Tag: AT&T

  • IPTV Q4 growth decelerates in the US: Study

    IPTV Q4 growth decelerates in the US: Study

    MUMBAI: The growth of the US Internet Protocol Television (IPTV) market continued to decelerate in the fourth quarter of 2012, due to the impact of Hurricane Sandy and the slowing expansion of Verizon‘s FiOS service.

    The two major US IPTV players, Verizon and AT&T, reported a combined gain of 326,000 video subscribers in the fourth quarter, down by 19 per cent from the 402,000 acquired during the same period in 2011, according to the IHS Screen Digest.

    This marked the second consecutive year of slowing subscriber growth in the fourth quarter, with the total for the last three months of 2011 down 7 percent from 430,000 in 2010, as presented in the figure below.

    For the year 2012, net subscriber adds for the two US IPTV services amounted to 1.3 million, down 14 per cent from 1.5 million in 2011.

    Through 2017, both the major US IPTV players will continue to see their subscriber gains moderate as the market becomes more mature. By 2017, IHS Screen Digest expects that IPTV in the United States will account for 13.4 million pay-TV households, or 10.8 per cent of all pay-TV subscribers.

    IHS senior analyst for television research Erik Brannon said, “Verizon‘s Fios accounted for the majority of the slowdown, as the fiber-to-the-home (FTTH) service added only 134,000 subscribers in the fourth quarter of 2012, down from the 194,000 gained during same period in 2011.

    “The disruption caused by hurricane Sandy may have slowed FiOS‘s progress. However, the major reason for the deceleration is that FiOS is largely finished expanding its footprint into new geographic areas of the United States. FiOS‘s penetration is significantly higher than that of U-verse, causing long-term growth to slow for Verizon‘s IPTV service.”

    Fios Slowing-but Still Growing: Fiox in 2012 increased its video subscriber base by 553,000 to reach 4.7 million, up 13.3 percent from 4.2 million in 2011. This represents a 21 percent reduction from the 701,000 increase in 2011.

    Fios‘ video penetration now stands at 33.3 percent, compared to 31.5 per cent at the end of 2011. Still, the largest US IPTV provider grew its video subscriber base by 13.3 per cent this past year.

    The Expanding U-verse: AT&T continues to maintain its growth in its U-verse video services, as 192,000 subscribers joined in the fourth quarter of 2012, only 8,000 less than during the same period in 2011.

    U-verse video subscribers grew 19.6 percent for the year and now stand at 4.53 million, closing in on FiOS‘s total video subscribers. With a much broader rollout of U-verse, the fiber-to-the-node service passes 72 percent more eligible video homes than FiOS. Given a significantly larger reach and low video penetration of just 18.7 percent, AT&T is also able to maintain steady growth in gains for its IPTV services.

    All told, U-verse added 745,000 subscribers in 2012, down just 7.3 percent from 2011‘s net gain of 804,000 subscribers.

    IPTV for Everybody: IPTV growth continues in the US, although at a reduced pace. Plenty of room for expansion remains as Fios focusses on penetration levels and U-verse stresses marketing to its lightly penetrated footprint.

  • Publicis acquires mobile agency Monterosa

    MUMBAI: Publicis Groupe continued with its shopping streak by acquiring global mobile agency Monterosa.

    The newly acquired entity will report into Bartle Bogle Hegarty (BBH), providing the network with a core specialty in mobile communications and a team of dedicated specialists around the world.

    The move follows Publicis Groupe‘s pioneering expansion into the mobile advertising market with its acquisition of Phonevalley in 2007. Like Phonevalley, Monterosa is exclusively committed to mobile marketing and communications, one of the high-growth digital sectors in which Publicis Groupe is committed to expanding its footprint.

    Monterosa will retain its name after the acquisition. It will also continue to work with its own clients in addition to other advertising agency partners throughout BBH and Publicis Groupe.

    The deal will enable Monterosa to grow its footprint to other areas in the world and work more closely with its clients. Carl Norberg, a co-founder of Monterosa, will continue to manage the agency and will report to BBH Group‘s CEO, Gwyn Jones.

    Monterosa was founded in 2009 by four Swedes — Johan Hemminger, Johan St?hle, Anton Holmquist and Carl Norberg and has offices in New York, Singapore. It is headquartered in Stockholm and has a team of 30 that works with brands like Carlsberg, Google, Mercedes Benz, Samsung and Vodafone. Its work for Mini Cooper‘s ‘Getaway‘ campaign (2011) and a number of global apps such as Buick Encore‘s ‘Hide and Seek’ in China, Lufthansa‘s ‘Anywake’ in Scandinavia, AT&T‘s ‘Daybreak’ in the US and the Pan-Asian Axe ‘Dare’ app for Unilever have won the agency accolades and awards.

    BBH Group CEO Gwyn Jones said, “The ubiquity and intimacy of smartphones make mobile campaigns an entirely new way to communicate with consumers. Mobile ads can be uniquely useful and pertinent — but they can also be perceived by consumers as disruptive. It‘s vital that we help our clients develop campaigns that are not just technically seamless, but also friendly and relevant. We‘ve been working with Monterosa for 18 months now. They have a great team, and a culture and approach that fit well with ours. We‘re very excited about the potential for this strategically important move.”

    Monterosa Stockholm CEO Johan Hemminger added, “Our two companies share a passion for producing highly creative, disruptive ideas with a dedication to craft. This deal will enable us to take our work to the next level. ”

    The interactive and mobile advertising and communications sector is currently experiencing spectacular growth as it benefits from convergent technological developments and the massive spread of smartphones. According to eMarketer, worldwide mobile-ad spending will reach $6.4 billion in 2012 and more than $23.6 billion by 2016. Monterosa‘s strong expertise in mobile and its multi-region profile will provide BBH with a core specialty in this key sector, which is one of the fastest growing media channels.

  • GM plans to pull the plug on paid ads on Facebook

    GM plans to pull the plug on paid ads on Facebook

    MUMBAI: Leading global automobile manufacturer General Motors plans to stop advertising with social networking website Facebook. The company feels that paid ads on the site have little impact on consumers‘ car purchases.

    GM is the third-biggest advertiser across all media in the U.S, after Procter & Gamble and AT&T.

    GM spends about $30 million on content created for the site which includes agencies that manage the content and daily maintenance of GM‘s pages. The automobile giant began re-evaluating its Facebook strategy earlier this year after its marketing team began to question the effectiveness of the ad. Grapevine also has it that GM has been revamping its marketing, hiring a new ad firm to buy its media.

    The move brings to light a much debated issue that many marketers have been raising: whether ads on Facebook help them sell more products. While GM plans to withdraw the paid ads, it intends to continue maintaining the free Facebook pages and promote its products on Facebook.

    This move by GM also raises questions about Facebook’s ability to sustain the 88 per cent revenue growth achieved in 2011. Facebook said last month its first-quarter ad revenue was down 7.5 per cent from the previous three months and blamed ‘seasonal trends’ for the decline, as well as a greater number of users from outside the U.S., where ad rates are lower.

    GM spent around $10 million (5.55 per cent) of its total ad spends in the US viz. $1.8 billion in 2011 , according to Kantar Media. This constitutes Facebook‘s 2.70 per cent of Facebook’s total 2011 revenue of $3.7 billion, most of which was advertising sales.

  • TV ad spend in sports grows to $10.9 bn in the US: Nielsen

    TV ad spend in sports grows to $10.9 bn in the US: Nielsen

    MUMBAI: National TV sports in the US generated $10.9 billion in advertising expenditure last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports.

    Measuring ad spend during sporting events on network and cable TV from Q4 2010 through Q3 2011, Nielsen also saw that cable has an increasing share of those ad dollars—growing 37.3 per cent year over year compared to 5.9 per cent for sports ad spending in general.

    TV sports advertising is dominated by a few big spenders, with the top 10 led by AT&T, Bud Light, Verizon Wireless, McDonald’s and DirecTV—accounting for roughly a quarter (26 per cent) of the total spend during that time period.

    The increase in TV ad spend mirrors a similar increase in the amount of live TV sports content available on TV and cable. There were more than 42,500 hours of live sporting events on national broadcast and cable TV in 2011, a five per cent increase over 2010.

  • Fox unveils sponsors for 11th season of ‘American Idol’

    Fox unveils sponsors for 11th season of ‘American Idol’

    MUMBAI: US broadcaster Fox, 19 Entertainment and FremantleMedia have announced that Ford, Coca-Cola and AT&T will return as the official sponsors for the 11th season of the music-based reality show ‘American Idol‘.

    As a leading partner since the show‘s debut in 2002, Ford has returned as the official automotive sponsor. Once again, Ford vehicles and the show‘s finalists will be featured each week in Ford music videos, airing Thursday nights. This content, along with candid ‘making of‘ segments featuring the contestants, will also be available on www.americanidol.com. In addition, Ford will launch an all-new online promotion, offering fans an exclusive chance to win the ultimate show experience.

    The show will continue to serve as a platform for a variety of Ford vehicles, including the all-new 2013 Ford Escape. Ford will award a brand-new vehicle to both the runner-up and winner.

    For the 11th season, Coca-Cola is offering programmes that bring “families together to enjoy moments of happiness and fun”. The show is the kickoff platform for the Coca-Cola Family Night program, which presents activities and recipes throughout January and February that encourage families to “make tonight a family night.” They will also launch the new “Coca-Cola Music Cover Artwork” contest. Fans can develop their own special music cover graphics at www.mycokerewards.com/family and they could win a trip to attend the live American Idol finale. Coming back for a second year is the popular Perfect Harmony program that provides teens and young adults the opportunity to write a song with an award winning artist.

    This collaboration will culminate in an incredible performance on the biggest stage in Hollywood during an American Idol broadcast. In addition, Coca-Cola will share exclusive behind-the-scenes content online at www.mycokerewards.com and www.americanidol.com, providing fans with an inside look at the contestant experience. Other activities designed to enhance the ‘American Idol‘ experience will be featured in a variety of retail outlets across the country.

    AT&T returns this year to celebrate its 10th anniversary as the official wireless sponsor of American Idol. Once again, AT&T makes voting easier and more convenient for its customers through exclusive unlimited text-voting during the voting window after each show. Additionally, AT&T customers will benefit from unique access to their favourite Idol moments through popular mobile phone content, including Vote Number Reminder, Social Sharing of Votes and Idol Trivia.

  • Ad spends on cable grow at cost of networks: Kantar Media

    Ad spends on cable grow at cost of networks: Kantar Media

    MUMBAI: Broadcast networks in the US continued to stumble despite humble gains in advertising spends on television as a whole.


    During the first half of 2011, advertising sales at the broadcast networks reduced by 7.6 per cent to $10.8 billion.
    According to a report issued by Kantar Media, several factors contributed to this reduction.


    The broadcast of BCS bowl games on ESPN instead of Fox generated a major one-time shift in spending to cable. The shift of March Madness from CBS to Turner Sports benefited cables further at the cost of networks.



    To make things worse, ad spends on prescription drug, financial services, and consumer package goods categories were shifted to cables as well. From 1 June till 30 June, the budget allocations on cable networks were further augmented by 11.8 per cent, reaching a total of $10.8 billion.


    Television on the whole rose by a meagre 1.8 per cent, as the total amount of monies spent in the medium touched $32.9 billion. TV accounted for approximately half (46 per cent) of the total advertising expenditures.


    Overall, ad growth lost pace in the second quarter, as spending increased 2.8 per cent versus the year-ago period. In Q2 2010, the dollars increased 5.1 per cent.
    Kantar Media North America executive vice president of research Jon Swallen said, “Advertising grew at a slower rate in the second quarter, contributing to speculation about the durability of an advertising recovery that is into its second year. Key ad spend indicators are painting a mixed picture.


    On the one hand, a majority of media types actually improved their performance from Q1 to Q2. On the other, spending growth for the Top 100 advertisers stalled in Q2, and the ad market became more dependent on the comparatively smaller budgets of mid-sized advertisers.”



    In the first half, top 10 TV advertisers reduced their spending by 1.7 per cent to $5.17 billion. Six out of the major spenders slashed their ad spends to some extent.


    AT&T remained the largest TV spender, buying $789.4 million in air time, down 3.7 per cent as compared to the same period a year-ago.


    Other significant advertisers on television: Procter & Gamble ($762.7 million, down 11.3 per cent); General Motors ($570.3 million, down 7.7 per cent); Verizon ($478.1 million, down 22 per cent); Johnson & Johnson ($431.7 million, down 15.2 per cent) Ford Motor Co. (up 0.8 per cent to $410.8 million); Pfizer ($397.4 million, down 8.2 per cent) and McDonald‘s (up 7.3 per cent to $375.1 million).

  • The World Economic Forum names MobiTV as technology pioneer for the year

    The World Economic Forum names MobiTV as technology pioneer for the year

    MUMBAI: The World Economic Forum has announced 47 Technology Pioneers for 2007.

    MobiTV, which works in the area of mobile and broadband television and music services, has been selected.

    The Technology Pioneers were nominated by venture capital and technology companies. The final selection from 225 nominees was made by a panel of leading technology experts appointed by the World Economic Forum. Technology Pioneers 2007 are invited to attend the Annual Meeting of the World Economic Forum to be held in Davos, Switzerland from 24-28 January 2007.

    MobiTV is responsible for leading the convergence of television and music content across the mobile and personal computing markets. The service has more than one million subscribers and offers TV and digital radio channels from labels, networks and cable providers. MobiTV is available in the US through AT&T, Sprint, Cingular, Alltel. In the UK it is available through 3UK and Orange; in Canada through Bell, Rogers and Telus and in Latin America through América Móvil.

    Technology Pioneers are companies that have been identified as developing and applying highly transformational and innovative technologies in the areas of energy, biotechnology and health, and information technology. This year’s class of companies has been selected not only because of the cutting-edge work undertaken by these organizations, but also because their work has potential long-term impact on business and society.

    The World Economic Forum MD Peter Torreele says, “The competition to become a Technology Pioneer has been more intense than ever. It is evident that technology and innovation is playing a key role in the shifting power equation at a global level. Driving this shift is the tremendous amount of innovation taking place outside of traditionally hubs. The wide geographic spread of this year’s Technology Pioneers is a testament to this trend. We are pleased to welcome MobiTV to our Community of Technology Pioneers, and look forward to engaging them into the community of the World Economic Forum”.

    Another firm that was selected is Sling Media. The US consumer electronics company, offers digital lifestyle products. It offers Slingbox, a device that allows consumers to access their living room digital television from any location through Internet connected laptops, desktops, PDAs, and smartphones. The company also offers SlingPlayer Mobile, a software package, which allows Slingbox owners to watch and control their home TV from any network-enabled mobile phone or handheld computer.

    Measurement firm comScore Networks also features. comScore Networks started in 1999 with the vision to measure, analyze and report actual e-commerce transaction data across all websites. Harnessing its technological innovation and creativity, comScore has evolved far beyond this initial vision to become the leading provider of digital marketing intelligence.

    To be selected as a Technology Pioneer, a company must be involved in the development of life-changing technology innovation and have the potential for long-term impact on business and society. In addition, it must demonstrate visionary leadership, show all the signs of being a long-standing market leader – and its technology must be proven.

  • AT&T and MobiTV launch live TV subscription service for broadband

    AT&T and MobiTV launch live TV subscription service for broadband

    MUMBAI: AT&T Inc. and MobiTV, Inc., the global leader in television and music services for all things mobile and broadband, have inked an agreement to offer a mobile television service to broadband users in the United States, including AT&T Yahoo High Speed Internet and AT&T WorldNet subscribers.

    The browser-based service, which will be called AT&T Broadband TV, will enable subscribers to use a computer to access a wealth of live programming while at home, at work, or on the go using wired and wireless broadband technologies.

    Through the deal, AT&T becomes the first U.S. broadband provider to offer a live TV subscription service with MobiTV to consumers through any broadband connection. The service expands upon an earlier agreement that enables AT&T to offer MobiTV to customers who use thousands of AT&T Wi-Fi hot spots, states an official release.

    The AT&T Broadband TV service will initially have approximately 20 channels of live and made-for-broadband television content spanning national news, sports, entertainment and full-length music videos from top artists. Among the channels included in the initial channel lineup is Fox News, Bloomberg, Oxygen, History Channel, Comedy Time, Toonworld, Maxx Sports and the Weather Channelm, the release adds.

    The industry-leading, browser-based service features desktop integration for easy access, fast channel-changing, full-screen functionality and quality video playback. Subscribers can quickly access AT&T Broadband TV through a hyperlink or desktop shortcut.

    Users will have access to a comprehensive channel lineup for a flat monthly subscription of $19.99. And soon, additional television channels will be offered to ensure that AT&T customers have access to the broadest range of entertainment content. The subscription can be used with nearly any broadband connection, at home, work or on the road.

    Consumers can test-drive and order the new service at http://att.mobitv.com. The companies will also market the AT&T Broadband TV offering on the AT&T WorldNet portal at www.att.net.

    “The AT&T Broadband TV service offers our customers the ability to watch live television programming beyond the TV screen, increasing our capabilities to provide compelling content to consumers who are seeking information and entertainment when, where and on the device they desire,” says AT&T Entertainment Services EVP Scott Helbing. “The deal helps further enhance AT&T’s broadband service and three-screen initiative by offering differentiated broadband-enabled content that consumers are increasingly demanding.”

    “Television is officially available on the PC now and will reach television fans in their home, office, college dorm, at the airport or anywhere they happen to be,” says MobiTV chairman & co-founder Dr. Phillip Alvelda. “MobiTV and AT&T will deliver premium quality content seamlessly across all broadband networks, making entertainment, wireless and technology history.”

    Through this agreement, AT&T, the nation’s largest high speed DSL Internet provider with more than 7.8 million DSL lines in service, will give its customers and other broadband users a new avenue for entertainment and information, enabling them to take control of their viewing options. In addition, the company recently launched AT&T Homezone, a groundbreaking new service that integrates AT&T Yahoo! High Speed Internet, AT&T | DISH Network satellite television and AT&T Home Networking services via a single device.

    The new AT&T Homezone service provides Internet-based video with satellite TV programming in a seamless in-home experience, giving consumers a powerful new way to extend the best of the Internet beyond the desktop to bring entertainment content to their TV screens and stereos. It features digital videorecording, movies on demand, photo- and music-sharing, storage for both, and it whets the anytime/anywhere generation’s appetite with remote, Web-based access to the system.

  • Tech firms up in arms over proposed television rights treaty

    Tech firms up in arms over proposed television rights treaty

    MUMBAI: Dell, HP, AT&T, Sony, podcast firms and net broadcasting firms are among those who have come together to voice their dissent against a proposed treaty by the World Intellectual Propertry Organisation (Wipo).

    This will give television channels a new set of intellectual property rights over content. The firms mentioned above will fight to stop the UN proposal being adopted internationally.
    Media reports state that the plan being opposed is called the Treaty on the Protection of Broadcasts and Broadcasting Organisations. Wipo convenes in Geneva this week to discuss steps to be taken regarding the treaty.

    It would create a new class of IP rights designed to protect broadcasters from having their signals being stolen. The treaty reports indicate is designed to help fight signal piracy across countries. Here a channel shown in one country is re-broadcast in another without permission.

    The technology companies have signed a protest document against the treaty. The firms say that they remain unconvinced that a treaty is necessary at all. “We note with concern that treaty proponents have not clearly identified the particular problems that the treaty would ostensibly solve, and we question whether there are in fact significant problems that are not addressed adequately under existing law. Further, we are concerned that the current treaty approach differs radically from US legal traditions, and, if implemented, would require substantial and unnecessary changes to current US law.”

    The parties say that if the treaty moves forward in any form then the current rights-based approach of the treaty must be abandoned. They argue that creating broad new intellectual property rights in order to protect broadcast signals is misguided and unnecessary, and risks serious unintended negative consequences. They recommend instead a signal protection-oriented approach, ideally focussing narrowly and specifically on protecting signals from intentional misappropriation or theft.

    The protest is being co-ordinated by digital rights activist group the Electronic Frontier Foundation (EFF).

    Podcasters and internet broadcasters claim that the treaty may give broadcasters a lot of rights over internet content.

    The new rights that the treaty seeks to give channels include an exclusive right of retransmission for over-the-air television signals (retransmission involves capturing a broadcast signal and rebroadcasting it without permission of the copyright holder or the original broadcaster) and more than doubling the term of protection for broadcasts to 50 years from the current 20-year term.

    EFF has expressed concern that the proposed treaty will endanger consumers’ existing rights, restrict the public’s access to knowledge, stifle technological innovation, preclude free and open source software, and limit competition in the next generation of broadcast and Internet technologies. It believes that Congressional hearings should be held in the US to address concerns.

    EFF argues that before creating a brand new set of exclusive rights for broadcasters, cablecasters, and netcasters, there should be a demonstrated need for such rights, and a clear understanding of how they will impact the public, educators, existing copyright holders, online communications, and new Internet technologies.

    Also it says that Treaty proponents have not provided a clear statement of the particular problem that justify the need for the new treaty, and why they are not able to be addressed adequately under current treaties and law. EFF notes that while Treaty’s ostensible goal is protection against broadcast signal theft, the treaty goes far beyond that by creating broad new intellectual property rights over the recording or fixation, and subsequent uses of, recorded
    programming content.

    Creating a new layer of rights that apply on top of, and in addition to, copyright law, would allow broadcasters to restrict access to public domain works and use of information that would be lawful under copyright law. This will directly impact all entities that rely on the balanced set of exceptions and limitations in national copyright.

    A Wipo statement regarding the treaty said: “Updating the IP rights of broadcasters currently provided by the 1961 Rome Convention began at WIPO in 1997. A growing signal piracy problem in many parts of the world, including piracy of digitised pre-broadcast signals, has made this need more acute.”

  • ABC.com streaming trial provides Disney with consumer insights

    ABC.com streaming trial provides Disney with consumer insights

    MUMBAI: US media conglomerate Disney-ABC Television Group has announced key findings from its ABC.com streaming video trial.

    The two-month-long trial this year offered ad-supported, full-length episodes of Lost, Desperate Housewives, Commander in Chief and Alias. This marked the first time a channel made multiple series available for viewing online, free of charge to consumers. 10 US advertisers including AT&T, Cingular and Ford took part in the test.

    In May and June, ABC.com’s broadband player served over 5.7 million episode requests, totaling 16 million video streams. Based on survey research conducted for ABC by Frank N. Magid Associates during the trial, 79 per cent of those surveyed had a positive online viewing experience and 87 per cent responded that they were likely to recommend the site to others.

    The broadband player attracted a young, highly educated audience. The average age of users was 29, and more than half were college graduates. Users of the broadband player were almost equally split between males (47%) and females (53 per cent).

    The majority of online viewing for episodes occurred within the first 24 hours of their broadcast on ABC. Approximately two-thirds of those surveyed watched complete episodes, with partial viewing of episodes occurring mainly because viewers had already seen the episode on TV or were interrupted. The majority of users viewed from home, using a desktop computer. The number one reason given for viewing online was because users had missed the episode on TV.

    On average, 87 per cent of users surveyed were able to recall the advertiser who sponsored the episode they viewed. Those viewers embraced the interactive advertising, with over 50 per cent rating the advertising experience positively and 84 per cent believing that they were getting a great deal by being able to watch the episode online for free in exchange for watching the ads.

    Disney-ABC Television Group president Anne Sweeney says, “The launch of ABC.com’s broadband player was a huge step for us as we strategically reposition our websites from marketing tools to rich entertainment platforms. The research that has come out of the trial helped prove true several hypotheses regarding our consumers and their online viewing patterns.

    “With the data we have collected, we are better equipped to move forward with our advertisers and affiliates to create new multiplatform opportunities for our consumers.”

    Disney-ABC Television Group executive VP, digital media Albert Cheng says, “The research we gathered from this trial has been invaluable as we move forward with next phase of the broadband player. We have been extremely pleased with the consumer feedback from the trial, and are busy working on some minor adjustments to the broadband player in order to again make full episodes available to consumers this fall. When we relaunch, the basic concept of ad-supported, free to the consumer full-length episodes will return along with some added features to enhance the consumer experience.”