, my mother used to create plays at home and this is how I developed a love for this field. She holds a very strong and influential position in my life. She has motivated me a lot to act in plays in schools and colleges and that has helped me in building my career today to this success. There are many special moments and memories I have spent with her and it is very difficult to pin-point any one. My mother actually is an ordinary woman but in her tiny appearance lies an extraordinary fortitude, perseverance, an altruistic soul and a very kind heart."
"When I was growing up in Uttar Pradesh in the seventies and eighties we didn‘t know of a thing called Mothers Day, but we practised it by giving her the day off on her birthday. My dad , my sister and I would pamper her and the day would end with us taking her out for a meal. Incidentally, my mother‘s birthday is on teacher‘s day, so it was very poignant. The current tradition of Mothers Day is a great one as it brings our dear moms in the spotlight and they deserve this extra day of being serenaded. May be we should have more mothers‘ days in a year. Happy Mother‘s Day Amma !"
"Whatever I am now, I owe it all to her. She used to narrate a lot of stories to me in my childhood and that has helped me become a good ‘storyteller‘. When she would narrate stories to me, the very next day I used to narrate them to my school mates and soon I became a popular ‘storyteller’. Since the past five years I have the same caller tune dedicated to my parents. She has always guided me to the right path in every step of my life. She has taught me discipline, manners, and the sense of duty towards others in the family and in society."
"At 93, she is a fountain of Wisdom, wit and positive energy… My biggest inspiration #unconditionalLove #Mother" (on his facebook profile)
