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Tag: ATP World Tour

  • Multi Screen Media Network acquires exclusive broadcast rights of the ATP World Tour

    Multi Screen Media Network acquires exclusive broadcast rights of the ATP World Tour

    MUMBAI: Multi Screen Media Network has announced that it has acquired the exclusive rights to broadcast tournaments as part of the global Elite – Men’s Professional Tennis Circuit; the ATP World Tour, for the next 5 years commencing January 2016.

     

    As part of the rights package, the network will air the live telecast of ATP’s premium tier events, the ATP World Tour Masters 1000 events and the ATP World Tour 500 events alongside the prestigious season-ending Barclays ATP World Tour Finals. In addition to the live telecast, the channel will broadcast the highlights and the news service which will include player interviews around the series of tournaments.

     

    The ATP World Tour is therefore yet another addition to the network’s line-up of live tennis events which presently includes the Australian Open and the Champions Tennis League.

     

    Speaking on the new development MSM CEO NP Singh said, “Sports in India have a strong cultural significance and a way of unifying viewership across audiences.  Tennis is a high-consumption sport and the ATP reflects the best of men’s tennis globally. Our association with ATP is a strategic step in the direction of firmly establishing our commitment to tennis which is recognized as one of the most followed sports in the world.”

     

    Sony SIX and KIX business head Prasana Krishnan asserted, “The ATP World Tour will feature the world’s best tennis players on our network throughout the year. Our fans can now look forward to the world’s top ranked players in men’s professional tennis. This is a valued addition to our line-up of major tennis events on our network, making it the one-stop TV destination for tennis enthusiasts.”

     

    Commenting on the deal ATP Media CEO Mark Webster, “We are delighted that MSM has acquired the rights to the ATP World Tour Masters 1000 and 500 events along with our season finale, the Barclays ATP World Tour Finals. We are certain that MSM will provide the passion and superb production values required to showcase the finest male tennis players competing at the world’s most exciting venues.”

     

    The ATP tournaments determine player rankings as well as the seeding for the Grand Slam tournaments. The men’s tennis season concludes each year with the Barclays ATP World Tour Finals which is now considered the biggest tournament outside of the four Majors and often determines the year-end No. 1 Emirates ATP Ranking. The event is notable for some outstanding matches in the sport’s history due to its unique round-robin format.

  • UEFA Europa League ropes in FedEx as main sponsor for 3 seasons

    UEFA Europa League ropes in FedEx as main sponsor for 3 seasons

    MUMBAI: FedEx Corp and the Union of European Football Associations (UEFA) have signed a three-season agreement in which FedEx will take the main sponsor position in the UEFA Europa League.

     

    The sponsorship will commence with the start of the 2015/2016 season and will extend for three seasons through to 2017/2018. A major European cup competition, the UEFA Europa League spans 192 teams across 54 European nations, which aligns with FedEx presence and network in the region.

     

    “As one of the most important European football Cup competitions, the UEFA Europa League is a perfect sponsorship for FedEx, which has a strong commitment to doing business across borders throughout the European region. The UEFA Europa League is an elite competition based on a foundation of grassroots football. It has a great mix of famous clubs and local teams, and reflects the genuine passion of fans across Europe. It is a great way for us to reinforce the commitment and passion that our employees demonstrate every day in all our markets across the region,” said FedEx Express Europe vice president, marketing and communications Andrew Self.

     

    Passion, inspiration and performance will be key themes across all marketing activation and will be reinforced through pitch side, stadium and press conference branding. The sponsorship also extends into UEFA’s digital channels across desktop and mobile platforms. In addition, FedEx will deliver the trophy to the stadium for the final, where it will be hand-delivered to a UEFA delegate before making the journey to pitch side.

     

    The sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR, and NFL.

     

    “We welcome FedEx into the UEFA sponsor partner family, and we are looking forward to collaborating together throughout the duration of the sponsorship. It is very suitable to have a global brand such as FedEx securing the Main Partner sponsorship for the tournament’s new commercial concept,” said UEFA Events SA marketing director Guy-Laurent Epstein.

  • Aircel Chennai Open trophy travels 350 kms, touches 4500 fans in Chennai

    Aircel Chennai Open trophy travels 350 kms, touches 4500 fans in Chennai

    MUMBAI: The 2015 edition of the Aircel Chennai Open will mark two decades since the very first game of India’s premier and South Asia’s only ATP world tour stop was played. To commemorate the tournament’s fantastic achievements, students from 12 schools and 14 colleges got an opportunity to celebrate their very own World Tour event and catch a glimpse of the 2015 Aircel Trophy during a tour spanning over two weeks in Chennai.

     

    The 20th year celebrations of India’s only ATP World Tour stop include a host of exciting activities sure to thrill tennis fans who are waiting to enjoy scintillating tennis action at Chennai’s SDAT Tennis Stadium between 5-11 January. 

    Initiatives include a renovated SDAT Stadium, the launch of a special logo created to mark the occasion, free passes to school students from Government schools to watch matches for the first four days, and a host of ongoing activities across India.

    The exclusive trophy tour visited Chennai’s most prominent landmarks including 12 schools, 14 colleges, six IT parks, five public parks and locations and three tennis academies over a course of two weeks. 

    Some of the iconic locations covered during the ACO trophy tour were Loyola College, MOP College for Women, Ethiraj College, Ascendas IT Park, YMCA Nandanam, Padma Sarangani School, EGA Theatre, Marina Beach, TIDEL Park and CTS (Cognizant).

    This ACO trophy is an amalgamation of classic and contemporary stylizations. Much like the sport it represents, with traditional values in an ever changing modern world. The bands of intricate hand detailed motifs, the sweeping elegant contours and the touch of rich 24k gold gilt are all symbolic of excellence. This trophy is designed, handcrafted and hallmarked for Aircel exclusively by Frazer and Haws.

    While fans young and old grabbed the fantastic chance to witness the premier ATP tennis symbol in their own neighborhood and take pictures with it, the tour also offered people a chance to participate in exciting quiz sessions and an Aircel fastest serve challenge to win loads of prizes that included about 400 tickets and 750 special tennis balls.

    The Aircel fastest serve challenge was organised at Phoenix Market City, Chennai on 20, 21, 27 and 28 December. In fastest serve challenge people could try swinging the racket to clock ball speeds touching 80 kmph, and win tickets. 

    Youngsters thronged the serving booth in a desperate attempt to get one of three chances right to clinch the announced prize. The tennis fans and enthusiasts will also get the opportunity to participate in the Aircel fastest serve challenge at the stadium for all four days.

    The title sponsor for the tournament is Aircel and the event is supported by a consortium of sponsors in the Platinum category, headed by the Government of Tamil Nadu.

     

  • Aircel extends Chennai Open title sponsorship deal till 2016

    MUMBAI: Aircel has extended its title sponsorship deal with Chennai Open for three more years till 2016.

    The telco has been associated with India and South Asia‘s only ATP World Tour event since 2010.

    The tournament has not only given the telecom player a platform to extend its market presence by reaching out to the youth, but has also helped make tennis as a sport more accessible, affordable and sustainable.

    Aircel CMO Anupam Vasudev said, “Our four year association with the tournament has been very rewarding and has allowed us to engage directly with our key target segment. We have been offering unique and innovative products and services to cater to the youth and believe that Aircel Chennai Open will help us gain more popularity amongst them.”

  • Bols renews deal with Aircel Chennai Open

    MUMBAI: BOLS Kyndal, the premium brandy brand has renewed its deal with Aircel Chennai Open 2013 as an Official Partner. This will be the second year of Bols associating with the Aircel Chennai Open.

    The 18th edition of the ATP World Tour event will be held from 31 December 2012 – 6 January, 2013 at the SDAT Stadium in Chennai. The tournament will see in action Indian and International players including Tomas Berdych, Janko Tipsarevic, Marin Cilic and Stanislas Wawrinka, who are among the top 20 players in the world.

    As part of the association, Bols will host the official Player Party of the tournament.

    Bols Kyndal MD Siddharth Banerji said, “We are elated to be associated with the most prestigious sporting event in the country ‘Aircel Chennai Open‘ for second year in the row. With participation from world class players, the tournament will ensure excitement & vibrancy from a wider audience. BOLS as a known brand in the region will strengthen its base & build upon it‘s connect with our connoisseurs.”

    IMG Reliance COO Ashu Jindal said,” We are delighted to have a global brand like BOLS associating with Aircel Chennai Open 2013 as the Official Partner. This is the second year of our association and we are excited to have the brand back for another year. We are sure this is just the beginning of yet another successful partnership.”