ITV

Tag: Atul Jain

  • LeEco partners with Bollywood IIFA awards 2016

    LeEco partners with Bollywood IIFA awards 2016

    MUMBAI: On the back of a successful, high profile launch last week in New Delhi of its next generation devices, LeEco, the internet and technology conglomerate has made its next move into the star-spangled realm of Bollywood. The technology major has signed up as the official powered-by sponsor of the prestigious, highly celebrated International Indian Film Academy (IIFA) Awards 2016. This partnership signals the significant synergies between LeEco and the iconic Bollywood film awards brand. As the 17th edition of most spectacular celebration of Indian Cinema, IIFA will be held in the capital of Spain – Madrid from 23rd – 26th of June this year.

    Entertainment is central to LeEco’s content ecosystem and to this end, the internet global entity has been making considerable investments in India by forging partnerships and alliances with best-of-breed names in movies, music & live TV. This association with IIFA Awards is therefore a step to further cement its association with entertainment, besides of course cashing in on the popularity of Bollywood among star-struck Indian consumers to bolster its marketing efforts for its Superphones and other coming products. In what could be termed as a strategic move on LeEco’s part, this IIFA association is aligned to LeEco’s overall objective of redefining entertainment and bringing its users an all-encompassing experience like no other.

    Commenting on the significant association, Mr. Atul Jain, COO, Smart Electronics Business, LeEco India, said,“We are extremely delighted to have partnered with one of the most coveted platforms representing Indian cinema globally. Our key differentiator is our exceptional content ecosystem model in India that lets users enjoya seamless viewing experience on their phones and in the near future, other LeEco screens, similar to IIFA which celebrates and curates magical and memorable entertainment for everyone. This partnership truly exemplifies our India strategy for content – providing high quality curated Bollywood experience to our users, on-the-go.”

    Over the years, IIFA has become one of the most eminent festivals that has taken Indian cinema beyond the realms of Indian cities, to countries and audiences across the globe. This is another compelling reason for LeEco to have partnered with IIFA. Also, so far IIFA as a platform has remained virgin territory especially in terms of association with any internetor smartphones company, making it a clutter-free and highly appealing category for LeEco.

    As part of LeEco’s association with IIFA, the company is also presenting a never-before opportunity to its Superfans!Two lucky LeEco Superfans will get a chance to win a trip to Madridsponsored by LeEco and mingle with some of the most celebrated stars of the Indian film industry and notable dignitaries from India and across the globe.

    LeEco, since its India launch early this year has been swiftly captivating the Indian market through various associations with prestigious names in the industry. LeEco’s content is centered on Entertainment – be it movies, dramas, reality shows, music and sports and is extremely focused on the Entertainment spectrum.

    LeEco is now working with big names like Eros Now, YuppTV and Hungama in India. Through LeEco’s Membership program, users can get access to a collection of 2000+ movies that will be first released exclusively on LeEco devices, inclusive of premieres from Hollywood & Bollywood. Meanwhile, LeEco membership program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.

  • LeEco stores in two months, targets 500 stores over one year

    LeEco stores in two months, targets 500 stores over one year

    BENGALURU: Chinese technology player LeEco which has had a number of launches of  smartphones since it ventured into India in late January this year plans to have about 500 brick and mortar stores in India once it receives FIPB (Foreign Investment  Promotion Board). Excerpts of a two minute interaction with LeEco COO of Smart Electronics –India Atul Jain on the side lines of a press conference for the launch of LeEco’s Le 2, Le Max2 smartphones and Le Mall in New Delhi yesterday:

    When is LeEco likely to launch brick and mortar stores?

    We are looking at FIPB approvals to come. As soon as we get the approvals from the government, we’ll start. It’s been two months since we have applied, normally the approval process takes around 3 to 4 months, so in a month or two we should get the approvals after which we’ll need some setup time.

    How many stores are you looking at in the first phase?

    We are looking at about 500 stores including franchise stores over the next one year from the date of our first store. Just to give you an update, we have started our brick and mortar distribution which is selling through brick and mortar stores yesterday. So now our Le 1s is available in brick and mortar, mom and pops stores, independent stores, multi-brand stores, besides online.

    Do you have the supply chain to these outlets in place?

    Yes, we have our supply chain in place for that.

    What about your OTT platform? How long do you plan to continue giving it along with the cost of a phone, given that most cell phones now have a usage life of a year or less? Are you going to continue offering the Rs 4,999 Supertainment package included in the cost of the phone?

    As of now, that’s what we are announcing. Even for the two new phones that we have launched today – Le 2 and Le Max2, the Supertainment package for a year is included in the cost of the phone. Eventually in the long term, there will be a payment mechanism. It will be on a monthly basis

    What about LeEco’s own production facilities in India?

    That’s also coming up. It’s difficult to say exactly when. It’s likely to happen in the next six months or so.

    Do you plan to bring the four brands on your OTT platform under a single brand? Do you plan to offer these options separately?

    We might. As of now we will offer the subscribers everything. Maybe eventually we will offer subscribers’ a choice. As of now we are just trying to get our content to move.

  • LeEco stores in two months, targets 500 stores over one year

    LeEco stores in two months, targets 500 stores over one year

    BENGALURU: Chinese technology player LeEco which has had a number of launches of  smartphones since it ventured into India in late January this year plans to have about 500 brick and mortar stores in India once it receives FIPB (Foreign Investment  Promotion Board). Excerpts of a two minute interaction with LeEco COO of Smart Electronics –India Atul Jain on the side lines of a press conference for the launch of LeEco’s Le 2, Le Max2 smartphones and Le Mall in New Delhi yesterday:

    When is LeEco likely to launch brick and mortar stores?

    We are looking at FIPB approvals to come. As soon as we get the approvals from the government, we’ll start. It’s been two months since we have applied, normally the approval process takes around 3 to 4 months, so in a month or two we should get the approvals after which we’ll need some setup time.

    How many stores are you looking at in the first phase?

    We are looking at about 500 stores including franchise stores over the next one year from the date of our first store. Just to give you an update, we have started our brick and mortar distribution which is selling through brick and mortar stores yesterday. So now our Le 1s is available in brick and mortar, mom and pops stores, independent stores, multi-brand stores, besides online.

    Do you have the supply chain to these outlets in place?

    Yes, we have our supply chain in place for that.

    What about your OTT platform? How long do you plan to continue giving it along with the cost of a phone, given that most cell phones now have a usage life of a year or less? Are you going to continue offering the Rs 4,999 Supertainment package included in the cost of the phone?

    As of now, that’s what we are announcing. Even for the two new phones that we have launched today – Le 2 and Le Max2, the Supertainment package for a year is included in the cost of the phone. Eventually in the long term, there will be a payment mechanism. It will be on a monthly basis

    What about LeEco’s own production facilities in India?

    That’s also coming up. It’s difficult to say exactly when. It’s likely to happen in the next six months or so.

    Do you plan to bring the four brands on your OTT platform under a single brand? Do you plan to offer these options separately?

    We might. As of now we will offer the subscribers everything. Maybe eventually we will offer subscribers’ a choice. As of now we are just trying to get our content to move.

  • Le 1s Eco sale to boom with Flipkart’s Big Shopping Days

    Le 1s Eco sale to boom with Flipkart’s Big Shopping Days

    MUMBAI: LeEco, the multinational internet ecosystem conglomerate announces that the highly popular Le 1s Eco will be on open sale during the Big Shopping Days of Flipkart on 25, 26 and 27 May, 2016 with very attractive offers.

    During this period, the company is looking to present appealing offers on the Le1s Eco, which will be one of the best in the industry.

    The consumers who buys a Le 1s Eco during this time will be offered the following –
    1.       LeEco Earphone worth Rs. 1300/- on every purchase
    2.       Additional 10% Cash Back on Citi Debit and Credit Cards
    3.       Additional Rs. 2000/- on exchange of the old phone.
    4.       Free Back Cover on every purchase
    5.       Le Eco Membership worth Rs. 4900/-

    Commenting on the announcement, LeEco India COO smart electronics business Atul Jain said, “We are humbled and overwhelmed with the kind of responses we are getting from our users. This announcement of giving special offers is a way of expressing our gratitude to our loyal users”.
     LeEco has recently launched its first Made for India Le 1s Eco Superphone that comes bundled with one year Supertainment program membership. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships. It also made an unprecedented record of selling more than 5 lakh units of its Superphones within just 100 days after it officially entered into India.

    At a compelling price of Rs. 9,999, Le1 1s Eco is the first device to showcase the integrated content one-stop experience coupled with breakthrough technology that will disrupt boundaries and bring true value to users. It packs superlative specs with first of its kind Made for India Supertainment. All Le Superphones would be upgraded with an OTA, after which Supertainment program members would have access to excellent movies, music and TV channels.

    LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and Live. The third premium content under LeEco Membership Program will be LeMusic that will allow members to listen to their favorite songs from over a wide range of *3.5+ million songs, that will come live on Q3 of 2016.

  • Le 1s Eco sale to boom with Flipkart’s Big Shopping Days

    Le 1s Eco sale to boom with Flipkart’s Big Shopping Days

    MUMBAI: LeEco, the multinational internet ecosystem conglomerate announces that the highly popular Le 1s Eco will be on open sale during the Big Shopping Days of Flipkart on 25, 26 and 27 May, 2016 with very attractive offers.

    During this period, the company is looking to present appealing offers on the Le1s Eco, which will be one of the best in the industry.

    The consumers who buys a Le 1s Eco during this time will be offered the following –
    1.       LeEco Earphone worth Rs. 1300/- on every purchase
    2.       Additional 10% Cash Back on Citi Debit and Credit Cards
    3.       Additional Rs. 2000/- on exchange of the old phone.
    4.       Free Back Cover on every purchase
    5.       Le Eco Membership worth Rs. 4900/-

    Commenting on the announcement, LeEco India COO smart electronics business Atul Jain said, “We are humbled and overwhelmed with the kind of responses we are getting from our users. This announcement of giving special offers is a way of expressing our gratitude to our loyal users”.
     LeEco has recently launched its first Made for India Le 1s Eco Superphone that comes bundled with one year Supertainment program membership. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships. It also made an unprecedented record of selling more than 5 lakh units of its Superphones within just 100 days after it officially entered into India.

    At a compelling price of Rs. 9,999, Le1 1s Eco is the first device to showcase the integrated content one-stop experience coupled with breakthrough technology that will disrupt boundaries and bring true value to users. It packs superlative specs with first of its kind Made for India Supertainment. All Le Superphones would be upgraded with an OTA, after which Supertainment program members would have access to excellent movies, music and TV channels.

    LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and Live. The third premium content under LeEco Membership Program will be LeMusic that will allow members to listen to their favorite songs from over a wide range of *3.5+ million songs, that will come live on Q3 of 2016.

  • LeEco Sells Record 500,000 Superphones in 100 Days in India

    LeEco Sells Record 500,000 Superphones in 100 Days in India

    LeEco’s first 100 days in India have really been an unprecedented success. The global Internet and ecosystem conglomerate has successfully sold an astounding number of 500,000 superphones, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India.

    Given its best-in-class technology and disruptive pricing, the company has made a strong mark for itself in a short span of time, evident from the soaring popularity of its three superphone models that it has introduced since its India launch.

    LeEco is the pioneer in introducing the concept of content integration in the smartphones category in India. To this end, it successfully launched content membership with three partners, Eros Now, YuppTV and Hungama Music which came bundled with its blockbuster superphone Le 1s Eco. As a consequence of this and the amazing price led to the skyrocketing demand for this, ‘Made for India’ superphone in its two flash sales on Flipkart. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships.

    Commenting on the remarkable achievement, Atul Jain, COO, Smart Electronics Business, LeEco India said, “We are immensely proud to be setting new industry trends and spearheading the move to ecosystem-led devices in the country. It is very humbling to see consumer enthusiasm for our content ecosystem, and their demand for more and more original content. We’re also pleased that our superphones have lived up to consumer expectations and we are committed to raising the bar with all our subsequent launches.

    Le 1s Eco has successfully wooed the Indian users given it is the company’s first supertainment loaded superphone available at an incredible price.

    Le Eco Membership is truly a smash hit that gives users access to –
    •    2000+ movies (in 10 languages)
    •    100+ live premium TV channels, which will happen soon through an OTA software update
    •    Apart from that, users will get 5 TB cloud personal storage space
    •    3.5 million songs in 25 languages that will come live in Q3 of 2016
    •    Users would also be offered a plethora of deals and discounts and live streaming of concerts from all over the world

    LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama Music. Le 1s Eco packs seamless interface through unique platforms – Levidi and Live, which allow users to enjoy high quality supertainment – anytime, anywhere.
    Also noteworthy is the company’s after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

     

  • LeEco Sells Record 500,000 Superphones in 100 Days in India

    LeEco Sells Record 500,000 Superphones in 100 Days in India

    LeEco’s first 100 days in India have really been an unprecedented success. The global Internet and ecosystem conglomerate has successfully sold an astounding number of 500,000 superphones, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India.

    Given its best-in-class technology and disruptive pricing, the company has made a strong mark for itself in a short span of time, evident from the soaring popularity of its three superphone models that it has introduced since its India launch.

    LeEco is the pioneer in introducing the concept of content integration in the smartphones category in India. To this end, it successfully launched content membership with three partners, Eros Now, YuppTV and Hungama Music which came bundled with its blockbuster superphone Le 1s Eco. As a consequence of this and the amazing price led to the skyrocketing demand for this, ‘Made for India’ superphone in its two flash sales on Flipkart. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships.

    Commenting on the remarkable achievement, Atul Jain, COO, Smart Electronics Business, LeEco India said, “We are immensely proud to be setting new industry trends and spearheading the move to ecosystem-led devices in the country. It is very humbling to see consumer enthusiasm for our content ecosystem, and their demand for more and more original content. We’re also pleased that our superphones have lived up to consumer expectations and we are committed to raising the bar with all our subsequent launches.

    Le 1s Eco has successfully wooed the Indian users given it is the company’s first supertainment loaded superphone available at an incredible price.

    Le Eco Membership is truly a smash hit that gives users access to –
    •    2000+ movies (in 10 languages)
    •    100+ live premium TV channels, which will happen soon through an OTA software update
    •    Apart from that, users will get 5 TB cloud personal storage space
    •    3.5 million songs in 25 languages that will come live in Q3 of 2016
    •    Users would also be offered a plethora of deals and discounts and live streaming of concerts from all over the world

    LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama Music. Le 1s Eco packs seamless interface through unique platforms – Levidi and Live, which allow users to enjoy high quality supertainment – anytime, anywhere.
    Also noteworthy is the company’s after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

     

  • Le Eco’s Atul Jain: It’s not just marketing, it’s creating an entire ecosystem

    Le Eco’s Atul Jain: It’s not just marketing, it’s creating an entire ecosystem

    MUMBAI:  A late entrant in the market, Chinese smartphone and screen manufacturer LeEco, previously called LeTv, has already created waves with its aggressive approach for the Indian market, and has given existing players like Xiaomi and Samsung a run for their money. Industry insiders unanimously agree that LeEco has disrupted the entire smartphone business in the country, and perhaps even redefined it. After launching its first product in India in January 2016, the company has already broken all records for online smartphone sales and bagged the ‘online top-selling’ tag for its flagship product Le 1s, having sold over 200,000 Le 1s in just 30 days!

    And why not? The company has set itself a target to be the number one online smartphone player in the next five months. It doesn’t take a scientist to guess that a feat like that would be impossible without a sound and efficient marketing strategy to back the brand with. Ask LeEco India Smart Electronics Devices COO Atul Jain about what the secret is behind the brand’s success and he says “It’s the ecosystem that we create.”

    As per Jain, the ecosystem LeEco strives to create in India works on four different parameters – devices (smartphones and screens), content, cloud and platforms.

    “For now we have introduced our devices in the form of the smartphones that boast of breakthrough technology supported by disruptive pricing. We are also working on building the ecosystem and will be able to provide the same from quarter two (Q2) onwards of coming financial year,” says Jain. The brand also plans to enhance its screen presence by bringing in what it calls a ‘super TV’ by Q2.

    On the content side, LeEco has already partnered with over-the-top content provider YuppTV led by Udaynandan Reddy and the Sunil Lulla led Eros International. “We are striving for many more partnerships with Indian media houses in the upcoming months,” Jain reveals. “We are also looking at building a huge content library, be it through partnerships, acquisition or self-produced content,” he adds. It is to be noted that the company has presence in the media in China through Le Movies, its own production house.

    “From a cloud network perspective, we have already introduced content distribution networks (CDNs) in Delhi and Mumbai, and are looking to expand it to ten more cities. LeEco already has 650 CDN networks through the cloud across the world,” explains Jain. “This is in compliance with LeEco’s Chinese model of strengthening its delivery network to boost the smartphone business and maximise profit.”

    Jain shares that outside China, India and the US are the top two biggest markets in focus for LeEco for this financial year. “We have plans for other APAC countries like Indonesia, Singapore and Malaysia, but our biggest business expansion is going to happen in India and the USA.”

    Entering the market this late and establishing a formidable presence wasn’t an easy task for the Chinese technology giant. “We were quite unknown in India even six months ago. To create the awareness around the brand was the biggest challenge. The go to market strategy, setting up a team here, were some of the initial challenges.” Jain explains that instead of being bullish about a strict marketing plan, they kept their eyes open for what the consumers wanted, understanding their needs and translating that into products. “In our case we looked at bill of materials (BOM) pricing and that was very attractive for the consumers. “That becomes very critical when you market to a new place. Secondly, we paid attention to creating awareness about the brand through all the media available to us, and that was relevant to the product, that is, social, digital, and even offline presence through retail stores,” he says.

    Perhaps the biggest boost to sales was the flagship campaign ‘LeEco Day’, wherein consumers enjoyed extremely lucrative offers and prices on the smartphone. It must be noted that several other smartphone brands, including Freedom 251 also went the ‘disruptive’ prices route to meet a completely different and disappointing end.

    Explaining LeEco’s mass media plans, Jain says, “LeEco is also looking at being present in radio, and television advertising isn’t ruled out either. While a substantial chunk of the company’s marketing spends are directed towards digital, moving forward Le Eco will have good spends in television and print as well. Around 30 to 40 percent of the brand’s marketing spends would be towards digital, and the balance split between print, OOH and television.”

  • Le Eco’s Atul Jain: It’s not just marketing, it’s creating an entire ecosystem

    Le Eco’s Atul Jain: It’s not just marketing, it’s creating an entire ecosystem

    MUMBAI:  A late entrant in the market, Chinese smartphone and screen manufacturer LeEco, previously called LeTv, has already created waves with its aggressive approach for the Indian market, and has given existing players like Xiaomi and Samsung a run for their money. Industry insiders unanimously agree that LeEco has disrupted the entire smartphone business in the country, and perhaps even redefined it. After launching its first product in India in January 2016, the company has already broken all records for online smartphone sales and bagged the ‘online top-selling’ tag for its flagship product Le 1s, having sold over 200,000 Le 1s in just 30 days!

    And why not? The company has set itself a target to be the number one online smartphone player in the next five months. It doesn’t take a scientist to guess that a feat like that would be impossible without a sound and efficient marketing strategy to back the brand with. Ask LeEco India Smart Electronics Devices COO Atul Jain about what the secret is behind the brand’s success and he says “It’s the ecosystem that we create.”

    As per Jain, the ecosystem LeEco strives to create in India works on four different parameters – devices (smartphones and screens), content, cloud and platforms.

    “For now we have introduced our devices in the form of the smartphones that boast of breakthrough technology supported by disruptive pricing. We are also working on building the ecosystem and will be able to provide the same from quarter two (Q2) onwards of coming financial year,” says Jain. The brand also plans to enhance its screen presence by bringing in what it calls a ‘super TV’ by Q2.

    On the content side, LeEco has already partnered with over-the-top content provider YuppTV led by Udaynandan Reddy and the Sunil Lulla led Eros International. “We are striving for many more partnerships with Indian media houses in the upcoming months,” Jain reveals. “We are also looking at building a huge content library, be it through partnerships, acquisition or self-produced content,” he adds. It is to be noted that the company has presence in the media in China through Le Movies, its own production house.

    “From a cloud network perspective, we have already introduced content distribution networks (CDNs) in Delhi and Mumbai, and are looking to expand it to ten more cities. LeEco already has 650 CDN networks through the cloud across the world,” explains Jain. “This is in compliance with LeEco’s Chinese model of strengthening its delivery network to boost the smartphone business and maximise profit.”

    Jain shares that outside China, India and the US are the top two biggest markets in focus for LeEco for this financial year. “We have plans for other APAC countries like Indonesia, Singapore and Malaysia, but our biggest business expansion is going to happen in India and the USA.”

    Entering the market this late and establishing a formidable presence wasn’t an easy task for the Chinese technology giant. “We were quite unknown in India even six months ago. To create the awareness around the brand was the biggest challenge. The go to market strategy, setting up a team here, were some of the initial challenges.” Jain explains that instead of being bullish about a strict marketing plan, they kept their eyes open for what the consumers wanted, understanding their needs and translating that into products. “In our case we looked at bill of materials (BOM) pricing and that was very attractive for the consumers. “That becomes very critical when you market to a new place. Secondly, we paid attention to creating awareness about the brand through all the media available to us, and that was relevant to the product, that is, social, digital, and even offline presence through retail stores,” he says.

    Perhaps the biggest boost to sales was the flagship campaign ‘LeEco Day’, wherein consumers enjoyed extremely lucrative offers and prices on the smartphone. It must be noted that several other smartphone brands, including Freedom 251 also went the ‘disruptive’ prices route to meet a completely different and disappointing end.

    Explaining LeEco’s mass media plans, Jain says, “LeEco is also looking at being present in radio, and television advertising isn’t ruled out either. While a substantial chunk of the company’s marketing spends are directed towards digital, moving forward Le Eco will have good spends in television and print as well. Around 30 to 40 percent of the brand’s marketing spends would be towards digital, and the balance split between print, OOH and television.”