Tag: Atul Kumar

Worldline launches ‘Business Success Stories of Buland Bharat’ campaign

Mumbai: Worldline (Euronext: WLN), has unveiled a digital campaign called ‘Business Success Stories of Buland Bharat’ featuring the unsung heroes of small and medium enterprises like Kirana stores, Groceries, Supermarkets, Electronics, Mobile, White goods, Bakeries, Quick Service Restaurants, Departmental Stores, Stationery and Pharmacies to embrace digital transformation using Worldline’s smart business solution available for Android POS – BOSS – Business Ka One Stop Shop. The new application will empower merchants with beyond-payment features to grow their profits and business.

The campaign will feature a series of films of business owners from Bharat. The first two films take us through the journey of two business owners – Atul Kumar from Patna, who has been running his Kirana store for the past 15 years, and Jaya Shetty from Mumbai, who just took over her Udupi restaurant started by her grandfather. The two films dive into the day-to-day life of running their business and the challenges they face to grow their business and profits. It also highlights how using BOSS has helped them to overcome the challenges.

In the films, you can see how Atul Kumar grew his grocery business using the feature Khaata book and simplified reconciliation to manage his day-to-day financial tracking. On the otherhand, Jaya Shetty has grown her profits for the restaurant by opening up a new channel with the feature online menu and order management, all available on their Worldline Android PoS machine.

Conceptualised by Altian Solutions and produced by Kadmus Showbiz, the film captures the core of Bharat and showcases business owners looking to manage their day-to-day business needs – seamlessly, securely, and quickly in a hassle-free way.

Worldline Senior vice president and head of marketing – India Rahul Sethi

“With the launch of our ‘Business Success Stories of Buland Bharat’ campaign, we are excited to showcase real business owners of Bharat. The campaign aims to highlight the zeal and passion of these business owners in managing their day-to-day functioning with existing challenges. It is also a tribute to their willingness to appreciate and endure the digital transformation to grow business and profits.

At Worldline, we have consistently worked towards empowering business owners. We proactively work towards identifying challenges and support them with innovative solutions to overcome them. The launch of the BOSS application, which is available on our smart Android PoS terminals, is a testament to address the real problems of business owners like Atul and Jaya.”

November 16, 2023
Zee Theatre to celebrate dramatic feast of 30 plays in 30 days

Mumbai: Zee Theatre has announced an unprecedented theatrical extravaganza to provide dramatic riches to its audience on a daily basis. Har Din Naya Drama, a dramatic feast of 30 plays in 30 days, will entertain and engage viewers every day at 2 p.m. and 8 p.m. on Tata Play Theatre.

This is a celebration of the best of India’s vast and diverse theatre fraternity’s classic, contemporary, and boundary-breaking content. Under this campaign, viewers will be able to watch both old favourites and brand new, original plays in the “Blockbuster” and “Premiere” categories. The “Weekend Highlights” will feature stories that are themed or commemorate special occasions and festivals.

This campaign will also be live on other platforms such as Airtel Theatre, Dish TV & D2H Rangmanch.

Talking about “Har Din Naya Drama,” ZEEL Shailja Kejriwal chief creative officer of special projects said, “The idea of “30 Days, 30 Plays” stems from our commitment to offer audiences more of what they want and to give them more value for the time and resources they invest in Zee Theatre. We always strive to make the best of Indian theatre more accessible and to give audiences what they love by enriching and expanding our repertoire. We want to transform the concept of daily entertainment by bringing these masterpieces right into your living room, and we are proud that viewers will now be able to watch a specially selected teleplay everyday.”

The new teleplays in the “Premiere” category will add to the existing repertoire of over 90 teleplays, while popular stories such as Sir Sir Sarla and Chokher Bali will be screened in the blockbuster category.

Over the years, Zee Theatre has collaborated with renowned theatre veterans such as Mahesh Dattani, Vijaya Mehta, Lillete Dubey, Atul Kumar, and young stalwarts such as Purva Naresh to recreate and bring to life some of the most celebrated stories across languages.

Among the well-known actors in this vast library are Gajraj Rao, Mita Vashishth, Ashutosh Rana, Virendra Saxena, Vikram Gokhale, Mohan Agashe, Nandita Das, Mahira Khan, and Aahana Kumra.

November 5, 2022
Zee Entertainment forays into theatre; plans 100+ productions

MUMBAI: In an attempt to be present across all verticals of entertainment content, Zee Entertainment Enterprises Ltd (Zeel) has now forayed into theatre under the Zee Theatre brand name.

Zeel has taken this initiative so as to make theatre content available through various viewing platforms like online, on-air, on-ground, in-transit for global audiences to consume at their convenience as well as archiving the productions for future generations.

Zee Theatre will partner with renowned playwrights and theatre stalwarts to produce over 100 plays over the next three years.

Zeel MD and CEO Punit Goenka said, “Theatre has been a part of our DNA for centuries. With Zee Theatre our vision is to preserve this heritage and take these timeless stories to audiences across the country and the rest of the world. It is a very proud moment for us to be able to bring theatre to mainstream entertainment and give the industry its due.”

“After television and cinema, theatre will be the next content vertical for us at Zee. With Zee Theatre, we are opening up a new genre for multiple screen consumption. This is in line with our strategy of offering differentiated content to our discerning audience base,” he added.

Zee Theatre will bring together works of some of the most acknowledged and renowned playwrights like Mohan Rakesh, Jaywant Dalvi, Vijay Tendulkar, Surendra Verma, Mahesh Dattani, Ranjit Kapoor, Shafaat Khan and many others from Hindi, Marathi, Gujarati, Bengali and English theatre.

Stalwarts such as Ranjit Kapoor, Mahesh Dattani, Usha Ganguli, Vijay Kenkre, Dr. Vijaya Mehta, Atul Kumar, Ishan Trivedi, Suman Mukhopadhyay, Chandrakant Kulkarni, Rajan Tamhane and many more will be bringing alive some of their best stories on this platform with plays such as Rudali, Sandhya Chhaya, Piya Behrupiya, Janpath Kiss, White Lilly Night Rider, 30 Days in September, Doll’s House and Ma Retire Hoti Hai amongst others.

Zeel chief creative – special projects Shailja Kejriwal added, “The beauty of theatre is that it takes you into a fascinating world of stories across genres from drama and suspense to social issues, musicals, classics and satire in a manner not dealt with on any other medium. With Zee Theatre we aim at nurturing this rich content for present and future generations to continue the legacy, which has been cherished by veterans for decades. I would like to thank the entire theatre industry for extending their support for this initiative.”

Zee will leverage its ability to make theatre available across multiple platforms such as the internet, mobile, DTH, television, in-flight, screenings at multiplexes and educational institutes in addition to existing on-ground performances making theatrical content available to the widest possible audience at their convenience.

October 28, 2015