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Tag: Atomberg Technologies

  • Rakesh Jha steps in as Eyeota’s unit sales head for North

    Rakesh Jha steps in as Eyeota’s unit sales head for North

    NEW DELHI: Eyeota has tapped Rakesh Jha to lead sales across northern India, a hire aimed at bulking up the Dun & Bradstreet subsidiary’s reach in the country’s fastest-growing advertising corridor.

    Jha spent more than seven years at Times Internet, climbing from senior officer to senior manager of ad sales. He managed headline clients including CoinDCX, Atomberg Technologies, The Sleep Company and Optimum Nutrition, and cut deals with agencies such as Dentsu, Mindshare, Havas Media and Edelman. His remit covered everything from native and programmatic media buys to content-marketing projects on platforms such as Spotlight and Colombia Ads.

    Before Times Internet, Jha worked on publisher alliances at LocoVida, helping more than 120 publishers across 11 languages drive audience engagement and programmatic revenues. Known for a forensic eye on CPM, CPC and CPL models, he has a record of negotiating high-yield contracts, running multichannel campaigns and squeezing extra performance from digital budgets.

    At Eyeota, Jha will marshal revenue growth and data partnerships across Delhi and neighbouring states, marrying his pitch-perfect sales craft with Eyeota’s audience-enrichment and targeting tools. The company sees India’s northern belt—home to the country’s biggest advertisers—as a critical frontier for its global expansion

  • Aprajit Kathuria bags top e-commerce role at Atomberg

    Aprajit Kathuria bags top e-commerce role at Atomberg

    MUMBAI: After five years of helping consumers slip into something more comfortable at Solethreads, Aprajit Kathuria has stepped into a new role as head of ecommerce at Atomberg Technologies.

    The marketing maven brings more than a dozen years of sales and marketing nous to the table, including his recent five-year stint as co-founder and chief marketing officer at the casual footwear brand, where he built the direct-to-consumer business from scratch.

    “I’m happy to share that I’m starting a new position as head of ecommerce at Atomberg Technologies,” Kathuria announced on his LinkedIn profile.

    At Solethreads, Kathuria wore many hats—handling D2C business, performance marketing and expanding into retail with exclusive brand outlets. Under his watch, the company transformed from a bootstrapped venture to one backed by leading consumer VCs.

    His CV boasts impressive stints at consumer goods heavyweights Hindustan Unilever Ltd and Marico, where he helped establish digital-first brands and scale up e-commerce operations. At HUL, he reportedly grew monthly sales on Amazon by over 10 times in just one year.

    The computer science graduate’s career kicked off at Cavinkare, where he doubled monthly turnover within three months and achieved 90 per cent sales growth in his region.

    His academic credentials include an MBA in marketing from Symbiosis Institute of Management Studies, where he participated in various marketing competitions and managed to squeeze in time for lawn tennis, singing and creative writing.

    With his knack for growing online sales and building brands from the ground up, Atomberg will be hoping Kathuria can generate some electric results in his new role.

  • Madison Media Alpha and PMG enable Atomberg to become the Official Partner for BCCI

    Madison Media Alpha and PMG enable Atomberg to become the Official Partner for BCCI

    Mumbai: Atomberg Technologies, India’s fast-growing home appliance manufacturer, has partnered with the Board of Control for Cricket in India (BCCI). The deal was consulted by Madison Media Alpha and Professional Management Group (PMG), which are part of Madison World, India’s largest homegrown communications network.

    The partnership between BCCI and Atomberg will begin in 2024 and will cover all major BCCI events until 2026, including domestic and international tournaments.

    On this announcement, Atomberg Technologies founding member & chief business officer Arindam Paul said, “There is no comparison to the reach and credibility that any association with cricket brings to brands looking to scale up pan India. Atomberg with its revolutionary products have captured the imagination and love of consumers across the length and breadth of the country and built a 1000 cr ARR business in less than a decade. In the last couple of years, we have used the power of bilateral cricket by being broadcast sponsors for many marquee series. And looking at the excellent results in both brand and business metrics, this official partnership with BCCI was the next logical step for us. We hope the visibility offered by the sport and the association will go a long way in building brand awareness and brand love for Atomberg”.

    “At Madison, we firmly believe that association with cricket gives an unparallel reach and I strongly believe that Atomberg’s association with cricket embarks on a journey to be one of the most prominent brands in the country. With Atomberg’s association with BCCI events on ground, it signifies a great deal of prestige”, commented Madison Digital and Madison Media Alpha CEO Vishal Chinchankar on this association.