MUMBAI: At Mudramax, strategy just got a spiritual upgrade. The agency has appointed Atrayee Chakraborty as senior vice president of Strategy, tasking her with shaping human-centred media strategies built on insight, data, and innovation. She will report to Navin Kathuria, executive vice president of Mudramax.
Armed with over 20 years of experience across India and global markets, Atrayee brings an enviable mix of creativity, analytics, and cultural intuition. Her career has spanned leadership roles at Lodestar UM, Essence Mediacom, and Red Fuse Communications, where she guided brands like Colgate-Palmolive and several D2C disruptors through transformative media journeys.
Speaking on her appointment, Navin Kathuria said, “We are thrilled to have Atrayee join us. Her expertise will bring immense value as we strengthen our strategic media capabilities, focusing on data- and tech-driven next-gen media solutions. Her international experience will help unlock new growth avenues by creating experiences that don’t just reach audiences but engage deeply, inspire action, and deliver results.”
For Atrayee, the move feels serendipitous. “This role feels almost tailor-made for what I love doing, blending creativity with strategy to unlock client growth,” she shared. “Mudramax’s agility, collaborative spirit, and integrated creative-media structure give us a unique edge in the market and I’m looking forward to amplifying that advantage.”
A strategist by day and a certified Spiritual Life Coach by calling, Atrayee’s creative compass extends beyond media decks, she’s also the author of ‘Soul Compass’ and a painter of cosmic landscapes. Her multidimensional background hints at the kind of holistic storytelling she’s likely to champion at Mudramax where data and design meet heart and human insight.
As the agency sharpens its strategic muscle for the next growth phase, Atrayee’s blend of intuition and intellect might just be the north star guiding Mudramax’s next big leap.
