ITV

Tag: Atrangii TV

  • Atrangii’s ‘KINK’ reality show sets new viewership and engagement record

    Atrangii’s ‘KINK’ reality show sets new viewership and engagement record

    Mumbai: Atrangii TV and its OTT app helmed by Vibhu Agarwal has brought a one of its kind reality show called ‘K.I.N.K (Kiss Ishq N Konnections)’. This show also marked the debut of Reality TV Queen Divya Agarwal. Atrangii TV’s first-ever relationship-based reality show tested the love of six hot and happening couples in bold and challenging situations. This show was shot in an island resort in Daman and Diu.

    With this, Atrangii became one of India’s first OTT to have a record growth in subscription because of their game-changer show. It was also amongst top 10 most-watched reality shows on OTT platforms in the month of September and is seeing a steady increase in viewership. It has also seen a multifold increase in viewership and subscription in the past few months and it has been steadily growing at 20-25 per cent month on month.

    This show witnessed overall 250 million views across all social media platforms which was the highest for the platform since its inception. K.I.N.K had all the ingredients of a reality show and found its audience amongst youngsters, primarily in the states of Maharashtra, Delhi and Haryana.  It has been a raging hit on social media too, raking in record engagement by being amongst the top 15 most engaging show as fan clubs were created and each task discussed in detail. While this show was enjoyed by all age demographics, it was majorly dominated by females, followed by men who turned to the show after the first few episodes.  The platform also received record breaking subscriptions from iOS users and received a staggering 70% views/subscription from female viewers

    Speaking on the success of KINK, VP content & business alliances Nivedita Basu said, “We are thrilled to see this unprecedented response to our first ever reality show KINK. We always believed this show will be a gamechanger for Indian OTT and for our platform as it has all the ingredients for a masala reality show. We scouted for contestants across the length and breadth of the country, who were confident, bold had a personality of their own and full of the zing to keep the viewers engaged and hooked.  This has only encouraged us to further bolster our non-fiction offering. Our next show will be a unique chat show and we will soon be making an announcement for that.”

    The host of the show, an elated Divya Agarwal shared, “This show got my attention from the concept itself!  There are a lot of dating reality shows but this one feels fresh and new. I am thankful to the audience for giving me constant love, from being a contestant in a dating reality show to now hosting one.  KINK will remain very special for me. I made some genuine connections and I am blessed to receive so much love from people across the country. My social media is flooded with messages and I can say that this has been getting so much love from all over the country. My social media is flooded with messages and Indeed it has been a dream stint! Can’t thank Atrangii enough to help me connect with my fans and audiences.”

    This show is streaming on Atrangii OTT!

  • Antrangii TV’s Vibhu Agarwal forays into e-commerce biz with Ullu 99

    Antrangii TV’s Vibhu Agarwal forays into e-commerce biz with Ullu 99

    Mumbai: Ullu app, Atrangii TV and App founder & CEO Vibhu Agarwal announced the launch of an e-commerce platform, Ullu 99  on Thursday. It includes all categories and brands, with an initial line of products like apparel, footwear, accessories, health, and hygiene, with a ship-and-drop module.

    The platform’s USP is to increase penetration by offering fixed price points and value-added services across the entire nation. Due to the recent and significant growth of online shopping, e-commerce firms have successfully increased their market share relative to the retail sector, making a significant contribution to the world economy.

    The prices of the goods on Ullu 99 will range from Rs 99 to Rs 899, giving customers not only a wide selection of goods but also competitive pricing. While orders can only be placed on the platform’s website, customers can connect with each other via social media (Facebook and Instagram).

    Agarwal said, “Most people in today’s time are dependent on online shopping platforms, and these platforms have become even more prominent since the pandemic. In a strategic move to enter this highly lucrative and competitive space, our newest venture, Ullu 99, will provide customers with great quality products at amazing prices.”

    He further added, “We’ve seen great success with our entertainment ventures, and we now look forward to offering value to shoppers in the e-commerce space as well. We hope customers shop and take advantage of the affordable prices across a variety of products.”

    The company wants to target the Indian market segment that seeks out quality at competitive prices with a clear vision to expand throughout the country. By the end of 2022, the company hopes to have 200 million active customers, up from its current subscriber base of 89 million.

  • Atrangii TV to telecast shows ad-free

    Atrangii TV to telecast shows ad-free

    Mumbai: The newly launched Hindi GEC, Atrangii TV, has announced that shows will be available break-free, without any additional premium charges.

    Audiences across the country can enjoy their favourite shows on the channel without any breaks and experience premium OTT-style viewing while watching a television channel with their family.  

    This is the very first time that a Hindi GEC will run their entire programming line-up break-free without any premium subscription.  

    Atrangii TV has come up with its first-ever pricing benchmark from 1 August 2022. The unique and varied content targeting different genres of audiences is the USP of the channel and hence makes it different from other GECs who prefer to showcase only regular family soap dramas. From historical and mythological to comedy and romance, Atrangii TV provides a varied range of shows for all its audiences.  

    Speaking about a first-of-its-kind roll-out, Atrangii TV founder and group CEO Vibhu Agarwal said, “Since the launch of the channel, our endeavour has been to curate gripping, cutting-edge concepts with high production values. “We want our viewers, who are Hindi-speaking and understand audiences across the length and breadth of the country, to enjoy quality content. Adding to the experience, we want our viewers to enjoy premium viewing without paying anything additional. Hence, the Atrangii channel is break-free, which further enriches the viewing experience of the audience.”