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Tag: Atom Network

  • Spaces celebrates the comfort of coming back home

    Spaces celebrates the comfort of coming back home

    MUMBAI: Home is where the comfort is. Spaces, the premium bed and bath linen brand from Welspun Living, has launched its latest campaign Your Space, Your Comfort, celebrating the simple joys of returning to one’s own sanctuary.

    Created by atom network, the multi-platform campaign highlights the intimate, everyday moments that make home truly personal. From sinking into familiar sheets after a long day to unwinding in a cosy bathrobe, Spaces captures the rituals that turn spaces into havens of comfort.

    Welspun Living MD & CEO Dipali Goenka said, “Spaces stands for comfort that is both personal and thoughtful. With this campaign, we reaffirm our commitment to purposeful design where innovation, aesthetics, and human connection transform every home into a sanctuary.”

    Business head Ruchika Arora added, “The best feeling is coming home to Your Space, Your Comfort. Our campaign celebrates exactly that, those moments that are personal, messy, minimal, and always yours.”

    The campaign film is now live across digital, cinema, print, and out-of-home platforms, inviting audiences to reconnect with the unparalleled joy of home.

  • DS Group appoints ‘Atom Network’ as its creative partner for their dairy business

    DS Group appoints ‘Atom Network’ as its creative partner for their dairy business

    Mumbai: The Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, announced ‘Atom network’ as the creative partner for the dairy business, today. DS Group is poised to enter an exciting phase in the dairy industry with its brands, Ksheer and Ovino and the mandate includes creative duties for these brands, focusing on ideas and experiences that will accelerate its position in the market. Atom was awarded the business after a competitive pitch process.

    The current product line-up under the Ksheer brand includes an array of offerings such as Cow and desi ghee, fresh milk, chaach, masala chaach, dahi, paneer, sweets, flavoured milk, dairy whitener, and sweet lassi.

    Welcoming the new agency on board, DS Group senior vice president, of corporate marketing Rajeev Jain, said, “It is an exciting time for the Dairy business and we seek to take the Ksheer and Ovino brands to the next level with breakthrough storytelling and creativity that will resonate with the consumers. Atom Network addressed the objective with its strategy and creativity, pairing an industry outlook with local cultural relevance, which is critical to our markets. We are excited to begin working together.”

    Elated at the appointment, Atom Network CEO of expressed Abhik Santara “We are happy to work with the DS Group and it’s a great opportunity for us to do some clutter-breaking work for Ksheer and Ovino and we hope to fully utilize our credentials on FMCG brands to create sustained brand equity for both the brands.”